East of England Ambulance Service NHS Trust

Implementation of a new digital 'shop front' to a minimum WCAG 2.1 AA standards. This continues our commitment to provide equitable access to healthcare information.  

Working in partnership with our supplier Nomensa to deliver this two phase project in 24 weeks. 

Phase 1, from kick off to go live in less than 8 weeks.

Phase 2 full release is scheduled for launch in Spring 2024.

- Project management
- Technical documentation
- Programme board 
- Engagement
- Supply chain management
- Budgets
- Cyber Security 
- Architecture resilience
- Web app solution security
- Stakeholder management: 
Communications, IT Security, Infrastructure, Dev Ops, Information Governance, Corporate Affairs, Public Affairs, Patient Experience, Safeguarding, Recruitment

Digital Project Manager

GIRL FRIDAY CONSULTING LIMITED

Enhancing business success and reputation through marketing, new product development (NPD) and blended learning. 

Here are a few ways you can work with me:

- Power Hour strategy session a 1-hour call, Teams, Meet, Zoom or Skype.
- Digital Marketing Playbook.
- eLearning Strategy. 
- New Product Development beauty concepts.

Plus EU & UK design patents available to purchase or license. 

Why me? 

Established track record in designing commercially viable brand strategies. Previous strategy and business planning work resulted in clients being offered over £5M investment during the 2010's the recession. 

Extensive experience in brand management from product development, e-commerce/digital marketing and scaling business. Further expertise in developing blended learning strategies, training programmes and digital adoption.

Other experience: 

Communication and Project management. 
Mentoring

TRACK RECORD:

•	Wrote brand strategies and business plans for a diverse range of industries ranging from beauty, supplements, fashion, children’s toys, hospitality and SAAS.  Delivered investment pitches on behalf of brand founders to UHNWI, Family Offices and Private Equity firms, resulting in over £5M of investment being offered to clients between 2014-2011.  Demonstrating the ability to advise board members, understand varied business process and models across different industries. 
•	Project managed challenging ecommerce Magento build for B2B ‘real time’ manufacturer that encompassed punch out, ESB and client ERP integration highlighting a talent for grasping complex technical information and processes. Documented end to end user journey with the use of flow charts and video ‘user stories’ to avoid misinterpretation of data or betrayal of successful processes. 
•	Developed Ted’s Grooming Room Range at KMI Brands managing multi-layered critical path, global compliance requirements, numerous stakeholders and an international supply chain.

Managing Director

Sheffield Health and Social Care NHS FT

After I delivered the training strategy, launch then optimised the workstream, I decided to focus solely on being the Rio EPR Communications Lead so I could finish ghost-writing a novel.

The Trust's homegrown legacy system Insight is being replaced by the Rio Inpatient and Community EPR system. 

- Wrote an integrated internal communications strategy for sign off at Programme Board. 
- Provide monthly updates  and analytics insights for Programme Board, NHS Digital and NHS England. . 
- Created Trust wide comms using multiple touchpoints such as intranet, social media, events, ward screens, screensavers, Teams, pre-recorded and live stream Q&A interviews. 
- Made video content to increase staff participation and encourage their advancement on the Rio Ready path. 
- Created the 'Spotlight on' communication series to highlight the benefits of the Rio EPR system, encourage early adopters and project ambassadors (Rio Champions).
- Implemented 'bionic' intranet articles for optimal retention when skim reading.
- Created and managed content for the Trust's intranet (Drupal CMS) and Facebook staff room group.

Rio EPR Communications Lead

EPR Communications & Training Lead for a Rio Community and Inpatient EPR deployment, to replace the Trust's homegrown legacy system Insight.

