Michel Lieben 🧠

Founder / CEO @ ColdIQ | Scale Outbound with AI & Tech 👉 coldiq.com

I’m (Michel) the Founder & CEO at ColdIQ, a sales prospecting agency (+ we compare the latest sales tech, too!).

We worked with 100+ B2B organizations (including SaaS & Agencies!) and are using Clay, Prospeo, FullEnrich, Instantly, Lemlist, Ocean.io - alongside other great sales tools - to run outbound campaigns that flood 🌊 our (and our clients’) inboxes with interested prospects.


We can help you:

• If you’re a B2B business leader who doesn’t have the time to handle your prospecting engine or to hire and manage salespeople… You can outsource your lead gen to us, and we’ll transparently show you the exact way we run your campaigns. (We’ll provide SOPs, too… if it works so well that you want to build your in-house team).


• If you’re a sales leader or an outbound agency owner: We’ll help you set up the exact systems & tools we use to run automated ‘trigger-based’ campaigns that convert like crazy. 


• And… if you simply want to improve your B2B sales automation skills or learn to run these campaigns yourself, we’ll teach you by building a campaign from scratch together with you —from ‘idea’ to ‘running campaign’ (we’ve done it more than 50 times already, and the rumour says people ❤️ed it).


We've launched hundreds of campaigns, so you don't have to.


Thus - if you: 
- are a B2B service/solution provider making > $50k/month
- provide solutions with Lifetime Value > $10k
- want to shortcut your outbound success


We can help.

Send a DM, and I'll share more details.

Alternatively, reach out to michel[at]coldiq.com 
or via the website 👉 coldiq.com 


__________



And if you're looking to build your top-of-funnel tool stack... 
Check our curated lists of the best outbound tools here 👇

👉 coldiq.com/tools 👈
👉 coldiq.com/ai-sales-tools 👈

Performance-based B2B lead generation 💥 | coldiq.com
→ We help you scale your prospecting activities by implementing outbound sales systems in your business. We take care of sourcing leads, researching your ICP, crafting the sales messages, automating sending and ensuring the high deliverability of messages. We let you focus on what brings money into the business: closing deals.

Can you run your entire GTM with Claude Code?

We're answering that tomorrow.

We use Claude Code for:

Paid media.
Outbound.
Reporting.
CRM ops.

All through AI agents we built in-house and deployed across 70+ B2B clients inside our $7M ARR agency.

On February 26th, we're opening our terminals and showing everything. 
Live.

What we'll cover:

Outbound
→ ICP scoring & signal-based lead prioritization on autopilot
→ cold email sequences built from real performance data
→ AI reply handling in under 2 minutes

ABM/Ads
→ automated campaign creation, reporting & optimization
→ AI agents managing LinkedIn, Meta & Google ads
→ paid media run entirely from the terminal

RevOps
→ campaign diagnostics that took hours, done in 60 seconds
→ live dashboards pulling every data source into one view
→ bidirectional CRM sync: Attio, Lemlist & Instantly

What you'll leave with:

→ how to build your first Claude Code GTM agent from scratch
→ the architecture behind 32 skills, 12 agents & 2,108 files
→ which GTM use cases actually deliver ROI today

We'll demo the agents live.
Then break down the architecture so you can build your own.

Hosted by Ivan Falco (Head of Growth) & Kenny Damian (Head of GTM) at ColdIQ.

February 26th - 1:30 PM EST

In case you missed the event....

Here's the link to the webinar recording - https://lnkd.in/eqNfrT7b

Founder & CEO at ColdIQ | Tomorrow’s GTM Systems, Built for you 👉 coldiq.com

Yesterday, > 1400 people watched Kenny Damian build an entire outbound campaign using Claude code.

He wrote a few prompts in the terminal, fed it a list of companies, and then...

Claude Code took over:

1. It scored and prioritised the entire company list against our ICP

2. It found verified email addresses through Apollo’s API

3. When Apollo didn’t have coverage, it automatically pulled in additional enrichment providers to fill the gaps

4. It wrote personalised copy templates on its own (based on our best-performing outreach)

5. Then it uploaded the entire campaign: leads, sequences, and copy... straight into Instantly.ai

It took fewer than 20 minutes.

This was just one of three demos we ran.

Right before that, Ivan Falco showed us how to automate ad campaign creation & 'warm' social prospecting.

Unfortunately, I can't upload the entire video here due to LinkedIn's file size limits.

If you couldn't attend: 

Here is the recording and the full playbook bundle (frameworks, SOPs, templates) so you can try this yourself -

https://lnkd.in/eD-WAHyU

Imagine only cold emailing leads who WANT to buy from you…

The closest way to do so? Leveraging buying signals:

The idea is that these signals help you:
- find relevant reasons to initiate contact
- re-activate existing prospects at the perfect moment
- surface new challenges to address in your messaging

… and much more.

There are several categories of signals:

1️⃣ First-Party Signals

↳ = Intent data gathered from your own business ecosystem.

These are prospects who already know you, actively taking steps like:

- utilizing your product
- browsing your website
- subscribing to your email list
- interacting with your brand on social platforms

Platforms that help you capture these signals include:

1. LinkedIn Signals: Clay, Expandi.io, Trigify.io, Jungler

2. Website Visitors: Instantly.ai, Clay, Midbound, Vector 👻

3. Product Usage: Common Room, Mixpanel, Pocus, PostHog

4. Call Transcripts: Attention, Fireflies, Claap

5. Gated Content: Distribute, Gamma


2️⃣ Second-Party Signals

↳ = Intent data sourced from your ecosystem, shared by partners.

