Brand Leaders

Are you a subject matter expert, leader or entrepreneur ready to expand your influence but unsure how to position yourself for the next level.

Hi, I’m Michelle, a speaker, author, advisor and founder of Brand Leaders, a professional branding and LinkedIn visibility training platform. 

I help experts, leaders and teams position their personal brands, grow visibility on LinkedIn, and become in-demand authorities in their industries. 

Your personal brand should be your business advantage, but it needs a foundational strategy and plan first. That's why I created my Own Your L.A.N.E. framework to make so you're clear, credible and competitively advantaged in your field:

OWN YOUR LANE. OWN YOUR FUTURE. 

After years of watching brilliant professionals stay overlooked, I created the Own Your L.A.N.E.™ System, a proven roadmap for business development. 

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Positioning)
N – Navigate Your Brand (Presence)
E – Elevate Your Authority (Proof)

Because when you’re clear on who you are and how you show up…

The right people find you
The right opportunities follow
And you become known for what sets you apart

I speak, teach & advise experts, leaders, teams and audiences to:

✔ Position and differentiate your expertise into a recognizable brand
✔ Grow a consistent presence and build influential relationships on LinkedIn®
✔ Elevate your authority through speaking, media and PR opportunities

👉 CASE STUDIES: MichelleBGriffin.com/results

TOPICS 
> Own Your Lane™ The Recognition Roadmap
> LinkedIn® Personal Branding for Experts, Leaders & Teams
> Brand is The New Demand 

Learn more about me in the About section.

LET'S CHAT
Book a call to learn more: 👉 MichelleBGriffin.com/chat

 I look forward to meeting you!

Own Your Lane™ - Personal PR/Personal Brand Speaker, Workshop Facilitator + Masterclass Presenter 

Brand Leaders® - Powered by Own Your Lane® helps subject matter experts and expertise business owners clarify their brand positioning, simplify their message and amplify their visibility to win clients and land PR opportunities.

Brand for Business Speaking, Advising and Workshops

Innovation Women

Innovation Women is a visibility bureau connecting event managers to women speakers. Our goal is gender-balanced panels and equal visibility opportunities for women. Join us on a FREE Speaker Friends Friday Zoom session: https://innovationwomen.com/events/speaker-friends/

My Innovation Women Profile: https://speaker.innovationwomen.com/users/15203
To book me as a speaker: https://michellebgriffin.com/speaking or email michelle@michellebgriffin.com

Member and National Speaker

Michelle B Griffin Speaker & Author

Own Your Lane®  is the go-to podcast for experts and leaders who are ready (but may struggle) to position their brilliance, clarify their message, and grow their visibility for next-level opportunities.

Host, Own Your Lane® Podcast

As a LinkedIn™ personal branding & PR expert, I speak, teach, educate, and host in-depth workshops for organizations, groups, and teams. My authority-personal branding-focused presentations focus on positioning profiles, presence, and publicity to align with brand and business goals. 

Need a Speaker, Workshop Facilitator, Expert Quote, or Podcast Guest? Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please get in touch here or via LinkedIn DM.

LinkedIn® Personal Branding, Professional Visibility Speaker, Educator & Workshops

Personal Branding Books to Help You Get Visible and Grow Your Industry Presence—My personal branding books teach you to get visible, own your value, and confidently grow your professional presence for next-level industry opportunities.

The LinkedIn Branding Book helps you build your personal and business brand on LinkedIn for exponential growth. PLUS, a 50-page action-taking (online fillable) companion Brand Squared Workbook™ is included with the book.
https://michellebgriffin.com/books

Own Your Lane® books series are your personal branding and visibility acceleratosr, designed to help you take charge of your presence and become the go-to authority in your field.

Too many talented professionals—especially women—remain unseen, not because they lack skill but because they struggle to communicate their value and gain the visibility they deserve.

Through the actionable, four-step L.A.N.E.™ system, these books will teach you how to confidently step forward, articulate your unique strengths, and get recognized for your expertise. Learn more at  OwnYourLane.io.

Author - Personal Branding, PR, LinkedIn® Presence, Professional Visibility

With a mantra of "Put Yourself Out There to Own Your Lane and Own Your Future," I believe professional visibility is a powerful form of economic leverage and business growth, leading to industry opportunities, increased impact, and higher income for professionals and organizations.