Communication
- Wrote an integrated internal communications strategy for Programme Board approval. 
- Provide monthly updates and analytics insights for Programme Board.
- Created Trust wide comms using multiple touchpoints such as intranet, social media, events, ward screens, screensavers, Teams, pre-recorded and live stream Q&A interviews. 
- Created video content to increase staff engagement and encourage their progression along the Rio Ready journey. 
- Designed on a 'Spotlight on' communication series to emphasise end user system benefits to foster early adopters and project ambassadors.
- Implemented 'bionic' intranet articles for optimal retention when skim reading.
- Created and managed content for the Trust's intranet (Drupal CMS) and Facebook staff room group. 

Training
- Conducted a training needs analysis to discover preferred learning methods, memory recall, knowledge adoption and problem solving.  
- Developed a blended training strategy to support over 3000 staff with varied digital literacy that included online courses, facilitated or enhanced eLearning, instructor led classrooms, refresher webinars, on-site drop in clinics and experience hubs. 
- Project managed creation of training assets to support varied learning styles such as eLearning modules, lesson plans, quick reference guides, glossaries, iconography, post training practice sandpit. 
- Managed a team of 6 trainers, two eLearning developers and two admin staff. 
- Mentored training manager.
- Planned blended learning delivery schedules.
- Evaluated floorwalker bids as part of the tender process.  
- Managed P&L/budget for trainers, equipment, external facilities.
- Liaised with agencies for team recruitment.
- Implemented Rio Ready smart card and training report dashboard for an at a glance summary of team and individual status for managers.

Rio EPR Communications and Training Lead

FINALIST: Health Tech Awards 2022 for Staff Engagement and Communication at EEAST ePCR project

The Engagement and Training Lead accountable for re-engaging frontline staff and developing an agile dual training strategy and implementation for both hardware and software for the East of England Ambulance Trust (EEAST)

The Trust’s existing electronic patient care record (ePCR) system had been in place since 2009 and would not address the future needs of the service. In addition, laptops heavily used by staff needed a refresh. Whilst the ePCR software contract was ending, it was uneconomical to maintain the existing laptops. 

Engagement

- Developed multi-channel staff engagement strategy for Programme Board approval.
- Updated Programme Board presentations.
- Pioneered Live Q&A at the Trust.
- Utilised multiple engagement channels, including a series of digital bulletins 'Change is Good', virtual Q&A sessions, in-person events and social media groups.
- Wrote targeted communications for different end user groups and regions. 
- Created mixed media assets to support other communication channels. 

Training

Senior Manager testimonial: "Delivered the most comprehensive training package I have seen in my 25 years in the NHS".

- Implemented a blended training programme for staff during the COVID-19 pandemic through virtual and online training. Used gamification to develop advanced software training for clinicians.
- Created a Training Asset Library for trainers and super users, providing consistent bite-sized training support materials to improve facilitation and learner knowledge retention. 
- At the end of roll out, blended training delivered to almost 3,000 users, including trainers, super users and end users in the 18 operational areas and 7,500 square miles the Trust operates over.

Legacy 
BAU has seen the Trust reach their highest ePCR compliance rates. February 2023 saw an overall 91% compliance with each of the six regions now hitting 90% or above.

ePCR Engagement and Training Lead

WHITEHAIR.CO

With the tagline 'More Than PR’ since 2012, WHITEHAIR.CO’s mission is to support clients with a 360° approach to brand communications. And in this digital era, this means for some clients, digital services are starting to become as, if not more, important than traditional PR. 

Specialising in brand strategy and digital marketing, I supported WHITEHAIR.CO’s clients through Power Hour consulting sessions and ecommerce builds.

Freelance Brand, Digital Marketing & Content Strategist 

The Body Shop (L'Oreal Group)

Creation and implementation of a new 3-level specialist make-up training programme, tailoring the content and teaching methods for different global regions to produce skilled, creative and motivated make-up experts 

Project management of a 200 step by step photo shoot, completed on time and within budget due to negotiation skills and good planning 

Authoring numerous publications including a specialist make-up workbook, manager’s guide support documents and producing a workshop presentation and ‘train the trainers’ notes

Implementing the use of interactive game cards as a novel method of refresher training for the staff and also creating ‘esprit de corps’ amongst the workforce

International Retail Training & Development Manager - Makeup & Fragrance

Managing a team of 6 product development, visual merchandising and marketing staff with a category turnover in excess of £140m, driving from the front and setting high standards. 