Generally, prospects who have engaged with:

- your brand on a partner platform (e.g: checking out your listing on G2)
- your company, while employed at a different organization
- a partner of yours with an overlapping customer base

Examples include:

6. Champion Tracking: Clay, Common Room, Unify, UserGems 

7. Affinity Signals: Crossbeam, Reveal, The Swarm 🔆, PartnerStack

8. Ad Engagement: Fibbler, ZenABM, Factors AI

9. Software Marketplaces: G2, Capterra, ColdIQ


3️⃣ Third-Party Signals

↳ = Intent data sourced from external providers.

Thus, public signals indicating companies might benefit from your solution.

Examples include:

10. Technographic Data: Clay, PredictLeads, HG Insights, BuiltWith, Similarweb

11. Funding Announcements: PredictLeads, lemlist, Clay, Crunchbase, Owler, PitchBook, 

12. Web Data Agent: Claygent, Parallel Web Systems, Tavily, Common Room, Unify, Linkup, Perplexity, Manus AI

13. Job Openings: Common Room, PredictLeads, Clay, LoneScale, Mantiks, TheirStack, Lemlist

14. Custom Scraping: Apify, Firecrawl, Claygent, Instant Data Scraper

15. News Monitoring: PredictLeads, Google News, Exa

16. Ads Activity: Apify, Adyntel, Ahrefs

17. Firmographic Data: Prospeo, Wiza, Exa, DiscoLike

18. Lookalike Search: PredictLeads, DiscoLike


P.S: What’s your preferred tool for monitoring buying signals?

We recently crossed $7M ARR.

Here’s every tool we use to run our business:

1️⃣ Content Engine

LinkedIn generates 100+ leads for us every month.

This includes my account: Michel Lieben [67,000+ followers] 
+ other team members [300,000+ followers combined]. 

I use:

- Taplio for content inspiration & ideation.
- Notion for content planning & calendar.
- Scripe to draw inspiration from specific creators.

I crossed 2,200 YouTube subscribers from 15 videos. 

I use:

- Tella for async video production.
- vidIQ for content discovery & ideation.

We ship 2 articles/week and attract 100,000+ visitors quarterly.

30% now comes from SEO, thanks to free mini-tools we built for lead gen, & programmatic pages we created at scale. 

We use:

- Claude Code to build these out.
- AirOps for programmatic SEO.
- Ahrefs for keyword research.

We have ~10,000 active newsletter subscribers with 40%+ open rates. 

We use beehiiv to send our weekly issues.


2️⃣ Outbound System

We deliver Outbound & GTM services to 80+ B2B clients.

Our entire outbound engine runs on Clay for:

→ Enrichment
→ Personalization
→ Prospect research
→ Workflow automation
→ Signal-based targeting

We also use Claude Code for list building, email copywriting, and automating campaign creation.

Plus specialised tools for:

- AI Agents: Relevance AI, n8n.
- Outreach: Instantly.ai, lemlist, Expandi.
- Lead Sources: Prospeo, Apify, Exa, Openmart.
- Contact Data: Wiza, FullEnrich, Prospeo, LeadMagic.
- Intent + Retargeting: PredictLeads, Common Room, Vector 👻, Fibbler, Midbound


3️⃣ Operations Stack

Our team includes 35 FTEs & ~12 Fractional Freelancers.

We use:

- For internal automations: n8n, Claude Code

- For internal database & documentation: Airtable, Notion, Supabase

- For team communication: Slack, Google Meet, Norrsken Barcelona (office by the sea 🌊)


4️⃣ Inbound Funnel

We book ~100 qualified B2B meetings monthly. 

We use:

- Default (lead routing)
- GA4 + Wistia (analytics + VSL)
- Usermaven (analytics & attribution)
- Webflow & Vercel (website hosting)

For re-engagement:

- Customer.io (email marketing)
- Kondo: Superhuman for LinkedIn DMs (LinkedIn inbox management)


5️⃣ Sales Stack

We closed +$1,000,000 in new ARR last month. We use:

- Attio (CRM)
- Qwilr (proposals)
- Attention (AI meeting notes)


6️⃣ Billing & Finance

We’re integrating Hyperline for billing our productized offerings. It handles quoting, invoicing, and payment collection in one.

On top of that, we use:

- Ramp (expense & treasury management)
- Stripe, Revolut, Mercury (billing + banking)


P.S: What’s one tool we should absolutely try?

I tried way too many AI Sales tools in 2025

Here are the categories I’m closely monitoring in 2026:

1/ Workflow Builders

Why?

↳ They allow you to create advanced, multi-step, automated prospecting workflows.

Example use-case: Running a signal-based Clay campaign that ranks leads, segments them into several tiers, adds an AI-personalized first line… and then pushes contacts to your preferred sequencer. 

Examples include:

→ n8n
→ Clay
→ Outbond
→ Relevance AI
→ Enginy (formerly Genesy)


2/ MCPs

Why?

↳ They allow AI agents to execute actions by connecting to your tools. Without you needing to manually open them.

Example use-case: Connecting Claude MCP to Google Calendar so that it…

1. Checks how many sales calls you have today
2. Researches each prospect
3. Provides relevant talking points for the qualified ones…
4. Cancels meetings with unqualified leads.

All that, without opening your calendar app.

