Brand Leaders

Are you a subject matter expert, leader or entrepreneur ready to expand your influence but unsure how to position yourself for the next level.

Hi, I’m Michelle, a speaker, author, advisor and founder of Brand Leaders, a professional branding and LinkedIn visibility training platform. 

I help experts, leaders and teams position their personal brands, grow visibility on LinkedIn, and become in-demand authorities in their industries. 

Your personal brand should be your business advantage, but it needs a foundational strategy and plan first. That's why I created my Own Your L.A.N.E. framework to make so you're clear, credible and competitively advantaged in your field:

OWN YOUR LANE. OWN YOUR FUTURE. 

After years of watching brilliant professionals stay overlooked, I created the Own Your L.A.N.E.™ System, a proven roadmap for business development. 

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Positioning)
N – Navigate Your Brand (Presence)
E – Elevate Your Authority (Proof)

Because when you’re clear on who you are and how you show up…

The right people find you
The right opportunities follow
And you become known for what sets you apart

I speak, teach & advise experts, leaders, teams and audiences to:

✔ Position and differentiate your expertise into a recognizable brand
✔ Grow a consistent presence and build influential relationships on LinkedIn®
✔ Elevate your authority through speaking, media and PR opportunities

👉 CASE STUDIES: MichelleBGriffin.com/results

TOPICS 
> Own Your Lane™ The Recognition Roadmap
> LinkedIn® Personal Branding for Experts, Leaders & Teams
> Brand is The New Demand 

Learn more about me in the About section.

LET'S CHAT
Book a call to learn more: 👉 MichelleBGriffin.com/chat

 I look forward to meeting you!

Own Your Lane™ - Personal PR/Personal Brand Speaker, Workshop Facilitator + Masterclass Presenter 

Brand Leaders® - Powered by Own Your Lane® helps subject matter experts and expertise business owners clarify their brand positioning, simplify their message and amplify their visibility to win clients and land PR opportunities.

Brand for Business Speaking, Advising and Workshops

Innovation Women

Innovation Women is a visibility bureau connecting event managers to women speakers. Our goal is gender-balanced panels and equal visibility opportunities for women. Join us on a FREE Speaker Friends Friday Zoom session: https://innovationwomen.com/events/speaker-friends/

My Innovation Women Profile: https://speaker.innovationwomen.com/users/15203
To book me as a speaker: https://michellebgriffin.com/speaking or email michelle@michellebgriffin.com

Member and National Speaker

Michelle B Griffin Speaker & Author

Own Your Lane®  is the go-to podcast for experts and leaders who are ready (but may struggle) to position their brilliance, clarify their message, and grow their visibility for next-level opportunities.

Host, Own Your Lane® Podcast

As a LinkedIn™ personal branding & PR expert, I speak, teach, educate, and host in-depth workshops for organizations, groups, and teams. My authority-personal branding-focused presentations focus on positioning profiles, presence, and publicity to align with brand and business goals. 

Need a Speaker, Workshop Facilitator, Expert Quote, or Podcast Guest? Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please get in touch here or via LinkedIn DM.

LinkedIn® Personal Branding, Professional Visibility Speaker, Educator & Workshops

Personal Branding Books to Help You Get Visible and Grow Your Industry Presence—My personal branding books teach you to get visible, own your value, and confidently grow your professional presence for next-level industry opportunities.

The LinkedIn Branding Book helps you build your personal and business brand on LinkedIn for exponential growth. PLUS, a 50-page action-taking (online fillable) companion Brand Squared Workbook™ is included with the book.
https://michellebgriffin.com/books

Own Your Lane® books series are your personal branding and visibility acceleratosr, designed to help you take charge of your presence and become the go-to authority in your field.

Too many talented professionals—especially women—remain unseen, not because they lack skill but because they struggle to communicate their value and gain the visibility they deserve.

Through the actionable, four-step L.A.N.E.™ system, these books will teach you how to confidently step forward, articulate your unique strengths, and get recognized for your expertise. Learn more at  OwnYourLane.io.