Range development for retail in over 60 countries and 2500 stores.

International Marketing Director - Makeup

Bombshell Beauty Concepts

Responsible for the creation of the successful and award winning ‘All for Eve’ range, achieved despite extremely tight time constraints 

Devised the luxury Harrods Home Fragrance range, including the fragrance concepts, copy, design and production

Re-branded ‘mister mascara',  using research and intuition and implementing a risk management plan to avoid potential launch delays to achieve a 60% increase in sales for the Boots exclusive brand. 

Re-branded LA Science from Lifestyle Aesthetics Ltd. 

Operated at sister company Urban Retreat, with responsibilities including development of over 60 products (cosmetics/skincare/haicare/perfume/nails) in under 9 months for exclusive distribution in Boots and managing 6 beauty experts

CEW award Best New Makeup Product - Urban Retreat Smart Base & Blush
CEW award Best New Brand (mass) - Urban Retreat
CEW award Beauty Insider's Choice - All for Eve

General Manager - Head of Product Development

Molton Brown (Kao Corporation)

Responsibilities including generation of mood boards, concepts, and seasonal directions for all categories. Applied forecasting skills and innovation to pinpoint weaknesses in the makeup category and infrastructure.

Product Developer and Trend Forecaster

Pout Ltd

Production of a range compliant in EMEA and AMS zones in preparation for profitable exit by the founders.

Creation of the ‘cosmeceutical cosmetics' concept 5-7 years in advance of similar mass market launches such as Garnier Tinted Eye Roll-On and Golden Protect SPF.

Establishment of the Pout Plump franchise including extensions and limited editions

CEW award Best New Makeup Product - Bubble Gum  Pout Plump

Product Development Manager

Freelance Consultant

New product development, PR, and makeup training for various brands, agencies, colleges and other. 

NDA x 100's are the driving force for the brevity ⬆️

Creative Consultant

EPR Communication, Engagement & Training Lead • Helping NHS leaders create inclusive digital adoption & transformation • Industry-recognised internal comms •

As a Communications, Engagement and Training Lead, I help NHS leaders create inclusive and seamless digital adoption and transformation. I have over 20 years of experience in communication, engagement, training, innovation, and marketing, with a focus on healthcare and FMCG sectors.

My proven track record of delivering high-quality internal communication strategies, blended learning programs, and staff engagement initiatives boost productivity, motivation, and compliance. 

I was a finalist for the Health Tech Awards 2022 for Communication and Staff Engagement Excellence, and I have been recognised for my ePCR project work in an independent audit. 

I am also an award-winning innovator for FMCG products and hold four EU & UK registered designs. Demonstrating my commercial, project management, supply chain management and global marketing skills.

My mission is to empower healthcare staff with the knowledge, skills, and confidence they need to embrace the digital age and deliver the best possible care. 

I am passionate about creating engaging and effective content, using multiple touchpoints and formats, such as video, social media, intranet, live stream, and on/offline events. 

I'm a Fellow member of the Chartered Institute of Marketing (FCIM). My extensive strategic experience means I am also skilled in analytics and insights, ensuring that my communication and training plans are aligned with the organisation's goals and outcomes.

If you are looking for a communication, engagement, and training lead who can help you with frictionless digital adoption in your organisation, please feel free to message me on LinkedIn or email.

📧 michele@girlfridayconsulting.co.uk


 I would love to hear from you and explore how we can work together.

Michele Kelly

Freelancer

Graduate BA - Full-time Availability 

IPM Group

Working in Sheffield, September start time.

As an Event Security Officer with extensive experience in the field, the main responsibility will be to ensure the safety and security of all attendees, staff, and assets during various events. 

