Michel Brok 🎯

Tracking Architects

Tracking Architects empowers eCommerce and funnel website owners to maximize revenue from their marketing efforts through advanced server-side conversion tracking and data analytics.

Eigenaar

Team6

Team6 helps FMCG and retail businesses to improve business performance with data. Our focus is to make strategies work by bringing ways of working, data and technology together.

Founder

A.S. Watson Group

Helping the marketing team to use data to 1) make better decisions in target audiences, offerings and content and 2) increase relevancy and therefore increase customer lifetime value. 

Results:

- Created and implemented the CRM Data Strategy
- Implemented cross-functional CRM data team
- Implemented the CRM data-driven process
- Implemented algorithms for optimizing promos

Data Lead CRM a.i.

Danone

Leading 2nd Digital Transformation wave of the Dutch CBU for all Danone brands (dairy, plant based, medical & baby). Build the data foundation to take better decisions and actions to drive business value for the CBU.  

* Developed the data strategy and roadmap together with senior management
* Build the cross-functional data team overseeing data analytics, data science, architecture and platform
* Managed the local data platform and architecture (Azure) implementation
* Managed the integration of all digital channels in Azure data lake
* Delivered 3 use cases: customer 360 together with CDP, Marketing Mix Modeling & MROI (causal attribution)

Head of Data

Leading the Digital Transformation for the Benelux BU with focus on improved customer experience. 

* Building the digital environment and BU digital capabilities
* Transforming marketing strategy and operating model
* Shape and build the marketing technology stack, integrate within marketing operations
* Delivering and activation of digital products & services
* Leading design, experience, digital product & engineering teams

Head of Digital

E.ON

Responsible for e-commerce and digital marketing for the residential, SME market and large enterprises.

* Development and implementation of the digital transformation roadmap for the Benelux cluster
* Development and execution of the digital marketing & e-commerce strategy to drive brand awareness, customer acquisition, retention and NPS 
* Marketing technology: implementation of the Adobe CMS and migration existing digital platform, implementation of the customer self-service portal and connection between digital platform and SAP
* Management and optimization of traffic channels  SEA, SEO, affiliates, retargeting campaigns, display advertising and online partners
* Management and optimization of webconversion with A/B testing, data analytics and UX-optimization
* Implementation of the E.ON self service portal to increase self service and drive NPS and decrease costs
* Implemented Lean wow and performance driven mindset
* Managing and coaching multi-disciplinary online team (4 fte)
* Operational excellence day-2-day optimization working method

Team Manager Online Marketing

Essent

Responsible for online sales and lead generation for residential and SME market.

	Defined and implemented annual online sales plan, defined targets, budgets and weekly sales forecast
	Accelerated performance based sales & lead generation by optimize traffic sources (display advertising, SEA, SEO, affiliates) and CRO for Essent.nl. Managed referral and price comparison websites
	Implemented marketing campaigns ATL/BTL in online channels in collaboration with marketing and sales department 
	P&L responsible for digital sales

Digital Marketing Manager

Tribal

Helping clients driving business growth with developing and executing online marketing strategy focussed on increasing website traffic and conversion optimization.   

	Development and implementation of new online advertising campaigns to increase numbers of leads and / or sales
	Managed and optimized existing SEA and SEO campaigns
	Aligned projects with usability and web analytics experts 
	Evaluated campaigns by analysis with Google Analytics
	Reporting to customers and team lead

Online Marketing Consultant

Lensvelt Medical

Improving company awareness and developing customer service proposition to support customer acquisition and relationships.


	Development and implementation operational marketing plan
	Coordinated and implemented marketing activities such as product / price promotions, trade fairs, managed and implemented online advertising campaigns, website optimization and e-mail marketing
	development of services products and related concepts and responsible for activation via website, sales channel and fairs

Marketing Specialist

Marketing Automation & Data Expert | Helping retail & CPG to drive customer engagement at scale.

Business & Agency Owners – Listen Up:

The #1 reason your ad campaigns hit a wall?

INACCURATE DATA.

It’s the frustration holding back ambitious advertisers like you — those who are ready to scale but can’t break through.

At this stage, you’re trying to lower ad costs and increase value. But if the data you rely on is off, making the right decisions becomes nearly impossible.

Here’s the real issue:

Inaccurate data doesn’t just impact your decisions — it also sabotages the advertising algorithm.

The better your data, the better the algorithm can identify your best customers.

But getting accurate data and conversion tracking right is easier said than done.

That’s where the Data-Driven Scaling Formula comes in — putting accurate conversion tracking at the core of your strategy.

The Data-Driven Scaling Formula empowers ambitious business owners like you to scale faster by leveraging the right data at the right time.

The formula is made up of three key parts:

	1.	Enhanced Performance Tracking: Best-in-class server-side tracking combined with smart data usage throughout the entire customer journey. This ensures both you and the advertising algorithm are making better decisions and taking smarter actions.

