Michel Brok 🎯

Marketing Automation & Data Expert | Helping retail & CPG to drive customer engagement at scale.

You’re scaling your ads,  but you don’t trust the numbers you’re seeing.

And here's the real problem: 

- If your tracking is wrong, your signals are wrong.
- If your signals are wrong, the algorithm learns the wrong buyers.
- And if the algorithm learns the wrong buyers…

scaling becomes impossible.

Most people think it's just a 'tracking' issue. It's not.
It's an 'algorithm' training issue. 

What I do:

I train your ad algorithms to find your best buyers by fixing the data they learn from and upgrading the signals they receive.

When signals are complete, consistent and accurate, your ads stop guessing and start learning.

What this looks like:

- Accurate conversion tracking across Meta, Google, TikTok & Pinterest
- Smarter buying signals (customer data, click IDs, first-party events)
- Server-side setups (Stape Top Partner)
- Better matching, higher Event Quality, cleaner attribution
- Eliminating signal loss caused by browsers, consent mode & plugins

What clients typically see:

- 20-50% more Meta sales
- 13–21% more Google Ads sales
- Lower CAC
- More stable scaling
- Decisions you can actually trust
- ROAS that finally makes sense

If this sounds familiar:

- Your dashboards don't add up
- You feel like you're scaling blind
- Meta says one thing, Shopify says another
- Results swing for reasons you can't explain

Send me a message.

Co-Founder

AldrichX is a data-driven marketing agency that helps 6+ figure fashion eCommerce brands to grow their business whilst they can keep focussing on building their brands.

Stef Curcio

Growth Marketing Manager

LinkedIn client acquisition in <​15 mins/day | Trusted by the top 1% of LinkedIn’s Creators

“We don't have time to send DMs and create content”

This is the #1 LinkedIn lead generation problem for founders and teams.

- Some companies we’ve worked with have seen revenue boosts of up to 327% in <90 days -

⭐Some people who trust our services:
- Jasmin Alic (290k+ followers)
- Richard Van Der Blom (220k+ followers)
- Okoye Chinelo (150k+ followers)

… and many others.

Most businesses know they should have a DM strategy in place…

But let’s be real...

most people do not have time for this!

(And everyone hates DMs)

But LinkedIn lead generation comes hard for many for mainly 3 reasons:

1) Don’t know how to start a conversation
2) You are used to annoying pitch slaps
3) Have better things to do

We simply do this for you.

**Scale Acqusition**:

A system of AI agents that generates clients on autopilot

*Including*

✅Content Agent
✅Lead validator Agent
✅DMs Generator Agent
✅Appointment setter Agent

🔒**Safe:**
Avoid annoying account restrictions.

👬**Don’t burn through leads:**
Avoid the pray and spray approach.

⏱️**Timeline from start to results:**
Start to see 20%-50% reply rate in 14-21 days.


📈Case studies:

- Trevor Longino, Founder - Crowd Tamers, GTM agency: +$44k in revenue in 30 days
- Gal Agadi, Founder - Gravity, Content agency: +$90k in sales in 40 days
- Beatrice Vladut, Founder - B Branded, Branding: Doubled sales calls in 30 days
- Justin Fowler-Lindner, Founder - The Rose Garden, Lead generation agency: +12 clients in 90 days


✍️How to start:

Copy and paste the URL below to get and learn how to generate clients in <15 minutes a day:

https://bit.ly/15-min-acqusition

Founder

The FREE community for entrepreneurs that want to master Elegant Lead Generation

Join at: 

stefcurcio.com

"Prices are rising next month, but not for you"

Told me the owner of our local cafe in Okinawa.

I go to this cafe at least once a week.

I have introduced it to friends and family.

The owners are a beautiful couple in their late 30s with 2 kids.

They are pretty reserved.

But we have occasionally asked each other questions...

Out of curiosity.

I asked where they were from, why they built a cafe here, who did the renovations, and questions like that.

They asked me what I do for a living, where I am from and why I moved to the Okinawa countryside.

