Innovation Consultant & Sales B2B Expert | Driving Growth through International Expansion

Hello, I help businesses and professionals generate business opportunities on LinkedIn.

With a robust career in business development, I have guided several companies on their journey to 10 million in annual revenue, primarily using outbound sales channels. I have opened operations for clients in a hundred countries across four continents, all without boarding a plane.

💡 What I do:

Assist companies in building a powerful presence on LinkedIn;
Develop B2B sales strategies that gain traction;
Mentor early-stage startups (CUBO/Distrito/WOW/AGS) on GTM strategies, acquisition channels, and international expansion;
Invest in and collaborate with promising startups.
🚀 Achievements:

Growth of four companies from zero to $10M in annual revenue;
Opening markets for clients in four continents.
Let's connect and explore how we can collaborate to achieve your business goals!

Michell Lech

Tenho uma confissão a fazer.
Este ano vou cometer um crime no LinkedIn.
(Calma, não é o que você está pensando.)

Vou contrabandear atenção.

Funciona assim:
→ Você rola o feed distraído
→ Eu capturo 3 segundos seus
→ Transformo em conversa
→ Conversa vira reunião
→ Reunião vira $$$

Crime perfeito.
Sem vítimas.
Só resultados.

Esse ano vou documentar tudo em público.
O que funciona.
O que fracassa.

Os bastidores da operação.
Build in public de verdade.
Sem filtro.
Sem vergonha.

Se você trabalha com B2B e quer aprender a "roubar" atenção de forma ética...
Fica por aqui.

2026 vai ser intenso.

Topa ser meu cúmplice?

Unlocking Linkedin as a B2B Acquisition Channel | Growth B2B | Early Stage Startup Investor

Você posta no LinkedIn.
Mas sabe se está indo bem?

A maioria não sabe.
Cria conteúdo, olha os números e... nada.
Sem referência, você fica no escuro.

A Pacelane analisou 2.500 criadores brasileiros.

Aqui estão as médias reais do mercado:
→ 55 posts por ano
→ 51 reações por post
→ 7 comentários por post
→ 79% das semanas ativas

Se você está abaixo disso, não é fracasso.
É ponto de partida.

Se está acima, você está no caminho.
Dados trazem clareza.

Clareza gera decisão.
Decisão move resultado.

A B2B Creators Club está apoiando essa iniciativa.
Porque acreditamos que dados > achismo.
O benchmark é gratuito.

Link https://lnkd.in/dH5QcDPQ

Onde você está nessa curva?

Eu estava ensinando LinkedIn.
Mas não estava postando.
Hipocrisia?
Talvez.

Ministrei o Desafio "Transforme seu LinkedIn em um canal de aquisição" na comunidade B2B Creators.

3 quintas-feiras. 
Sempre as 8h da manhã.

Falamos sobre 
→ Posicionamento
→ Perfil que vende
→ Estratégia de conteúdo
→ Iscas digitais
→ Prospecção morna

Sem papo furado.
Abrimos o capô do carro.

E ainda dei de bônus assistentes de IA pra acelerar a execução.
Mas o maior aprendizado foi meu.

Toda vez que você ensina, você é obrigado a confrontar seus próprios erros.
E eu tava errando feio.

Sem consistência. 
Sem ritmo. 
Sem prática.

Ensinar me forçou a voltar pro jogo.

Agora a vontade voltou.

Se você quer sair da inércia…

Talvez o caminho seja se comprometer com alguém além de você.

Qual foi a última vez que você se obrigou a fazer o que prega?

Você estuda os melhores creators do LinkedIn.
Copia os hooks.
Posta todo dia.

E continua sem cliente.

Vejo a galera obcecada com likes.

Copiam formatos de quem vende pra massa.

Acham que precisam "aparecer mais".

E o pipeline?
Zerado.

A verdade é que você não precisa de milhares de seguidores.
Precisa das pessoas certas prestando atenção.
→ 10 decisores engajados valem mais que 10.000 curiosos.

Se você vende serviço B2B, seu jogo é outro.
Não é entretenimento.
É confiança.
É autoridade.
É levantada de mão.

Qual métrica você tá perseguindo?

