Brand Leaders

Are you a subject matter expert, leader or entrepreneur ready to expand your influence but unsure how to position yourself for the next level.

Hi, I’m Michelle, a speaker, author, advisor and founder of Brand Leaders, a professional branding and LinkedIn visibility training platform. 

I help experts, leaders and teams position their personal brands, grow visibility on LinkedIn, and become in-demand authorities in their industries. 

Your personal brand should be your business advantage, but it needs a foundational strategy and plan first. That's why I created my Own Your L.A.N.E. framework to make so you're clear, credible and competitively advantaged in your field:

OWN YOUR LANE. OWN YOUR FUTURE. 

After years of watching brilliant professionals stay overlooked, I created the Own Your L.A.N.E.™ System, a proven roadmap for business development. 

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Positioning)
N – Navigate Your Brand (Presence)
E – Elevate Your Authority (Proof)

Because when you’re clear on who you are and how you show up…

The right people find you
The right opportunities follow
And you become known for what sets you apart

I speak, teach & advise experts, leaders, teams and audiences to:

✔ Position and differentiate your expertise into a recognizable brand
✔ Grow a consistent presence and build influential relationships on LinkedIn®
✔ Elevate your authority through speaking, media and PR opportunities

👉 CASE STUDIES: MichelleBGriffin.com/results

TOPICS 
> Own Your Lane™ The Recognition Roadmap
> LinkedIn® Personal Branding for Experts, Leaders & Teams
> Brand is The New Demand 

Learn more about me in the About section.

LET'S CHAT
Book a call to learn more: 👉 MichelleBGriffin.com/chat

 I look forward to meeting you!

Own Your Lane™ - Personal PR/Personal Brand Speaker, Workshop Facilitator + Masterclass Presenter 

Brand Leaders® - Powered by Own Your Lane® helps subject matter experts and expertise business owners clarify their brand positioning, simplify their message and amplify their visibility to win clients and land PR opportunities.

Brand for Business Speaking, Advising and Workshops

Innovation Women

Innovation Women is a visibility bureau connecting event managers to women speakers. Our goal is gender-balanced panels and equal visibility opportunities for women. Join us on a FREE Speaker Friends Friday Zoom session: https://innovationwomen.com/events/speaker-friends/

My Innovation Women Profile: https://speaker.innovationwomen.com/users/15203
To book me as a speaker: https://michellebgriffin.com/speaking or email michelle@michellebgriffin.com

Member and National Speaker

Michelle B Griffin Speaker & Author

Own Your Lane®  is the go-to podcast for experts and leaders who are ready (but may struggle) to position their brilliance, clarify their message, and grow their visibility for next-level opportunities.

Host, Own Your Lane® Podcast

As a LinkedIn™ personal branding & PR expert, I speak, teach, educate, and host in-depth workshops for organizations, groups, and teams. My authority-personal branding-focused presentations focus on positioning profiles, presence, and publicity to align with brand and business goals. 

Need a Speaker, Workshop Facilitator, Expert Quote, or Podcast Guest? Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please get in touch here or via LinkedIn DM.

LinkedIn® Personal Branding, Professional Visibility Speaker, Educator & Workshops

Personal Branding Books to Help You Get Visible and Grow Your Industry Presence—My personal branding books teach you to get visible, own your value, and confidently grow your professional presence for next-level industry opportunities.

The LinkedIn Branding Book helps you build your personal and business brand on LinkedIn for exponential growth. PLUS, a 50-page action-taking (online fillable) companion Brand Squared Workbook™ is included with the book.
https://michellebgriffin.com/books

Own Your Lane® books series are your personal branding and visibility acceleratosr, designed to help you take charge of your presence and become the go-to authority in your field.

Too many talented professionals—especially women—remain unseen, not because they lack skill but because they struggle to communicate their value and gain the visibility they deserve.

Through the actionable, four-step L.A.N.E.™ system, these books will teach you how to confidently step forward, articulate your unique strengths, and get recognized for your expertise. Learn more at  OwnYourLane.io.