You can prompt via tools such as:
→ Cursor
→ Claude Code

And connect to your apps using:
→ Docker, Inc
→ Pipedream
→ Composio


3/ AI Coding Tools

Why?

↳ They enable you to write code in plain English. These can be leveraged to build complex workflows.

Example use-case: Build a phone number finder to collect email addresses.

My personal favourites include:
→ Cursor
→ Claude Code
→ OpenAI Codex

Other platforms include:
→ Warp
→ Cline
→ Replit
→ Lovable
→ Windsurf


4/ All-in-One Sales Platforms

Why?

↳ They consolidate all essential cold outreach capabilities into one software.

Example use-case: Warming up domains, assembling a lead list, monitoring relevant signals, enriching contact data & automating outreach within a single platform. 

Examples include:

→ Instantly.ai
→ Expandi
→ Artisan
→ lemlist


5/ Sourcing Agents

Why?

↳ They gather data autonomously, given a set of prompts.

Example use-case: Sourcing a list of Sales Leaders, based in SF, in VC-based startups that have > 5X’d revenue 2 years in a row within the last 3 years… by simply telling Exa, in plain English, that this is the list you’re looking to build.

Examples:

→ Parallel Web Systems
→ Relevance AI
→ Claygent
→ Linkup
→ Tavily
→ Apify
→ Exa


6/ Conversation Intelligence

Why?

↳ They record meetings & surface relevant insights from your business conversations.

Example use-case: Reviewing your latest 100 sales calls via Attention’s agent to identify the most frequent objections your sales team receives from prospects.

Examples:

→ Momentum.io
→ Fireflies.ai
→ Attention
→ Claap


7/ Signal Platforms

Why?

↳ They track intent signals to help you uncover prospects in buying mode.

Example use-case: Monitoring previous product buyers (champions) in Common Room, to pitch your solution when they move to a new company (that doesn’t use your product yet!)

Examples:

→ Common Room
→ PredictLeads
→ TheirStack
→ Clay

P.S: What AI Sales software category are you betting on in 2026?

AI Sales Categories (2026)

Most companies bet their LinkedIn strategy on the Founder.

We turned 24 employees into LinkedIn influencers:

In the span of 90 days, it led to:

581 LinkedIn publications,

adding up to:
> 43,000 reactions (likes, supports, loves)
> 28,000 post comments
> 34,000 new followers

Craziest part about all this is that I'm convinced most B2B teams can replicate this playbook 'pretty' easily.

👉 Here's how: youtu.be/d-gqMuvDQFQ

I asked 62 GTM leaders running $1M+ orgs what tools they use.

One tool showed up in 71% of stacks:

MOST MENTIONED:

- Clay (71%)
- n8n (48%)
- HubSpot (39%)
- Instantly.ai(35%)
- HeyReach.io (35%)
- Apollo (35%)
- LinkedIn (32%)
- Attio (32%)
- Prospeo (29%)
- Lovable (29%)


FEATURED STACKS:

Nikola Sokolov (CEO, influencers.club) - 54 tools
↳ Clay, Instantly, HeyReach, n8n, HubSpot +49

Charles Tenot (CEO, lemlist) - 40 tools
↳ Clay, n8n, Apollo, Ahrefs, HubSpot +35

Jaspar Carmichael-Jack (CEO, Artisan) - 25 tools
↳ HubSpot, Gong, Lovable, Ahrefs, Artisan +20

Benjamin Douablin (CEO, FullEnrich) - 19 tools
↳ HubSpot, Instantly, HeyReach, n8n, FullEnrich +14

Eoin Clancy (Head of Growth, AirOps) - 17 tools
↳ AirOps, Lemlist, Clay, Common Room, Attention +12

Kai Brandt (CEO, Enginy (formerly Genesy)) - 17 tools
↳ HubSpot, Claude, Ahrefs, Lovable, Loom +12

Pierre Herubel (Co-Founder, Content Path) - 15 tools
↳ Clay, Claude, Attio, Lemlist, Webflow +10

Roq Xever (Founder, PredictLeads) - 15 tools
↳ HubSpot, Clay, Claude, Cursor, Lusha +10

+49 more stacks broken down on our "tech stacks" page.
(Link in the comments)

P.S: Any tools surprise you?

27 APIs to turn Claude Code into a lead generation machine:

1. PredictLeads

Example use case: use PredictLeads' API within Claude Code to monitor signals on target accounts such as hiring surges, funding rounds & tech installs.

2. LeadsFactory

Use case: find people by job title by providing a LinkedIn company URL as an input.

3. Exa

Use case: Describe your ICP in plain English and let Claude Code search the web semantically to find matching companies.

4. Jina AI

Use case: feed Claude Code any URL via Jina's API to convert the page into clean readable text (so that you can then extract prospect info, pricing data or company intel & mor)e.

5. Wiza

Use case: feed Claude a list of leads and Wiza's API finds verified emails and phone numbers.

6. Prospeo

Use case: build lead lists, find emails & find phone numbers via Prospeo's API

7. FullEnrich

Use case: run Claude Code's enrichment step through 15+ data providers in a waterfall to find verified emails and phones that single-source tools miss

8. Apify

Use case: let Claude Code run pre-built scrapers for social media profiles, company pages, Google Maps & other platforms.

9. Trigger.dev

Use case: let Claude Code kick off long-running GTM workflows (batch enrichment, multi-step sequences, CSV processing) that run reliably

10. lemlist

Use case: connect Claude Code to your multichannel outreach tool to automate outbound campaign creation.

