East of England Ambulance Service NHS Trust

Implementation of a new digital 'shop front' to a minimum WCAG 2.1 AA standards. This continues our commitment to provide equitable access to healthcare information.  

Working in partnership with our supplier Nomensa to deliver this two phase project in 24 weeks. 

Phase 1, from kick off to go live in less than 8 weeks.

Phase 2 full release is scheduled for launch in Spring 2024.

- Project management
- Technical documentation
- Programme board 
- Engagement
- Supply chain management
- Budgets
- Cyber Security 
- Architecture resilience
- Web app solution security
- Stakeholder management: 
Communications, IT Security, Infrastructure, Dev Ops, Information Governance, Corporate Affairs, Public Affairs, Patient Experience, Safeguarding, Recruitment

Digital Project Manager

GIRL FRIDAY CONSULTING LIMITED

Enhancing business success and reputation through marketing, new product development (NPD) and blended learning. 

Here are a few ways you can work with me:

- Power Hour strategy session a 1-hour call, Teams, Meet, Zoom or Skype.
- Digital Marketing Playbook.
- eLearning Strategy. 
- New Product Development beauty concepts.

Plus EU & UK design patents available to purchase or license. 

Why me? 

Established track record in designing commercially viable brand strategies. Previous strategy and business planning work resulted in clients being offered over £5M investment during the 2010's the recession. 

Extensive experience in brand management from product development, e-commerce/digital marketing and scaling business. Further expertise in developing blended learning strategies, training programmes and digital adoption.

Other experience: 

Communication and Project management. 
Mentoring

TRACK RECORD:

•	Wrote brand strategies and business plans for a diverse range of industries ranging from beauty, supplements, fashion, children’s toys, hospitality and SAAS.  Delivered investment pitches on behalf of brand founders to UHNWI, Family Offices and Private Equity firms, resulting in over £5M of investment being offered to clients between 2014-2011.  Demonstrating the ability to advise board members, understand varied business process and models across different industries. 
•	Project managed challenging ecommerce Magento build for B2B ‘real time’ manufacturer that encompassed punch out, ESB and client ERP integration highlighting a talent for grasping complex technical information and processes. Documented end to end user journey with the use of flow charts and video ‘user stories’ to avoid misinterpretation of data or betrayal of successful processes. 
•	Developed Ted’s Grooming Room Range at KMI Brands managing multi-layered critical path, global compliance requirements, numerous stakeholders and an international supply chain.

Managing Director

Sheffield Health and Social Care NHS FT

After I delivered the training strategy, launch then optimised the workstream, I decided to focus solely on being the Rio EPR Communications Lead so I could finish ghost-writing a novel.

The Trust's homegrown legacy system Insight is being replaced by the Rio Inpatient and Community EPR system. 

- Wrote an integrated internal communications strategy for sign off at Programme Board. 
- Provide monthly updates  and analytics insights for Programme Board, NHS Digital and NHS England. . 
- Created Trust wide comms using multiple touchpoints such as intranet, social media, events, ward screens, screensavers, Teams, pre-recorded and live stream Q&A interviews. 
- Made video content to increase staff participation and encourage their advancement on the Rio Ready path. 
- Created the 'Spotlight on' communication series to highlight the benefits of the Rio EPR system, encourage early adopters and project ambassadors (Rio Champions).
- Implemented 'bionic' intranet articles for optimal retention when skim reading.
- Created and managed content for the Trust's intranet (Drupal CMS) and Facebook staff room group.

Rio EPR Communications Lead

EPR Communications & Training Lead for a Rio Community and Inpatient EPR deployment, to replace the Trust's homegrown legacy system Insight.

