Brand Leaders

Are you a subject matter expert, leader or entrepreneur ready to expand your influence but unsure how to position yourself for the next level.

Hi, I’m Michelle, a speaker, author, advisor and founder of Brand Leaders, a professional branding and LinkedIn visibility training platform. 

I help experts, leaders and teams position their personal brands, grow visibility on LinkedIn, and become in-demand authorities in their industries. 

Your personal brand should be your business advantage, but it needs a foundational strategy and plan first. That's why I created my Own Your L.A.N.E. framework to make so you're clear, credible and competitively advantaged in your field:

OWN YOUR LANE. OWN YOUR FUTURE. 

After years of watching brilliant professionals stay overlooked, I created the Own Your L.A.N.E.™ System, a proven roadmap for business development. 

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Positioning)
N – Navigate Your Brand (Presence)
E – Elevate Your Authority (Proof)

Because when you’re clear on who you are and how you show up…

The right people find you
The right opportunities follow
And you become known for what sets you apart

I speak, teach & advise experts, leaders, teams and audiences to:

✔ Position and differentiate your expertise into a recognizable brand
✔ Grow a consistent presence and build influential relationships on LinkedIn®
✔ Elevate your authority through speaking, media and PR opportunities

👉 CASE STUDIES: MichelleBGriffin.com/results

TOPICS 
> Own Your Lane™ The Recognition Roadmap
> LinkedIn® Personal Branding for Experts, Leaders & Teams
> Brand is The New Demand 

Learn more about me in the About section.

LET'S CHAT
Book a call to learn more: 👉 MichelleBGriffin.com/chat

 I look forward to meeting you!

Own Your Lane™ - Personal PR/Personal Brand Speaker, Workshop Facilitator + Masterclass Presenter 

Brand Leaders® - Powered by Own Your Lane® helps subject matter experts and expertise business owners clarify their brand positioning, simplify their message and amplify their visibility to win clients and land PR opportunities.

Brand for Business Speaking, Advising and Workshops

Innovation Women

Innovation Women is a visibility bureau connecting event managers to women speakers. Our goal is gender-balanced panels and equal visibility opportunities for women. Join us on a FREE Speaker Friends Friday Zoom session: https://innovationwomen.com/events/speaker-friends/

My Innovation Women Profile: https://speaker.innovationwomen.com/users/15203
To book me as a speaker: https://michellebgriffin.com/speaking or email michelle@michellebgriffin.com

Member and National Speaker

Michelle B Griffin Speaker & Author

Own Your Lane®  is the go-to podcast for experts and leaders who are ready (but may struggle) to position their brilliance, clarify their message, and grow their visibility for next-level opportunities.

Host, Own Your Lane® Podcast

As a LinkedIn™ personal branding & PR expert, I speak, teach, educate, and host in-depth workshops for organizations, groups, and teams. My authority-personal branding-focused presentations focus on positioning profiles, presence, and publicity to align with brand and business goals. 

Need a Speaker, Workshop Facilitator, Expert Quote, or Podcast Guest? Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please get in touch here or via LinkedIn DM.

LinkedIn® Personal Branding, Professional Visibility Speaker, Educator & Workshops

Personal Branding Books to Help You Get Visible and Grow Your Industry Presence—My personal branding books teach you to get visible, own your value, and confidently grow your professional presence for next-level industry opportunities.

The LinkedIn Branding Book helps you build your personal and business brand on LinkedIn for exponential growth. PLUS, a 50-page action-taking (online fillable) companion Brand Squared Workbook™ is included with the book.
https://michellebgriffin.com/books

Own Your Lane® books series are your personal branding and visibility acceleratosr, designed to help you take charge of your presence and become the go-to authority in your field.

Too many talented professionals—especially women—remain unseen, not because they lack skill but because they struggle to communicate their value and gain the visibility they deserve.

Through the actionable, four-step L.A.N.E.™ system, these books will teach you how to confidently step forward, articulate your unique strengths, and get recognized for your expertise. Learn more at  OwnYourLane.io.