Author - Personal Branding, PR, LinkedIn® Presence, Professional Visibility

With a mantra of "Put Yourself Out There to Own Your Lane and Own Your Future," I believe professional visibility is a powerful form of economic leverage and business growth, leading to industry opportunities, increased impact, and higher income for professionals and organizations.

As a PR, personal branding, and LinkedIn visibility speaker and educator, I empower and equip professionals, and especially women in business, to confidently set themselves apart, step into the spotlight, and seize next-level opportunities in a crowded field through my Own Your Lane® learning platform and book series,

Book me to Speak, Facilitate a Workshop, Guest On Your Podcast, Contribute To Your Publication, and/or Moderate a Panel.

Speaker Inquiries and Bookings

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Thought Leadership Branding Speaker, LinkedIn Visibility Strategist and Workshop Facilitator

As a PR and personal branding speaker, author, and LinkedIn visibility expert, I love empowering audiences to get visible for their next level. 

I guest weekly on podcasts, LinkedIn Audio, Livestream, and YouTube shows and speak/host group training and workshops on personal branding and LinkedIn to build your professional presence and opportunities. 

Watch/listen and see more here: https://michellebgriffin.com/media

Let's Connect
Need a Speaker, Expert Quote, or Podcast Guest?

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Podcast Guest, Personal Branding, PR, LinkedIn® Presence and Professional Visibility

Join 1,700+ global professionals who are getting visible to build and boost their personal brands. The P.Y.O.T. Community - Put Yourself Out There Community to Build & Boost Your Personal Brand will help you become clear, confident and consistent on LinkedIn. Join us as we ramp up our personal brands, expand our connections, and build meaningful communities on LinkedIn. You'll find peer support, accountability, training, and tips on LinkedIn and personal branding. 

NOTE: This is NOT an engagement pod
Join us; it’s free: 👉 https://michellebgriffin.com/pyotcommunity

Founder, P.Y.O.T. - Put Yourself Out There Community to Build & Boost Your Personal Brand

StandoutWomen.org is a movement to grow visibility, personal brands, and thought leadership for women in business and women in leadership. Our mission is to empower impact-driven women to position themselves as industry leaders and create meaningful opportunities.

Whether you’re an entrepreneur, leader, or professional, we provide tools, training, and events to support your journey of standing out and stepping up—all through the lens of the Own Your Lane®: Personal Branding framework. Learn more at StandoutWomen.org.

StandoutWomen.org - The Personal Branding Movement For More Standout Women in Business & Leadership

THE LINKEDIN™️ BRANDING COMMUNITY by #MichelleSquared

The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, is now available on Amazon in Kindle, paperback and hardcover editions. PLUS, a 50-page action-taking companion Brand Squared Workbook™ is included with the book.

Co-Author, The LinkedIn Branding Book

The top-ranked podcast, The LinkedIn Branding Show, hosted by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, empowers professionals, entrepreneurs, experts, and small business owners to stand out and rise up as they build personal and business brands on LinkedIn. New episodes drop every Thursday on your favorite podcast platform.

Co-Host, The LinkedIn Branding Show Podcast

The Power of Two to Double Your LinkedIn Growth with our new book, top-ranked podcast and supportive community. Join Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for fun events, real conversations, and actionable takeaways with a community of impact-driven professionals ready to rise up and stand out on LinkedIn as a powerful force of good. Join us and learn more at MichelleSquared.com

Co-Founder, The LinkedIn Branding Community

Windstorm Insurance Network, Inc.® - Property/Windstorm Insurance Claims Industry Member Association

The Windstorm Insurance Network (WIND) is a B2B national association for the property insurance claims and legal industry. Through professional development, continuing education, and annual conferences, the group is the leading provider of industry insights for the property/windstorm insurance claims industry, property/windstorm insurance service providers, and industry consultants. 

As the association's executive director, I oversaw the day-to-day management and marketing of the Windstorm Insurance Network, Inc. and the annual Windstorm Insurance Conference, a 2,000-person international conference. 

My duties included strategic business development, marketing communication planning, event marketing, team management and member experience management. Specific personal skills include digital marketing, inbound/content marketing, email marketing, social media marketing/outreach, branding strategy, copywriting, website design, WordPress management, and conference/event planning and marketing.

