Michel Brok 🎯

Marketing Automation & Data Expert | Helping retail & CPG to drive customer engagement at scale.

You’re scaling your ads,  but you don’t trust the numbers you’re seeing.

And here's the real problem: 

- If your tracking is wrong, your signals are wrong.
- If your signals are wrong, the algorithm learns the wrong buyers.
- And if the algorithm learns the wrong buyers…

scaling becomes impossible.

Most people think it's just a 'tracking' issue. It's not.
It's an 'algorithm' training issue. 

What I do:

I train your ad algorithms to find your best buyers by fixing the data they learn from and upgrading the signals they receive.

When signals are complete, consistent and accurate, your ads stop guessing and start learning.

What this looks like:

- Accurate conversion tracking across Meta, Google, TikTok & Pinterest
- Smarter buying signals (customer data, click IDs, first-party events)
- Server-side setups (Stape Top Partner)
- Better matching, higher Event Quality, cleaner attribution
- Eliminating signal loss caused by browsers, consent mode & plugins

What clients typically see:

- 20-50% more Meta sales
- 13–21% more Google Ads sales
- Lower CAC
- More stable scaling
- Decisions you can actually trust
- ROAS that finally makes sense

If this sounds familiar:

- Your dashboards don't add up
- You feel like you're scaling blind
- Meta says one thing, Shopify says another
- Results swing for reasons you can't explain

Send me a message.

Co-Founder

AldrichX is a data-driven marketing agency that helps 6+ figure fashion eCommerce brands to grow their business whilst they can keep focussing on building their brands.

B2B | Sales-Led | Cybersecurity

Defining and executing Go-to-Market strategies for KPN's cybersecurity & networking product portfolio in Large Corporate Enterprise market

Senior GTM Manager

Villa del Valle

Transformed an old Spanish finca in the Costa Blanca region into an authentic holiday retreat. Opened its doors in April 2024. 

Tucked away between the luscious nísperos trees lies Villa del Valle. A rustic holiday retreat in the valley of Callosa d’en Sarrià where peace and calmness are key. 
A house that can easily be called your holiday home to enjoy with friends and family up to 8 people.

Check our website for more info on the surroundings, the villa (obviously) and booking details.

Owner

Scribbr

B2C | Product-Led | EdTech

As an EdTech frontrunner, Scribbr is guiding millions of students in their academic (AI) writing by providing award-winning products. Scribbr was acquired by Learneo and is now part of Quillbot. 

- Member of Scribbr's Leadership Team
- Tripled the Marketing team in size and repositioned its role within the company
- Defined new KPI and OKR structure
- Shifted to full Marketing funnel focus: extra care for CRO by building a Growth team
- Implemented Marketing Automation tooling, strategy & launched first automated flows
- GTM strategy for launch of new AI product
- Marketing integration projects with other Learneo brands

Head of Marketing

Wurtz

Among past gigs are Mysteryland, Solar Festival, Valtifest and Amsterdam Open Air.

For more information about me as a DJ, check out my Soundcloud.

Danone

B2B & B2C | Saled-Led | FMCG

- Led the Digital Transformation program across Danone brands focusing on Omnichannel Engagement and Marketing Technology innovation
- Reported to Benelux Leadership Team, while partnering with mainly Sales and Marketing departments

Digital Transformation Lead

B2B(2C) | Sales-Led | Pharma

- Built Digital Marketing team for the Specialized Nutrition organization
- Implemented new Marketing Technology stack: CMS, Email, PIM, DAM, data & analytics tools
- GTM strategy and execution for multiple products in collaboration with Brand Marketing
- Digital Platform strategy and execution: content marketing, UX & design in collaboration with agencies
- Channel activation: social (e.g. LinkedIn and X), SEO & SEA
- Email Marketing: launched Email Marketing tooling and first automated flows
- eCommerce strategy for Belgian market
- CRM & customer profiling by building top-notch platform for HCPs

Head of Digital Benelux

Digital Marketing Manager Benelux

BearingPoint

B2B & B2C | Retail, FMCG, Banking, Insurance, Utilities & Telecom

As a Senior Consultant within Digital & Strategy team, I had a strong focus on projects regarding Digital transformation & strategy in B2B and B2C. I was helping clients to make the right strategic choices based on ex-/internal Digital Marketing developments and by guiding them through their Digital transformation.

Senior Consultant Digital & Strategy

Consultant Digital & Strategy

Analyst Digital & Strategy

DPA Group N.V.

As a side job during my studies, I was part of the Business Development team. My main goal was to create new business opportunities for DPA's consultants within all disciplines. 

Award: Most Business Leads 2011

taplio

The Battle

Michel Brok 🎯

Jesse Wurtz

Followers

Posts

Engagements

Likes

Ready to grow your LinkedIn presence?