Author - Personal Branding, PR, LinkedIn® Presence, Professional Visibility

With a mantra of "Put Yourself Out There to Own Your Lane and Own Your Future," I believe professional visibility is a powerful form of economic leverage and business growth, leading to industry opportunities, increased impact, and higher income for professionals and organizations.

As a PR, personal branding, and LinkedIn visibility speaker and educator, I empower and equip professionals, and especially women in business, to confidently set themselves apart, step into the spotlight, and seize next-level opportunities in a crowded field through my Own Your Lane® learning platform and book series,

Book me to Speak, Facilitate a Workshop, Guest On Your Podcast, Contribute To Your Publication, and/or Moderate a Panel.

Speaker Inquiries and Bookings

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Thought Leadership Branding Speaker, LinkedIn Visibility Strategist and Workshop Facilitator

As a PR and personal branding speaker, author, and LinkedIn visibility expert, I love empowering audiences to get visible for their next level. 

I guest weekly on podcasts, LinkedIn Audio, Livestream, and YouTube shows and speak/host group training and workshops on personal branding and LinkedIn to build your professional presence and opportunities. 

Watch/listen and see more here: https://michellebgriffin.com/media

Let's Connect
Need a Speaker, Expert Quote, or Podcast Guest?

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Podcast Guest, Personal Branding, PR, LinkedIn® Presence and Professional Visibility

Join 1,700+ global professionals who are getting visible to build and boost their personal brands. The P.Y.O.T. Community - Put Yourself Out There Community to Build & Boost Your Personal Brand will help you become clear, confident and consistent on LinkedIn. Join us as we ramp up our personal brands, expand our connections, and build meaningful communities on LinkedIn. You'll find peer support, accountability, training, and tips on LinkedIn and personal branding. 

NOTE: This is NOT an engagement pod
Join us; it’s free: 👉 https://michellebgriffin.com/pyotcommunity

Founder, P.Y.O.T. - Put Yourself Out There Community to Build & Boost Your Personal Brand

StandoutWomen.org is a movement to grow visibility, personal brands, and thought leadership for women in business and women in leadership. Our mission is to empower impact-driven women to position themselves as industry leaders and create meaningful opportunities.

Whether you’re an entrepreneur, leader, or professional, we provide tools, training, and events to support your journey of standing out and stepping up—all through the lens of the Own Your Lane®: Personal Branding framework. Learn more at StandoutWomen.org.

StandoutWomen.org - The Personal Branding Movement For More Standout Women in Business & Leadership

THE LINKEDIN™️ BRANDING COMMUNITY by #MichelleSquared

The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, is now available on Amazon in Kindle, paperback and hardcover editions. PLUS, a 50-page action-taking companion Brand Squared Workbook™ is included with the book.

Co-Author, The LinkedIn Branding Book

The top-ranked podcast, The LinkedIn Branding Show, hosted by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, empowers professionals, entrepreneurs, experts, and small business owners to stand out and rise up as they build personal and business brands on LinkedIn. New episodes drop every Thursday on your favorite podcast platform.

Co-Host, The LinkedIn Branding Show Podcast

The Power of Two to Double Your LinkedIn Growth with our new book, top-ranked podcast and supportive community. Join Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for fun events, real conversations, and actionable takeaways with a community of impact-driven professionals ready to rise up and stand out on LinkedIn as a powerful force of good. Join us and learn more at MichelleSquared.com

Co-Founder, The LinkedIn Branding Community

Windstorm Insurance Network, Inc.® - Property/Windstorm Insurance Claims Industry Member Association

The Windstorm Insurance Network (WIND) is a B2B national association for the property insurance claims and legal industry. Through professional development, continuing education, and annual conferences, the group is the leading provider of industry insights for the property/windstorm insurance claims industry, property/windstorm insurance service providers, and industry consultants. 

