Michel Brok 🎯

Marketing Automation & Data Expert | Helping retail & CPG to drive customer engagement at scale.

You’re scaling your ads,  but you don’t trust the numbers you’re seeing.

And here's the real problem: 

- If your tracking is wrong, your signals are wrong.
- If your signals are wrong, the algorithm learns the wrong buyers.
- And if the algorithm learns the wrong buyers…

scaling becomes impossible.

Most people think it's just a 'tracking' issue. It's not.
It's an 'algorithm' training issue. 

What I do:

I train your ad algorithms to find your best buyers by fixing the data they learn from and upgrading the signals they receive.

When signals are complete, consistent and accurate, your ads stop guessing and start learning.

What this looks like:

- Accurate conversion tracking across Meta, Google, TikTok & Pinterest
- Smarter buying signals (customer data, click IDs, first-party events)
- Server-side setups (Stape Top Partner)
- Better matching, higher Event Quality, cleaner attribution
- Eliminating signal loss caused by browsers, consent mode & plugins

What clients typically see:

- 20-50% more Meta sales
- 13–21% more Google Ads sales
- Lower CAC
- More stable scaling
- Decisions you can actually trust
- ROAS that finally makes sense

If this sounds familiar:

- Your dashboards don't add up
- You feel like you're scaling blind
- Meta says one thing, Shopify says another
- Results swing for reasons you can't explain

Send me a message.

Co-Founder

AldrichX is a data-driven marketing agency that helps 6+ figure fashion eCommerce brands to grow their business whilst they can keep focussing on building their brands.

✨ Wierd Schamhart ✨

Revolutionizing goalkeeper 🧤 development through innovative online tactical coaching.

With a strong background in online coaching for high performance business teams, managers and leadership, I'm bringing a fresh perspective to goalkeeper training. 

Leveraging the proven Tactalyse method, I'm on a mission to elevate the tactical acumen of aspiring goalkeepers.


🎯 What I Offer:

✅ Small-group online sessions (1-5 players) for U16-U23 goalkeepers

✅ Tactical analysis using professional game footage to master standard situations

✅ Focus on decision-making and game reading skills crucial for high-level performance

✅ A bridge between youth potential and professional goalkeeper requirements


🧠 The Tactalyse Method:

Developed since 2016 and used by over 35 coaches supporting 200+ players worldwide, the Tactalyse method focuses on the critical Perception 👀 → Decision 🧠 → Execution 💪 cycle. 

This approach has been fine-tuned to develop tactically astute players ready for the demands of modern football.

🚀 Why It Matters:

In today's fast-paced football world, goalkeepers need to be more than just shot-stoppers. 

They must be tactically sharp and able to make split-second decisions with confidence. 

By applying proven online coaching techniques to goalkeeper development, we're preparing the next generation of goalkeeping talent for success at the highest levels.

💡 My Promise:

To every group I work with, I bring a unique blend of business coaching expertise and cutting-edge goalkeeper development methods. 

Together, we'll unlock the tactical insights that can transform your goalkeeping career.

Ready to see the game through a professional lens and elevate your tactical understanding?

Let's connect and take your goalkeeping to the next level!

Father, Co-Leader Of the House Hold, Trainer under 10 Goalies

With three kids, the pandemic was a challenge. We used agile work methods to align our household as a self-organizing team. With kids managing their day 👇

When the pandemic hit, my three kids (1, 4, and 7 years old) couldn’t attend school.

The first week of homeschooling, next to remote working, was brutal 😫. 

So on the weekend, my wife and I sat down.

How are we going to survive both family and business workloads?

We came up with two things:

1️⃣ Family is priority 1. Always. Period.

2️⃣ Can we use the agile methods to structure our home team? Creating structure and freedom for the kids while lowering pressure on us?

The next day we started.

Step one was visualizing the tasks to be done on an average day. 

So eating, schoolwork, outside play time, board game time, everything that was part of the standard flow got a post-it note.

(Of course, we made drawings instead of written notes)

After explaining the process of moving the post-its from “TO DO”, to “DOING”, to “DONE” the kids were set to go.

And they did.

We were amazed 🤯.

No talk about what to do next, no discussions on tasks.

Every morning during breakfast, we would talk about the tasks for the day. 

👉 Is there something new or extra we need to do (and we have to add to the board)?

👉 Is there something that happened yesterday that we should change today?

The simple fact that they felt in charge of their day gave them much comfort.

It was beyond our imagination.

And, of course, nothing goes without a struggle. 

The kids would almost fight about who could move a post-it. 

So they got extra post-its, simply for the fun of moving them 🟧🟨🟩🟦.

Our kids went from needing guidance all day to being a self-organizing team in a few weeks. 

A team that reflected on their work process and implemented improvements daily.

We are fortunate that they return to school again, but the learnings and simple fun from this period will stay with them and us as a family forever!

taplio

The Battle

Michel Brok 🎯

Wierd Schamhart

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?