	2.	Precision Algorithm Training: Fueling your advertising algorithm with high-quality data to significantly improve targeting. Now, you’re only spending money on customers who bring real value.

	3.	Transform Data into Growth: Gain control over your business’s growth by understanding what works — and what doesn’t — in both marketing and sales.

Curious about how we’ve helped others scale smarter?

Send me a DM, and let’s chat!

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Hi, I’m Michel – The Conversion Tracking Guy.

With over 18 years in Digital Marketing, I’ve witnessed firsthand how advertising platforms and marketing systems are becoming increasingly data-dependent. Yet, proper conversion tracking and data architecture are often overlooked because they seem complex or costly.

I’ve helped over 250 business owners unlock the full potential of their marketing with server-side tracking and analytics. In almost every case, the results were clear: a significant boost in performance.

Let’s talk about how accurate data can transform your business.

Co-Founder

AldrichX is a data-driven marketing agency that helps 6+ figure fashion eCommerce brands to grow their business whilst they can keep focussing on building their brands.

Ecom subscription sellers: 

Stop wasting your Meta Ads budget on returning customers.

Such an easy fix, yet almost nobody does it.

Every major Ecom platform already gives you the parameter you need, you just have to plug it into your tracking setup.

Once you tell Meta who’s new vs returning, everything changes:

- Cleaner attribution
- Less wasted spend
- Better audience signals

More budget going to actual new customers

Meta can’t optimize for what you don’t tell it, give it the right data, and it will find the right people.

Want help setting it up? 

You know where to find me ;)

Michel Brok

I train your ad algorithms to find your best buyers. Accurate conversion tracking + smarter buying signals = higher ROAS.

You’re launching the Black Friday campaign with sweaty palms…
…and your developer just deleted the tracking code 😭

Always check  tracking first before launching  new campaigns:

1. For Meta, use the Meta Pixel helper tool
2. Google Ads, check the Google Tag Assistent

Still not sure if everything is working?

DM me😀

Shopify Analytics sucks.
Tracking breaks.
And “Direct” suddenly looks like your best-performing channel.

But here’s the thing, it’s not Shopify’s fault, it’s Consent Mode.

When a user doesn’t accept cookies, Shopify simply stops tracking.

No pageviews.
No addtocarts.
No purchases.
No channel.

Which means your data becomes… well, kind of useless.

Another place where tracking seems broken 🤯

So what are your options?

1️⃣ GA4 server-side setup with Consent Mode
2️⃣ Triple Whale

Both have their pros and cons, ut they’ll give you a much clearer picture of what’s really happening, even when users don’t consent.

What are you using right now to close this gap?

Helping agencies deliver better client results — with accurate tracking, stronger algorithm signals, and actionable ad dashboards

People don’t want to spend a dime on conversion tracking.
But they’re happy to invest in “algorithm training.”

Most advertisers still think tracking is just a fix.

It’s not, it’s the foundation for growth.

Better tracking doesn’t just lead to better decisions....
it sends better signals to the algorithm about who buys and who doesn’t.

Imagine being able to tell Meta or Google exactly who to target, that’s what accurate tracking really does.

Curious how accurate your tracking really is.
You know where to find me. 😉

“Our Google Ads spend doubled… but sales didn’t.”

Not funny when you’re managing a €600K budget.

Turns out, Google was seeing fake purchases.
So it kept spending like crazy because performance looked great.

What happened?
After a website update, purchase events started firing twice.

The algorithm thought it was crushing it.

That’s why you always audit your tracking after any major change:

- Review tracking codes
- Test if purchases fire correctly
- Monitor data closely the first few days

Nothing’s more painful than spending big…
and realizing you’ve been optimizing on fake results.

Proud that TrackingArchitects is one of Stape’s Top Partners.
And it’s more than just a badge.

Because my clients now know:

> I’ve done more than enough tracking implementations to handle any setup
> They can rely on an extra pair of expert eyes when accuracy matters most
> I follow a structured process to deliver the highest quality

It’s always great to be recognized, 
but even better when it helps my clients scale with confidence.

How’s your tracking going? 👀

70% of your Google Ads leads are spam.
Real problem? You keep feeding Google… spam data.

So Google thinks those fake leads are exactly what you want, it finds you more of them.

Meanwhile, the good leads?
Google has no idea what they look like.

Here’s the fix:

- Mark qualified leads in your CRM
- Setup offline conversion tracking 
- Activate Enhanced Conversions
- Gather data in Google Ads 

Make the switch when everything looks good and feed Google with signals from high quality leads. 

Better signals = better leads

Still getting mad when I see this. 