Barbell Assessoria Estratégica e Gerencial

Financial and strategic consulting & mentoring for CEOs, Executives and Entrepreneurs

I help leaders and companies solve complex challenges and accelerate their businesses through personalized financial strategies and practical innovation.

Some examples of success stories:
♦ Law firm: a mentoring session with partners identified a critical flaw in the pricing system, which after review and less than 12 months of adjustment in the billing system with clients allowed for a reduction in the workload and a reversal of losses into profits with a margin of over 10%.
♦ Clothing retail company: complete financial and strategic consulting allowed for the identification of financial losses with unaccounted losses and the correction of accounting and financial control systems; I also provided mentoring for partners, training them in identifying recurring problems in the financial control system and delivering positive financial results in less than 6 months.
♦ Food industry: consulting on the development of a pricing system before the company opened enabled appropriate pricing and differentiated positioning in the market, with a positive contribution margin from the first sale; mentoring with the controlling partner for training in the development of similar structures in the future, in new product development processes.

Business Advisor

Connext Health

Business Development Partner focused on generating conections, bringing together large companies, institutions and healthtechs, promoting and accelerating the latest trends in health technology.

Business Developer

WeHeal

Board member

Semente Negócios

14 startups mentored and accelerated on the Sebrae Startup NE program, with some closing the first contacts for MVP and POC.
Development of Canvas, Pitch, Business Models to attract investment and Go-To-Market strategies.

About the program
Sebrae develops and strengthens small innovative businesses in the Northeast Region. The goal is to foster the innovation ecosystem and increase the regional production matrix with high added value products and services. The idea is to position the Northeast as a fertile territorial network of global innovative businesses.

My role
I worked as a business mentor, dealing directly with entrepreneurs from Bahia and Sergipe, identifying the stage of maturity of the businesses, diagnosing current challenges and proposing actions for business development, which can involve everything from the maturation of an initial idea to the improvement of businesses with recurring and growing revenue.

Business Consultant

Neo Investimentos

Multi-product investment management firm | Private Equity Area

I worked in the Private Equity area, focusing on detailed financial analyses of target companies and structuring and innovating strategic investment processes.

My main responsibilities and contributions:
✅ Financial and strategic analysis > Leadership in financial analyses and valuation of target companies, ensuring well-founded decisions aligned with the fund's investment profile.
📋 Due diligence management > I acted as a focal point in managing the information checklist, ensuring organization and efficiency in processes and being one of the main points of contact with advisors and entrepreneurs.
📊 Prospecting and mapping of opportunities > I developed lists of potential companies and business partners, with emphasis on sector maps and the creation of an innovative proprietary system for filtering companies in Brazil.
🔍 Market benchmarking > I conducted studies on the investment profile of competing funds to identify trends and evaluate potential strategic opportunities.
🌱 ESG and corporate identity > As a member of the ESG Committee, I contributed to integrating sustainable practices into the fund's strategy and analyzed the manager's identity and image.

Private Equity Associate

Prosper Capital

M&A and Tax Planning

I was hired as the company's first associate, with responsibilities in all areas to professionalize and prepare for the growth of a business that until then had been focused on just two partners. Within the scope of M&A, my duties included being responsible for the valuation of all clients in the portfolio, analyzing competitors and strategic players for deals, centralizing the management of client relationships, preparing documents such as teasers and info memos in Portuguese and English, setting up a data room, managing and carrying out due diligence, and maintaining routine relationships with investment funds, and being involved in financial and strategic discussions for all of the company's clients. In addition to the specific activities of the area, I helped structure the commercial area, including hiring dedicated professionals, actively participated in all processes involving marketing activities (such as relationships with third-party service providers, designing and conducting live and training sessions, planning and participating in industry fairs), worked as Customer Success with all clients of other services of the company, helped develop the legal, compliance and governance areas, including hiring dedicated professionals.

🏆Main individual and collective achievements:
▪ I was one of the main people responsible for the entire process of professionalizing the company, going from 2 partners to more than 15 employees and partners, with the creation of the Commercial, Legal and Marketing areas
▪ Completed +20 M&A transactions and +R$100MM transacted, mostly on the selling side
▪ Growth of the client base by +10x in 3 years

M&A Head (associate)

GROW+ Startups Accelerator | GP Ventures

Startup accelerator

I worked as the person responsible for analyzing and managing investments in startups and scale-ups, with a predominance of healthtechs, establishing contact routines with investors, fund managers and entrepreneurs, in addition to supporting corporate acceleration programs in the areas of finance and strategy.

