East of England Ambulance Service NHS Trust

Implementation of a new digital 'shop front' to a minimum WCAG 2.1 AA standards. This continues our commitment to provide equitable access to healthcare information.  

Working in partnership with our supplier Nomensa to deliver this two phase project in 24 weeks. 

Phase 1, from kick off to go live in less than 8 weeks.

Phase 2 full release is scheduled for launch in Spring 2024.

- Project management
- Technical documentation
- Programme board 
- Engagement
- Supply chain management
- Budgets
- Cyber Security 
- Architecture resilience
- Web app solution security
- Stakeholder management: 
Communications, IT Security, Infrastructure, Dev Ops, Information Governance, Corporate Affairs, Public Affairs, Patient Experience, Safeguarding, Recruitment

Digital Project Manager

GIRL FRIDAY CONSULTING LIMITED

Enhancing business success and reputation through marketing, new product development (NPD) and blended learning. 

Here are a few ways you can work with me:

- Power Hour strategy session a 1-hour call, Teams, Meet, Zoom or Skype.
- Digital Marketing Playbook.
- eLearning Strategy. 
- New Product Development beauty concepts.

Plus EU & UK design patents available to purchase or license. 

Why me? 

Established track record in designing commercially viable brand strategies. Previous strategy and business planning work resulted in clients being offered over £5M investment during the 2010's the recession. 

Extensive experience in brand management from product development, e-commerce/digital marketing and scaling business. Further expertise in developing blended learning strategies, training programmes and digital adoption.

Other experience: 

Communication and Project management. 
Mentoring

TRACK RECORD:

•	Wrote brand strategies and business plans for a diverse range of industries ranging from beauty, supplements, fashion, children’s toys, hospitality and SAAS.  Delivered investment pitches on behalf of brand founders to UHNWI, Family Offices and Private Equity firms, resulting in over £5M of investment being offered to clients between 2014-2011.  Demonstrating the ability to advise board members, understand varied business process and models across different industries. 
•	Project managed challenging ecommerce Magento build for B2B ‘real time’ manufacturer that encompassed punch out, ESB and client ERP integration highlighting a talent for grasping complex technical information and processes. Documented end to end user journey with the use of flow charts and video ‘user stories’ to avoid misinterpretation of data or betrayal of successful processes. 
•	Developed Ted’s Grooming Room Range at KMI Brands managing multi-layered critical path, global compliance requirements, numerous stakeholders and an international supply chain.

Managing Director

Sheffield Health and Social Care NHS FT

After I delivered the training strategy, launch then optimised the workstream, I decided to focus solely on being the Rio EPR Communications Lead so I could finish ghost-writing a novel.

The Trust's homegrown legacy system Insight is being replaced by the Rio Inpatient and Community EPR system. 

- Wrote an integrated internal communications strategy for sign off at Programme Board. 
- Provide monthly updates  and analytics insights for Programme Board, NHS Digital and NHS England. . 
- Created Trust wide comms using multiple touchpoints such as intranet, social media, events, ward screens, screensavers, Teams, pre-recorded and live stream Q&A interviews. 
- Made video content to increase staff participation and encourage their advancement on the Rio Ready path. 
- Created the 'Spotlight on' communication series to highlight the benefits of the Rio EPR system, encourage early adopters and project ambassadors (Rio Champions).
- Implemented 'bionic' intranet articles for optimal retention when skim reading.
- Created and managed content for the Trust's intranet (Drupal CMS) and Facebook staff room group.

Rio EPR Communications Lead

EPR Communications & Training Lead for a Rio Community and Inpatient EPR deployment, to replace the Trust's homegrown legacy system Insight.

Communication
- Wrote an integrated internal communications strategy for Programme Board approval. 
- Provide monthly updates and analytics insights for Programme Board.
- Created Trust wide comms using multiple touchpoints such as intranet, social media, events, ward screens, screensavers, Teams, pre-recorded and live stream Q&A interviews. 
- Created video content to increase staff engagement and encourage their progression along the Rio Ready journey. 
- Designed on a 'Spotlight on' communication series to emphasise end user system benefits to foster early adopters and project ambassadors.
- Implemented 'bionic' intranet articles for optimal retention when skim reading.
- Created and managed content for the Trust's intranet (Drupal CMS) and Facebook staff room group. 