As a PR, personal branding, and LinkedIn visibility speaker and educator, I empower and equip professionals, and especially women in business, to confidently set themselves apart, step into the spotlight, and seize next-level opportunities in a crowded field through my Own Your Lane® learning platform and book series,

Book me to Speak, Facilitate a Workshop, Guest On Your Podcast, Contribute To Your Publication, and/or Moderate a Panel.

Speaker Inquiries and Bookings

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Thought Leadership Branding Speaker, LinkedIn Visibility Strategist and Workshop Facilitator

As a PR and personal branding speaker, author, and LinkedIn visibility expert, I love empowering audiences to get visible for their next level. 

I guest weekly on podcasts, LinkedIn Audio, Livestream, and YouTube shows and speak/host group training and workshops on personal branding and LinkedIn to build your professional presence and opportunities. 

Watch/listen and see more here: https://michellebgriffin.com/media

Let's Connect
Need a Speaker, Expert Quote, or Podcast Guest?

Let's chat about how I can support you and your event/ team/group. I'd love to learn more about your goals and how I can partner with you. Please contact me via my inquiry form or book a chat at MichelleBGriffin.com or via LinkedIn DM.

Podcast Guest, Personal Branding, PR, LinkedIn® Presence and Professional Visibility

Join 1,700+ global professionals who are getting visible to build and boost their personal brands. The P.Y.O.T. Community - Put Yourself Out There Community to Build & Boost Your Personal Brand will help you become clear, confident and consistent on LinkedIn. Join us as we ramp up our personal brands, expand our connections, and build meaningful communities on LinkedIn. You'll find peer support, accountability, training, and tips on LinkedIn and personal branding. 

NOTE: This is NOT an engagement pod
Join us; it’s free: 👉 https://michellebgriffin.com/pyotcommunity

Founder, P.Y.O.T. - Put Yourself Out There Community to Build & Boost Your Personal Brand

StandoutWomen.org is a movement to grow visibility, personal brands, and thought leadership for women in business and women in leadership. Our mission is to empower impact-driven women to position themselves as industry leaders and create meaningful opportunities.

Whether you’re an entrepreneur, leader, or professional, we provide tools, training, and events to support your journey of standing out and stepping up—all through the lens of the Own Your Lane®: Personal Branding framework. Learn more at StandoutWomen.org.

StandoutWomen.org - The Personal Branding Movement For More Standout Women in Business & Leadership

THE LINKEDIN™️ BRANDING COMMUNITY by #MichelleSquared

The LinkedIn Branding Book: The Power of Two: How to Double Your Personal and Business Brand for Exponential Growth by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, is now available on Amazon in Kindle, paperback and hardcover editions. PLUS, a 50-page action-taking companion Brand Squared Workbook™ is included with the book.

Co-Author, The LinkedIn Branding Book

The top-ranked podcast, The LinkedIn Branding Show, hosted by #MichelleSquared, Michelle B Griffin and Michelle J Raymond, empowers professionals, entrepreneurs, experts, and small business owners to stand out and rise up as they build personal and business brands on LinkedIn. New episodes drop every Thursday on your favorite podcast platform.

Co-Host, The LinkedIn Branding Show Podcast

The Power of Two to Double Your LinkedIn Growth with our new book, top-ranked podcast and supportive community. Join Michelle B Griffin and Michelle J Raymond, aka #MichelleSquared, for fun events, real conversations, and actionable takeaways with a community of impact-driven professionals ready to rise up and stand out on LinkedIn as a powerful force of good. Join us and learn more at MichelleSquared.com

Co-Founder, The LinkedIn Branding Community

Windstorm Insurance Network, Inc.® - Property/Windstorm Insurance Claims Industry Member Association

The Windstorm Insurance Network (WIND) is a B2B national association for the property insurance claims and legal industry. Through professional development, continuing education, and annual conferences, the group is the leading provider of industry insights for the property/windstorm insurance claims industry, property/windstorm insurance service providers, and industry consultants. 

As the association's executive director, I oversaw the day-to-day management and marketing of the Windstorm Insurance Network, Inc. and the annual Windstorm Insurance Conference, a 2,000-person international conference. 

My duties included strategic business development, marketing communication planning, event marketing, team management and member experience management. Specific personal skills include digital marketing, inbound/content marketing, email marketing, social media marketing/outreach, branding strategy, copywriting, website design, WordPress management, and conference/event planning and marketing.

Executive Director

As the lead marketer, I managed a team to plan, promote and host the annual (WIND) Windstorm Insurance Conference, which attracted nearly 2,000 attendees each year from across the U.S. and internationally. 