11. Instantly.ai

Use case: let Claude Code push enriched leads into cold email campaigns.

12. Google Analytics

Use case: ask Claude Code to pull your website traffic, conversions and channel data to gather insights on your GTM activities.

13. DataForSEO

Use case: let Claude Code pull SERP rankings, keyword volumes and competitor data to fuel your SEO content strategy without touching a dashboard

14. Logo.dev

Use case: let Claude Code fetch any company's logo by domain to fill your sales decks or branded visuals.

15. fal

Use case: ask Claude Code to generate ad creatives, social visuals or video assets on demand using 600+ AI models through a single API call


...ran out of space here, but there are 12 more in the slides 👇


P.S: What's your favourite GTM API for Claude Code?

Top 27 GTM APIs for Claude Code

My cold outreach process that generated 25,000+ leads in 2026

(and got us to $7m ARR with our agency)

1. Build a few relevant audience segments

There are some ‘easy’ targeting wins when you run cold outreach for the first time.

- Companies engaging with your brand
- Companies similar to your best clients
- Companies showing buying intent in your category


2. Map your total addressable market (TAM)

That is, every single company that fits your client criteria.

You can use B2B data sources like: Clay, Wiza & Prospeo to build your account lists according to your chosen criteria (company size, geography, industry)


3. Research your target accounts & segment them into tiers.

- Tier 1 should be your dream clients or perfect fits (similar to your best clients).
- Tier 2 should be good fit clients (similar to orgs you helped).
- Tier 3 should be orgs you believe you can help.

You can prompt AI models within Clay to tier/score accounts, or do it within Claude Code by creating a .md file that includes your scoring criteria to be compared against your account list. 

APIs or tools like PredictLeads, Common Room come very handy here as well.


4. Try reaching your entire TAM every 3-6 months

- For Tier 1 leads: mix manual AE outreach + multichannel engagement = phone (use Nooks) + LinkedIn + email.

Pro tip: make sure to write the first 25-50 messages manually. 
Do the unscalable at first; this is how you’ll uncover patterns you can scale later on.

- For Tier 2 leads: automate multichannel outreach with AI (use Clay + lemlist)

Pro tip: make sure every message is valuable, relevant + personalised to each recipient. Think: “what can I send to my prospect that’ll be helpful to him, even if they ignore me”

(Here I like to think of what’s the first thing I’d do if I were to sign them as clients, and I do it already… for free).

Example: Building a free ‘niche’ lead list for target accounts, with companies/people data of their ideal clients.

- For Tier 3 leads: engage leads at scale with a proper deliverability infrastructure (use Instantly.ai).

Use tier 3 leads as an experimental playground to test out various copywriting frameworks. (Let me know if you’d like to see some high-performing ones; we collected our own list.


5. Respond to positive replies asap.

The faster your replies = the higher your meeting rate.
More meetings = more sales.


6. A few bonus tips:

- The lead list // targeting is the most important element to succeed at cold outreach. Spend most of your time on list building.
- You’re interrupting people’s day whenever you’re reaching out cold. Keep that in mind, make it a ’nice’ interruption (not always possible, but try your best!)
- Implement a proper deliverability setup. The biggest killer of email outreach is messages that land in spam.
- Warm your target accounts. If you have budget, build a target list & run LinkedIn ads to them, so that they won’t be 100% cold when they receive your outreach.


P.S: Anything you’d add?

This GTM workflow helped us hit $7M ARR

It consistently books us 100+ meetings per month:

1. Our team publishes 150 posts per month

- 24 people publish LinkedIn content in our team
- We incentivise w/ competition & cash prizes
- We write around our prospects' pain points
- We use Taplio + Scripe to find inspiration
- We study hooks & visuals from outliers

↳ We’re launching a new competition for Q2 2026. The goal will be to get > 300 posts/mo.

2. We promote successful posts via Thought-Leader Ads

- This generates extra views at ~$40 CPM.
- We boost posts that generated meetings.
- We check who booked from these posts.
- We boost posts in front of this ICP.

↳ We also use LinkedIn Ads to pre-warm accounts for outbound. Thus, all channels work together.

3. We re-engage leads that interacted with our ads, site or content.

- On the site: we use Midbound & Vector 👻 for website de-anonymization.
- On LinkedIn: we use tools like Trigify.io & Jungler to catch social interactions.

4. We route all qualified leads to a Clay table.

5. These leads are scored/segmented & tiered.

- Claygent does ‘advanced’ inbound research.
- LLMs prompts segment leads into tiers

- Tier 1 leads = manual outreach
- Tier 2 leads = multichannel outreach
- Tier 3 leads = automated email outreach

6. We enrich valid emails & phone numbers for prospects.

- Wiza, FullEnrich, LeadMagic & Prospeo find us contact data.
- These enrichments are performed inside Clay.

7. We re-engage leads via 1 or several channels, depending on tiering.

- We use Instantly.ai, lemlist, Expandi or Nooks for sales engagement.
- We try our best to send valuable, relevant messages.

8. This workflow booked us 1,500 meetings last year.

- We’ll probably beat that in 2026.
- This allowed us to reach $7,000,000 ARR and 36+ FTEs
- Clients are closing 6-figure deals within 90 days, running the same workflow.

Want this system built for you? 
Reach out in the DMs or via our site :)

300+ hours testing Claude Code vs. Cursor to run our GTM...

