Michel Brok 🎯

Tracking Architects

Tracking Architects empowers eCommerce and funnel website owners to maximize revenue from their marketing efforts through advanced server-side conversion tracking and data analytics.

Eigenaar

Team6

Team6 helps FMCG and retail businesses to improve business performance with data. Our focus is to make strategies work by bringing ways of working, data and technology together.

Founder

A.S. Watson Group

Helping the marketing team to use data to 1) make better decisions in target audiences, offerings and content and 2) increase relevancy and therefore increase customer lifetime value. 

Results:

- Created and implemented the CRM Data Strategy
- Implemented cross-functional CRM data team
- Implemented the CRM data-driven process
- Implemented algorithms for optimizing promos

Data Lead CRM a.i.

Danone

Leading 2nd Digital Transformation wave of the Dutch CBU for all Danone brands (dairy, plant based, medical & baby). Build the data foundation to take better decisions and actions to drive business value for the CBU.  

* Developed the data strategy and roadmap together with senior management
* Build the cross-functional data team overseeing data analytics, data science, architecture and platform
* Managed the local data platform and architecture (Azure) implementation
* Managed the integration of all digital channels in Azure data lake
* Delivered 3 use cases: customer 360 together with CDP, Marketing Mix Modeling & MROI (causal attribution)

Head of Data

Leading the Digital Transformation for the Benelux BU with focus on improved customer experience. 

* Building the digital environment and BU digital capabilities
* Transforming marketing strategy and operating model
* Shape and build the marketing technology stack, integrate within marketing operations
* Delivering and activation of digital products & services
* Leading design, experience, digital product & engineering teams

Head of Digital

E.ON

Responsible for e-commerce and digital marketing for the residential, SME market and large enterprises.

* Development and implementation of the digital transformation roadmap for the Benelux cluster
* Development and execution of the digital marketing & e-commerce strategy to drive brand awareness, customer acquisition, retention and NPS 
* Marketing technology: implementation of the Adobe CMS and migration existing digital platform, implementation of the customer self-service portal and connection between digital platform and SAP
* Management and optimization of traffic channels  SEA, SEO, affiliates, retargeting campaigns, display advertising and online partners
* Management and optimization of webconversion with A/B testing, data analytics and UX-optimization
* Implementation of the E.ON self service portal to increase self service and drive NPS and decrease costs
* Implemented Lean wow and performance driven mindset
* Managing and coaching multi-disciplinary online team (4 fte)
* Operational excellence day-2-day optimization working method

Team Manager Online Marketing

Essent

Responsible for online sales and lead generation for residential and SME market.

	Defined and implemented annual online sales plan, defined targets, budgets and weekly sales forecast
	Accelerated performance based sales & lead generation by optimize traffic sources (display advertising, SEA, SEO, affiliates) and CRO for Essent.nl. Managed referral and price comparison websites
	Implemented marketing campaigns ATL/BTL in online channels in collaboration with marketing and sales department 
	P&L responsible for digital sales

Digital Marketing Manager

Tribal

Helping clients driving business growth with developing and executing online marketing strategy focussed on increasing website traffic and conversion optimization.   

	Development and implementation of new online advertising campaigns to increase numbers of leads and / or sales
	Managed and optimized existing SEA and SEO campaigns
	Aligned projects with usability and web analytics experts 
	Evaluated campaigns by analysis with Google Analytics
	Reporting to customers and team lead

Online Marketing Consultant

Lensvelt Medical

Improving company awareness and developing customer service proposition to support customer acquisition and relationships.


	Development and implementation operational marketing plan
	Coordinated and implemented marketing activities such as product / price promotions, trade fairs, managed and implemented online advertising campaigns, website optimization and e-mail marketing
	development of services products and related concepts and responsible for activation via website, sales channel and fairs

Marketing Specialist

Marketing Automation & Data Expert | Helping retail & CPG to drive customer engagement at scale.

Business & Agency Owners – Listen Up:

The #1 reason your ad campaigns hit a wall?

INACCURATE DATA.

It’s the frustration holding back ambitious advertisers like you — those who are ready to scale but can’t break through.

At this stage, you’re trying to lower ad costs and increase value. But if the data you rely on is off, making the right decisions becomes nearly impossible.

Here’s the real issue:

Inaccurate data doesn’t just impact your decisions — it also sabotages the advertising algorithm.

The better your data, the better the algorithm can identify your best customers.