Author - Personal Branding, PR, LinkedIn® Presence, Professional Visibility

With a mantra of "Put Yourself Out There to Own Your Lane and Own Your Future," I believe professional visibility is a powerful form of economic leverage and business growth, leading to industry opportunities, increased impact, and higher income for professionals and organizations.

As a PR, personal branding, and LinkedIn visibility speaker and educator, I empower and equip professionals, and especially women in business, to confidently set themselves apart, step into the spotlight, and seize next-level opportunities in a crowded field through my Own Your Lane® learning platform and book series,

Book me to Speak, Facilitate a Workshop, Guest On Your Podcast, Contribute To Your Publication, and/or Moderate a Panel.

Speaker Inquiries and Bookings

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Thought Leadership Branding Speaker, LinkedIn Visibility Strategist and Workshop Facilitator

As a PR and personal branding speaker, author, and LinkedIn visibility expert, I love empowering audiences to get visible for their next level. 

I guest weekly on podcasts, LinkedIn Audio, Livestream, and YouTube shows and speak/host group training and workshops on personal branding and LinkedIn to build your professional presence and opportunities. 

Watch/listen and see more here: https://michellebgriffin.com/media

Let's Connect
Need a Speaker, Expert Quote, or Podcast Guest?

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Podcast Guest, Personal Branding, PR, LinkedIn® Presence and Professional Visibility

Join 1,700+ global professionals who are getting visible to build and boost their personal brands. The P.Y.O.T. Community - Put Yourself Out There Community to Build & Boost Your Personal Brand will help you become clear, confident and consistent on LinkedIn. Join us as we ramp up our personal brands, expand our connections, and build meaningful communities on LinkedIn. You'll find peer support, accountability, training, and tips on LinkedIn and personal branding. 

NOTE: This is NOT an engagement pod
Join us; it’s free: 👉 https://michellebgriffin.com/pyotcommunity

Founder, P.Y.O.T. - Put Yourself Out There Community to Build & Boost Your Personal Brand

StandoutWomen.org is a movement to grow visibility, personal brands, and thought leadership for women in business and women in leadership. Our mission is to empower impact-driven women to position themselves as industry leaders and create meaningful opportunities.

Whether you’re an entrepreneur, leader, or professional, we provide tools, training, and events to support your journey of standing out and stepping up—all through the lens of the Own Your Lane®: Personal Branding framework. Learn more at StandoutWomen.org.

StandoutWomen.org - The Personal Branding Movement For More Standout Women in Business & Leadership

THE LINKEDIN™️ BRANDING COMMUNITY by #MichelleSquared

The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, is now available on Amazon in Kindle, paperback and hardcover editions. PLUS, a 50-page action-taking companion Brand Squared Workbook™ is included with the book.

Co-Author, The LinkedIn Branding Book

The top-ranked podcast, The LinkedIn Branding Show, hosted by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, empowers professionals, entrepreneurs, experts, and small business owners to stand out and rise up as they build personal and business brands on LinkedIn. New episodes drop every Thursday on your favorite podcast platform.

Co-Host, The LinkedIn Branding Show Podcast

The Power of Two to Double Your LinkedIn Growth with our new book, top-ranked podcast and supportive community. Join Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for fun events, real conversations, and actionable takeaways with a community of impact-driven professionals ready to rise up and stand out on LinkedIn as a powerful force of good. Join us and learn more at MichelleSquared.com

Co-Founder, The LinkedIn Branding Community

Windstorm Insurance Network, Inc.® - Property/Windstorm Insurance Claims Industry Member Association

The Windstorm Insurance Network (WIND) is a B2B national association for the property insurance claims and legal industry. Through professional development, continuing education, and annual conferences, the group is the leading provider of industry insights for the property/windstorm insurance claims industry, property/windstorm insurance service providers, and industry consultants. 

As the association's executive director, I oversaw the day-to-day management and marketing of the Windstorm Insurance Network, Inc. and the annual Windstorm Insurance Conference, a 2,000-person international conference. 

My duties included strategic business development, marketing communication planning, event marketing, team management and member experience management. Specific personal skills include digital marketing, inbound/content marketing, email marketing, social media marketing/outreach, branding strategy, copywriting, website design, WordPress management, and conference/event planning and marketing.