🏆Main individual and collective achievements:
▪ I structured and professionalized the entire investment management area, developing all the management and control tools for the area in the relationship with investors and invested companies
▪ Recovered +R$300k in contributions of shares for the fund that were in default
▪ Mentored +50 startups in acceleration programs in the areas of finance, management and strategy

Investment Management Lead

Gurvam Market

Startup - Online supermarket

I founded and operated, together with two other partners, a startup company in the retail, IT and logistics segment, focused on supermarket products' delivery. I was mainly responsible for the planning and constitution of the company, concentrating on strategic and operational executive contacts, negotiations with suppliers, financial, tax, commercial and marketing management, in addition to being the focal point for management and operation of the delivery teams and client relationship.

🏆Main results obtained:
▪ Break-even in 14 months;
▪ Acquisition of the main direct competitor in the region;
▪ Partnership with the 7th largest retail chain in RS, and
▪ Revenue exceeding R$1MM (accumulated 12 months).

Partner and CEO

Parus Food and Facilities S.A.

Food services and catering company (invested by Puras Family Office)

I was invited by the family that owns the Family Office to work directly in the family's operating company, given my expertise in business analysis and management. I worked as an analyst directly linked to the CFO, focusing on economic and financial analyses and projecting the company's results, of privately held companies for mergers and acquisitions, maintaining a routine of contact and negotiation with businesspeople, in addition to assisting the CFO, performing controlling activities.

🏆My main individual and collective achievements:
▪ Active participation in the acquisition of the Bella Gastronomia client portfolio.
▪ Development of a financial control system for the procurement area.

Senior Investment Analyst

Puras Family Office Investiments Ltda.

Puras FO - Single Family Office

I worked as an investment analyst, performing economic and financial analysis and projecting results for privately held companies for direct and indirect investment (through funds), monitoring and analyzing Private Equity and Venture Capital funds, maintaining a routine of contact with entrepreneurs, executives and fund managers. I also provided constant assistance to the Family Office Advisory Committee, as well as played an important role in managing the team together with the Manager of the structure.

🏆Main individual and collective achievements:
▪ Development of a proprietary methodology for structuring the Family Office's Balance Sheet, Income Statement and Cash Flow
▪ Development of tools to control activities for the entire office, based on the Management by Guidelines methodology
▪ Negotiation and management of investments in Private Equity funds totaling more than R$100MM

Many businesses are making good money, but feel like their profits never keep up with that growth.

Whether you are founder or entrepreneur or a doctor who owns a clinic, , a lack of a clear vision of finances and strategy could be what is preventing your company from reaching its true potential.

With over 15 years of experience in finance and strategy, I help leaders achieve financial clarity, control over their numbers, and achieve sustainable, organized growth.

My goal is to ensure that you earn more without having to work harder, by eliminating waste, pricing correctly, and structuring financial management for growth.

How can I help you?

✔ Financial diagnosis: I find out exactly where your money is going
✔ Strategic pricing: I increase your profit margin with adjusted prices
✔ Separation between personal and business finances: more organization and predictability
✔ Planning for expansion: grow without compromising the financial health of the business
✔ Reduction of invisible costs: I eliminate waste and maximize your profitability

Why should you invite me for a coffee (virtual or in person)?
🔹 Insights that challenge the status quo → For more than 80 mentees, I have become a reference in creative and pragmatic solutions that transform businesses.
🔹 Strategic support for CEOs and leaders → My work as an advisor to companies and executives puts me alongside decision-makers at the most critical moments.
🔹 Expert in untying corporate knots → If there are conflicts between partners or strategic misalignment, I help find clear and fair solutions.
🔹 I make even those who are afraid of math learn to love Excel → I transform numbers into strategic decisions in a simple and applicable way.

If you are looking for a new perspective to boost your company, let's talk! 🚀

taplio

The Battle

Michell Lech

William Müller, CGE, CGA

Followers

Posts

Engagements

Likes

Performance ScoreMichell Lech's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Michell Lech

William Müller, CGE, CGA

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michell Lech's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMichell Lech's LinkedIn Performance