Executive Director

As the lead marketer, I managed a team to plan, promote and host the annual (WIND) Windstorm Insurance Conference, which attracted nearly 2,000 attendees each year from across the U.S. and internationally. 

Under my leadership, membership grew at a steady rate of 1,000 members and conference attendance and revenue targets exceeded goals. 

As the lead event marketer, I also managed, promoted regional and one-day events and continuing education seminars and presentations across the U.S.

Event Marketing Director

Positioning Women Experts Into Visible Authorities┃Personal Brand, PR & Thought Leadership Strategist & Coach to Own Your Lane With More Visibility, Impact & Income┃Author┃Speaker┃80s Music Fan┃Own Your Lane™ Book 10/15

Hi, I’m Michelle. I transform hidden experts into visible authorities and so glad you’re here. 

If you've ever struggled to explain what you do, felt overlooked despite your expertise, or missed opportunities you knew you were perfect for, you're not alone—and you're in the right place.

After seeing brilliant experts stay invisible because they believed their work would speak for itself, I created the Own Your Lane™ Recognition Roadmap to help you become the go-to authority in your field.

THE OWN YOUR LANE™ SYSTEM

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Position)
N – Navigate Your Brand (Package)
E – Elevate Your Authority (Promote)

OWN YOUR LANE. OWN YOUR FUTURE.
My mission is to position you for success. I speak, train, and advise experts and leaders—especially women in business—who are ready to be seen, heard, and sought-after. Together, we chart your one-page personal branding roadmap to give you the clarity, confidence, communication and competitive edge for business growth. 

Why this matters: You stop comparing yourself to everyone else. You gain the positioning, words and strategy to know who you are, what makes you different and a repeatable way to talk about what you do — in person, online, in meetings — anywhere decisions are made.

My clients have gone from “one of many” to “the one” -- booked on TEDx & industry stages, featured in top media, published best-selling books & effortlessly growing thought leadership on their terms. 

Now it’s your turn…

WORK WITH ME
> Own Your Lane™ Speaking & Workshops 
No hype, just help. Experiential sessions with clarity, tools & action

> Own Your Lane Roadmaps & Advising 
Let's chart your one-page plan for next-level goals and opportunities

👉MichelleBGriffin.com/RESULTS

ABOUT ME
With 20+ years in branding, PR & executive leadership, I’ve helped Fortune 500s, startups and global thought leaders sharpen their message, elevate visibility & grow their businesses.

• TEDxFSU Speaker, April 2025
• Forbes, Entrepreneur, Inc. & Authority Featured 
• 2x Author, Position Yourself & The LinkedIn® Branding Book 
• 2x Podcast Host, Own Your Lane™ & The LinkedIn™ Branding Show
NEW: Own Your Lane™ Book publishing soon

“Live in the moment” is my mantra; find me outdoors with an ’80s playlist, meeting new people and exploring new places.

🎧 FREE RESOURCES
Grab my LinkedIn Visible Training + Go Your Own Way Playlist 
👉MichelleBGriffin.com/QUICKLINKS

READY TO OWN YOUR LANE?
👉Visit MichelleBGriffin.com - let's chat on how I can support you best.

MICHELLE B GRIFFIN

A DOUBLE celebration today… and this one hits even sweeter. 🥳

1) First up: a huge birthday shout-out to my Aussie co-author and co-host of The LinkedIn Branding Book and podcast Michelle J Raymond, the LinkedIn company pages 👑 for B2B growth AND Tim Tams #1 brand ambassador on LinkedIn.

2) Second, happy 3rd birthday to our book, THE LINKEDIN™️ BRANDING BOOK by #MichelleSquared#MichelleSquared! The book and 50-page companion workbook are written to help you build your personal and business brand so you easily win on LinkedIn. I’m so proud of the transformation and impact it’s had on readers worldwide, and I love teaching and speaking with its BrandSquared system and message.


The Gifts 🎁 

I still shake my head in disbelief, yet gratitude that a comment I made on a post in December 2020 connected me to someone in Sydney, Australia. 