Executive Director

As the lead marketer, I managed a team to plan, promote and host the annual (WIND) Windstorm Insurance Conference, which attracted nearly 2,000 attendees each year from across the U.S. and internationally. 

Under my leadership, membership grew at a steady rate of 1,000 members and conference attendance and revenue targets exceeded goals. 

As the lead event marketer, I also managed, promoted regional and one-day events and continuing education seminars and presentations across the U.S.

Event Marketing Director

Positioning Women Experts Into Visible Authorities┃Personal Brand, PR & Thought Leadership Strategist & Coach to Own Your Lane With More Visibility, Impact & Income┃Author┃Speaker┃80s Music Fan┃Own Your Lane™ Book 10/15

Hi, I’m Michelle. I transform hidden experts into visible authorities and so glad you’re here. 

If you've ever struggled to explain what you do, felt overlooked despite your expertise, or missed opportunities you knew you were perfect for, you're not alone—and you're in the right place.

After seeing brilliant experts stay invisible because they believed their work would speak for itself, I created the Own Your Lane™ Recognition Roadmap to help you become the go-to authority in your field.

THE OWN YOUR LANE™ SYSTEM

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Position)
N – Navigate Your Brand (Package)
E – Elevate Your Authority (Promote)

OWN YOUR LANE. OWN YOUR FUTURE.
My mission is to position you for success. I speak, train, and advise experts and leaders—especially women in business—who are ready to be seen, heard, and sought-after. Together, we chart your one-page personal branding roadmap to give you the clarity, confidence, communication and competitive edge for business growth. 

Why this matters: You stop comparing yourself to everyone else. You gain the positioning, words and strategy to know who you are, what makes you different and a repeatable way to talk about what you do — in person, online, in meetings — anywhere decisions are made.

My clients have gone from “one of many” to “the one” -- booked on TEDx & industry stages, featured in top media, published best-selling books & effortlessly growing thought leadership on their terms. 

Now it’s your turn…

WORK WITH ME
> Own Your Lane™ Speaking & Workshops 
No hype, just help. Experiential sessions with clarity, tools & action

> Own Your Lane Roadmaps & Advising 
Let's chart your one-page plan for next-level goals and opportunities

👉MichelleBGriffin.com/RESULTS

ABOUT ME
With 20+ years in branding, PR & executive leadership, I’ve helped Fortune 500s, startups and global thought leaders sharpen their message, elevate visibility & grow their businesses.

• TEDxFSU Speaker, April 2025
• Forbes, Entrepreneur, Inc. & Authority Featured 
• 2x Author, Position Yourself & The LinkedIn® Branding Book 
• 2x Podcast Host, Own Your Lane™ & The LinkedIn™ Branding Show
NEW: Own Your Lane™ Book publishing soon

“Live in the moment” is my mantra; find me outdoors with an ’80s playlist, meeting new people and exploring new places.

🎧 FREE RESOURCES
Grab my LinkedIn Visible Training + Go Your Own Way Playlist 
👉MichelleBGriffin.com/QUICKLINKS

READY TO OWN YOUR LANE?
👉Visit MichelleBGriffin.com - let's chat on how I can support you best.

MICHELLE B GRIFFIN

One thing we need more of this year...LIVE experiences...online and in person...

From guesting to hosting your own, being IN THE MOMENT and connecting with LinkedIn members globally helps you own  your stage and narrative.

Shout out to Lydia Rosencrants Robin Wilson Tucker, MBA, NCOPE as well as well as Beth Anne Campbell, phenomenal LinkedIn Live Show Hosts, who I'll be guesting this month. 

I'll admit....

 I almost dropped off hosting LinkedIn Lives, which I started here in June 2021, as they seem to have dropped, but that's the point: when others zig, you should zag.

After going silent for months, I renewed my Restream account. 

It's showtime...

Coming soon, my monthly Own Your Lane Live show
Topics I'm thinking will land well:

• Being Found In AI Search
• The Knack for Substak
• PR for Experts/Personal Brands
• How We Landed Our TEDx Talk
• How We Branded This. 
• How To Be a Great Podcast Guest
• And Your Ideas, too?