Training
- Conducted a training needs analysis to discover preferred learning methods, memory recall, knowledge adoption and problem solving.  
- Developed a blended training strategy to support over 3000 staff with varied digital literacy that included online courses, facilitated or enhanced eLearning, instructor led classrooms, refresher webinars, on-site drop in clinics and experience hubs. 
- Project managed creation of training assets to support varied learning styles such as eLearning modules, lesson plans, quick reference guides, glossaries, iconography, post training practice sandpit. 
- Managed a team of 6 trainers, two eLearning developers and two admin staff. 
- Mentored training manager.
- Planned blended learning delivery schedules.
- Evaluated floorwalker bids as part of the tender process.  
- Managed P&L/budget for trainers, equipment, external facilities.
- Liaised with agencies for team recruitment.
- Implemented Rio Ready smart card and training report dashboard for an at a glance summary of team and individual status for managers.

Rio EPR Communications and Training Lead

FINALIST: Health Tech Awards 2022 for Staff Engagement and Communication at EEAST ePCR project

The Engagement and Training Lead accountable for re-engaging frontline staff and developing an agile dual training strategy and implementation for both hardware and software for the East of England Ambulance Trust (EEAST)

The Trust’s existing electronic patient care record (ePCR) system had been in place since 2009 and would not address the future needs of the service. In addition, laptops heavily used by staff needed a refresh. Whilst the ePCR software contract was ending, it was uneconomical to maintain the existing laptops. 

Engagement

- Developed multi-channel staff engagement strategy for Programme Board approval.
- Updated Programme Board presentations.
- Pioneered Live Q&A at the Trust.
- Utilised multiple engagement channels, including a series of digital bulletins 'Change is Good', virtual Q&A sessions, in-person events and social media groups.
- Wrote targeted communications for different end user groups and regions. 
- Created mixed media assets to support other communication channels. 

Training

Senior Manager testimonial: "Delivered the most comprehensive training package I have seen in my 25 years in the NHS".

- Implemented a blended training programme for staff during the COVID-19 pandemic through virtual and online training. Used gamification to develop advanced software training for clinicians.
- Created a Training Asset Library for trainers and super users, providing consistent bite-sized training support materials to improve facilitation and learner knowledge retention. 
- At the end of roll out, blended training delivered to almost 3,000 users, including trainers, super users and end users in the 18 operational areas and 7,500 square miles the Trust operates over.

Legacy 
BAU has seen the Trust reach their highest ePCR compliance rates. February 2023 saw an overall 91% compliance with each of the six regions now hitting 90% or above.

ePCR Engagement and Training Lead

WHITEHAIR.CO

With the tagline 'More Than PR’ since 2012, WHITEHAIR.CO’s mission is to support clients with a 360° approach to brand communications. And in this digital era, this means for some clients, digital services are starting to become as, if not more, important than traditional PR. 

Specialising in brand strategy and digital marketing, I supported WHITEHAIR.CO’s clients through Power Hour consulting sessions and ecommerce builds.

Freelance Brand, Digital Marketing & Content Strategist 

The Body Shop (L'Oreal Group)

Creation and implementation of a new 3-level specialist make-up training programme, tailoring the content and teaching methods for different global regions to produce skilled, creative and motivated make-up experts 

Project management of a 200 step by step photo shoot, completed on time and within budget due to negotiation skills and good planning 

Authoring numerous publications including a specialist make-up workbook, manager’s guide support documents and producing a workshop presentation and ‘train the trainers’ notes

Implementing the use of interactive game cards as a novel method of refresher training for the staff and also creating ‘esprit de corps’ amongst the workforce

International Retail Training & Development Manager - Makeup & Fragrance

Managing a team of 6 product development, visual merchandising and marketing staff with a category turnover in excess of £140m, driving from the front and setting high standards. 