That led to client collaborations, hosting a weekly branding podcast (now 181+ weekly episodes) and writing a book together, a world apart. That's the power of this platform, you never know the person you comment or connect with can change your life.

🎤OVER TO YOU

Cheers to celebrating the power of this platform to globally connect us all. The power of friendships, fun and opportunities from LinkedIn is unexpected and unmatched. 

👉 Who’s one person you met here by pure chance that changed your work, world, or perspective? Tag them below.

MICHELLE B. GRIFFIN

AI is NOW ready to be led by women...learning it, leading it, and shaping what’s next.

On Friday, as a founding Imperial Council member, speaker and now certified facilitator, I had the honor of speaking at the inaugural AI Foundations for Women global event where brilliant minds came together to explore, question, and reimagine what leadership and business look like in the age of AI.

Three hours flew by, filled with group learning, hands-on exercises, and tool-building with ChatGPT, Copilot, Gemini, and Google Teachable Machine, plus powerful conversations around creativity, confidence, and belonging. I had a blast co-facilitating with Natalia Bolton and our amazing cohort.

This event also marked the global launch of Empressa AI, the first women-only skilling platform built to help women develop skill and influence at the same time.

Huge appreciation to Miri Rodriguez, Stacey Danheiser, Claudia Cortez, and the entire Empressa team for 18+ months of vision, dedication, and courage in launching what’s now a global movement.

This is only the beginning.

 Visit Empressa.AI for more and save the date, the next cohort opens in January, another chance to join this worldwide circle of women shaping the future with clarity, confidence, and purpose.

#WomenInLeadership #WomenInBusiness #ShesVisible #AIneedsWomen #EmpressaAI #VisibleLeadership

HA Consulting 

I'm dedicated to crafting dynamic plans for individuals who aspire to grow in both the present and the future, bridging the gap in their personal & professional transformation. For me, it's not just about what you do today; it's about who you become a month, two years, or even five years from now. That transformative journey is where my passion fuels my energy.

I'm relentlessly obsessed and hungry to solve a fundamental challenge that resides within us all—achieving fulfillment in our work, life, and the pursuits that energize us. This is what drives me to explore the zone of genius, a realm that many struggle to define for themselves, including me. Sometimes, we all need that mirror.

Are you feeling stuck in a professional haze?
Genius Offer Blueprint™ is the compass for navigating back to those early inspirations and reigniting your mission.

Here's how we cut through the noise together:
🌱Prioritization is Power
Cut through the clutter to zero in on what matters. Your vision deserves the spotlight.

🌱Creating Your Space
Juggle your roles while staying true to yourself. We’re finding your perfect blend of work-life harmony.

🌱Systemize to Harmonize
Replace scattered efforts with a repeatable system that aligns with your business model

🌱 Unlocking Your Superpower
Uncover the sweet spot where the market needs to meet your unique talents. We're not just guessing but digging deep to hit the true gold.

🌱 Emotional Intelligence
Unlock your self-awareness to tame the tangle of self-doubt, and procrastination.

🌱 Working ON, Not IN
Step out of the daily grind and into the role of visionary. We’re pulling you out of the weeds.

🌱 Let Go to Grow
Identify the joy-stealers and hand them off. Embrace the tasks that spark your passion.

Business Growth Strategist

Goodwill Industries International

Successfully managed multi-phase projects within the Learning and Development domain, focusing on impactful and brand-enhancing initiatives for Goodwill Academy.

Key Responsibilities and Achievements:
↳ Developed engaging and visually appealing design concepts, utilizing software tools to create mock-ups.

↳ Collaborated closely with cross-functional teams to gather feedback and iterate on designs, ensuring alignment with project goals and stakeholder expectations.

↳ Finalized designs with attention to detail, ensuring accuracy and adherence to brand guidelines.

↳ Led brand activation efforts, creating digital and marketing collateral to enhance the visibility and impact of Goodwill Academy initiatives.

↳ Managed stakeholder communications and provided regular updates on project progress, fostering transparency and alignment throughout the organization.

Key Projects:
↳ Facilitation Tip Sheets: Developed a series of user-friendly tip sheets for facilitators, consolidating research insights and best practices into actionable guidelines.