🎤 OVER TO YOU:
👉 Please share the hosts who are livestreaming. 
I'd love to watch and learn. 
Or suggest topics you'd love to see LIVE


Happy 2026!
💛 Michelle

 #PutYourselfOutThere  #OwnYourLane #ShesVisible  




I

Women’s Leadership Speaker & Brand Strategist | Positioning Your Brilliance For Recognition In Your Career, Business & Industry | Founder, She’s Visible™ | TEDx Speaker & 2x Author

I Help Professionals & Organizations Streamline Systems, Elevate Visibility on LinkedIn, and Increase Profit Through Process Excellence

View Robin Wilson Tucker, MBA, NCOPE’s profile

Join Lydia Rosencrants and me as we kick off the New Year with the January edition of #LinkedInLeaders. Our special guest will be MICHELLE B GRIFFIN, Women’s Leadership Visibility Speaker & Branding Strategist & Creator of The Recognition Roadmap™.

LinkedIn Leaders Achieving Remarkable Success with Michelle B. Griffin

Bill “PhoneBill” McClain

You can call Gates, Joel, Murray, or Clinton…but only this Bill has the answer 💪 UCaaS Provider - VoIP- ☎️

Pioneering the intersection of AI and business communications as a 3X founder. 

Currently revolutionizing voice technology through UponAI while leading innovative UCaaS and CCaaS solutions at StratusDial, backed by extensive experience at Networking Solutions.

At StratusDial, I've transformed business communications by:
• Implementing cost-saving solutions that reduce operating expenses by up to $9,000
• Developing seamless Office365 integrations and advanced VoIP systems
• Building a 24/7 technical support infrastructure that maintains 99.9% uptime
• Creating custom UCaaS/CCaaS solutions for diverse enterprise needs

Through UponAI, I'm pushing the boundaries of:
• AI-powered voice recognition and natural language processing
• Intelligent call routing and automated customer service solutions
• Machine learning algorithms for enhanced communication efficiency
• Voice-enabled business intelligence and analytics

My entrepreneurial journey spans:
🔹 Advanced Telecommunications
🔹 Enterprise Network Architecture
🔹 Cloud Communications
🔹 AI/ML Implementation
🔹 Business Process Automation

Proud to be recognized by industry leaders, including Eric Hernaez, Founder & President of SkySwitch, for maintaining exceptional service standards and driving continuous innovation in business communications.

Specialties:
#AIVoice #UCaaS #CCaaS #CloudCommunications #NetworkingSolutions #VoIP #BusinessIntelligence #EnterpriseNetworking #ArtificialIntelligence #DigitalTransformation

Looking to connect with:
• Business leaders seeking communication solutions
• Technology innovators in AI and voice tech
• Enterprise clients exploring digital transformation
• Fellow entrepreneurs in the tech space

Let's discuss how AI-powered voice solutions can transform your business communications. Open to partnerships, collaborations, and innovative ventures.


Founder -

Networking Solutions 29 years
StratusDial 13 years
UponAi 2 years

3X Founder - 0X Exits

Founder President & CEO

Does the idea of switching phone providers for your business sound like a permanent migraine? Here’s what’s worse:

Turning your customers away because you’re unable to provide a good phone customer experience because of lousy support from your business phone provider.

When you entrust ☎️PhoneBill (& the team at StratusDial) with your company’s new voice, here’s what you get:

✔️ Pre-installation audit to locate savings (sometimes $9000!) & lower your operating costs
✔️ Take care of allllllllll the prep, installation, routing, testing… everything done-for-you
✔️ Hold your hand through set-up & advise you on phone experience best practices
✔️ Latest phone features for maximum efficiency (hello, Office365 integration!)
✔️ Custom set-up the big providers won’t do (e.g. overhead paging system)
✔️ 60-day and 90-day check-ins to make sure you love your new system
✔️ Eager-to-help technical support, 24/7

As a smaller (but mightier!) provider, we can deliver the type of boutique service that the large competitors wish they could deliver. 😉

Ready to have your business phone system work for you (not against you) in bringing more clients to your business?

Message ☎️PhoneBill on LinkedIn. I’ll sort you out.