Communication
- Wrote an integrated internal communications strategy for Programme Board approval. 
- Provide monthly updates and analytics insights for Programme Board.
- Created Trust wide comms using multiple touchpoints such as intranet, social media, events, ward screens, screensavers, Teams, pre-recorded and live stream Q&A interviews. 
- Created video content to increase staff engagement and encourage their progression along the Rio Ready journey. 
- Designed on a 'Spotlight on' communication series to emphasise end user system benefits to foster early adopters and project ambassadors.
- Implemented 'bionic' intranet articles for optimal retention when skim reading.
- Created and managed content for the Trust's intranet (Drupal CMS) and Facebook staff room group. 

Training
- Conducted a training needs analysis to discover preferred learning methods, memory recall, knowledge adoption and problem solving.  
- Developed a blended training strategy to support over 3000 staff with varied digital literacy that included online courses, facilitated or enhanced eLearning, instructor led classrooms, refresher webinars, on-site drop in clinics and experience hubs. 
- Project managed creation of training assets to support varied learning styles such as eLearning modules, lesson plans, quick reference guides, glossaries, iconography, post training practice sandpit. 
- Managed a team of 6 trainers, two eLearning developers and two admin staff. 
- Mentored training manager.
- Planned blended learning delivery schedules.
- Evaluated floorwalker bids as part of the tender process.  
- Managed P&L/budget for trainers, equipment, external facilities.
- Liaised with agencies for team recruitment.
- Implemented Rio Ready smart card and training report dashboard for an at a glance summary of team and individual status for managers.

Rio EPR Communications and Training Lead

FINALIST: Health Tech Awards 2022 for Staff Engagement and Communication at EEAST ePCR project

The Engagement and Training Lead accountable for re-engaging frontline staff and developing an agile dual training strategy and implementation for both hardware and software for the East of England Ambulance Trust (EEAST)

The Trust’s existing electronic patient care record (ePCR) system had been in place since 2009 and would not address the future needs of the service. In addition, laptops heavily used by staff needed a refresh. Whilst the ePCR software contract was ending, it was uneconomical to maintain the existing laptops. 

Engagement

- Developed multi-channel staff engagement strategy for Programme Board approval.
- Updated Programme Board presentations.
- Pioneered Live Q&A at the Trust.
- Utilised multiple engagement channels, including a series of digital bulletins 'Change is Good', virtual Q&A sessions, in-person events and social media groups.
- Wrote targeted communications for different end user groups and regions. 
- Created mixed media assets to support other communication channels. 

Training

Senior Manager testimonial: "Delivered the most comprehensive training package I have seen in my 25 years in the NHS".

- Implemented a blended training programme for staff during the COVID-19 pandemic through virtual and online training. Used gamification to develop advanced software training for clinicians.
- Created a Training Asset Library for trainers and super users, providing consistent bite-sized training support materials to improve facilitation and learner knowledge retention. 
- At the end of roll out, blended training delivered to almost 3,000 users, including trainers, super users and end users in the 18 operational areas and 7,500 square miles the Trust operates over.

Legacy 
BAU has seen the Trust reach their highest ePCR compliance rates. February 2023 saw an overall 91% compliance with each of the six regions now hitting 90% or above.

ePCR Engagement and Training Lead

WHITEHAIR.CO

With the tagline 'More Than PR’ since 2012, WHITEHAIR.CO’s mission is to support clients with a 360° approach to brand communications. And in this digital era, this means for some clients, digital services are starting to become as, if not more, important than traditional PR. 

Specialising in brand strategy and digital marketing, I supported WHITEHAIR.CO’s clients through Power Hour consulting sessions and ecommerce builds.

Freelance Brand, Digital Marketing & Content Strategist 

The Body Shop (L'Oreal Group)

Creation and implementation of a new 3-level specialist make-up training programme, tailoring the content and teaching methods for different global regions to produce skilled, creative and motivated make-up experts 

Project management of a 200 step by step photo shoot, completed on time and within budget due to negotiation skills and good planning 

Authoring numerous publications including a specialist make-up workbook, manager’s guide support documents and producing a workshop presentation and ‘train the trainers’ notes

Implementing the use of interactive game cards as a novel method of refresher training for the staff and also creating ‘esprit de corps’ amongst the workforce

International Retail Training & Development Manager - Makeup & Fragrance

Managing a team of 6 product development, visual merchandising and marketing staff with a category turnover in excess of £140m, driving from the front and setting high standards. 