Under my leadership, membership grew at a steady rate of 1,000 members and conference attendance and revenue targets exceeded goals. 

As the lead event marketer, I also managed, promoted regional and one-day events and continuing education seminars and presentations across the U.S.

Event Marketing Director

Positioning Women Experts Into Visible Authorities┃Personal Brand, PR & Thought Leadership Strategist & Coach to Own Your Lane With More Visibility, Impact & Income┃Author┃Speaker┃80s Music Fan┃Own Your Lane™ Book 10/15

Hi, I’m Michelle. I transform hidden experts into visible authorities and so glad you’re here. 

If you've ever struggled to explain what you do, felt overlooked despite your expertise, or missed opportunities you knew you were perfect for, you're not alone—and you're in the right place.

After seeing brilliant experts stay invisible because they believed their work would speak for itself, I created the Own Your Lane™ Recognition Roadmap to help you become the go-to authority in your field.

THE OWN YOUR LANE™ SYSTEM

L – Launch Your Vision (Purpose)
A – Assert Your Difference (Position)
N – Navigate Your Brand (Package)
E – Elevate Your Authority (Promote)

OWN YOUR LANE. OWN YOUR FUTURE.
My mission is to position you for success. I speak, train, and advise experts and leaders—especially women in business—who are ready to be seen, heard, and sought-after. Together, we chart your one-page personal branding roadmap to give you the clarity, confidence, communication and competitive edge for business growth. 

Why this matters: You stop comparing yourself to everyone else. You gain the positioning, words and strategy to know who you are, what makes you different and a repeatable way to talk about what you do — in person, online, in meetings — anywhere decisions are made.

My clients have gone from “one of many” to “the one” -- booked on TEDx & industry stages, featured in top media, published best-selling books & effortlessly growing thought leadership on their terms. 

Now it’s your turn…

WORK WITH ME
> Own Your Lane™ Speaking & Workshops 
No hype, just help. Experiential sessions with clarity, tools & action

> Own Your Lane Roadmaps & Advising 
Let's chart your one-page plan for next-level goals and opportunities

👉MichelleBGriffin.com/RESULTS

ABOUT ME
With 20+ years in branding, PR & executive leadership, I’ve helped Fortune 500s, startups and global thought leaders sharpen their message, elevate visibility & grow their businesses.

• TEDxFSU Speaker, April 2025
• Forbes, Entrepreneur, Inc. & Authority Featured 
• 2x Author, Position Yourself & The LinkedIn® Branding Book 
• 2x Podcast Host, Own Your Lane™ & The LinkedIn™ Branding Show
NEW: Own Your Lane™ Book publishing soon

“Live in the moment” is my mantra; find me outdoors with an ’80s playlist, meeting new people and exploring new places.

🎧 FREE RESOURCES
Grab my LinkedIn Visible Training + Go Your Own Way Playlist 
👉MichelleBGriffin.com/QUICKLINKS

READY TO OWN YOUR LANE?
👉Visit MichelleBGriffin.com - let's chat on how I can support you best.

MICHELLE B GRIFFIN

📌 REPLAY IS BELOW...
So you want to land a TEDx talk? But what does it actually take to get on the red dot?

Join host MICHELLE B GRIFFIN for this month’s Own Your Lane LIVE as I sit down with a longtime TEDx organizer and coach Tessa Rawson to talk about what really happens behind the scenes.

We’ll unpack:

• What makes an idea compelling enough for the TEDx stage
• What organizers pay attention to that applicants miss
• Why strong experts still get rejected
• The biggest application mistakes
• How to know if you’re truly ready

Tessa has been a TEDx organizer and coach in Europe and the US since 2013. She’s reviewed hundreds of applications and knows what makes a great talk and why good ideas get overlooked.
 
📅 Tuesday, Feb. 24, 2026 ⏰ 1:30 PM ET | 12:30 PM CT | 6:30 PM GMT 

📌 WATCH HERE:
LinkedIn Live replay: https://lnkd.in/e8zsM-jP and also 
YouTube https://lnkd.in/eEiGDS4G

Get the insider tips and steps to get a TEDx Talk. Join us. 
We can't wait to see you there.

#OwnYourLane #ShesVisible

Positioning Women Experts into Recognized Authorities • PR-Powered Personal Brand Strategist & Speaker • Elevate Your Visibility on LinkedIn, Media, Stages, Podcasts and in AI search • TEDx Speaker • 2x Author

Tessa Rawson, Gabe Leal and 2 other connections attending

How to Land a TEDx Talk: Insider Tips From a TEDx Organizer

📌 REPLAY IS BELOW...A good idea won’t get you a TEDx talk.
And neither will being highly accomplished.