Range development for retail in over 60 countries and 2500 stores.

International Marketing Director - Makeup

Bombshell Beauty Concepts

Responsible for the creation of the successful and award winning ‘All for Eve’ range, achieved despite extremely tight time constraints 

Devised the luxury Harrods Home Fragrance range, including the fragrance concepts, copy, design and production

Re-branded ‘mister mascara',  using research and intuition and implementing a risk management plan to avoid potential launch delays to achieve a 60% increase in sales for the Boots exclusive brand. 

Re-branded LA Science from Lifestyle Aesthetics Ltd. 

Operated at sister company Urban Retreat, with responsibilities including development of over 60 products (cosmetics/skincare/haicare/perfume/nails) in under 9 months for exclusive distribution in Boots and managing 6 beauty experts

CEW award Best New Makeup Product - Urban Retreat Smart Base & Blush
CEW award Best New Brand (mass) - Urban Retreat
CEW award Beauty Insider's Choice - All for Eve

General Manager - Head of Product Development

Molton Brown (Kao Corporation)

Responsibilities including generation of mood boards, concepts, and seasonal directions for all categories. Applied forecasting skills and innovation to pinpoint weaknesses in the makeup category and infrastructure.

Product Developer and Trend Forecaster

Pout Ltd

Production of a range compliant in EMEA and AMS zones in preparation for profitable exit by the founders.

Creation of the ‘cosmeceutical cosmetics' concept 5-7 years in advance of similar mass market launches such as Garnier Tinted Eye Roll-On and Golden Protect SPF.

Establishment of the Pout Plump franchise including extensions and limited editions

CEW award Best New Makeup Product - Bubble Gum  Pout Plump

Product Development Manager

Freelance Consultant

New product development, PR, and makeup training for various brands, agencies, colleges and other. 

NDA x 100's are the driving force for the brevity ⬆️

Creative Consultant

EPR Communication, Engagement & Training Lead • Helping NHS leaders create inclusive digital adoption & transformation • Industry-recognised internal comms •

As a Communications, Engagement and Training Lead, I help NHS leaders create inclusive and seamless digital adoption and transformation. I have over 20 years of experience in communication, engagement, training, innovation, and marketing, with a focus on healthcare and FMCG sectors.

My proven track record of delivering high-quality internal communication strategies, blended learning programs, and staff engagement initiatives boost productivity, motivation, and compliance. 

I was a finalist for the Health Tech Awards 2022 for Communication and Staff Engagement Excellence, and I have been recognised for my ePCR project work in an independent audit. 

I am also an award-winning innovator for FMCG products and hold four EU & UK registered designs. Demonstrating my commercial, project management, supply chain management and global marketing skills.

My mission is to empower healthcare staff with the knowledge, skills, and confidence they need to embrace the digital age and deliver the best possible care. 

I am passionate about creating engaging and effective content, using multiple touchpoints and formats, such as video, social media, intranet, live stream, and on/offline events. 

I'm a Fellow member of the Chartered Institute of Marketing (FCIM). My extensive strategic experience means I am also skilled in analytics and insights, ensuring that my communication and training plans are aligned with the organisation's goals and outcomes.

If you are looking for a communication, engagement, and training lead who can help you with frictionless digital adoption in your organisation, please feel free to message me on LinkedIn or email.

📧 michele@girlfridayconsulting.co.uk


 I would love to hear from you and explore how we can work together.

Michele Kelly

Versus Arthritis

Assistant Director - Data and Systems 

Managing and Leading organisation Information, Data Analysis / Business Intelligence, Digital Systems, Information Governance, Systems Support, Application Development / Interfacing and Clinical Systems Training function.

Head of Informatics and Deputy Chief Digital Information Officer (CDIO)

Responsible for Informatics, Information Systems, Design and Development, Information Governance, Data Protection and support functions. Implementation of data warehouse and business intelligence reporting capability. Reporting into and deputising for the Chief Digital Information Officer. Consolidation of data sources, systems and support contracts. Design and implementation of £6m digital programme to refresh Electronic Patient Record (EPR). Implementation of agile processes to implement continual process improvement and delivery of digital strategy.