Range development for retail in over 60 countries and 2500 stores.

International Marketing Director - Makeup

Bombshell Beauty Concepts

Responsible for the creation of the successful and award winning ‘All for Eve’ range, achieved despite extremely tight time constraints 

Devised the luxury Harrods Home Fragrance range, including the fragrance concepts, copy, design and production

Re-branded ‘mister mascara',  using research and intuition and implementing a risk management plan to avoid potential launch delays to achieve a 60% increase in sales for the Boots exclusive brand. 

Re-branded LA Science from Lifestyle Aesthetics Ltd. 

Operated at sister company Urban Retreat, with responsibilities including development of over 60 products (cosmetics/skincare/haicare/perfume/nails) in under 9 months for exclusive distribution in Boots and managing 6 beauty experts

CEW award Best New Makeup Product - Urban Retreat Smart Base & Blush
CEW award Best New Brand (mass) - Urban Retreat
CEW award Beauty Insider's Choice - All for Eve

General Manager - Head of Product Development

Molton Brown (Kao Corporation)

Responsibilities including generation of mood boards, concepts, and seasonal directions for all categories. Applied forecasting skills and innovation to pinpoint weaknesses in the makeup category and infrastructure.

Product Developer and Trend Forecaster

Pout Ltd

Production of a range compliant in EMEA and AMS zones in preparation for profitable exit by the founders.

Creation of the ‘cosmeceutical cosmetics' concept 5-7 years in advance of similar mass market launches such as Garnier Tinted Eye Roll-On and Golden Protect SPF.

Establishment of the Pout Plump franchise including extensions and limited editions

CEW award Best New Makeup Product - Bubble Gum  Pout Plump

Product Development Manager

Freelance Consultant

New product development, PR, and makeup training for various brands, agencies, colleges and other. 

NDA x 100's are the driving force for the brevity ⬆️

Creative Consultant

EPR Communication, Engagement & Training Lead • Helping NHS leaders create inclusive digital adoption & transformation • Industry-recognised internal comms •

As a Communications, Engagement and Training Lead, I help NHS leaders create inclusive and seamless digital adoption and transformation. I have over 20 years of experience in communication, engagement, training, innovation, and marketing, with a focus on healthcare and FMCG sectors.

My proven track record of delivering high-quality internal communication strategies, blended learning programs, and staff engagement initiatives boost productivity, motivation, and compliance. 

I was a finalist for the Health Tech Awards 2022 for Communication and Staff Engagement Excellence, and I have been recognised for my ePCR project work in an independent audit. 

I am also an award-winning innovator for FMCG products and hold four EU & UK registered designs. Demonstrating my commercial, project management, supply chain management and global marketing skills.

My mission is to empower healthcare staff with the knowledge, skills, and confidence they need to embrace the digital age and deliver the best possible care. 

I am passionate about creating engaging and effective content, using multiple touchpoints and formats, such as video, social media, intranet, live stream, and on/offline events. 

I'm a Fellow member of the Chartered Institute of Marketing (FCIM). My extensive strategic experience means I am also skilled in analytics and insights, ensuring that my communication and training plans are aligned with the organisation's goals and outcomes.

If you are looking for a communication, engagement, and training lead who can help you with frictionless digital adoption in your organisation, please feel free to message me on LinkedIn or email.

📧 michele@girlfridayconsulting.co.uk


 I would love to hear from you and explore how we can work together.

