I build B2B GTM (Go-To-Market) Systems on Clay

#1 GTM Engineering Advisor in the world with 900+ students, consulting the fastest growing B2B companies and the highest number of testimonials in the entire GTME ecosystem:

1) Clay Consultant Program: Land a Client in 60 Days Guaranteed
2) Fractional GTM Engineering (mid-market companies)
3) The 80/20 GTME Course (99$)

Author of 'The GTM Engineer', Available on Amazon: https://www.amazon.com/dp/B0FGLVG5HL

I am working with companies like: Appcue, Teramind, Vidyard, Procore, HeyReach, Isendu (Exited, now Sendcloud), Single Grain 

What people think about my Clay Consultant Program:

'Through the GTME Training program, we now deliver advanced workflows and measurable results for mid-market and enterprise clients, even securing retainers up to $12,000 per month'.

(Daniel Monteverde Founder @ LeadField)

“A client of mine, a major tech company, was blown away by the results and even asked how I managed to deliver such exceptional outcomes. Not even the most renowned agencies had ever achieved anything close during their years of collaboration.”

(Alessandro Martinengo, Managing Partner @ Chattwin, Early Stage Startup Investor)

“Michael’s Clay Consultant Program helped me land four consulting clients in just 60 days. I started from zero and his process gave me clear structure, systems and lead generation strategies that actually work. No guesswork, no noise, just practical steps and real execution. If you want to get clients fast and know exactly what to focus on Michael is the coach you need.

"(Asher Chua, Founder @ Revenue Journey)

“Since joining, we build campaigns ten times faster and manage 12 clients with a small team. Before, I wasted time and money on tools that didn’t deliver. Now I know that just three or four well-integrated tools are enough to get strong results in most niches.”

(Pablo Beitman, Founder &amp; CEO @ Blumo.io)

You can read all testimonials at clayoperator.com

Michael Saruggia

Dear Angry RevOps Guy,

I'm sorry, but GTME is here to stay:

1. Clay went from $1M to $100M ARR in 1 to 2 years.

Among the top 10 fastest-growing startups globally. "We're the GTM Engineering company." The phenomenon is spreading with over 70 clubs and many solution partners. The vision: one Clay account in every B2B company. The holy grail of consulting.

2. The Klin was acquired. Matteo Fois and David Turewicz merged.

Clay agencies now have enterprise value. Big companies are looking for this expertise and starting to understand the phenomenon. Agencies are merging to grow stronger and validate market demand for GTM Engineering.

3. I get at least 2 DMs per day from companies that need GTME.

Literally. Startups are creating lists of GTME and sending applications through LinkedIn and email. You literally just need to put the right keywords on your profile and I am not joking.

Dear RevOps Guys,

Stop crying 😘

#1 GTM Engineering Advisor in the World | Clay Consultant Program: Land a Client in 60 Days Guaranteed | Get My Free GTME Course👇

This post claims that Clay agencies are dying.

Here's the DARK TRUTH:

(Disclaimer: the post comes from a not very successful Clay competitor looking for attention)

🤡 Post:

> Clay agencies are dying
> The market is getting more competitive
> Clay has become so complex that even power users are struggling

🐉 Truth:

> I’ve never seen so many multiple 7-figure Clay agencies

Some are friends of mine who are genuinely happy with what they’re building.

Some are 1-on-1 students I still coach monthly.

> Every market gets more competitive, but the TAM is huge

Almost every B2B company in the world with over $1M in revenue needs Clay.

Sometimes it’s a nice-to-have, but many times it solves an acute problem.

The market demand for GTME is only growing.

> Clay has actually gotten easier, LOL

People want to build complicated things.

Simple stuff is what moves the needle.

My entire line of digital products and consulting is based on the 80/20 principle.

I promise I only do this once a year.

But this is my #1 B2B Tech Stack for 2026:

1. CRM: HubSpot or Salesforce.

If you're a mid-market company trying to grow, I don’t see any alternatives.

2. Sales Ops: Clay

There’s truly no alternative.

B2B data enrichment, CRM enrichment, data providers.
At the same time: lead scoring, outbound list management, HR.

The highest ROI pieces in every company stack.

3. Outbound

Let’s divide it into 1-1 and 1-many.

1-1 outbound: Outreach

1-many outbound: there isn’t a tool that is good across more than one channel.