Here’s my 'final' vibe marketing stack at $7M ARR:

1. Conductor (free)
- My go-to interface to run Claude Code & Codex's latest models.
- UI is much nicer than a terminal + it lets you effortlessly toggle between Codex & Claude Code.


2. Claude Code ($100/mo)
My central hub for all API & MCP calls.

We leverage it for lots of GTM activities, beyond outbound:

→ Creating mini-tools for lead generation.
→ Data scraping + enrichment workflows.
→ Deep SEO analysis via Google Analytics MCP.
→ Entire ad campaign + outbound campaigns creation.
→ List building through Wiza, Prospeo, FullEnrich & Exa's APIs.

...

3. OpenAI Codex ($20/mo)
I barely touch it, honestly.

Mostly for the occasional build that Opus couldn’t crack.

It plugs natively into Conductor, so maintaining access at $20/mo is an easy call.


4. Cursor ($60/mo)
- I began with Cursor. Loved the UI, so I was running Claude Code inside it.
- I used it to design/build some really sharp landing pages.

...but Conductor now covers everything I need with both Claude Code & Codex baked in, with an even slicker UI so… I'm cancelling Cursor.


5. Vercel
- We host all our mini-apps & our site here.


6. GitHub


7. Lovable
- Relied on it early for prototyping & our first mini-tools.
- Solid starting point, but CC is simply stronger for what we’re doing.

--

APIs (where it gets interesting)

Claude Code is an incredibly handy way to orchestrate API calls.

No need to grasp how APIs function; you just feed it your platform’s API documentation, and it sorts out the connection by itself.

Here are some GTM APIs I wire into it:

- PredictLeads: Company intelligence data (covering hiring signals, tech stacks, and funding details).

Example use case: Calling its API from Claude to reveal target companies’ tech stacks.

- Exa: Generates lead lists in natural language.

Example use case: Call its API to “Find Series A fintech companies in Europe”.

- LeadsFactory: “Find people API”

Example use case: Leveraging it within CC to locate people by job title, given a list of domain URLs // LinkedIn company URLs.

- Google Analytics MCP: This produced one of the most insightful custom SEO reports I’ve come across. It surfaced gaps we had overlooked for months in a matter of minutes.

- Apify to tap into custom scraping actors.

- Openmart: Local B2B database.


What’s the craziest way you’ve used these “ai coding” platforms so far?


P.S: I recorded a video going through these tools & why/how I use them. It's right here: youtu.be/b9tygqQiBS8

$7M ARR Vibe Marketing Stack

How to write cold emails like the top 1%:

(Frameworks we use at our $7M+ ARR agency)

1. "Right Person for Opportunity" by Kenny Damian

2. "Pain | Agitate | Solve" by Soheil Saeidmehr

3. "Trigger | Implication | Pain" by Aaron Reeves

4. "Content Assets" by Ethan Parker

5. "Quick Maths" by Thibaut Souyris

6. AIDA by Monika Grycz 💌

7. Similar Challenges" by Patrick Trümpi

8. Champion Play by Brian LaManna

9. AI Campaign Ideas by Dujam Dunato 
(inspired by Eric Nowoslawski)

10. Rhetorical Question by Leif Bisping

11. "Observation | Call-Out | Proof" by Nick Abraham

12. "Trigger | Process | Symptoms" by Tal Baker-Phillips


What’s your go-to cold email template?

Drop it below 👇


P.S: We compiled the best copywriting frameworks we used to book 15,000+ B2B meetings for 260+ companies into one Notion doc.

Want it? Let me know below, and I’ll send it over :)

Write like the top 1%

Kenny automates entire outbound campaigns using Claude Code.

...and we recorded a 40-min breakdown anyone can replicate:

You write a few prompts in the terminal, along with a list of companies, and then...

Claude Code takes over by:

1. Scoring & segmenting your lead list against your ICP.

2. Finding verified email addresses via several email lookup APIs.

3. Writing personalized copy on its own (based on best performing frameworks)

4. Uploading the whole campaign (leads, sequence & copy) straight into your sequencer.

The entire process is completed in under ~15 minutes.

And we broke it down to the slightest detail.

If you want to view it...

Comment 'Claude for GTM' 
(& I'll send it your way).


P.S: What's the craziest buildout you've done using Claude Code?

How to turn $233,000 in LinkedIn ad spend into > $1,500,000 in closed revenue?

We're showing the entire playbook today. Live

CONTEXT

AirOps had a great product trusted by Webflow, Ramp, Carta and LegalZoom. But their pipeline had been stuck at ~$536K/month for almost a year.

We built a full ABM motion combining outbound + LinkedIn Ads, hitting the same accounts from every angle.


WHAT WE'LL COVER:

Account-Based Outbound
→ Building and tiering target account lists with Clay using fit + intent signals
→ Syncing outbound and LinkedIn Ads to hit the same companies from both sides
→ Signal-triggered plays that changed based on account engagement stage

Thought Leader Ads
→ Why we put 80% of ad spend behind founder content, not product ads
→ Using webinars as an outbound play - 112 positive replies from input-request invites
→ Cross-channel feedback loops between outbound and paid

The Results
→ $7.8M qualified pipeline
→ $1.5M closed-won revenue
→ 164 deals created, 30 closed-won
→ 15x pipeline ROI on $233K ad spend
→ 1,058 outbound replies
→ Ad spend scaled 20x with positive ROI

We won't keep it high-level. We'll show the exact system: TAM to TAL to signal stack to coordinated touches to pipeline.