They felt like not raising the prices for me.

I feel that when you build an authentic bond, miracles happen.

You have access to things you did not have before.

But a bond is not somethign you can force.

It's something that is built out of pure curiosity and intention.

You cannot fake it.

If you do, people feel it.

P.S. You can try by yourself... Or do it with me. Just click on "Visit my website" above to start your outreach journey.

Clients with no traffic or followers on LinkedIn | Win the human, win the deal | Trusted by the top 1% of LinkedIn’s Creators

Personalized DMs aren’t the problem.

Getting no reply is.

The problem is not:

- Time spent personalizing DMs.

It is to spend time on DMs to:

- Be ignored
- Have long convos that go nowhere

It's impossible to get a reply to 100% of your DMs.

Or convert every conversation into a sales call.

But there are ways to:

Set yourself up for success.

I have helped 300+ professionals with their outreach.

And here is the fastest way to get to set up a predictable outreach system.

1) Go manual

Spend up to 10-20, even 30 minutes (if needed) per lead and create a hyperpersonalized approach. Reach out to 3-5 prospects/d.

2) Choose your MVP

If you get 2 positive replies with <50 DMs, stop and systemize. Otherwise, repeat: iterate with a new approach.

3) Scale

Keep a manual approach for 3-5 people/day while refining to improve conversion/decrease time spent. Automate/delegate/systemize for another 20 leads a day (approximate your manual approach, the best you can).

- Extra: Every single word has to be focused on the prospect.

P.S. Want to get my help finding your unique content and DM angle to convert leads? Click here: https://lnkd.in/gSRwVezB

Outreach loves action...

And hates overthinking.

I consult at least 1-3 people daily on DMs...

And the number#1 outreach killer is:

- Not doing outreach

Sounds like a ridiculous insight...

But you might have found yourself in one of the following scenarios:

- Not wanting to sound salesy
- Not knowing whom to target
- Not knowing how to start a conversation

The root issue here is the same:

Overthinking and inaction.

And outreach lives "in action".

And many keep that nagging feeling at the back of their mind that tells them:

"You should be sending DMs".

I have worked with many consultants and business leaders...

I have never seen anything that delivers results as quickly as outreach.

It is possible to start getting leads and clients virtually TODAY.

If you do not know where to start, do this:

1) Find leads that fit your ICP

Possibly active. And leave a comment on their post (if not, go to step # 2).


2) Send a connection request

Ask a question about their business.


3) Pivot

When they reply, ask a questionabout their business but related to your services.

P.S. If you want to start your outreach journey, click on "Visit my website" above to schedule a Positioning and prospecting session.

LinkedIn reach has dropped by 60-70%.

But there is a new opportunity in 2026.

LinkedIn, like other social media platforms...

Has reached a maturity point.

It was more sudden and steep because of AI.

A year ago...

Anything below 2-4k views was an "underperforming post" for me.

Nowadays, anything that cracks the 1k views is a success :)

(and I am grateful for every single view)

The opportunity on LinkedIn used to be mostly in the "exposure" of content.

And many are still so focused on what they lost...

That they do not see what is in front of them.


- Before:

You would get several leads a week from content.

CTAs in the content and templated DMs were enough to generate clients.

We didn't have time or need to reach out to each and every one of them in a personalized way.


- Now:

We get a few leads from content.

Templated DMs and CTAs are not as effective because the numbers are smaller.

And a personalized approach becomes the new opportunity.


Here is how I do it:

1) Comment on a lead's post a few times
Be intentional with each and every comment. No AI stuff.

2) Send a conenction request
If they do not connect with you first

3) Start a conversation
Be intentional with your DMs.

P.S. I am creating a resource to show you my entire warm outreach process. Comment or DM "outreach" to receive it when it's ready.

Got my first 47 clients with templated DMs.

Then it stopped working.

Reach dropped. 

Inboxes got saturated. 

The playbook I relied on became everyone's playbook.

I was relying on profile visitors and new followers.