It’s about having the right idea, framed the right way, at the right time for the right TEDx stage.

Today at 12:30 PM CT, I’m going live with longtime TEDx organizer Tessa Rawson to talk about what actually gets someone selected.

→ What organizers are really listening for
→ Why experts still get passed over
→ The mistakes most applicants don’t even realize they’re making
→ And how to know if you’re truly ready

If a TEDx stage is on your radar, this conversation will save you time and guesswork.

📌 REPLAY HERE

LinkedIn Live replay: https://lnkd.in/e8zsM-jP and also 

YouTube https://lnkd.in/eEiGDS4G

📅 Tuesday, Feb. 24, 2026 
⏰ 1:30 PM ET | 12:30 PM CT | 6:30 PM GMT 
📍 Streaming on LInkedIn Live and YouTube

Sponsored by She’s Visible, my women’s leadership initiative focused on closing The Recognition Gap because we need more women speaking on stages, featured on pages and earning better wages.

_____

If you lead a women’s ERG or leadership group and want to equip your members with personal branding and LinkedIn presence this season, She’s Visible workshops are designed for exactly that.

#OwnYourLane 
#ShesVisible

What does it REALLY take to land a TEDx talk?

I'm going straight to the source, interviewing a long-time TEDx organizer to find out....

Join me for a the behind the scenes reveal from Tessa Rawson, a TEDx organizer and coach in Europe and the US since 2013. She'll share what makes a great talk, why good ideas get overlooked and will answer all your TEDx questions.

👉 RSVP below to join us LIVE or REPLAY

Also, drop your questions in the comments. 
We want to see your message and story on the red dot.

I help Coaches & Founders get leads with LinkedIn Personal Branding | Get High Quality Bookings in 15 Days with Facebook Ads | Social Media Marketing

I’m a marketer, strategist, and builder serving as Chief Marketing Officer at SUUVO, a next-gen social entertainment platform launching globally.

I’ve been working closely with SUUVO’s leadership for nearly two years contributing to product development, early strategy, and foundational decision-making. While I don’t hold the co-founder title, my involvement has consistently been at a co-founder level across product, strategy, hiring, monetization frameworks, and shaping the company’s early direction.

My work sits across product, growth, hiring, and execution. At SUUVO, I lead creator-first monetization strategy, shape our global go-to-market plan, contribute to product development, and actively build the early team across marketing, tech, and creative roles.

I also help the company optimize finances designing resource-efficient hiring plans, reducing development costs, and ensuring every dollar supports long-term growth.
Early-stage startups don’t just need marketing… they need strategic operators who can scale smartly.

Before SUUVO, I spent 6 years running Social Uprys Media, partnering with founders and startups in the U.S. and India to grow their digital presence through content, storytelling, and high-performing Meta ad systems. My background spans marketing, business strategy, app development direction, and early team building.

What drives me is simple:
Understanding why people pay attention and building systems that turn attention into opportunity.

At SUUVO, I’m applying that mindset at scale: designing monetization, building creator systems, optimizing financial efficiency, and preparing the platform for a global launch.

If you’re building in consumer tech, creator economy, or growth, let’s connect.

Aashik Thakkar

6 months ago, I stopped posting on LinkedIn.

Not because I lost interest.

But because my focus shifted.

While I was running my agency, I came across SUUVO INC through LinkedIn.

It started as conversations.
Then strategy.
Then execution.

There was no grand announcement.
Just work.

For more than 2 years, I’ve been building with the team, long before anything was formalised.

The official title came later.
The responsibility came first.

Somewhere along the way, I stopped sharing and started operating.

When you move from advising brands to owning outcomes inside a startup, your thinking changes.

You care less about content.
More about clarity.

Less about impressions.
More about impact.

Less about visibility.
More about velocity.

Building something from zero forces you to mature fast.

You don’t get applause for the hard calls.
You get accountability.

The last 6 months were about tightening systems, making difficult decisions, refining strategy, and stepping fully into ownership.

No lottery.
No overnight shift.
Just sustained work.

I’m back here now, not to “restart posting.”

But to document what building actually demands.

Strategy.
Leadership.
Growth.
Mistakes.
And everything in between.

Let’s build.

CMO @ Suuvo | Performance Marketing | $1M Generated for High-Ticket Brands via Facebook Ads

LinkedIn changed my life.

