Michel Brok 🎯

Tracking Architects

Tracking Architects empowers eCommerce and funnel website owners to maximize revenue from their marketing efforts through advanced server-side conversion tracking and data analytics.

Eigenaar

Team6

Team6 helps FMCG and retail businesses to improve business performance with data. Our focus is to make strategies work by bringing ways of working, data and technology together.

Founder

A.S. Watson Group

Helping the marketing team to use data to 1) make better decisions in target audiences, offerings and content and 2) increase relevancy and therefore increase customer lifetime value. 

Results:

- Created and implemented the CRM Data Strategy
- Implemented cross-functional CRM data team
- Implemented the CRM data-driven process
- Implemented algorithms for optimizing promos

Data Lead CRM a.i.

Danone

Leading 2nd Digital Transformation wave of the Dutch CBU for all Danone brands (dairy, plant based, medical & baby). Build the data foundation to take better decisions and actions to drive business value for the CBU.  

* Developed the data strategy and roadmap together with senior management
* Build the cross-functional data team overseeing data analytics, data science, architecture and platform
* Managed the local data platform and architecture (Azure) implementation
* Managed the integration of all digital channels in Azure data lake
* Delivered 3 use cases: customer 360 together with CDP, Marketing Mix Modeling & MROI (causal attribution)

Head of Data

Leading the Digital Transformation for the Benelux BU with focus on improved customer experience. 

* Building the digital environment and BU digital capabilities
* Transforming marketing strategy and operating model
* Shape and build the marketing technology stack, integrate within marketing operations
* Delivering and activation of digital products & services
* Leading design, experience, digital product & engineering teams

Head of Digital

E.ON

Responsible for e-commerce and digital marketing for the residential, SME market and large enterprises.

* Development and implementation of the digital transformation roadmap for the Benelux cluster
* Development and execution of the digital marketing & e-commerce strategy to drive brand awareness, customer acquisition, retention and NPS 
* Marketing technology: implementation of the Adobe CMS and migration existing digital platform, implementation of the customer self-service portal and connection between digital platform and SAP
* Management and optimization of traffic channels  SEA, SEO, affiliates, retargeting campaigns, display advertising and online partners
* Management and optimization of webconversion with A/B testing, data analytics and UX-optimization
* Implementation of the E.ON self service portal to increase self service and drive NPS and decrease costs
* Implemented Lean wow and performance driven mindset
* Managing and coaching multi-disciplinary online team (4 fte)
* Operational excellence day-2-day optimization working method

Team Manager Online Marketing

Essent

Responsible for online sales and lead generation for residential and SME market.

	Defined and implemented annual online sales plan, defined targets, budgets and weekly sales forecast
	Accelerated performance based sales & lead generation by optimize traffic sources (display advertising, SEA, SEO, affiliates) and CRO for Essent.nl. Managed referral and price comparison websites
	Implemented marketing campaigns ATL/BTL in online channels in collaboration with marketing and sales department 
	P&L responsible for digital sales

Digital Marketing Manager

Tribal

Helping clients driving business growth with developing and executing online marketing strategy focussed on increasing website traffic and conversion optimization.   

	Development and implementation of new online advertising campaigns to increase numbers of leads and / or sales
	Managed and optimized existing SEA and SEO campaigns
	Aligned projects with usability and web analytics experts 
	Evaluated campaigns by analysis with Google Analytics
	Reporting to customers and team lead

Online Marketing Consultant

Lensvelt Medical

Improving company awareness and developing customer service proposition to support customer acquisition and relationships.


	Development and implementation operational marketing plan
	Coordinated and implemented marketing activities such as product / price promotions, trade fairs, managed and implemented online advertising campaigns, website optimization and e-mail marketing
	development of services products and related concepts and responsible for activation via website, sales channel and fairs

Marketing Specialist

Marketing Automation & Data Expert | Helping retail & CPG to drive customer engagement at scale.

Business & Agency Owners – Listen Up:

The #1 reason your ad campaigns hit a wall?

INACCURATE DATA.

It’s the frustration holding back ambitious advertisers like you — those who are ready to scale but can’t break through.

At this stage, you’re trying to lower ad costs and increase value. But if the data you rely on is off, making the right decisions becomes nearly impossible.

Here’s the real issue:

Inaccurate data doesn’t just impact your decisions — it also sabotages the advertising algorithm.

The better your data, the better the algorithm can identify your best customers.

But getting accurate data and conversion tracking right is easier said than done.