Hosted by Ivan Falco (Head of Growth at ColdIQ) and Eoin Clancy (VP of Growth at AirOps).

Today, March 12th - 1:30 PM EST

Link to register below 👇

P.S: Anything specific you'd like to learn about combining outbound with LinkedIn Ads?

GTM @ColdIQ || Handing 100+ founders the exact playbooks behind our $6M ARR agency

I'm Julien, and I generate pipeline for our B2B clients while closing deals at ColdIQ. 

We help B2B companies build outbound systems that generate $1M+ clients.

Been handling sales conversations for our $6M ARR agency, turning qualified prospects into clients who invest $10k-$50k+ in our done-for-you and done-with-you services - convincing a SaaS CEO to outsource their entire lead gen or helping an agency owner see how our processes will 10x their results.

Julien Lieben

Clay ($5B valuation) vs n8n ($2.5B) vs Claude Code ($380B)

… & could the third one replace the other two?

Clay 
→ Starts at $149/mo for 2,500 credits (+3000 in comments), 100+ data providers in one place, best UI/UX in the category, complexity: 5/10 
→ #1 Data Orchestration platform 
→ Use cases: data orchestration, enrichment workflows, waterfall email finding, research, personalization
→ Limit: credits add up at scale, takes time to master

n8n 
→ Starts at $20/mo, full API control, most flexible, complexity: 8/10
→ #1 Workflow Automation platform 
→ Use cases: multi-step automations, routing logic, workflow building, AI agents
→ Limit: takes a lot of time to master, fixing bugs takes time

Claude Code 
→ Starts at $20/mo, writes and runs the code itself, no visual builder, reads your codebase, ships tools in < 30 min, complexity: 3/10 
→ #1 AI Coding platform 
→ Use cases: custom scripts, one-off tools, automation, high-precision skills → Limit: terminal interface, still early & new, difficult to have a view on what you build

Claude Code can build entreprise n8n workflows in minutes, and fixes any issue autonomously. I don’t believe learning n8n is necessary anymore.

Building complex logic, formulas and Clay tables does take time when compared to Claude Code’s abilities, but you own your workflows, and can spot any error along the way.


Do you think Claude Code can replace these tools?

GTM & Partnerships @ColdIQ || Sales Tech & AI at a $7M ARR agency

Top 11 APIs/MCPs to connect to Claude Code (special GTM Engineer):

1/ Instantly.ai
Use cases: campaign performance analysis, bulk lead upload, CSV validation before sending, auto-classifying replies and drafting responses via Slack

2/ n8n
Use cases: Tell what you need to CC and he’ll build in n8n in minutes. Also, the automation backbone, orchestrates webhooks, routes intent signals to Slack channels, schedules scrapers

3/ Apify
Use cases: LinkedIn scraping, web scraping at scale, feeding data into enrichment pipelines

4/ Slack 
Use cases: AI reply agent for follow ups, campaign reply cards with approve/edit/reject buttons, partner-routed notifications

5/ Notion
Use cases: Transfer context/knowledge into Claude Code, storing analysis and statistics, keeping track of ongoing Claude Code projects, managing/updating content calendars

6/ Prospeo
Use cases: phone & email enrichment step, contact data verification, precise list building

7/ Serper
Use cases: Google search API for intent signal scraping, local businesses - costs pennies per month

8/ PredictLeads
Use cases: intent signals: tracking hiring surges, funding rounds, tech installs, leadership changes

9/ Webflow
Use cases: draft content at scale from Claude Code and publish it through the API/MCP

10/ FullEnrich
Use cases: email + phone waterfall enrichment, filling gaps other providers miss

11/ Apollo
Use cases: prospecting, lead sourcing, pulling company and contact data at scale

What APIs are you connecting to your coding agents?

Top APIs to connect to Claude Code

We ran a 2-hour masterclass on Claude Code 2 weeks ago.

Here’s how a $7m sales agency converts 2 hours into MRR:

1. BRINGING IN THE AUDIENCE

a) Picking a trend

The most trendy subject in GTM right now is Claude Code.
Sharing knowledge for free + adding a viral component to it just converted better everything we did after ↓

b) Cold emails

We sent > 5000 emails on Instantly.ai to salespeople and business development above manager seniority to bring in relevant decision-makers

c) LinkedIn

The 3 protagonists of the webinar happen to be our Head of Growth, Ivan with 21k+ followers, our Head of GTM, Kenny with 10k+ followers and our CEO Michel with 67k+ followers.

Their LinkedIn posts about the webinar gathered over 1M impressions and accounted for a big part of the event promotion

d) Newsletter

We also made sure all of the people in our ecosystem knew about the event, so we activated the newsletter to bring as many people as we could.

→ All of this resulted in 3000+ people registering to the event

2. THE MASTERCLASS

Mich, Ivan & Kenny have spent 100s of hours inside of the Claude Code terminal.

-Ivan showed how he created a custom engagement scraper using Apify’s API + how he creates ads in minutes.
-Kenny showed his exact process launching entire campaigns from using Apollo’s & Instantly.ai’s API, all from the terminal.

While Mich, who is the most “known face” in the company acted as a a “moderator”, breaking down simply the complexity of these workflows, and making the event interactive

3. THE AFTERMATH

Only advertising the webinar, brought a combined 1M impressions, increased the team's follower count and brought more visibility to the company overall.