As the association's executive director, I oversaw the day-to-day management and marketing of the Windstorm Insurance Network, Inc. and the annual Windstorm Insurance Conference, a 2,000-person international conference. 

My duties included strategic business development, marketing communication planning, event marketing, team management and member experience management. Specific personal skills include digital marketing, inbound/content marketing, email marketing, social media marketing/outreach, branding strategy, copywriting, website design, WordPress management, and conference/event planning and marketing.

Executive Director

As the lead marketer, I managed a team to plan, promote and host the annual (WIND) Windstorm Insurance Conference, which attracted nearly 2,000 attendees each year from across the U.S. and internationally. 

Under my leadership, membership grew at a steady rate of 1,000 members and conference attendance and revenue targets exceeded goals. 

As the lead event marketer, I also managed, promoted regional and one-day events and continuing education seminars and presentations across the U.S.

Event Marketing Director

Positioning Women Experts Into Visible Authorities┃Personal Brand, PR & Thought Leadership Strategist & Coach to Own Your Lane With More Visibility, Impact & Income┃Author┃Speaker┃80s Music Fan┃Own Your Lane™ Book 10/15

Hi, I’m Michelle. I transform hidden experts into visible authorities and so glad you’re here. 

If you've ever struggled to explain what you do, felt overlooked despite your expertise, or missed opportunities you knew you were perfect for, you're not alone—and you're in the right place.

After seeing brilliant experts stay invisible because they believed their work would speak for itself, I created the Own Your Lane™ Recognition Roadmap to help you become the go-to authority in your field.

THE OWN YOUR LANE™ SYSTEM

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Position)
N – Navigate Your Brand (Package)
E – Elevate Your Authority (Promote)

OWN YOUR LANE. OWN YOUR FUTURE.
My mission is to position you for success. I speak, train, and advise experts and leaders—especially women in business—who are ready to be seen, heard, and sought-after. Together, we chart your one-page personal branding roadmap to give you the clarity, confidence, communication and competitive edge for business growth. 

Why this matters: You stop comparing yourself to everyone else. You gain the positioning, words and strategy to know who you are, what makes you different and a repeatable way to talk about what you do — in person, online, in meetings — anywhere decisions are made.

My clients have gone from “one of many” to “the one” -- booked on TEDx & industry stages, featured in top media, published best-selling books & effortlessly growing thought leadership on their terms. 

Now it’s your turn…

WORK WITH ME
> Own Your Lane™ Speaking & Workshops 
No hype, just help. Experiential sessions with clarity, tools & action

> Own Your Lane Roadmaps & Advising 
Let's chart your one-page plan for next-level goals and opportunities

👉MichelleBGriffin.com/RESULTS

ABOUT ME
With 20+ years in branding, PR & executive leadership, I’ve helped Fortune 500s, startups and global thought leaders sharpen their message, elevate visibility & grow their businesses.

• TEDxFSU Speaker, April 2025
• Forbes, Entrepreneur, Inc. & Authority Featured 
• 2x Author, Position Yourself & The LinkedIn® Branding Book 
• 2x Podcast Host, Own Your Lane™ & The LinkedIn™ Branding Show
NEW: Own Your Lane™ Book publishing soon

“Live in the moment” is my mantra; find me outdoors with an ’80s playlist, meeting new people and exploring new places.

🎧 FREE RESOURCES
Grab my LinkedIn Visible Training + Go Your Own Way Playlist 
👉MichelleBGriffin.com/QUICKLINKS

READY TO OWN YOUR LANE?
👉Visit MichelleBGriffin.com - let's chat on how I can support you best.

MICHELLE B GRIFFIN

📌 REPLAY IS BELOW...
So you want to land a TEDx talk? But what does it actually take to get on the red dot?

Join host MICHELLE B GRIFFIN for this month’s Own Your Lane LIVE as I sit down with a longtime TEDx organizer and coach Tessa Rawson to talk about what really happens behind the scenes.

