Mike Koziol

Feeling stuck? I help founders earn more while working less. | Helped 900+ Solo & Entrepreneurs Gain Freedom | 📈 6-Figure 86% Profit Margin Biz 💵 | Daily posts on how

Most consultants think scaling means hiring, managing, and grinding harder.
That’s why they burn out before they ever hit real freedom.

I help solo-consultants and agency owners scale to $100K/month with lean, high-margin businesses.
No big teams. No chaos. No 80-hour weeks.

We build clean systems, productized offers, and simple growth engines that let you earn more while working less.

If you’re doing $10–30K/month and want to scale to $100K without losing your sanity -> that’s my specialty.

👇 DM me “$100K” if you want to see how my clients do it.

MBA Faculty Lecturer -  Business Strategy, Business Ethics, CSR

MBA program faculty member  Department of Marketing, Strategy and Entrepreneurship.

Most consultants chase more leads, but that's a mistake.
 
Here's what they actually need instead of new leads:
 
Higher prices. Better packaging. Longer client relationships. Cleaner delivery.
 
I’ve worked with 900+ consultants at this point, and here's what I found:
 
95% were undercharging. Most were overdelivering. Almost all were chasing new clients instead of increasing LTV.
 
That’s the hamster wheel.
 
Project → hunt → project → hunt.
 
Real growth happens in a completely different place. It happens when you:
 
Raise prices. Standardize delivery. Increase lifetime value. Track your pipeline. Treat your business as a machine with cogs you can optimize.
 
I broke down 15 hard truths in scaling in the carousel below.
 
Which one hit you the hardest?

↳ I help consultants scale by simplifying offers, redesigning delivery, and attracting better clients

15 Hard Truths Scaling Consulting

I’ve been floating about on here for 10+ years. 
And I just crossed 13K followers, so it feels like a good moment to (re)introduce myself.

I’m Mike, a 44-year-old consultant helping other consultants build simpler, more scalable businesses, born in Poland - where winters are long, people are direct, and resilience is kind of built into the culture.

This is my story so far

2006: Built a career in corporate as a lawyer, fraud investigator, and consultant inside large organizations 
2016: Left Poland and moved to Canada with imperfect English and a lot to prove 
2017: Burned out hard and walked away from corporate life without a clear plan 
2017–2020: Built and scaled multiple agencies across different countries and learned that “bigger” doesn’t always mean “better” 
2021: Shifted into solo consulting and started helping experts productize their work and scale without building teams 
Today: Running programs, workshops, and advisory helping consultants simplify their offers, redesign delivery, and scale with fewer, better clients

And that's only half of it.

I'm also here to help consultants turn messy services into clear offers, scalable delivery models, and predictable client growth.

So if you need some help → shoot me a DM :)

Look forward to meeting everyone!

PS - What’s one belief about scaling consulting that you think is complete nonsense?

building founder’s & Executive’s brands on Linkedin

Most coaches, consultants, and small B2B founders are stuck on LinkedIn.

They’re posting.
DMing.
Commenting.

Trying to be everywhere, but still not seeing steady leads.

The truth?
They’re putting in hours without a system that turns it into sales.

What usually follows:

- Chasing DMs that never go anywhere
- Posting more just to avoid being forgotten
- Paying ghostwriters or agencies who keep the audience and results when they leave
- A pipeline that dies the second you stop showing up

It’s exhausting. No time to sell. No space to scale.

There’s a simpler way.

I build AI-powered LinkedIn sales systems for coaches, consultants, and small B2B founders.
They run in under 30 minutes/day, work in your voice, and stay inside your business after setup.

In the last 2 years, I’ve helped 50+ clients:

- Add 3–7 extra sales calls/month
- Generate $40M+ in new opportunities
- Grow an engaged audience that actually converts

Recent results:

- Career coach → 10 qualified leads in the first week after launch
- SaaS founder → $300K in new opportunities in 6 months
- Agency owner → Six figures in the first year

If you want a LinkedIn system that brings in leads without living on LinkedIn, send me a message with “AI” and I’ll walk you through it.