Michele Kelly

Bridge-Logix UK

1.
Apira UK, End Client - NHS Trust
- Solution Management
- ePCR ESO Siren Integration
- Solution design and documentation
- Architecture, Integration Strategy
- - - SCRa NRL, BLMK - ShCR Integration, GPConnect, Referral NHS APIs
- - - Acute Hospital Integration, GP Systems Integration
- Intersystems HealthConnect 2019
- Supplier Liaison, engagement
- Low Fidelity and High Fidelity Prototyping - Balsamiq, InVision
- Integration Engine Procurement
- Worked as Test Manager, UAT Testing 
- Developed an Automation Framework based on Java, Selenium WebDriver
- Working with supplier on Website VAPT - Vulnerability Assessment, Penetration Testing
- OWASP 2021 vulnerabilities verification

Director

Satvi Interoperability

1.
Applied-Informatics UK, End Client: Healthshare UK
	- Analysis of the existing Point to Point connection, message interactions, business perspectives
	- Clinisys ICE-Soliton RIS application Interface
	- Developed reusable components within Mirth Integration Engine
	- Developed strategies for Enterprise level integration within Mirth
	- End Client’s supplier liaison

2. 
Swiftcare/Kinseed UK
	- Application to Epic EMR Integration
	- FHIR Consulting, Coaching / Mentoring, scoping, Resources, FHIR Server development
	- Proficient in FHIR R4 UK Core
	- HAPI Server
	- PDS FHIR API Access for Demographics
	- SCR FHIR API for Summary care records of Patients
	- Solution design and documentation
	- Lyniate Rhapsody 6.5 Interfaces development
 
3. 
Omsoft Solutions, UK 
	- Working as Product Owner and Interoperability Advisor for Medtech Product Client
	- Client Liaison
	- Solution design and documentation

4. 
Everlight Radiology, UK 
	- Worked as Mirth Specialist

Key learnings: Healthcare IT Presales, Strategic Partnerships, Solution Development, Medical Device Interoperability, Mirth Connect 3.5/3.8/3.9, SQL Server 2016, GIT, Docker, Stakeholder/C-Suite/client Liaison, Balsamiq, ProductPlan, Cassandra, Liaison, Agile, Docker, Kanban, Atlassian, Lyniate Rhapsody 6.5, FHIR R4, custom JSON - UK FHIR R4.

Omsoft Solutions UK

1.
Apira UK, End Client - EEAST
- ePCR ESO Siren Integration
- SCRa NRL, GPConnect, Referral NHS APIs
- Solution design and documentation
- Architecture, Integration Strategy
- Intersystems HealthConnect 2019
- Supplier Liaison
- Low Fidelity and High Fidelity Prototyping - Balsamiq, InVision

2. 
Applied-Informatics UK, End Client: Healthshare UK
- Analysis of the existing Point to Point connection, message interactions, business perspectives
- Clinisys ICE-Soliton RIS application Interface
- Developed reusable components within Mirth Integration Engine
- Developed strategies for Enterprise level integration within Mirth
- End Client’s supplier liaison

Various Clients of Tulis Consulting UK

Tulis Consulting UK, Serves UK and EU Clients

1. 
HSE, Dublin, Republic of Ireland 
	- Worked as Solution Architect/Mirth Architect/Interoperability Advisor, SME.
Public Sector Client - Worked on Mulesoft POC

2. 
E-Referral Application at Referapatient / Bloomsbury Health UK
	- Worked as Solution Architect, Interoperability SME

3. 
Trust Integration Engine Project at Southend NHS Trust - Synenatics UK 
	-  Worked as Rhapsody Integration Specialist

4. 
Imaging Informatics Project at HCA UK 
	- Worked as Solution Architect

5. 
PAS Development project for Confidential Client 
	- Worked as Messaging Solution Architect

6. 
Trust Integration Engine and PAS Replacement Project at Salisbury Hospital NHS Trust 
	- Worked as Mirth Integration Specialist/Architect/Lorenzo Integration Specialist

Key Learnings: 
Interoperability, Supplier Liaison, Evaluations and comparison of products, Corolar Cloud, Mulesoft, Mirth v3.4 / 3.5 / , Javascript, SQL Server,XML, HL7v2 messaging (ADT, SIU, Orders, Results), Lorenzo 2.8, Microservices, RESTFul webservices, PostgreSQL, Redmine, Agile/Scrum, Philips CVIS, Mckesson PACS, Lexmark / Hyland VNA, Digital Pathology, Imaging, Data Migration, Agile-Scrum, HLSD, LLD, Interface plans, EDI (X12 EDI 837, XML) Meditech PAS, Orion Rhapsody 5.5, Javascript, SQL Server, XML, Teletracking Application Integration, HLSD, LLD, Mirth, IHE XDS, Interface plans and strategies, FHIR, ITK, IHE Repositories.