You're spending 100k monthly on Ads and using a free tracking plugin 🤯 

Audited an e-commerce brand this week.
Meta was their ONLY growth channel.
Big budget. Big ambitions.

But they were only sending 60-70% of their data back to Meta.

Why?

The Facebook app in Shopify was not tracking all data. 

And then they wondered why:

> ROAS was unstable
> Scaling didn’t work
> Meta was “inconsistent”

The algorithm can’t optimize on blind spots (and it's getting worse).

So we fixed it:

+ Implemented a real data layer
+ Added server-side tracking
+ Passed email, phone, location
+ Captured click IDs

Result? 20-30% more conversions. Instantly.

DON’T save on tracking please 🙏

Meta and Google Ads numbers seem off… and you’ve already tried everything:

- Free plugins
- Agency experts
- YouTube tutorials
- Cheap freelancers
- In-house developers
- A fresh Google Tag Manager setup

But still, after 6 months you’re staring at numbers that make zero sense whilst your competitor absolutely crushing it.

Let's end this frustration once and for all.

Hire a tracking expert or agency, ask them:

1. How many times the've done the setup you need
2. How they measure accuracy and how to optimize for
3. If they have a 'second-pair-of-eyes' mechanism
4. What their monitoring process is

Time to stop doubting and start scaling with confidence.

Stef Curcio

Growth Marketing Manager

LinkedIn client acquisition in <​15 mins/day | Trusted by the top 1% of LinkedIn’s Creators

“We don't have time to send DMs and create content”

This is the #1 LinkedIn lead generation problem for founders and teams.

- Some companies we’ve worked with have seen revenue boosts of up to 327% in <90 days -

⭐Some people who trust our services:
- Jasmin Alic (290k+ followers)
- Richard Van Der Blom (220k+ followers)
- Okoye Chinelo (150k+ followers)

… and many others.

Most businesses know they should have a DM strategy in place…

But let’s be real...

most people do not have time for this!

(And everyone hates DMs)

But LinkedIn lead generation comes hard for many for mainly 3 reasons:

1) Don’t know how to start a conversation
2) You are used to annoying pitch slaps
3) Have better things to do

We simply do this for you.

**Scale LinkedIn**:

A system of AI agents that generates clients on autopilot

**Including**

✅Content Agent
✅Lead validator Agent
✅DMs Generator Agent
✅Appointment setter Agent

🔒**Safe:**
Avoid being restricted by LinkedIn.

👬**Don’t burn through leads:**
Avoid the pray and spray approach.

⏱️**Timeline from start to results:**
Start to see 20%-50% reply rate in 14 days.


📈Case studies:

- Trevor Longino, Founder - Crowd Tamers, GTM agency: +$44k in revenue in 30 days
- Gal Agadi, Founder - Gravity, Content agency: +$90k in sales in 40 days
- Beatrice Vladut, Founder - B Branded, Branding: Doubled sales calls in 30 days
- Justin Fowler-Lindner, Founder - The Rose Garden, Lead generation agency: +12 clients in 90 days


✍️How to start:

Copy and paste the URL below to get your personalized LinkedIn outreach campaign - For free:

https://www.scalelkdn.com/campaign-builder

The FREE community for entrepreneurs that want to master Elegant Lead Generation

Join at: 

stefcurcio.com

My parents were here for 2 weeks in Okinawa.

We spent time together. Real time.

Threw ninja stars. Ate meals. Walked the beaches.

I took some time off.

And besides clients' work...

I paused most of my other tasks.

But here's what didn't stop.

My system.

While I was with them, my DM agent was working.

Finding leads. Sending messages. Booking calls.

I wasn't checking my phone every 5 minutes.

I wasn't stressed about pipeline.

I was just... there with them.

And the conversations kept flowing.

That's the whole point.

Most people think you have to choose.

Either you're grinding. 

Or you're living.

But that's a false choice.

If your business depends on you showing up every day...

You don't have a business.

You have a job.

Having something that would run without me was vital...

Because that is how I want to live my life.

Even if I have a one person business.

So...
While I'm throwing ninja stars with my dad...

My LinkedIn machine is working.

(yes, we actually did that 🤣)

While I'm eating dinner with my mom...

Leads are being validated.

While I'm sleeping, replies are coming in.

This is what automation actually means.

Not cutting corners.

Not sounding like spam.

It means building once so you never have to grind again.

It means being with the people you want to be with.

And still having your pipeline full.

That's the life I wanted.

And that's the life I'm living now.

P.S. Does your system runs without you?

71% reply and 3 interested leads.

How these 2 clients did it in 21 days.

Client A started from zero on LinkedIn.

No followers. 
No content. 
No clue.

👉 Three weeks in, he had three interested leads.

(founders in fintech)

From no business to interested leads.

Client B ran his first cold outreach campaign.

71% reply rate.

Not 7%. Not 17%. 