Key Duties and Responsibilities:
1. Develop and implement comprehensive security plans for each assigned event, considering the specific requirements and potential threats.
2. Conduct security patrols to monitor the premises, identify suspicious activities, and prevent unauthorized access or potential disruptions.
3. Utilize IPM strategies to identify and assess potential security risks, and implement measures to prevent or mitigate them effectively.
4. Collaborate with event organizers, law enforcement agencies, and other security personnel to ensure smooth coordination and adherence to established protocols.
5. Maintain a vigilant presence and respond promptly to any security incidents, implementing appropriate measures to address and resolve them.
6. Operate and maintain security equipment and systems, including CCTV cameras, alarms, access control systems, and other relevant technologies.
7. Provide excellent customer service by assisting attendees with any queries or concerns while maintaining a professional and approachable demeanor.
8. Prepare concise and accurate incident reports detailing any security breaches, disturbances, or conflicts that occur during events.
9. Conduct regular risk assessments and propose recommendations for enhancing security measures, ensuring continuous improvement in security protocols.
10. Stay updated on the latest IPM techniques and industry best practices, attending relevant trainings and seminars to enhance professional knowledge.

Event Security Officer/Traffic Management/Senior Security Steward Staff

FreeTech Project (trading name of Libre Digital Ltd)

Contract from June 22-Dec 23, Research Responsibilities include:


EA Practitioner: You can coach others in appropriate commercial, vendor and legal issues. (Skill level: expert)


    Communicating between the technical and non-technical. You can mediate between people and mend relationships, communicating with stakeholders at all levels. You can manage stakeholder expectations and moderate discussions about high risk and complexity, even within constrained timescales. You can speak on behalf of and represent the community to large audiences inside and outside of government. 
 Community collaboration. 
    Enterprise and business architecture. You can set the direction to develop a future state architecture aligned to strategy. You can influence relationships between organisational structures, processes, technology, people and skills within and outside of an enterprise, to achieve transition to the new state. 
    Governance.
    Problem definition and shaping.


EXECUTIVE SKILLS
►Executive Leadership & Management
►AIM plc experience as a CEO and main board director 
►Start-up and Turnaround Operations 
►P/L Management and Control
►Financial & Operations Management
►Strategic Planning & Profit Enhancement 
►Sales Process Optimisation
►Marketing Strategy and execution
►New Business Development
►Value Selling and Marketing: Solution Selling, CCS, Consultative Selling, etc.
►Contract Negotiations & Deal Structuring

►High Value and Complex deal management

Main Executive Tech Director and Strategic Management Officer-  (Social Enterprise)

HM Revenue & Customs

Web Editor/Administration 

BCS, The Chartered Institute for IT

Current Achievements include:

Regularly engaged in IT events locally and nationally.
Guest lectured at the Open University and Sheffield Hallam University to promote a career in technology.
Raised awareness on a number of important topics.
Took part in meetings to support the BCS South Yorkshire Branch with event planning and involvement whilst supporting any projects.
Attend formal events and training sessions at Sheffield Hallam University as an Alumni.

Elected Commitee  and MBCS - Professional Membership of the British Computer Society

Freelance (Self employed)

Security Officer

Sheffield Hallam University

Studied Non Coversion Masters Degree in IT Management for the Academic Year of 2018/19 and 2020. April 2020 Completion December 2020 finish. 62 Predicted 55.50 percent achieved. Rivalling industry ready graduates in software engineering and advanced business analysis. 5 years experience or expertise,  Grade 2.1 percent degree in Computer Science Practitioner level and programming skills required. 

Proficient in software enterprise archetiture.
• Report and track defects, create test reports.
• Worked in Agile Environment.
• Expertise in usability testing and software design and analysis, applied it to multiple project including IT Research with Barnsley Council and Industrial Expertise
• Ability to work closely with MSC  Computer Science to understand requirements and business processes for testing.
• Quick learner and proactive with strong work ethics and willingness to work hard to achieve employer objectives.
• Excellent interpersonal and communication skills and ready to take an independent or team challenge.
• Ability to prioritize tasks, organize, negotiate, and make important decisions.
• Ability to work under pressure, meet deadlines and work extra hours when needed.