But getting accurate data and conversion tracking right is easier said than done.

That’s where the Data-Driven Scaling Formula comes in — putting accurate conversion tracking at the core of your strategy.

The Data-Driven Scaling Formula empowers ambitious business owners like you to scale faster by leveraging the right data at the right time.

The formula is made up of three key parts:

	1.	Enhanced Performance Tracking: Best-in-class server-side tracking combined with smart data usage throughout the entire customer journey. This ensures both you and the advertising algorithm are making better decisions and taking smarter actions.

	2.	Precision Algorithm Training: Fueling your advertising algorithm with high-quality data to significantly improve targeting. Now, you’re only spending money on customers who bring real value.

	3.	Transform Data into Growth: Gain control over your business’s growth by understanding what works — and what doesn’t — in both marketing and sales.

Curious about how we’ve helped others scale smarter?

Send me a DM, and let’s chat!

-----

Hi, I’m Michel – The Conversion Tracking Guy.

With over 18 years in Digital Marketing, I’ve witnessed firsthand how advertising platforms and marketing systems are becoming increasingly data-dependent. Yet, proper conversion tracking and data architecture are often overlooked because they seem complex or costly.

I’ve helped over 250 business owners unlock the full potential of their marketing with server-side tracking and analytics. In almost every case, the results were clear: a significant boost in performance.

Let’s talk about how accurate data can transform your business.

Co-Founder

AldrichX is a data-driven marketing agency that helps 6+ figure fashion eCommerce brands to grow their business whilst they can keep focussing on building their brands.

Ecom subscription sellers: 

Stop wasting your Meta Ads budget on returning customers.

Such an easy fix, yet almost nobody does it.

Every major Ecom platform already gives you the parameter you need, you just have to plug it into your tracking setup.

Once you tell Meta who’s new vs returning, everything changes:

- Cleaner attribution
- Less wasted spend
- Better audience signals

More budget going to actual new customers

Meta can’t optimize for what you don’t tell it, give it the right data, and it will find the right people.

Want help setting it up? 

You know where to find me ;)

Michel Brok

I train your ad algorithms to find your best buyers. Accurate conversion tracking + smarter buying signals = higher ROAS.

You’re launching the Black Friday campaign with sweaty palms…
…and your developer just deleted the tracking code 😭

Always check  tracking first before launching  new campaigns:

1. For Meta, use the Meta Pixel helper tool
2. Google Ads, check the Google Tag Assistent

Still not sure if everything is working?

DM me😀

Shopify Analytics sucks.
Tracking breaks.
And “Direct” suddenly looks like your best-performing channel.

But here’s the thing, it’s not Shopify’s fault, it’s Consent Mode.

When a user doesn’t accept cookies, Shopify simply stops tracking.

No pageviews.
No addtocarts.
No purchases.
No channel.

Which means your data becomes… well, kind of useless.

Another place where tracking seems broken 🤯

So what are your options?

1️⃣ GA4 server-side setup with Consent Mode
2️⃣ Triple Whale

Both have their pros and cons, ut they’ll give you a much clearer picture of what’s really happening, even when users don’t consent.

What are you using right now to close this gap?

Helping agencies deliver better client results — with accurate tracking, stronger algorithm signals, and actionable ad dashboards

People don’t want to spend a dime on conversion tracking.
But they’re happy to invest in “algorithm training.”

Most advertisers still think tracking is just a fix.

It’s not, it’s the foundation for growth.

Better tracking doesn’t just lead to better decisions....
it sends better signals to the algorithm about who buys and who doesn’t.

Imagine being able to tell Meta or Google exactly who to target, that’s what accurate tracking really does.

Curious how accurate your tracking really is.
You know where to find me. 😉

Proud that TrackingArchitects is one of Stape’s Top Partners.
And it’s more than just a badge.

Because my clients now know:

> I’ve done more than enough tracking implementations to handle any setup
> They can rely on an extra pair of expert eyes when accuracy matters most
> I follow a structured process to deliver the highest quality

It’s always great to be recognized, 
but even better when it helps my clients scale with confidence.

How’s your tracking going? 👀

70% of your Google Ads leads are spam.
Real problem? You keep feeding Google… spam data.

So Google thinks those fake leads are exactly what you want, it finds you more of them.

Meanwhile, the good leads?
Google has no idea what they look like.

Here’s the fix:

- Mark qualified leads in your CRM
- Setup offline conversion tracking 
- Activate Enhanced Conversions
- Gather data in Google Ads 

Make the switch when everything looks good and feed Google with signals from high quality leads. 