Bill (PhoneBill) McClain

Thank you for registering your phone number with the National Do Not Call Registry. 

You successfully registered your phone number ending in 6500 on November 19, 2010. Most telemarketers will be required to stop calling you 31 days from your registration date.  

I remember reading that message and feeling hopeful.  

Peace.  

A quiet phone line.  
Fewer dinnertime interruptions.  

That was the dream.  

Here is the dry truth.  
Registering a phone number with the Do Not Call Registry tells legal telemarketers to remove that number from their call lists.  

It does not stop scammers.  
It does not stop every robocall.  

The Registry gives people a choice.  
People can say no to many sales calls.  
People can gain some control back.  

In my world, voice and AI can help.  

Smarter call routing.  
Better spam detection.  
Clear rules for teams that want to stay trusted.  

Business needs to reach people.  

Respect needs to reach them first.  

Thoughts on how the Registry works for you today?

#PhoneBill ☎️

You can call Gates, Joel, Murray, or Clinton…but only this Bill or AI from UponAi has the answer ☎️🤖

No alternative text description for this image

Last fall, StratusDial brought on two new automotive dealerships running their phone system with another provider.

That sounded like good news we know the NetSapiens system they had inside and out. We’ve been running it for over ten years.

But within minutes on site, we learned how bad things had gotten.

Calls dropping. Delays connecting. Terrible voice quality.

The dealerships had been on the system only about six or seven months and it had been a disaster. 
Multiple tickets opened with the previous provider and their IT support team.
 No resolution.

The buy/sell of those dealerships went through on a Monday. 

My team was onsite immediately to handle the migration and full acquisition of all technology.

As they went desk to desk setting up our complete tech stack, nearly every employee had the same question:

“Can you do something about our phones?”

We were patient and empathetic, but knew the priority 👉 the migration and new tech stack came first. 
My team was absolutely slammed but we were up for the challenge.

I arrived on Tuesday to assist wherever I could. 
Our team leader, Eric asked me to look into the phone issue.

So I called the provider for access to the system. 
And what I found was very disturbing.

Here’s the thing:
 Voice traffic must always come first. 

Browsing, streaming, and file downloads come second.
 That’s called Quality of Service (QoS) - and one of the best ways to achieve it is through a VLAN (Virtual LAN).

Picture your network like a six-lane highway. 
Each type of traffic gets its own lane. 
And guess which one gets the fast lane? 
Voice 👍

Now, remember this is a car dealership. 
A big customer waiting area. 
Customers streaming music, video, and social media on the dealership Guest Wi-Fi.

So what happens when that customer traffic ends up in the same lane as voice traffic? 
Big problems. Dropped calls. 
Bad audio. 
Delayed connections.

Within two hours, I’d confirmed the issue. The network desperately needed a traffic cop.

So I installed one - and called it #PhoneBill 🤣

After implementing QoS, separating traffic with VLANs, and making targeted improvements, voice calls immediately sharpened up.

Dropped calls disappeared. Connections were instant. Quality was crystal clear.

In less than a day, we proved our expertise and earned the client’s trust.

That’s the power of understanding what matters most: 
Voice traffic always gets the fast lane.

Do you need a traffic cop?

#PhoneBill ☎️


Networking Solutions, Inc. 
StratusDial 
UponAI

Most CIOs juggle 3+ phone platforms.

I run them all through one brain…UponAI.

In my world, single-platform purity is rare.  

Real companies grow by merger, region, and vendor.  

Result:  
One team on UCaaS A.  
Another on UCaaS B.  
A contact center on a third CCaaS stack.  

As founder of StratusDial, I learned early that forcing everyone onto one phone system creates risk.  

Vendor outage.  
Contract fight.  
Feature gap.
Buy / Sells.
Equity Investors.  

When all calls live on one platform, one bad day can shut a business down.  

So we built StratusDial around a different model:  

Risk mitigation!

No emotion, just strategy.

Multi-platform UCaaS and CCaaS for resilience and choice.  


Then I added one simple rule from UponAI:  

Many phone systems, one AI brain.  