Master of Science in Information Technology Management provided high-level research and world-level field subject knowledge development in the domain of computer science and the practicality of computing in an enterprise context.  Studied over 3 years period within 2 and half years where I did achieve research work in information technology consultancy.

Modules include Big Data and Databases, Programming and Web Development (Advanced), Academic Skills and Project Management, Enterprise Management Project, Successful Information Systems, Research Skills, and Dissertation. Industrial Expertise averaging merits throughout the course and developed highly sought out skills. Looking at utilizing the masters for career development.
Activities: Course Rep, SU Leadership Program and Union Rep.

Postgraduate Student & MSc Graduate Student - MSc IT Management

MSc  Information Technology Management will help you to evaluate the impact of IT in business in society and the impact of emerging business models enabling students to respond proactively to dynamic challenges by devising and implementing new tech strategies.

Worked on 18 full sized projects and applied learning through various research-based modules including;

Advanced Successful Information Systems; Worked on Bosch case study, developed numerous frameworks as part of digital artifact for SAP S/4 Hana implementation.
Databases and Big Data: Worked on Activity-based company database infrastructure manually through System Design and Analysis and Database Implementation through the use of MySQL, Sparx, Eclipse UML, Visio, PHP Programming - Grade Merit.
Dissertation; Developed a conceptual framework for Sheffield City Council originally had their buy-in but with covid, I had to cut the project short unfortunately 
Programming and Web Dev: Developed an application for Sheffield Hallam Uni through the use of HTML, PHP, C#, MySQL, SQL Server, CSS, ASP #Net, Visual Studio with MVC framework, and React Javascript and Visual Studio SQL server developed fully functioning messaging board for retailers achieving low merit grade.
Project Management: Launched a business case study onto Ivanti case study for University of Surrey case study and acted as team leader
Enterprise management project: Worked on Enterprise and IT arch project for Barnsley Council and GBI, Global Bike Inc as part of emulated real world project as case study approach to tackle real-life enterprise problems within ERP setting achieving strong merit.
Research skills:
Developed numerous research papers in cyber security and smart cities tackling real-world problems by utilising latest in business framework development - Merit averaged

Graduate Research Student - IT and Computer Science

Took part in a month-long work-based digital marketing and software management project at Sheffield Hallam University undertaking research into well-renowned steel Manufacturers. Was expected to provide clear and decisive leadership and expertise within the software development team to ensure high quality and timely delivery of software for research and operational services. I did lead by example and demonstrated good principles and practices in software development and delivery (e.g., agile processes, TDD, security/privacy by design) as well as exemplified good IT professional behaviors and coding standards, alongside clear, relevant, and proportional documentation. Also worked on group development exercise including teamwork theory, management theory and utilising automated AI to determine business successes. 72% Graded.

The group project required advanced computer science master's students to deliver a group project aimed at improving the client usability and accessibility,

Industrial Expertise Research Student  IT Digital Analytics & Software Management Project 

PS4 Project 

Barnsley Council

IT Business Systems Researcher at Barnsley City Council and Sheffield City Council as part of applied learning at Sheffield Hallam University School of Computing.  4x visits to SHU school of computing and LEADing Practises training organisation in EA, SAP BMP, Fiore, SAP Gui and data science architect project x4 visits missed workshop on FCA in March 19 deffered due to health issues dropping my grades from Guarranted 68% to 55%. Worked with an graduate placement student at Barnsley Council. 

In the role of IT Business Systems Researcher at Barnsley City Council, Abdi Hassan MSc undertakes extensive research and analysis to identify opportunities for improving and optimizing the council's IT systems and processes.

Abdi collaborates with various stakeholders, including internal staff and external vendors, to gather requirements and assess the technology needs of different departments within the council. He conducts in-depth research to identify relevant software solutions, staying up-to-date with industry trends and emerging technologies.