Better signals = better leads

Still getting mad when I see this. 

You're spending 100k monthly on Ads and using a free tracking plugin 🤯 

Audited an e-commerce brand this week.
Meta was their ONLY growth channel.
Big budget. Big ambitions.

But they were only sending 60-70% of their data back to Meta.

Why?

The Facebook app in Shopify was not tracking all data. 

And then they wondered why:

> ROAS was unstable
> Scaling didn’t work
> Meta was “inconsistent”

The algorithm can’t optimize on blind spots (and it's getting worse).

So we fixed it:

+ Implemented a real data layer
+ Added server-side tracking
+ Passed email, phone, location
+ Captured click IDs

Result? 20-30% more conversions. Instantly.

DON’T save on tracking please 🙏

Meta and Google Ads numbers seem off… and you’ve already tried everything:

- Free plugins
- Agency experts
- YouTube tutorials
- Cheap freelancers
- In-house developers
- A fresh Google Tag Manager setup

But still, after 6 months you’re staring at numbers that make zero sense whilst your competitor absolutely crushing it.

Let's end this frustration once and for all.

Hire a tracking expert or agency, ask them:

1. How many times the've done the setup you need
2. How they measure accuracy and how to optimize for
3. If they have a 'second-pair-of-eyes' mechanism
4. What their monitoring process is

Time to stop doubting and start scaling with confidence.

Business & Sales Strategist for Solos & Service Based Entrepreneurs | You know your craft, I help you close it at higher rates | Elegant Client Acquisition | Grow from $5K to $30K+ months | Company Training

Imagine a business that grows with ease, because your sales system actually fits you.

Clients you’re excited to work with.
Content that sparks real conversations.
Offers you can confidently sell without pressure
And consistent revenue that doesn’t depend on hustle or hacks.

That’s what I help coaches, consultants, fractionals and founders build, with The Elegant Sales System™ method.

Telling your business' story through right content 
Driving engagement that results in interest, engagement, messages and requests
Market in a way that warms an audience and places you at the front of mind
Keeping ROI in mind with a focus on conversion rather than views

→ You’re posting, but not converting
→ Getting DMs—but not decisions
→ Sales calls stall out or ghost
→ Your offer isn’t landing like it should
→ Leads feel random or hard to qualify

It’s not that you’re mediocre at sales.
You just don’t have a system built around how real people buy.

That’s what we fix inside The Client Acquisition Club.
I teach a no-pressure, sales process that combines:

✔️ Warm outbound
✔️ Buyer-led conversations
✔️ Follow-up flows that don’t drop the ball
✔️ AI to speed things up, not water them down
✔️ Real messaging that speaks to your client’s actual pain points
✔️ Scaling your business beyond $10K a month so you can focus your energy on what matters

Even if you're a consultant with big B2B cycles that are complex, we help you navigate the buyer matrix.

- Generate more leads, clients, and business without relying only on referrals or networking
- Create different income streams with courses, speaking + brand deals
- Magnetize your brand & build trust with premium buyers
- Consistently hit $20K+ months without working harder
- Shift from 1:1 to scalable hybrid group programs
- Sell with confidence & sell as you

I also work 1:1 with consultants and coaches who want deeper support and accountability as they grow into consistent 5-figure months (and beyond).

If you’re ready to build a sales process that finally matches your skill set and values…

I open 5 spots a month for a client acquisition audit: 

📩 DM me “CLUB” to get started or book a call here: 
https://calendly.com/charlotte-lloyd-sales/client-acquisition-club-introductory-call

🎧 Listen in or catch interviews here: https://linktr.ee/charlottelloyd

Charlotte Lloyd

I stopped trying to fix my daughter.

And it changed how I run my business.

My daughter is autistic.
She feels the world in a way most people don’t. 
Deeper. Louder. Sharper. 

Sometimes it floors her. Sometimes it floors me.

Every time I watch someone try to squeeze her into a box she was never built for…

…I think about how often founders do the same thing to themselves.

Especially around year two.
Year one is survival mode. 
You’re just trying not to drown.
Year two hits differently.

You suddenly realise the things you were told you “should” do don’t actually work for you. 

Not because you’re lazy. 
Not because you’re doing it wrong. 
Because you’re trying to run your business in a way your nervous system can’t stand.