Not in a motivational way.
In a leverage way.

When I started my agency, I cold-called 50-100 people a day.

That’s how it began.

Relentless outreach.
Rejection.
Follow-ups.

Then came LinkedIn.

At first, it was just another place to connect.

But over time, it became something else.

Clients didn’t just hear my pitch,
they could see how I think.

They could read my perspective on growth.
My approach to strategy.
My way of solving problems.

That changed the dynamic.

Conversations became warmer.
Trust built faster.
Sales cycles shortened.

It didn’t replace hard work.

It multiplied it.

As I kept sharing consistently, the quality of conversations changed.

Bigger discussions.
Longer-term thinking.
More aligned opportunities.

Not because I was “active.”

But because there was visible proof of competence.

I see many people share their wins - it's important as it builds credibility, but sharing only wins isn't enough.

You also need to demonstrate your thinking.

Because when people can see how you think,

they start to understand how you operate.

And that’s what builds real leverage.

Over time, people don’t just see posts.

They understand your patterns.

And patterns change trajectories.

If your marketing depends on one channel, you’re fragile.

Many companies think they have growth.

What they actually have is one working channel.

Maybe it’s Meta ads.
Maybe it’s SEO.
Maybe it’s LinkedIn.
Maybe it’s TikTok.

Things look great until the algorithm changes, CPMs spike, or the platform shifts direction.

Then growth disappears overnight.

Real growth isn’t a channel.

It’s a distribution system.

Strong companies build layers:

~ Owned channels — email, community, direct audience

~ Platform channels — ads, search, social

~ Relationship channels — partnerships, referrals, word of mouth

Each layer reduces risk.

When one channel weakens, the system keeps moving.

Operators understand this early.

Platforms are rented.
Audiences are owned.

If your revenue depends on one channel,
you don’t have distribution.

You have exposure.

There’s a common pattern in struggling startups: they keep buying more traffic

Usually, it makes the problem worse.

More traffic doesn’t fix a weak offer.
More traffic doesn’t fix poor retention.
More traffic doesn’t fix bad positioning.

Traffic only does one thing:

It amplifies reality.

If your product is strong,
traffic accelerates growth.

If your product is weak,
traffic accelerates churn.

This is why many companies scale ads and still struggle.

They assume growth is a traffic problem.

Most of the time it’s not.

It’s an offer problem.

A strong offer creates pull.
People talk about it.
People return.
People recommend it.

A weak offer needs constant pushing - ads, discounts, promotions.

Operators know where to look first.

Before buying more traffic, ask one question:

Would the right customer feel stupid saying no to this offer?

If the answer is no, traffic isn’t the solution.

The offer is.

Most people underestimate LinkedIn.

Not because they don’t use it.

But because they use it incorrectly.

They treat it like a job board.
Or a place to announce promotions.
Or a space to post when something big happens.

That’s surface-level usage.

LinkedIn is not just a platform.

It’s a credibility engine.

The mistake most people make is this:

They optimize for visibility.
Instead of leverage.

Visibility gets you impressions.

Leverage gets you conversations.
And conversations change trajectories.

When I started, I cold-called 50 to 100 people a day.

That built resilience.

But when I began sharing how I think,
how I approach growth, strategy, decision-making –

something shifted.

People didn’t just see what I did.

They understood how I operate.

That changes the quality of opportunities that come your way.

LinkedIn is underestimated because it doesn’t give instant dopamine like other platforms.

It compounds quietly.

Your posts become proof of thought.
Your consistency becomes proof of discipline.
Your positioning becomes proof of clarity.

And over time, that proof works for you — even when you’re not active.

If you use LinkedIn casually, it gives you visibility.

If you use it intentionally, it builds leverage.

There’s a difference.

Growth without unit economics is gambling.

Many startups celebrate growth.

More users.
More traffic.
More signups.

But they don’t know three basic numbers.

CAC – How much it costs to acquire one user.

Payback period – How long it takes to recover that cost.

Runway – How long the company survives before the money runs out.

Without these, growth isn’t progress.

It’s spending.

Example:

If CAC = $40
But the user generates $20 in lifetime revenue

You are scaling losses.

Faster growth simply burns cash faster.

Good operators understand something simple:

Growth must compound economics.

CAC should decrease over time.
Retention should increase lifetime value.
Payback period should shrink.

When those three move in the right direction, growth becomes powerful.

When they don’t, growth becomes dangerous.

Most startups don’t die because they couldn’t grow.

They die because they grew without the math.