Using his analytical and problem-solving skills, Abdi analyzes the council's current IT infrastructure and business processes, identifying areas for improvement and making recommendations for enhancements. He ensures that any proposed changes align with the council's strategic objectives and budgetary constraints.

Throughout his role, Abdi acts as a key liaison between technical teams and non-technical staff, effectively communicating complex IT concepts and solutions in a clear and easily understandable manner. He assists in the implementation and testing of new IT systems, providing training and support to end-users to ensure a smooth transition and adoption of the changes.

As an IT Business Systems Researcher, Abdi plays a vital role in driving technological advancements within Barnsley City Council, helping to streamline processes, improve efficiency, and ultimately enhance service delivery to the community.

Reader In Training (Senior Lecturer Equivalent) - MSc ITM Enterprise Management Project LEAD

Sheffield Hallam Students'​ Union

Elected as Union Rep to represent general student views on university experience
Other achievements include:
Nominated for a number of Hallam Union Awards
Guest at a number of formal SU and University events to represent student council
Trained in Student Leadership Program as part of the role to utilize Leaderships skills at Sheffield Business School.
Played an active role in the successful disability policy discussion and policy implementation which is being carried out by SU Members and Students Unions as a result.

Union Representative

Development of Web Based Enterprise Applications Systems for gadget retailers. Studied over 200 a week to masters all applications life cycle to high standards using applied learning from MSc computing.

Enterprise Web Application Developer

Abdi Hassan is a "Flipped Learner" who cannot read or write, a L7 (RQF) award-winning SAP-AI DT grad & and developer at a New HCI framework. 
A LI Top 100 Information Technology/Student Support Voice, win to make it fully in the IT industry with IT role at grad schemes in the new year. Actively sought-after by tech companies in the UK.

Developed expertise rivaling any grads, skills in Data Mining/Logistics within  Smart Cities, Technology-enhanced system redesign, Cloud, Strategy, ST, SAP Mining.Zero Concepts.

Abdi's life journey was not within the following challenges, faced health wise and gained the lowest grades in the UK, UCAS clearing 2013. However, he proactively volunteered with the university and the Student Union, which reinvent him in his self-development, studies alone over 120 Hrs a week over 5 years wth/out a break.

Despite the setback in 18/19 gained a 2.1 standard degree and returns to SHU, the commitment to improvement led him to pursue a Master of Sciences degree in ITM at Sheffield Hallam University. This advanced MSC program allowed him to  enhance his skills in computer science, particularly in the areas of enterprise architecture (EA) and BA & earnt a 2,1 Merit in MSc ITM in Mar 2020 as first graduate.. After turning down a roles back after graduating. 

During his HE life,  Abdi dealt with health challenges that deferred his final year of uni in January 2017 after a disagreement at national level with 1 year Coma break cut to 9 months However, this setback opened up a new way for him to gain valuable time and develop a passion for DA/DS as a Expert, in LEAD. 

With his ed background and focus on data transformation, Abdi Hassan is equipped with the applied knowledge wise  thrive in the Tech industry. His dedication to be motivated,  with his passion for leveraging data analytics in digital transformation and DS.

 

Skills and Attributes:
Strong communication skills, 
Self-starter with  excellent track record in Business Computer Science.
Expert knowledge of the operational and support aspects of computer and cloud-based systems, hardware, and software equipment including but not limited to include Advanced understanding of Tableau technologies,  SPSS, advanced Excel,  SQL, PSQL, Web, and AWS technologies and power BI, NVivo.

Achievements: 
Former Director and Trustee at Libre Digital and Leeds Beckett SU.
Former alumni of Computer Science & Data Analysis
Winner of The BCS IT Prizes. Development and Student Campaigns Award and Gold Award.
Ex-PWC, LBU, SHU, LBSU, BB, SAP, G4S, ITM Power.
MSC Educated since 20/04/2020. 420

taplio

The Battle

Michele Kelly

Abdi Hassan BSc Hons, MSC MBCS

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