That offer you dread delivering? 
That marketing tactic that spikes your anxiety? 
That “scalable” model that just scales burnout?
Yeah. That.

You’re allowed to walk away from the stuff that doesn’t fit you.
We forget this: 

Most of us left corporate because we couldn’t breathe in the tiny box they gave us. 

Then we go build… another box.

Watching my daughter move through a world that wasn’t designed with her in mind taught me something I didn’t want to admit:

Difference isn’t a flaw. 
Building around how 𝘺𝘰𝘶 work is a strategy, not a compromise.

Stop copying business models that drain you. 
Stop chasing goals that never felt like yours. 
Stop squeezing yourself into shapes that look “marketable” but feel awful.

What if you built the thing you actually need? 
The way 𝘺𝘰𝘶 need it?

Because the wild thing is… 
The more you honour how you’re built, the more everything else starts lining up.

On your terms. At your pace. No box required.

What did you let go of in year two that didn’t fit anymore?

Helping high performing solos, coaches and consultants win premium B2B/B2C clients with buyer-led selling and AI | Coaches, Consultants, Solos | Social selling for teams |

I stopped trying to build a group program like everyone else.
After 85 live coaching sessions in 
The Client Acquisition Club

It's time to showcase the brilliant work our members do.

And a membership it is, but in the spirit of empowerment and helping others.

I want to put the spotlight on them. 

Often group programs: 

Focus on results .
Promise connection, deliver surface-level interactions.
Are built for engagement, not transformation.

The Client Acquisition Club was designed differently from day one.

No endless networking events. 
Live coaching.

Sales and deal making strategy.
Actual solutions.

Here are just a few of them

Graham - 3D Motion Director
Steffan - Executive Leadership
Evi M. 👣  - Innovation Strategist
Briony - Sustainability Consultant
Joselina - Supply Chain Consultant
Jeff-  Leadership Coach for B2B Teams
Christoph - Executive Mindset Strategist
James - Leadership Coach for Engineers
Phyllis  - AI & Business Strategy Architect
Siobhan - Transformational Business Coach
Angelina - Marketing & Brand Visibility Strategist
Todd - Executive Coach for 8 & 9 figure businesses

All committed to growing their businesses.

All I ask: tag someone in the comments who might be looking for these services.

When we lift each other up, everyone wins.
♻️ Repost to amplify their expertise.

How do you sound natural on camera? 
Most people think it’s about being yourself. 
It’s not.

As Nausheen I. Chen in our OpusClip 
Video and speaker coach told me recently:

“If you don’t show energy, enthusiasm, 
and passion for your topic, no one else will feel it.”

You might know your subject inside out, 
but if you don’t bring that energy forward, people won’t believe it.

AI can write your script. 
It can edit your clips. 
It can even generate your captions.

But it can’t fake conviction. 
It can’t replicate human energy. 
And it definitely can’t make people 𝘧𝘦𝘦𝘭 something.

When the spotlight’s on you, whether it’s a stage or your phone camera

You have to bring 𝟭𝟮𝟬% 𝗼𝗳 𝘆𝗼𝘂𝗿𝘀𝗲𝗹𝗳.

Not the version of you who slumps on the couch. 
The version who believes deeply in what they’re saying.

You’re not performing. 
You’re communicating with intention.

Mastering your voice, energy, and body language 
Isn’t about being fake
It’s about being 𝘧𝘦𝘭𝘵.

If you want your audience to care, you have to go first.

Land high ticket clients with sales, psyschology and a sprinkle of AI - Coaches, Consultants, Solos | 3x top 100 powerful women in sales Demandbase | Company Training | Helped 300+ businesses and sellers

I've spoke and hosted many events.
Most blur together after a while.

But this one? This one's different.

Midnight to Millions isn't your typical conference.
It's 24 hours straight of real sales expertise.

No fluff. No theory.
Just people who are actually doing the work.

One expert every hour.
Twenty-four sessions back-to-back.
Real strategies you can use immediately.

I'm speaking at 2AM EST / 8AM CET on November 7th.
(Perfect timing for your morning coffee or night cap)

https://lnkd.in/e3QAcYZG

My session covers what actually gets clients:

Finding prospects who are ready to buy
Building a personal brand that creates demand
Using AI to scale without losing authenticity

The thing is - most people overcomplicate client acquisition.

They think they need complex funnels.
Or perfect websites. Or thousands of followers.

What they actually need?
The right conversations with the right people.

That's what I'll be breaking down.
Step by step.