We’ll unpack:

• What makes an idea compelling enough for the TEDx stage
• What organizers pay attention to that applicants miss
• Why strong experts still get rejected
• The biggest application mistakes
• How to know if you’re truly ready

Tessa has been a TEDx organizer and coach in Europe and the US since 2013. She’s reviewed hundreds of applications and knows what makes a great talk and why good ideas get overlooked.
 
📅 Tuesday, Feb. 24, 2026 ⏰ 1:30 PM ET | 12:30 PM CT | 6:30 PM GMT 

📌 WATCH HERE:
LinkedIn Live replay: https://lnkd.in/e8zsM-jP and also 
YouTube https://lnkd.in/eEiGDS4G

Get the insider tips and steps to get a TEDx Talk. Join us. 
We can't wait to see you there.

#OwnYourLane #ShesVisible

Positioning Women Experts into Recognized Authorities • PR-Powered Personal Brand Strategist & Speaker • Elevate Your Visibility on LinkedIn, Media, Stages, Podcasts and in AI search • TEDx Speaker • 2x Author

Tessa Rawson, Gabe Leal and 2 other connections attending

How to Land a TEDx Talk: Insider Tips From a TEDx Organizer

📌 REPLAY IS BELOW...A good idea won’t get you a TEDx talk.
And neither will being highly accomplished.

It’s about having the right idea, framed the right way, at the right time for the right TEDx stage.

Today at 12:30 PM CT, I’m going live with longtime TEDx organizer Tessa Rawson to talk about what actually gets someone selected.

→ What organizers are really listening for
→ Why experts still get passed over
→ The mistakes most applicants don’t even realize they’re making
→ And how to know if you’re truly ready

If a TEDx stage is on your radar, this conversation will save you time and guesswork.

📌 REPLAY HERE

LinkedIn Live replay: https://lnkd.in/e8zsM-jP and also 

YouTube https://lnkd.in/eEiGDS4G

📅 Tuesday, Feb. 24, 2026 
⏰ 1:30 PM ET | 12:30 PM CT | 6:30 PM GMT 
📍 Streaming on LInkedIn Live and YouTube

Sponsored by She’s Visible, my women’s leadership initiative focused on closing The Recognition Gap because we need more women speaking on stages, featured on pages and earning better wages.

_____

If you lead a women’s ERG or leadership group and want to equip your members with personal branding and LinkedIn presence this season, She’s Visible workshops are designed for exactly that.

#OwnYourLane 
#ShesVisible

What does it REALLY take to land a TEDx talk?

I'm going straight to the source, interviewing a long-time TEDx organizer to find out....

Join me for a the behind the scenes reveal from Tessa Rawson, a TEDx organizer and coach in Europe and the US since 2013. She'll share what makes a great talk, why good ideas get overlooked and will answer all your TEDx questions.

👉 RSVP below to join us LIVE or REPLAY

Also, drop your questions in the comments. 
We want to see your message and story on the red dot.

Ed Burghard

The Burghard Group LLC.

I wrote Building Brands: What Really Matters to help small business owners, entrepreneurs and economic development professionals who have limited budgets for branding their products, services or locations.  https://www.amazon.com/dp/B09R15CNV1

I wrote Building Brands: Making It Personal to debunk the bad advice that you need to reinvent yourself to be successful. The book describes a proven process to define your authentic and unique personal brand promise. https://www.amazon.com/dp/B0BJVJ62LB

I wrote Building Brands: Creating A World-Class Marketing Team to help marketing managers be more successful and inspire marketers to perform at their best. https://www.amazon.com/dp/B0BJVWVH6H