Yashvardhan .

My barber asked me what I do for a living last week and I said I write LinkedIn posts for founders.  He looked at me like.... 


I just said I sell air for a living. 

Then he goes people pay for that? and I said yeah good money actually. 

He went quiet for a second and said so what you're like a rapper but for business guys. 

Honestly that's the best description of ghostwriting anyone's ever given me. 

I'm not even mad. That's exactly what it is.

building founder’s & Executive’s brands on Linkedin | Founder PAROX MEDIA

I swear half of us start writing a post and somehow end up questioning our entire personality, career, and childhood. 

Then the 3-minute post casually walks in and outperforms everything.

People don't trust social proof on LinkedIn anymore and honestly, can you blame them?

Screenshots of revenue dashboards that could belong to anyone, testimonials that sound like they were written by a copywriter because they were, just hit 6 figures with a laptop on the beach photo.

This was supposed to build trust. 

You show your work, let results speak, let other people vouch for you so you don't have to beat your own chest. 

But the more people faked it the less real proof worked and now when someone posts a genuine testimonial from a client whose business actually changed, it gets the same tired scroll and the same yeah sure buddy energy.

The people doing great work aren't the ones paying the price here, their work still speaks. 

Social proof isn't dead either, it never will be. 

But what builds trust now looks nothing like what it used to. 

It's not the polished screenshot or the formatted testimonial anymore, it's how you talk about your work when you're not trying to prove anything. 

The ordinary, unfiltered, almost boring specifics that no one would bother making up.

I've spent hunders of hours studying what makes personal brands actually convert into revenue and it comes down to one structural element most people ignore,

Narrative consistency, meaning every post, every comment, every story ladders up to one central belief that your audience starts adopting as their own.


Not content consistency. Narrative consistency, there's a difference.

Posting every day means nothing if Monday you're talking about hiring, Tuesday about mindset, Wednesday about AI, and Thursday about cold outreach. 

That's not a brand, that's a content mill with your face on it.

The founders I've worked with who actually generate inbound from LinkedIn all have one thing in common. 

You could read any 5 of their posts picked at random and walk away with the exact same understanding of what they believe and who they help. That's not an accident, that's engineered.

When I build a founder's brand the first thing I do isn't write posts. 

I sit with them and figure out what is the one narrative they want to own. What's the worldview they want their audience to absorb over 30, 60, 90 days of reading their content. 

Once that's locked in everything else becomes easy because now every post has a job. 

Every story has a purpose, every comment reinforces the same belief.

Your audience doesn't convert because they liked one post. 

They convert because over weeks of reading you they started thinking the way you think and then buying from you felt like the obvious next step.

That's narrative consistency, that's the craft.

The amount of founders who think changing their headline to Helping X achieve Y is a personal brand strategy is genuinely concerning.

You grabbed that format from some viral LinkedIn thread in 2024 and thought cool positioning done, it's not. 

It's the same template every other founder in your space is using word for word. 

The guy running a 200 crore business and the guy who started last Tuesday literally sound the same on a profile visit.

But to be honest, your headline doesn't matter that much anyway.

Seriously, six words at the top of a profile, that's what you're spending your energy on? 

Meanwhile your last 20 posts say nothing, no opinion, no stance, nothing that would make someone reading them go oh this person actually thinks differently.

That's the gap, not the headline. The stuff underneath it.

I've had founders come to me with the most generic headlines you've ever seen and their inbound is insane because their posts do the actual work and then there's founders who've A/B tested their headline fourteen times and still hear crickets because their content is just noise.

Nobody ever DM'd a founder saying your headline really spoke to me, that's not how it works.

People binge 3-4 of your posts, something clicks, and then they reach out. 

The headline had nothing to do with it.

Figure out what you actually want to say, the headline is the least interesting problem you have right now.

taplio

The Battle

Mike Koziol

Yashvardhan .

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taplio

The Battle

Mike Koziol

Yashvardhan .

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mike Koziol's LinkedIn Performance

Performance ScoreYashvardhan .'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMike Koziol's LinkedIn Performance