Here is how it works in practice:  

1. StratusDial supports multiple call platforms for one client  
→ UCaaS from multiple suppliers  
→ CCaaS in a remote center  
→ A legacy PBX still in place in one branch  

2. UponAI connects to all of them through flexible SIP  
→ SIP trunk, for whole-system connection
→ SIP endpoint as a dedicated AI extension  
→ SIP URI for routing only certain calls  

3. The AI voice agent handles the heavy lifting  
→ Answers first, in any language the business needs  
→ Understands intent with natural language  
→ Uses sentiment to adapt tone  
→ Passes full context when a human must step in with a WARM transfer

4. The business keeps one AI playbook  
→ One prompt strategy  
→ One routing logic  
→ One integration into CRM, POS, ticketing systems  

The platforms stay diverse for safety.  
The AI stays unified for simplicity.  

That is how we see up to 60% of calls move from human agents to AI  
without ripping out phone systems  
without new chaos for IT  
without customers feeling lost.  

Many platforms for risk management.  
One AI brain for control.  

Thoughts on running many phone systems under one AI brain?

#PhoneBill ☎️

Unfortunately #PhoneBill will not be attending but Jody & Sean will do a great job 🙌

Make sure you stop by to see and support them 👍

See you at ITExpo! 🎤

Jody is joining the CEO Insights Panel: Agentic Voice AI in the Real World to discuss ROI, Trust, and Scaling.

🗓️ Thursday, February 12, 2026
🕐 1:00 – 1:45 PM
🎯 CEO Insights Panel

Sean will also be on-site to answer questions and chat about our AI voice solutions.

UponAi is at the cutting edge of AI, and we're excited to be back again this year to share what we're building.

Stop by and say hi! 👋

Jody Gonzales Sean Henning Bill (PhoneBill) McClain

#ITExpo #ITExpo2026 #UponAi #VoiceAI #AgenticAI #CEO #AIPanel #ArtificialIntelligence #TechConference

Businesses today don’t just need to communicate-they need to connect smarter.

I see the same pattern in companies of every size.

Teams feel busy.
Phones ring all day.
Costs keep going up.

Yet customers still wait on hold.
Messages still fall through the cracks.
Leaders still lack clear insight.

AI in business communications changes that.

Here is how we set it up at UponAI:

→ Improve communication  
AI voice agents listen, understand, and respond in real time.  
They speak in natural language, stay calm with every caller, and never forget key details from past interactions.

→ Boost efficiency  
AI handles the routine work:  
- Simple questions  
- Balance checks  
- Password resets  
- Status updates  

Your people focus on complex cases and human moments where empathy matters most.

→ Scale without new headcount  
Call volume grows?  
AI does not need more desks or parking spaces.  
You add capacity in the cloud, not on the org chart, while service stays fast and steady.

Under the hood we use:

- AI voice agents  
- Intelligent call routing  
- Analytics that show trends, sentiment, and gaps in your customer experience  

The result is a system that works 24/7, keeps quality consistent, and gives leaders clear data instead of guesswork.

I have spent my career at the crossroads of phones, networks, and now AI. I believe the next big gains for business come from how we connect, not how loud we shout. 

Actually delivering today what others promise in the future.

What is your take on using AI to handle the front line of customer communication?

#PhineBill ☎️

Yes 🙌 another AI post from #PhoneBill ☎️

Is it just me, or did every phone platform suddenly launch their own “AI voice agent”?

Here’s the thing… 
We’ve been building our ecosystem for 3 years - not weeks.

Yes, we can spin up an AI receptionist in 5 minutes. 
But then what?

💡 What if your business needs something more complex? 💡 What if you need a real solution that goes beyond just a “hello”?

Most platforms stop at simple use cases. 
We built one platform that lets you: ✅ Launch simple AI voice agents instantly ✅ Scale seamlessly to advanced, fully customized agents ✅ Integrate with any voice platform

And here’s what we’ve learned from experience -
 The second you deploy a simple solution, your customers will want more.
 We’ve seen it firsthand. We’ve built for it.

That’s why UponAI isn’t just another AI tool -
 It’s the ecosystem that grows with your business into the future.

#PhoneBill ☎️

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