Published Author

Author

The Burghard Group, LLC

Established to introduce the Strengthening Brand America Project, a community of practice to catalyze the transfer of product and corporate branding expertise from the private sector to the public sector as a means to dramatically improve the competitiveness of states and communities for capital investment. Provide marketing strategy consulting services to select client's.
•	Created a website to connect private sector brand experts, economic development professionals and students to transfer knowledge.  It included a special section to help educate the public on the American Dream. No longer maintained.
•	Generated visits from all 50 states and 168 countries.
•	Viewed by the U.S. Department of Commerce and International Economic Development Council as a thought leader in the field of place branding.
•	Recognized on wiki as an expert on country branding (http://countrybrandingwiki.org/index.php/Experts) 
•	Collaborating with Xavier University to establish the American Dream Composite Index as the new performance measure for both economic development professionals and elected officials. Now defunct.
•	Founding Board member of the Nemacolin Energy Institute (http://www.neienergy.org/home.htm)

CEO and Manager

Ohio Business Development Coalition

From 2005 – September 2009, led the Organization as a P&G Executive on Loan, subsequently under contract to the Ohio Business Development Coalition Board of Directors.  Responsible for branding the state of Ohio for global capital investment attraction.
•	Led the creation of a 501 c(3) organization including establishment of the company mission, strategic direction, business procedures, and hiring of a qualified staff of performers.
•	Created the first ever Ohio brand and national campaign targeted to C-level executives.
•	Between 2006 and 2008, improved nationally measured perception of Ohio among Ohio Executives (index 111) and Active Capital Investors (index 102).
•	Since initiation of the branding work, Ohio has won the national Governor’s Cup in 2006, 2007, 2008, 2009 and 2011 for the most capital investment deals over $2,000,000.
•	Created a model to explain the capital investment decision process that is being used to realign how economic development is being done across Ohio.
•	Reorganized both the Marketing and Sales organizational structure to create leadership teams that guide the use of the Ohio brand in capital attraction, retention and expansion.

Procter & Gamble

Recognized by P&G as one of the top 3 global marketers in 1999.  Awarded the Harley Procter Marketer appointment by the P&G CEO and CMO for increasing the U.S. pharmaceutical business by 190% in sales and 371% in profit contribution over a 5-year period.  Other highlights include -
•	Led the licensing and acquisition efforts in women’s health and bone metabolism in 2004 and recommended sunset of a compound for osteoarthritis in Phase II clinical trials.
•	In 1999 asked to focus on introduction of Actonel for post-menopausal osteoporosis. Successfully launched the brand in 2000, exceeding year 1 forecast by +25% despite the distraction of a partner merger.  Managed the professional and direct-to-consumer promotion through 2003.  Actonel subsequently achieved peak sales > $1B in U.S. sales by 2006. 
•	Outstanding Business Achievement Award winner in 1997 in recognition of 3-years of annual sales growth >30%.  Following the award, in 1998, Asacol sales grew >40%.
•	Revamped the Brontex brand promotion in 1995 to get the franchise in a positive ROI position by 1997 allowing the company to profitably divest the asset to Astra Zenica in 1998.
•	Grew the Macrobid brand from $63M sales in 1995 to $81M in 1998.
•	Grew the Ziac brand from $54M in sales in 1995 to $125M in 1998.

Retired Harley Procter Marketer

Responsible for >$30M business supported by 32 sales personnel and 8 marketers.
•	Implemented a strategic plan to leverage licensing to help sustain the Organization until the expected launch of Didrocal in 1997 and Actonel in 1999.
•	Successfully closed a co-promotion deal with Sanofi Winthrop in 1993 (Idarac) that delivered $1M per year as payment for selling support.
•	Successfully licensed Ultradol from Wyeth Ayerst in 1994 and introduced the brand in 1995 achieving breakeven in 18 months and a projected $4M NPV (18% ROI).
•	Grew Canadian business from $32M in 1992 to $35M in 1994.  Importantly, the performance averted an alternative corporate plan to withdraw from the Canadian market.