Director, Interoperability Architect, Technical Presales

ReStart Consulting Ltd

1. 
Trust Integration Engine Project at Moorfields Eye Hospital NHS Trust, London, UK 
	- Worked as Rhapsody Integration Specialist/Architect

2. 
Trust Integration Engine Project at Princess Alexandra Hospital NHS Trust, Harlow, UK
	- Worked as Rhapsody Integration Specialist/Architect

Key Learnings: Rhapsody v5.5 / v6.2, Javascript, Messaging (EDI, HL7v2, XML, ITK), PAS (Cambio COSMIC), PAS (Openeyes), SQL Server, Ascribe, Radcentre, MEH Applications, SOAP Webservices.

Senior Integration Consultant / Architect

Speech-Soft Solutions

1. 
Radiology Reporting Online (RRO), UK 
- Worked as Mirth Integration Specialist

2. 
Trust Integration Engine Project for VANAD Enovation UK, end client - Royal Surrey County Hospital, UK - Worked as Rhapsody Integration Specialist

3. 
Trust Integration Engine Project at West Suffolk NHS Trust, UK 
- Worked as Cerner Integration Specialist / Rhapsody TIE Developer

4. 
Strata Connect Project at Strata Health, Kent, UK 
- Worked as Rhapsody Integration Architect

5. 
Integrella, UK 
- Worked as Senior Integration Consultant

6. 
Trust Integration Engine Project at Ipswich Hospital NHS Trust, UK 
- Worked as Lorenzo Integration Specialist / Integration UAT / Rhapsody TIE Developer

7. 
Trust Integration Engine" Project at Tameside NHS Trust, UK 
- Worked as Lorenzo Integration Specialist / Integration UAT Point of Contact.

8. 
Hospital Integration Engine Project at Confidential Client 
- Worked as Architect and Project Lead

9. 
ITK (Interoperability Toolkit) Accreditation project at NHS Connecting for Health, Leeds 
- Worked as ITK Technical Assurance Architect/Designs

Key Learnings: Mirth v3.3.2, Rhapsody v3.2 / v5.4 / v5.5, Mulesoft for Healthcare, Maps, Javascript, HL7v2 ( ADT, SIU, R&R ), CSV, DICOM, EDI, JSON, XML, XSD, XSLT, SQL Server 2014, RESTful W/S, SOAP W/S, SOAPUI, RiO, Allscripts PAS, CVIS, CRIS, Millennium OCS, Cerner PAS, Interfaceware Iguana, Ensemble 2014, CDA, Lorenzo 2.x PAS, NHS applications, Agile, SCRUM, TKW, DICOM, Java, HTTP, SOAPWebservices, CDA, Redmine, UML , Visio, Accreditations - Intersystems Ensemble, Rhapsody, Infor Cloverleaf, Mulesoft, Dell Boomi.

Integration Architect, Orion Rhapsody Architect, Healthcare Competency Head

VIVINA Technologies

1. 
Project Hospital Integration Engine at Circle Health, Reading, UK 
- Worked as Biztalk SOA Integration Specialist

2. 
ITK (Interoperability Toolkit) Accreditation Project at NHS Connecting for Health, Leeds, UK 
- Worked as Senior Assurance Analyst (ITK)