But the algorithm was not as generous as it used to be.

Building relationships from content became harder.

So I had to find another way to keep leads coming in.

And what came out of it is a system that:

- Takes me 30 minutes a day instead of 2 to 4 hours.
- Does not rely on traffic or followers.

Watch the training here👇

https://lnkd.in/gXBkfqjQ

I don't talk business unless I receive permission in one of these ways:

- The lead opens up about an issue you can solve
- You receive a compliment about your [topic]

(I explain my entire process here https://lnkd.in/gXBkfqjQ )

Not everyone gets here on their own...

I gently guide my prospects.

Once I have a conversation...

I ask a simple "this or that" question to gently guide them.

Relationships are built on trust.

If I don't have it... 

I don't move the conversation forward.

For example, yesterday, a prospect replied 

"I'm selling on LinkedIn, but it's hard to keep up with how much time it takes".

Here, I know I have their trust and permission to pivot.

There are other ways to do outreach.

This is the way I chose.

P.S. Do you "talk business" in your first DM?

I am all in for human outreach.

But I am not anti-automation, because:

- You can use automation to enhance the human touch

(and do it outside of your account so it's safe)

Here are 3 examples where automation enhances the human touch:


1) Lead validation

This is a classic repetitive task that is vital, but can easily be done by AI.

This already saves 15-45mins a day, depending on volume.


2) Lead research

To create personalization, you need to do your research. AI is amazing at providing information that you can then turn into a personalized message. Like content recapping or identifying the lead's ICP for example.

This can save 1-3 minutes per lead.


3) Systemization

Knowing exactly when to comment on a lead's post or connect with them and having all the conversation context in one place with Extrovert before reaching out.

Also, if I need to create a reminder when the lead is not ready to have the conversation today, I set a reminder in Kondo: Superhuman for LinkedIn DMs.

Hard to quantify, but can easily save 10-20 mins/day.


Human touch does make a huge difference.

But seeing automation and AI as enemies of intentional outreach is a mistake.

You can use automation to enhance it and free up your time and mental space to focus on leaving intentional comments and DMs to your prospects.

P.S. I am teaching how to go from a stranger to clients to my community every week. Comment or DM "system" to receive the Doc of the program.

One thing I have learned about outreach:

It likes action.

It does not matter if you get it wrong...

Fail...

And get ghosted.

It's ok even if you pitch slap people...

What's important is:

- That you take the lesson.
- Apply the learnings.
- And move on.

You have a unique opportunity to get in front of your ideal clients.

It's up to you to make the best of it.

P.S. Do you DM at all?

Build and scale intentional Client Acquisition systems | Win the human, win the deal | Trusted by the top 1% of LinkedIn’s Creators

To grow a business intentionally means:

To say no a lot more than to say yes.

If:

An opportunity does not align, you say no.

A strategy does not feel right, you say no.

If you don’t want to offer it, you say no.

That is how you unlock the exact opportunities that energize you.

And that is how you grow your business intentionally.

I'm teaming up with Lana Iwabuchi. Leadership & EQ Facilitator and Founder of Rocklit, for a live Zoom event:

How to Grow an Intentional Business

How to generate leads and manage talent effortlessly:

📅 Tuesday, March 24 

⏰ 6pm Japan · 10am CET 

💻 Live on Zoom


Here's what we'll cover: 

→ How to build an intentional LinkedIn lead gen system that brings clients to you consistently 

→ How to scale by building something that energizes you, not exhausts you → How to attract, inspire, and grow the right people around your vision

The best businesses aren't built on hustle alone.

They're built on clarity, the right systems, and the right people.

If you're ready to grow with more ease and purpose, this is your event.

P.S. Click on “attend” to join the event.

taplio

The Battle

Michel Brok 🎯

Stef Curcio

Followers

Posts

Engagements

Likes

Performance ScoreStef Curcio's LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Michel Brok 🎯

Stef Curcio

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Stef Curcio's LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreStef Curcio's LinkedIn Performance