We capitalized on the event by giving away all the frameworks, SOPs, & templates as lead magnets: more virality + awareness to those who missed the event.

Then we retargeted attendees via Clay, enriched their data with Prospeo & Wiza, and launched follow-up campaigns + manual outreach:

→ We booked 20+ qualified meetings
→ 2M+ impressions in total, visibility + eyeballs
→ Combined 1000+ followers from the event

If you want the link for the whole masterclass, just comment and I’ll send it over :))

pov: everything that changed in our $7m ARR agency since using Claude Code.


1/ GTM

We ship way MORE campaigns with BETTER quality. It has never been easier to test, iterate, ship and test again.

→ Sacha & Kenny shipped dozens of skills & agents, for Clay, copywriting, research, list building or even deliverability.
→ I built and deployed a campaign targeting partnership roles in 30 minutes using Prospeo → PredictLeads → Claude Code & Instantly.ai (+my copy agent).
→ Ivan built a Meta Ads agent that reads data, analyzes performance & creates ad campaigns.

2/ CONTENT

I'm a strong believer that using Claude Code on writing your content is not the best idea, but these pay off:

→ I built a content research agent that connects my Attention + Slack + Notion, scrapes viral topics via Apify, and cross-references everything with the best performing posts to give me suggestions.
→ Ivan vibe coded a custom scraper monitoring engagement that he's sending directly to Clay

3/ WORKFLOW AUTOMATION

I used to hate n8n, but something that Claude Code does EXTREMELY well is creating these workflows by connecting MCPs.

→ I'm sending intent data to other companies with a Clay → n8n → Slack workflow, where I designed & create the whole thing from Claude Code.
→ I rebuilt an Attio table that auto-syncs failed payments from Hyperline in 30mn with Claude Code (it took me days last month).

4/ WEBSITE

Making modifications on our website can be done inside Claude Code and changes come straight from the terminal.

→ Sacha shipped 13 mini tools to find emails, phone numbers, intent signals & much more using Claude Code.
→ I'm writing & posting blog posts programmatically with Webflow's API, so I created a /blog-write skill & a /blog-publish skill.

5/ DESIGN

Pilar & Maria Luisa support 15+ members posting 3x/week. What if they could 3x output without compromising quality?

→ There are a lot of design skills on GitHub, and there are strong chances my next design will be 100% generated by Claude Code.

6/ SALES

The best closers give every prospect custom attention.

→ Dujam built 5 AI agents handling post-call work: call analysis, ICP scoring, follow-ups, campaign ideas and account briefs.

→ A cool thing I learned from Sander was building custom presentations for the closing call after giving all that context to CC.

7/ DATA ANALYTICS

We've run 1000s of campaigns for 300+ clients in the last 2 years. Every piece of data can be fed to Claude Code connecting tools like Supabase, Instantly.ai or lemlist.

→ Kenny connected lemlist's API & Claude Code analyzed 6 months of campaign data for one of his clients. It surfaced patterns human often misinterpret: which personas convert, which copy hooks work, which industries respond.
→ Claude Code is turning all of it into predictive intelligence that we can use for campaigns, closing deals, creating lead magnets or even generate content.

PS: I want to know what you’re building right now with CC, best comment wins

The next generation of multi-millionaires won't be coming out of Harvard.

And CEOs hiring them won't care either.

In a lot of countries the model is simple:

-You’re either talented and get a scholarship
-Your parents are able to pay for your degree
-You end up owing the bank $100,000 at 21 y/o.

But in my country, going to university is really affordable and almost necessary to get a good job, which made the choice even more obvious for our generation.

Yet, the most expensive thing I personally lost is time, learning a lot of theory I never really applied.

Not so long ago, companies you wanted to work for would have required you to have that “magic piece of paper” but top performers in modern companies are stacking skills over education.

“Can you do the job?” has become more important than “Are you supposed to be able to do the job?”

And it makes a lot more sense.

Gary Vaynerchuk says it himself:
“I did two interviews the other day — and I have no clue where any candidate worked or what college they went to.”

The new AI products are opening paths & careers we never imagined before, and ANYONE with a vision and will can build. It has never been easier.

And some of the most talented of the newest generations don't even bother with university anymore.

A doctor, a lawyer or an accountant will always need to study/practice, but I went to a business school, and NOTHING I learned there has ever helped me do my job better.

My choice would have been different if I had been 5 years younger.

These times are truly exciting because possibilities feel unlimited, and it seems like there's never been a better time to try, fail, and discover what you're really meant to do.

PS: (also me talking sh** about university but living my best life during my exchange in Chile below ↓)

We ranked, tested and compared 2000+ of the best GTM tech tools in the world in the last 3 years.

And now you can too.

When it comes to choosing a tech stack, 3 questions come to mind:

-How good is it?
-How much does it cost?
-How relevant is it for MY business.

I’d say the best way to choose one of the options out there is to try them all yourself BUT it takes time and is not always the priority…

That’s why you can now:

→ Test some of the best email finder providers on the market (Prospeo, FullEnrich, LeadMagic & Findymail)

→ Evaluate some of the best phone finder providers (Prospeo, FullEnrich, Leadmagic & Findymail)

→ Compare some of the best tech stack finder providers (TheirStack, PredictLeads, Sumble & Coresignal)

All live on our website (links in comments)

See how it works below ↓

We booked 5,000+ meetings for clients and our own 7-figure agency in 2025.

Here are 5 campaign strategies you can build in 2026:

1️⃣ Value-based email

Prove your worth by giving without expecting.