Seventy-one percent.

Here's what I did for both of them.

1) I optimized their profiles.

Not the vanity stuff. 

Positioning that made buyers stop scrolling and start reading.

Messaging that made them feel seen, not sold to.

2) I had them create at least two pieces of content.

Not daily posting marathons. 

Two thoughtful pieces.

Content that showed their thinking. 

Their experience. 

Their perspective.

Not "here's how to do X." 

More like "here's what I learned when I tried X."

Real. Honest. Human.

Then came the part that changed everything.
3) We focused on relationships over selling.

No aggressive DMs. 

No "let's hop on a call" openers.

Instead: genuine comments. 

Real observations. 

Actual interest in the people they were reaching out to.

Warm them up first. 

Build the bridge. 

Then, only then, mention what you do.

Client A's three leads came because he showed up as a real person.

Not a salesperson. 

Client B's 71% reply rate came because his DMs felt like they were from a person.

Not a bot. 

Not a template. 

A human who actually read their profile.

Here's the thing nobody talks about.

LinkedIn isn't broken. 

Most approaches are.

Most people optimize their profile...

Post once... 

Then DM like they're running a telemarketing operation.

Then they wonder why nobody replies.

But when you do the work:
- Profile
- Content 
-Relationships

...the system works.

Both clients proved it in their first month.

You can too.

Start with your profile. 

Make it professional.

Add two pieces of real content. 

Show your thinking.

Then reach out to 50 people this week. 

Not to sell. To connect.

Watch what happens.

The pipeline builds itself when you build it right.

P.S> Human first. Sales later.

A frog was staring at me this morning.

When I opened my washing machine.

After a few seconds...

It leaped out.

I froze for a second.

And thought:

"How did it end up there?".

Then I realized something.

That frog didn't plan to be in my washing machine.

It didn't wake up thinking:

"Today I'm going to hide in a dark, wet box."

It just ended up there. Seeking shelter. Seeking safety.

(still do not know how that happened)

And now it was trapped.

So I grabbed a broom and a dustpan.

Gently scooped it out. 

Walked it to the garden.

Released it back where it belonged.

Here's what hit me.

We do the same thing.

We end up in spaces that aren't meant for us.

Jobs that drain us.

Relationships that suffocate us.

Routines that numb us.

We tell ourselves it's temporary. 

We'll get out soon.

But days turn into weeks.

Weeks turn into years.

And we're still staring at the same walls.

The frog didn't know how to escape on its own.

But it also didn't accept the washing machine as its home.

It waited.

And when the door opened, it didn't hesitate.

Most of us hesitate.

We've been in the dark so long that...

We forget what the garden looks like.

We convince ourselves that...

The "washing machine" is safer than the unknown.

So we stay.

The frog taught me something today.

Sometimes you don't need a grand plan to change your life.

You just need to recognize when you're in the wrong place.

And be willing to move when the door opens.

The door is always "open".

The question is: are we paying attention?

P.S. Shared a pic of the frog in the comments :)

I get 53.1% reply from my DMs.

Here is what I do (daily):

Research 35-40 prospects.
Validate about 24 leads.
Research all of them.
Send 30+ DMs.
Reply to DMs.

That is about 90-160 minutes a day.

In reality, I do not do any of this.

AI and VAs do this for me.

Here's the system:

My VA uses Kondo: Superhuman for LinkedIn DMs to manage the inbox.

-She splits conversations into tags

- Quickly closes low-priority threads.

- Uses keyboard shortcuts to reply faster.

What used to take 1 hour+/ now takes 20 mins for my VA.

Meanwhile, my AI agent validates leads.

Researches them.

Sends personalized DMs in my voice.

And tags me when needed.

(I typically clear my inbox in 5 mins/d)

No spam. No templates. Just context.

Then Extrovert comes in.

I curate feeds of my prospect's posts.

The AI summarizes them.

Suggests thoughtful comments.

My VAs reviews. I approves. I engages.

Two comments before a connection.

(15-20%+ acceptance and reply on average)

Top-of-mind without the daily grind.

The numbers you see above require 5 minutes of my time per day on average.

P.S. How much time do you spend in the DMs every day?

Hello LinkedIn people in Tokyo,

We are meeting on Thursday the 20th of November 2025, at Fáilte at 7 pm for a networking event. 

Leviリーバイ Pells

Venue name:

Fáilte

Address:

〒150-0043 Tokyo, Shibuya, Dogenzaka, 1 Chome−5−2 SEDEビル 5F

View event: Tokyio LinkedIn In-Person Meetup

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The Battle

Michel Brok 🎯

Stef Curcio

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taplio

The Battle

Michel Brok 🎯

Stef Curcio

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michel Brok 🎯's LinkedIn Performance

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Performance ScoreMichel Brok 🎯's LinkedIn Performance