↳ Digital Toolkit Development: Led the creation of a comprehensive digital toolkit, including templates, styles, and libraries, to support internal stakeholders in their training and development efforts.

↳ Brand Awareness Campaign: Orchestrated a successful brand activation campaign, leveraging digital and print media to increase awareness and engagement with the Goodwill Academy brand.

Impact:
Through design solutions contributed to the enhancement of Goodwill Academy's brand visibility for internal and external stakeholders.

Creative Design Strategist | Goodwill Academy Learning and Development

CIXCI

Responsible for creating brand awareness, lead brand strategy sessions, and design a visual identity that will attract ideal clients.

Branding Consultant

ERP International

Create corporate brand identity, marketing presentations, infographics and various on-brand graphics solutions.

Professional Freelancer

Theralogix - Nutritional Science

Designing custom infographics and eBook templates

Freelance Graphic Designer

CNSI

• Responsible for managing design brand strategy in all marketing materials and multimedia 
• Produce and design all website interactive banners, online Prezi presentations, posters and 
  infographics
• Manage visual brand strategy for social networks platforms and blogger outreach
• Assisted developers in designing healthcare app interfaces and usability for iOS and Android 
  users
• Manage all print vendor relationships and negotiate pricing
• Manage conference exhibit designs, company photo shoots, and videos 
• Design internal communications and campaigns through email blasts and newsletters

Creative Services Manager

Signal Financial Federal Credit Union

Marketing Specialist

Hey there—welcome to my orbit. 🌟

Now that you’re here, I’m not going to convince you how working with me will change your life.
Or how your offer will suddenly convert like crazy.

Newsflash—it won’t.

Because anyone selling you “shortcuts” to freedom is just selling another copy of their version of success.

If you are a seasoned solopreneur, coach or fractional consultant, here’s the question:

🤢 Do you want to package your offer like them?
🤔 Or do you want to create something deeply aligned with your values?

I won’t hit you with a laundry list of “WHY ME.” 

Instead, here’s what I’ve learned in my 7+ years as a solopreneur:
→ Your aligned offer is hidden in your unique blueprint.
→ To differentiate your brand, start with self-awareness.
→ Moving from a time-strapped consultant to a scalable, value-based business starts with clarity.
→ Take every piece of advice with a grain of salt. 

Your success depends on making aligned decisions that feel right for you.

Whether you’re selling high-ticket, low-cost, or premium services, the most powerful element of your offer isn’t just your origin story or skillset. 

🌱 It’s the type of energy you bring
🌱 The unique way you see the world.
🌱 And the specific gap you’re driven to fill.

Your offer should solve a specific problem that feels aligned with the impact you know is missing/gap in your industry or client’s lives.

This is where your true genius emerges by leaning into your unique perspective and the transformation only YOU can create.

Here’s the bad news:
Most people skip over that.
Then, wonder why it's not sustainable. 
They dive into building offers without context or alignment.

And the good news?
You don’t have to.

That’s why I created the Genius Offer Blueprint™, a 3-phase methodology that’s scalable, and deeply rooted in alignment.

Your secret sauce—your IP, method to the madness—is what makes your offer non-replicable. 

Not some vague business model that drains your energy and feels out of sync with your genius.

When I’m not chauffeuring my twin boys to their next big adventure, I’m working with brilliant clients who bring their offers to life with clarity, conviction, and impact. 

Watching them succeed? 
That’s the best part of my work.
Some of those clients? 
They’ve become friends for life.

That’s the kind of work I can keep doing for decades.

If you’ve read this far, I hope my profile and content give you a taste of what alignment looks like.

If you’re ready to craft a signature offer that’s not just profitable but you, let’s connect. 🌱

taplio

The Battle

MICHELLE B GRIFFIN

Humaira Akhter 👓 Who-Maira

Followers

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Performance ScoreMICHELLE B GRIFFIN's LinkedIn Performance

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taplio

The Battle

MICHELLE B GRIFFIN

Humaira Akhter 👓 Who-Maira

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}MICHELLE B GRIFFIN's LinkedIn Performance

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Performance ScoreMICHELLE B GRIFFIN's LinkedIn Performance