Most startups don’t have a GTM strategy.

They have noise.

Running ads is not GTM.
Posting content is not GTM.
Hiring sales is not GTM.

That’s distribution activity.

GTM is system design.

And most founders design it in the wrong order.

You cannot optimize monetization before proving retention.

If users don’t stay, pricing doesn’t matter.
If value isn’t repeated, revenue isn’t durable.

The real sequence is:

Market → Offer → Distribution → Retention → Monetization

1. Define the exact market.

2. Craft an offer that solves a painful problem.

3. Build predictable distribution.

4. Prove users stay (retention = real value).

5. Then optimize monetization.

Monetization is extraction.
Retention is validation.

If people don’t come back, you don’t have a business.

You have a campaign.

Most startups don’t fail because of marketing.

They fail because they monetize before they validate.

They fail because they monetize before they validate.

Most early-stage startups don’t hire marketers.
They hire task-doers.

And then wonder why growth stays weak.

At an early stage, the problem is usually not:

“Who can post content?”
“Who can run ads?”
“Who can manage social media?”

The real problem is:

Who understands the market deeply enough to answer the hard questions?

Who is the real customer?

What pain is urgent enough to act on?

Why would they choose us over the alternative?

Which channel is actually worth attention?

What message will create response?

What should we not do yet?


That is not tactical work.

That is commercial judgment.

Early marketing is not about keeping channels active.
It is about reducing uncertainty.

If you hire someone only to execute, but the company still lacks clarity, they will produce activity - not traction.

Content will go out.
Ads will run.
Reports will be made.

But the core questions remain unanswered.

This is why cheap early hires often become expensive mistakes.

Not because junior people are bad.
Because the business hired for execution when it actually needed thinking.

At the beginning, marketing is not a volume game.

It is a diagnosis game.

Get the diagnosis wrong, and every tactic after that becomes waste.

I spent years in the agency world building with full ownership.

You build the strategy.
You run the ads. 
You own the ROAS.

If a client churns, it’s a hit to the P&L but the business model itself stays in its lane.

Then I moved inside a startup, and the definition of ownership expanded.

In an agency, accountability is usually defined by a Scope of Work.
In a startup, the scope is whatever impacts survival.

The biggest shift wasn't the workload. It was the Decision Depth.

Agency Thinking: "Our CPL is too high; let’s pivot the creative."

Startup Thinking: "Our CPL is high because our positioning and messaging is weak."

When you’re internal, Marketing isn’t just a department, it’s the connective tissue of the entire company. You aren't just optimizing performance; you’re stress-testing the foundation:

Pricing Logic:
Is our friction a barrier or a quality filter?

Product Feedback:
Are we building features, or just distracting ourselves from the core value?

Retention Loops:
Why are they coming through the front door but sprinting out the back?

In an agency, if a campaign fails, you change the tactics.
In a startup, if a campaign fails, you might have to change the model.

You stop thinking in "Campaigns" (which have an expiration date).
You start thinking in "Systems" (which have a compounding effect).

It forces you to think beyond metrics.

Beyond campaigns.
Beyond quarters.

You start building for compounding.

Most founders say they want fast decisions.
But their companies move slowly.

Not because the team is bad.

Because the decision system is broken.

Here’s what usually happens:

A decision comes up.
People start discussing.
More opinions get added.
More meetings get scheduled.

A week passes.

Nothing moves.

Startups don’t lose to competitors because of one wrong decision.

They lose because of decision latency.

When decisions take too long:

Opportunities disappear.
Experiments slow down.
Momentum dies.

Good operators understand something simple:

Speed is a strategic advantage.

You will make some wrong decisions.
That’s normal.

But a fast wrong decision that gets corrected quickly is cheaper than a slow correct decision.

Why?

Because startups learn through cycles.

→ Decision
→ Action
→ Feedback
→ Adjustment

The faster the cycle, the faster the company learns.

And in early-stage companies, learning speed is survival.

Slow decisions don’t protect startups.

They quietly kill them.

taplio

The Battle

MICHELLE B GRIFFIN

Aashik Thakkar

Followers

Posts

Engagements

Likes

Performance ScoreMICHELLE B GRIFFIN's LinkedIn Performance

Performance ScoreAashik Thakkar's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

MICHELLE B GRIFFIN

Aashik Thakkar

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}MICHELLE B GRIFFIN's LinkedIn Performance

Performance ScoreAashik Thakkar's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMICHELLE B GRIFFIN's LinkedIn Performance