3. 
JCAPS – Trust Integration Engine Project at Imperial NHS Trust, London, UK 
- Worked as Integration Consultant

4. 
ITV Project at RedBee Media London - Skillset Consulting Fleet, UK 
- Worked as Cordys BPM Consultant

Key Learnings: Cordys BPM, SOAP, Agile, SCRUM, TOAD, XML, JIRA, HTTP, WSDL, Biztalk Server 2006, SQL Server 2008, HL7v2 - 2.3.1 / 2.4, IIS, EDI, Business Processes, JCAPS, HSS RIS, iCHIS, CMiS, Millennium OCS, RadC, ORM, EDI, ADT, Java, Eclipse, Agile, ITK Standards, TKW, Java, Harness automation, ADT, SMSP, DTS, CDA, Javascript, Mirth, XSD, XSLT, Java Architect (Testbench Automation) 
Supplier accreditations (Intersystems, JCAPS, Fiorano, Digitalspark, Lawson Healthcare, Quicksilva, Mayden, Medisec Software, Lane Telecom, Orion Rhapsody, Mirth Connect, Blueprism RPA), Blueprism RPA - Workshop, UML Diagrams, Visio.

Director, Healthcare Integration Architect

TechM - BT

Key Learnings: Ensemble, HL7v2.3, HL7v2.4, SOAP, Agile, SQL, XML, Cerner Millenium, Rio, ESB.

Lead Integration Consultant ( ITK, Ensemble IE )

Key Learnings: iPM, Lorenzo 1.0, Lorenzo 1.9, CASA MHS, TRS, isoft IE, CSC's ESIE, DSIE, Ensemble, Biztalk Server, HL7 2.x, Clarion HL7 viewer, SQL Server 2005, ADT, Interfacing - ORMIS, CRIS, iCM, PDS Spine, PACS.

NHS Integration Team Lead (LE2.2, Lorenzo 1.0, Lorenzo 1.9, Biztalk Server, Ensemble)

Cordys

Key Learnings: UIUnit, JavaScript, XML, XSLT, SOAP, Eclipse WSDL Validator, Webservices, SOA, Ant build tool, HL7, Documentation testing, AGILE, SCRUM, TDD, SQL, BPM development, Query builder, Grey box testing.

Engineer- Testing Automation (Cordys ESB, Cordys BPM)

I am a passionate Healthcare IT professional with 20 years of demonstrated history in the Healthcare Industry. Skilled in Strategising, Architecting, and Developing multiple healthcare applications across public and private sectors in the UK, Ireland, and India.

I have significant experience in managing client engagements and expectations at healthcare organizations and related service ancillaries like Radiology, Pathology, Maternity, Theatres, Endoscopy, etc. I have managed several programs in the Technology space and incubated healthcare practice in a few emerging UK organizations.

In my roles as an architect and solutions consultant, my responsibilities include but not limited to - 
- Client Relationship Management – Strategic Relationship meetings with C-suite
- Business Solution Definition and Business Development
- Bring innovation and thought leadership in operations 
- Building trusted relationships with top management (CTO, VP)
- Work on co-creation with clients and developing new Products and Solutions for the practice
- Defining a new engagement model for Application Support, Maintenance, and development engagement
- Creating a win-win situation for both the client and our team with new creative solutions.
- Interoperability Advisory, Consulting, Development

Specialties: Business Development, Project Management, Systems Integration, Application Development, Interoperability, HL7, FHIR

Skills: HL7v2, CDA, HL7v3, DICOM, dcm4chee, Webservices ( RESTful, SOAP ),  FHIR, ITK (Interoperability Toolkit), IHE XDS-*, 
Mirth Connect
Intersystems Ensemble
Orion Rhapsody
Cordys ESB, BPM
Biztalk Server
Java CAPS
Interfaceware Iguana
API Platform - Mulesoft ESB, Anypoint, Dell Boomi
FHIR Servers
FHIR Training, Coaching, Consulting, 
Cerner PAS, OCS (Messaging Expert)
Lorenzo 1.9 to 2.9 (Messaging Expert)

Contact Details:
# sitharaj@bridge-logix.co.uk
# 00447795 908 545 ( UK, Whatsapp)
# 0091 7981189817

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