Key Achievements:
Delivered many time critical change programmes to support Covid-19 pandemic.
Won Team Culture Change Award.
Provided leadership to the Deputy Director and Director to expand the department.

Assistant Deputy Director - Informatics and Architecture

Provided temporary support cover for the ICT Services and Operations team until a permanent resource was secured. In this role I provided strategic and operational leadership to the IT Service Desk, 1st to 3rd line support, Network and Infrastructure, Technical Architecture and Cyber Security functions.

Empowered teams to plan and prioritise workloads against organisational and mandated requirements including CareCert, NHS DSPT and security standards. Supported the teams to identify and mitigate a number of risks through robust risk management, change programmes and governance group processes to give a programme of service delivery benefits.

Working with all levels of the organisation to identify areas for service improvement and digital services prioritisation.

Portfolio management of the Digital Transformation Strategy programmes alongside development project and BAU activities.

Acting Head of ICT Operations and Services

Provided strategic leadership and oversight for all Digital Systems. Empowered systems support team to build a portfolio of work packages aligned to the Digital Strategy and external mandates. Implemented ITIL v4 across the team and provided direction for the development and maintenance of many key clinical and corporate systems. Introduced project management and agile concepts to the team to provide capacity management and effective prioritisation of work.  

Key Achievements:
Led a business bid and change project to successfully achieve £6m of funding to support work packages Digital Strategy.

IT Systems and Integration Manager

Sheffield Teaching Hospitals NHS Foundation Trust

Led the organisation to streamline staff induction, mandatory training and Technology Enhanced Learning (TEL) in one of the largest NHS organisations in the country. I worked with the chief executive and senior management team to implement a lean induction process that onboarded staff quickly to the organisation and provided training suitable for all staff roles through training profiling and blended learning approaches.

Led the monthly Mandatory Training Summit and was present in many board working groups and staff improvement initiatives. Implemented an Learning Management System Optimisation programme that provided efficiencies in training throughput and business intelligence. 

Key Achievements;
Achieved Core Skills Framework Accreditation for all mandatory training topics.
Improved overall mandatory training compliance to 90% across all subjects within 8 months of starting.
Rolled out staff Listening into Action programme to improve mandatory training.
Awarded Listening into Action Champion Award for most impact.
Implemented many data improvement and business intelligence tools that supported high training attainment rates.
Implemented self service training and staff onboarding opportunities to support faster induction times.

Learning and Development Manager

Digital Project Manager, Implementation Lead and IT Systems manager for large clinical directorate (Ophthalmology).  Implemented a range of digital capabilities to support the transition from paper-based to digital systems.  Responsible for end to end system management, interfacing and support function for many clinical systems and associated business intelligence tools.  Lead for all mandatory, statutory and research data set and reporting requirements. Supplier management, release management and procurement activities to support main digital systems and supporting clinical devices.

Key Achievements;
Successful implementation of Ophthalmology Electronic Patient Record system and interfaces to key diagnostic equipment and other core systems.
Key member in a Microsystem service improvement to improve cataract service pathway that led to programme and funding to build dedicated cataract unit.
Listening into Action project gained operational efficiencies to see twice as many patients through the Orthoptics clinical pathway.

IT Systems Manager

Senior Systems Engineer supporting a large teaching hospital third line technical IT service.  In this role I was the IT lead for the Medical Physics department and delivered a number of change programmes to core systems including the Electronic Patient Record (EPR), Lab testing, radiology and radiography services. Configured and rolled out high availability systems and resilient storage and backup solutions. 

Key Achievement:
Delivered core capability to support the Devices for Dignity Project (Linux, Alfresco and interfacing).
Migrated many physical systems to virtual platforms.
Devised hot backup solution for MySQL / PostgreSQL systems to support zero downtime for key clinical systems.
Delivered core infrastructure to support the Ophthalmology EPR programme.
Developing junior member of staff to provide continuity and future career paths.