→ We send campaign ideas AT SCALE using Clay. The right prompt + right data makes it good enough to give value. 
→ LinkedIn ghostwriters can rewrite posts (hook change, visual suggestion) in < 20mn to prove worth.

The law of large numbers will eventually reward your efforts.

2️⃣ Inbound led outbound

We drove 50,000+ visitors and 2M+ LinkedIn impressions last month.

So we retarget the warm traffic with cold email:

→ We deanonymize visitors Common Room, Instantly.ai or Vector 👻) then qualify & enrich in Clay 
→ Scrape LinkedIn engagers with Apify → filter by ICP → sequence

The LinkedIn engagers play resulted in 84 positive replies and 35+ meetings for our coaching program.

3️⃣ Let your product sell itself

Best for small, high-priority lists.

→ FullEnrich sends cold emails with the prospect's phone number in the subject line. Proves value + grabs attention.
→ lemlist's sales team uses lemlist to sell… lemlist. They know the product intimately because they use it daily.

Using your own product is the cheapest, most credible proof.

4️⃣ Pattern interrupts

90% won't open your email. Break the pattern:

→ Loom or Sendspark personalized videos stand out 
→ lemlist AI voice notes get listened to even when text gets ignored 
→ Kleo's example of "wrong person" email mentioning exclusive deals drives curiosity

Breaking patterns gets your first line read.

5️⃣ Precision targeting & personalization

Write emails that feel 1:1.

a) Be intentional about the list

Harry targeted California real estate buyers. His list: jet owners in the state.
Small & niche list, but PRECISE = way better conversion.
The list defines the message.

b) Stack signals for timing

→ Hiring signals (PredictLeads, Clay) → Tech stack changes (BuiltWith)
→ Pain points (G2 reviews) → Funding rounds (Crunchbase)
Signal stacking converts 2-3x better than cold outreach.

We just compiled a guide with 44 data sources & the best intent signals for 2026, let me know and I'll send it over :))

Claude Code won’t replace GTM tech.

Companies that were already great at shipping also got even more dangerous.

Here are some of the best product expansions in our industry:

1. Nooks

Parallel dialer → AI sales platform

→ Nooks started as a calling product. Now it’s expanding into prospecting, sequencing, and coaching.

2. Prospeo

Enrichment tool → B2B database + list building

→ Prospeo used to only focus on finding and enriching contact data. Now it has a huge database depth and a (very) strong API, while keeping one of the best enrichment coverage in B2B.

3. FullEnrich

Waterfall enrichment → lead discovery

→ FullEnrich started as an enrichment product. Now it’s moving into native lead discovery and list building, which gives it a much bigger role in the stack. Also works great inside the CC terminal.

4. Apollo

Sales platform → AI-native execution layer

→ Apollo was already strong on sourcing and sequencing. With MCP, it becomes much more native to AI workflows like Claude Code.

5. Common Room

Signals platform → identity + enrichment layer & CRM data trust

→ Common Room started with signal capture. Now it’s expanding into identity resolution, enrichment, and CRM data trust.

6. Usermaven

Analytics tool → AI analysis layer

→ Usermaven used to be a product and website analytics tool. With Maven AI, it’s becoming a layer where GTM teams can ask questions directly instead of digging through reports.

7. ZoomInfo

Data vendor → GTM workspace

→ With GTM Studio, ZoomInfo is pushing beyond data access into a workspace where teams can combine signals, enrichment, and AI to build and activate GTM motions.

Everyone is now empowered to build & create at lightning speed, but that also includes the ones that were meant to be replaced in the first place.

7 product expansions

Writing to AI has almost become "cringe".

Saying out loud what goes through your mind can create wonders these days.

Here are my top picks for AI voice transcription tools right now:

1/ Wispr Flow - $15/mo (San Francisco, $81M raised)
Formats your speech into polished writing across any app, with 100+ languages on Mac & Windows. (free up to 2K words/week)

2/ Willow Voice - $15/mo (San Francisco, $5M raised)
Tone-aware formatting that adapts to whether you're writing a Slack message or an email.

3/ Typeless - $12/mo (California)
Detects self-corrections mid-sentence and strips filler words automatically “4x faster than typing.”

4/ Superwhisper - $8.49/mo (New York)
Runs 100% offline on your device with zero cloud uploads and no hallucinated words.

5/ Aqua Voice - $8/mo (San Francisco, $500K from YC)
Lets you edit while you dictate, redo sentences and restructure paragraphs, all by voice.

6/ Spokenly - $7.99/mo for cloud.
Fully offline dictation with 100+ languages and voice commands free if you run local models.

Which one are u using?

6 best voice transcription tools

Claude Code can now build any complex n8n workflow in < 10 minutes.

We created 15+ mini SaaS using these two.

The first time I tried to build on n8n it took me a full week and drove me crazy.

I asked AI how to build & follow its guidelines, but then I:

→ Hit a bug, spent 30 mn fixing before another one
→ Add this API, wrong format
→ Change this node, the other one isn't compatible
→ Over & over again

Claude Code is different, you basically describe what you want, it builds it, and fixes any issues autonomously. It's like magic.

I’ve now shipped 20+ entreprise-level workflows this way.

So I built a full guide with:
→ The best Claude Code skills I use to create workflows
→ The exact prompts to describe what you want in plain English
→ Real use cases of automation we run at the agency

Comment "n8n" and make sure we're connected. I'll DM it to you.

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