Director of Marketing and Sales Canada

Continued responsibility for the global management of the nitrofurantoin franchise (6 marketing reports) and added responsibility for upstream R&D projects in antiinfectives, arthritis and bone metabolism categories.
•	Successfully defended the Macrodantin business from introduction of a new quinolone class of antibiotics from Merck (Noroxin), Miles (Cipro) and Ortho (Floxin) by retargeting and focusing on growing share among loyal prescribers.  Actually grew share by +2% in 1991 and +3% in 1992. 
•	Successfully introduced MacroBID in 1992 as a way to reinitiate brand franchise growth and extend patent protection.  Moved the franchise from stable sales to a growth rate of +2%.
•	Recommended and led the sunset of a compound for arthritis that was in Phase II clinical trials.

Associate Advertising Manager

Responsible for the Division’s flagship brand (3 direct marketing reports, 8 country brand manager team).
•	Introduced a new advertising campaign that reversed an inherited declining (-2%) prescription trend.
•	In 1988, introduced MACPAC, the first ever bi-lingual patient package in the industry as a strategy to defend sales from generic erosion.
•	In 1988, created P&G’s first worldwide brand team structure to ensure consistent global branding.
•	In 1989, adopted an aggressive pricing strategy to defend profit contribution from erosion.
•	Sales grew from $43M in 1986 to $72M in 1990.

Global Brand Manager

Responsible for developing advertising and sales promotion for Didronel and Buprenex
•	Increased Didronel market share from 60% to 65%.
•	Developed a campaign that exceeded AdTest normative scores and supported the successful introduction of Buprenex to the hospital market.

Assistant Brand Manager

Norwich Eaton Pharmaceuticals

Responsible for providing computer simulation modeling support to the Marketing department and continued responsibility for sales force performance and bonus system management (2 direct reports).
•	Improved product sales forecasting accuracy by +20%.
•	Qualified a new model to guide choices on product coupon initiatives reducing costs by -40%.

Operations Research Manager

Responsible for managing a sales force performance and bonus system management (2 direct reports).
•	Salvaged a poorly designed computer system to track territory, district and regional sales performance versus quota and calculate quarterly bonus payments.  The Field had not received a payment for 3 quarters. Executed a series of system design enhancements that allowed accurate back calculation and forward tracking of performance.  The system never missed another quarterly bonus payment deadline.
•	Interacted directly with Field Sales management to explore questions on quota calculation and tracked sales data.  Collaborated with managers to present major challenges and recommended resolution to the Director of Sales for approval.

Drug Distribution Data Coordinator

Responsible for business programming in PL-1.

Computer Programmer

Ed's current focus in retirement is to share his expertise through writing. His first book Building Brands: What Really Matters focuses on teaching the basics of branding products, services and places. His second book Building Brands: Making It Personal focuses on teaching the basics personal branding. His third book Building Brands: Creating A World-Class Marketing Team is a guide for anyone in a position of managing people. All three are available on Amazon.

Ed spent 35 years sharpening his branding skills at Procter & Gamble, one of the world’s most preeminent branding companies, where he earned the distinguished title of Harley Procter Marketer in recongition for his expertise. Ed also led the start up of the Ohio Business Development Coalition (501 C-6) and development of the Ohio brand. He played a key role in the state earning the annual Site Selection Governor’s Cup Award in 2006, 2007, 2008, 2009, and 2011.

I wrote Building Brands: What Really Matters to help small business owners, entrepreneurs and economic development professionals who have limited budgets for branding their products, services or locations.  https://www.amazon.com/dp/B09R15CNV1

I wrote Building Brands: Making It Personal to debunk the bad advice that you need to reinvent yourself to be successful. The book describes a proven process to define your authentic and unique personal brand promise. https://www.amazon.com/dp/B0BJVJ62LB

I wrote Building Brands: Creating A World-Class Marketing Team to help marketing managers be more successful and inspire marketers to perform at their best. https://www.amazon.com/dp/B0BJVWVH6H


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The Battle

MICHELLE B GRIFFIN

Ed Burghard

Followers

Posts

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The Battle

MICHELLE B GRIFFIN

Ed Burghard

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}MICHELLE B GRIFFIN's LinkedIn Performance

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