Senior Systems Engineer

Sheffield City Council

Senior leader for building schools for future programme and a number of city learning centres. In this role I provided leadership and direction to provide responsive and engaging digital teaching and learning for teachers. I provided technical strategic direction for all schools throughout the building schools for the future programme to ensure that digital solutions met the requirements of the organisation. 

I introduced games based learning in primary and secondary schools as well as media and technology enhanced learning. I delivered a digital leadership programme for teachers to embrace technology as core capability into their teaching and learning practices. Implemented a number of Virtual and Managed Learning Environments and supported the City Learning Centre to become an accredited Pearson Vue and Prometric testing centre. Introduced Cisco and Microsoft training courses to the CLC.

Key Achievements:
Successfully supported 4 secondary, 6 primary schools and 1 college through the building schools for the future programme.
Provided strategic leadership to city learning centre service offer and grew the service to deliver professional courses and generate income.
Introduced games based learning and technology enhanced learning in all schools I was assigned to.

Training Manager

Barnsley MBC

IT project manager during implementation progressed into IT Systems and Information in Adult Social Services. Successfully migrated from legacy supporting people system to new system (SPOCC). Created full range of system reports and key interfaces for automatic housing benefit entitlement eligibility checks. Developed business to business processes and data exchanges from adult supporting people services to local authority. Developed range of training materials and support for end users. Contract management and service management. 

Key Achievements:
System replacement programme and key system interfaces delivered.
Achieved £500k of continual annual savings through data quality initiatives and interfaces of key systems.
Service re-tendering and contract management to ensure CLG requirements were met.
Implemented performance management measures and contract penalty clauses to support high quality service provision.

Systems and Information Officer

Bull UK

Senior IT Network engineer responsible for all elements of IT Technical support across a wide range of educational establishments. Lead for school systems, IT Infrastructure, server management, security and technology support.

Key Achievements:
Led school transition for local authority to academy transition including site move, it infrastructure, desktop infrastructure and learning technologies.
Database and data warehouse development to support reporting.
Implemented key upgrades to all education management information systems to enable business to business exchange with local authority education management system.
Implemented parent portal and electronic school meal systems.

Senior Network Engineer

Barnsley Council

Managed the local authority education management system (CapitaOne) and responsible for data exchange, business intelligence and reporting returns.  Implemented interfaces and data exchange messaging between all schools. 


Key Achievements:
Development of consolidated business intelligence and reporting toolset for all education establishments.
Implementation of Geographic Information Systems (GIS) for spatial analysis.
Implemented business to business data exchange.

Data, Systems and Information Officer

Responsible for implementation of Local Transport Plan (LTP) and key monitoring. Implemented a programme of traffic surveys for key road and public transport developments. Implementation of automated traffic monitoring systems. Development of LTP data reports and performance management toolset.

Local Transport Plan Monitoring Officer

Car Park Administrator responsible for office administration duties for parking services in local authority. Implementation of interfacing between parking management system and DVLA to support identification of vehicle owners. Implementation of parking machine interfaces to monitor parking levels across the local authority parking locations. Development of key case management and service reporting.

Car Parking Services Administrator

An experienced digital leader delivering strategic outcomes at all organisation levels. Dedication to continual service improvement through strategic leadership, team development and strong collaboration.
Substantial experience in digital systems, delivering large-scale change programmes, leading business change and embedding new digital capabilities.

Specialities:

•	Strong Health Informatics Leadership, Certified Healthcare Chief Information Officer (CHCIO), FedIP Advanced Practitioner, PgDip Health Informatics, experience working in Local Authority, Acute and Mental Health Care.
•	Over 20 years of experience in the public sector including local authority, education and healthcare.
•	Building successful teams managing workloads and agile delivery methods.
•	Development and implementation of digital strategy with supporting programme management and governance.
•	Building a high-performance culture, working openly using digital tools to plan and manage workloads and continual service improvement.
•	Specialist knowledge in digital systems, data, business intelligence and application development.
•	Business case development, service transformation and securing funding to deliver strategic organisation objectives.

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Michele Kelly

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