That’s where the Data-Driven Scaling Formula comes in — putting accurate conversion tracking at the core of your strategy.

The Data-Driven Scaling Formula empowers ambitious business owners like you to scale faster by leveraging the right data at the right time.

The formula is made up of three key parts:

	1.	Enhanced Performance Tracking: Best-in-class server-side tracking combined with smart data usage throughout the entire customer journey. This ensures both you and the advertising algorithm are making better decisions and taking smarter actions.

	2.	Precision Algorithm Training: Fueling your advertising algorithm with high-quality data to significantly improve targeting. Now, you’re only spending money on customers who bring real value.

	3.	Transform Data into Growth: Gain control over your business’s growth by understanding what works — and what doesn’t — in both marketing and sales.

Curious about how we’ve helped others scale smarter?

Send me a DM, and let’s chat!

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Hi, I’m Michel – The Conversion Tracking Guy.

With over 18 years in Digital Marketing, I’ve witnessed firsthand how advertising platforms and marketing systems are becoming increasingly data-dependent. Yet, proper conversion tracking and data architecture are often overlooked because they seem complex or costly.

I’ve helped over 250 business owners unlock the full potential of their marketing with server-side tracking and analytics. In almost every case, the results were clear: a significant boost in performance.

Let’s talk about how accurate data can transform your business.

Co-Founder

AldrichX is a data-driven marketing agency that helps 6+ figure fashion eCommerce brands to grow their business whilst they can keep focussing on building their brands.

VGL Group 

•	Develop AI/ML technological roadmap for the Business. 
•	Manage the delivery of Intelligent Automation through AI/ML within VGL’s landscape which has presence over its own e-commerce, TV Channel and Marketplace in US, UK and Germany under SHOPLC and TJC brand. 
•	Responsible for low cost operations which can provide immediate benefits to the Business. 
•	Solutions which can help in increasing revenues for the business.

Senior Project Manager

HSBC

•	Managed programs and projects of Business Function which primarily takes care of Customer Communication, Electronics Documents and Intelligent Automation (Artificial Intelligence/Machine Learning/RPA) portfolio for CTB and RTB taxonomy.
•	Managed the Service Sustainability program to ensure all the technology Services are evergreen’ed before the out of support dates.
•	Managed Project Financials.
•	Managed the GB/GF Infrastructure estate with the latest tech stack of  OS - Windows/Linux, DB - SQL/Oracle/DB2/Postgre SQL/MongoDB , MW - WAS,Liberty,MQ 
•	Ensured all the identified vulnerabilities are fixed as per the ratings and timelines.
•	Managed regional portfolio of Business Function’s cloud Services (Internal Cloud – HSBC Cloud, Public Cloud – AWS, GCP, Azure , Alibaba)
•	Ensured all the IT Services follows the key control for smoother and seamless services to the Business. – Operational Level agreements, Capacity Management, Configuration Management, Service Continuity, Service Review (infra and app review), Monitoring and alerting, Cyber security, Change Management, Incident Management, Problem Management, Performance monitoring, Data Governance, Support model, Evergreening.

GB/GF Project Manager and Infra Lead,  Regional Cloud Champion, ITSO Lead

Novartis

•	Managed manufacturing and financial applications on IBM i.
•	Managed projects of various categories to deliver business solutions
•	Manage the delivery of Projects from scope, schedule, cost, quality, risk, communication and stakeholder perspective.
•	Built and drove process enhancement programs. Assessed activities based on SOPs and framework. Identified maturity level for each process as per IGM guidelines.

Senior Analyst

HCL Technologies

•	Management and Administration of client applications running on IBM i.
•      Managed IBM i Projects. Collect the requirements from various Business groups and prepare plan and track the progress of projects in terms of scope and schedule. 
•      SLA based service delivery and maintaining quality of IT service.

Project Specialist

• Managed the delivery and administration of systems and applications running on IBM i.
• Review the processes and procedures on the project and identify the gaps in knowledge of team and 
fill it.

IBM i Management

DXC Technology

Management and administration of client applications running on IBM i.

Project Engineer

Professional with 16 years of experience in Enterprise IT managing programs and projects with the expertise in IT Infrastructure, Application Development and maintenance, Public Cloud- Azure/GCP/AWS, Data Science- Artificial Intelligence Machine Learning, Robotics Process Automation, Devops, Web Development.

taplio

The Battle

Michel Brok 🎯

Ankush Agrawal

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