Michel Brok 🎯

Marketing Automation & Data Expert | Helping retail & CPG to drive customer engagement at scale.

You’re scaling your ads,  but you don’t trust the numbers you’re seeing.

And here's the real problem: 

- If your tracking is wrong, your signals are wrong.
- If your signals are wrong, the algorithm learns the wrong buyers.
- And if the algorithm learns the wrong buyers…

scaling becomes impossible.

Most people think it's just a 'tracking' issue. It's not.
It's an 'algorithm' training issue. 

What I do:

I train your ad algorithms to find your best buyers by fixing the data they learn from and upgrading the signals they receive.

When signals are complete, consistent and accurate, your ads stop guessing and start learning.

What this looks like:

- Accurate conversion tracking across Meta, Google, TikTok & Pinterest
- Smarter buying signals (customer data, click IDs, first-party events)
- Server-side setups (Stape Top Partner)
- Better matching, higher Event Quality, cleaner attribution
- Eliminating signal loss caused by browsers, consent mode & plugins

What clients typically see:

- 20-50% more Meta sales
- 13–21% more Google Ads sales
- Lower CAC
- More stable scaling
- Decisions you can actually trust
- ROAS that finally makes sense

If this sounds familiar:

- Your dashboards don't add up
- You feel like you're scaling blind
- Meta says one thing, Shopify says another
- Results swing for reasons you can't explain

Send me a message.

Co-Founder

AldrichX is a data-driven marketing agency that helps 6+ figure fashion eCommerce brands to grow their business whilst they can keep focussing on building their brands.

Data Tool Catalog

Co-launched an open, comprehensive catalog platform for all data products and libraries

Product Manager

Witful Vision

After a year of working as a professional trainer and freelancer, I started using my accumulated knowledge and experience for helping businesses build, manage and market data & AI products.

Data Product Manager

Data Scientist

After finishing my own skills development process, I started taking on freelancing projects from professionals and businesses of different fields. I also took time to train people who wanted to be data analysts or data scientists.

In a short time, I decided to organize my work by establishing a platform with the name of Witful Data. This platform aimed to bring together professionals and businesses who wanted to learn and use data science and analytics to reach their goals. It sounded like a great idea back in the day. A data business that helped businesses do it all. It sounded too good to be true and it actually was. I sadly failed to make this business reach its goals. 

This failure was partially due to my lack of focus. The array of services I provided were just too broad. It lacked specialization. My outreach was low. It seemed like the project as a whole was doomed. Yet, in those dark hours, a new light appeared before me. 

I decided to specialize in one area: Data & AI Product Management. 

With the lessons I learned from my mistakes and a new decision, I built Witful Vision to help businesses build the next awesome and efficient Data | AI product.

Founder

Having worked with a wide range of professionals during my data and tutoring career, I decided to make good use of this experience and knowledge. I helped +15 people from different cultures, age groups and professional backgrounds take the next step into career transition or transformation.

Career Coach

Language Tutor

I am the founder of Witful Vision. I help people solve their problems by building AI & Data products.

taplio

The Battle

Michel Brok 🎯

Kaan Kabalak

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