Sign up here:
https://lnkd.in/eiGVNfdG

See you there.

5 myths I stopped believing and everything changed.

1️⃣ "I need more experience before I can charge what I'm worth."

Your corporate background already proves your expertise. Stop underpricing yourself while you "build credibility."

2️⃣ "High-ticket clients expect me to chase them."

Wrong. Premium buyers want to feel chosen, not hunted. Scarcity sells better than availability.

3️⃣ "If I raise my prices, I'll lose all my clients."

You'll lose the wrong ones. The right clients were waiting for you to value yourself properly.

4️⃣ "I need to say yes to every opportunity to build momentum."

Desperation repels high-ticket buyers. Selectivity signals expertise and creates demand.

5️⃣ "Good work speaks for itself."

Silence doesn't sell. 
Your expertise needs a voice, a process
A clear path to transformation.

This isn't about sales tactics.

It's about:
→ How you position your value in the market
→ The boundaries that protect your energy and profits  
→ Systems that turn expertise into predictable revenue
→ Shifting from order-taker to strategic advisor

The gap isn't your experience or your network.

It's the courage to charge what you're worth and the systems to deliver it consistently.

Success is built one confident conversation at a time.

Which myth do you still catch yourself believing?

💾 Save this if you're ready to shift your mindset
♻️ Repost to help other consultants break through
➕ Follow Charlotte Lloyd for more high-ticket strategies

Post inspo from Jay Rahman

Most high achievers struggle when they start their own business.

But running my own business? That was the real test.

For years, I thrived on clear expectations.
Study hard, get good grades.
Meet targets, get promoted.
Follow the system, succeed.

The rules were set.
The path was mapped out.
Success felt predictable.

Then I started my own business.

Suddenly:
• No guaranteed salary at the end of the month.
• There was no boss to tell me what to do.
• No clear metrics to follow.

The skills that made me excel before?
They weren't enough anymore.

Being smart wasn't the challenge.
Being disciplined wasn't the issue.

The real test was learning to:
• Handle rejection and keep going.
• Trust my own judgment without validation.
• Sell my expertise when I'd never had to before.

In corporate, I had a team, resources, and established processes.
In business, I had to build everything from scratch.

The hardest part wasn't the long hours or financial uncertainty.
It was the mental shift.

From employee to entrepreneur.
From following to leading.
From certainty to constant adaptation.

Many of the consultants and coaches I work with face this same reality.

They were top performers in their careers.
They have incredible expertise.
But building a business tests different muscles entirely.

It's not about being less capable.
It's about learning new skills:

• How to scale beyond trading time for money.
• How to position your expertise in the market.
• How to attract and convert ideal clients.

The transition isn't easy, but it's worth it.

Because once you learn these new skills, 
You don't just run a business.
You aren't just self employed.

You create the freedom and impact 
You've always wanted.

What's been your biggest learning curve in business?

I wrote this post with MagicPost

We’re in a trust recession. A connection crisis 
Yet you’re still hiding behind text posts? 

Most founders think they need to “learn video.” 
They don’t.

Part 2 with Nausheen in this OpusClip who says
If you’re already posting on LinkedIn, 
you’ve already done the hard part.

Smart entrepreneurs, execs, and consultants hiding behind the keyboard.
They’ll happily use AI to write their posts but won’t show their face.

We’re not just in a trust recession. 
We’re in a connection crisis.
People don’t know what’s real anymore. 

They don’t trust filtered content. They trust 𝘩𝘶𝘮𝘢𝘯𝘴.
And yes, video 𝘮𝘪𝘨𝘩𝘵 get less reach than text. 
But it builds 𝟭𝟬𝘅 𝗺𝗼𝗿𝗲 𝘁𝗿𝘂𝘀𝘁 with the right people.

Because video isn’t just content. It’s 𝗽𝗿𝗼𝗼𝗳.
📌 Proof of how you think 
📌 How you speak 
📌 How you handle challenges 
📌 How you carry yourself under pressure

Your clients aren’t buying your words. 

They’re buying 𝘺𝘰𝘶.
And if they can’t see you? 
You’re hitting a ceiling on your credibility, your conversions, and your growth.

Video isn’t optional anymore. 
It’s the fastest path out of the trust recession and into real connection.

taplio

The Battle

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Charlotte Lloyd

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The Battle

Michel Brok 🎯

Charlotte Lloyd

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Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michel Brok 🎯's LinkedIn Performance

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