Outbound is tough in 2026. I want a company with R&D focused on one channel:

> Smartlead for cold emails

Vaibhav Namburi is the best operator in cold emails

> HeyReach.io for LinkedIn

Nick Velkovski is always three steps ahead in the game

> Salesfinity for parallel dialing

When Mavlonbek Muratov showed me everything, my jaw dropped

4. Inbound & Ads

Typeform + Calendly (+ Clay)

Any person I know spending 30K+ in ads per month tell me the same:

'The lowest cost per call comes from Typeform + Calendly'

And I can see why.

P.S. Graphic from my friend Matteo Fois

-

I am not really in love with anything else

What else would you add?

(That REALLY changed how you work)

Email isn't working
Calls aren't working
LinkedIn isn't working

It looks like ANY lead generation strategy just doesn’t work anymore.

But when you take a closer look, you realize:

> The copy is garbage, written by AI
> The offer doesn’t resonate with the audience.
> The lead magnet is a guide full of AI buzzwords
> The message isn't optimised for a cold audience
> The list is worthless, pulled from Apollo in two clicks

The reason you’re not getting results is simple: you’re LAZY.

Everything is just 1 click away.

1 prompt away.

TECH barriers to entry are ZERO.

It used to be enough to send emails because it was tough and technical. 

Now, you have to actually be GOOD.

You have to filter out the B.S. from what move the needle.

(Or at least follow someone who already did it)

That’s the reality in 2026

People love to publicly trash LinkedIn.

Honestly? It changed my life: for the past 3 years, I have been:

> Posting every week-day
> Sending 20 DMs per week-day
> Commenting 10 times per week-day

3 years.

I almost never stopped. Check my feed as proof.

I was doing the math with a friend a few days ago, and I closed over 1M in deals.

Just from LinkedIn.

So dear friend,

Instead of blaming the algorithm..
The influencers' selfies..
And the dying reach..

Maybe try to find a way to make it work for you and build a better offer.

It is still one of the most undervalued places in 2026 to get people's attention and sell your offer (if you audience is there).

Spoke with a GTME last Tuesday who's making $500K per year with a couple of contractors, booking 600+ meetings per month for his clients. Here's what he's doing differently:

1. He's selling in a non-English-speaking market. Many complain that outbound doesn't work outside the US, but often it's actually an opportunity. For example, deliverability is much easier.

2. He's focused on the right clients: big TAMs, especially selling to local businesses. For example, agencies selling to restaurants or SaaS companies selling to gyms. Once properly onboarded, these are strong accounts.

3. He has a pay-for-performance offer.

4. He has a strong Sales background and often meets people offline. If you live in a tier A city, using outbound to set up a coffee meeting and talk about {problem X} is a powerful strategy.

5. He divided outbound operations into parts: Strategy, List, Messaging, Inbox Management. Then he built procedures around each. He creates the general strategy (sometimes the list) and the contractors handle the rest.

Hope this inspires you with what's possible in 2026.

-

What other tips helped you?

You can download 97+ of my GTME trainings here:

clayoperator.com/trainings

If you feel stuck in your B2B marketing career. 

Read on...

I started my career doing biz dev t for an Italian startup.

It was one of the hardest things to sell. I was drained.

I worked 80 hours a week with no social life.

The founder promised me equity, success, and fame, but I got nothing in return.

But I learned one hard lesson:

"Sell things that people already want."

And market your own offers.

I found Clay.

I niched down on it.

I forgot about my unique "fractional whatever marketing that nobody buys"

And started implementing the hottest B2B tech in the world.

The result?

BILLION-DOLLAR companies started knocking at my door.

Did I suddenly become a genius?

No.

I'm just selling something that’s already hot.

That people already want.

Hope this helps someone like me 3 years, struggling in the trenches.

-

btw instead of 3 years..

It can take < 60 days, close a Clay Consulting client or money back, since it worked for 120+ people

clayoperator.com/program

1 year ago, this GTM Engineer never sent a cold email

But today?

Alessandro Martinengo V. crossed 500K in revenue with his Clay Agency:

• Millions of emails
• Employees and 1 co-founder
• Now scaling to 1M in revenue
• Worked with VC backed companies and tech giants

And more.

Now, Alessandro has become one of the best lead generation providers in the EU with 500+ meetings generated in December only.

I've been mentoring him weekly inside my Clay Consultant Program

And could not be more proud of the work he produces.

And the best part?

Right now GTME is the best way to get started and re-position your own career

You can become a consultant and land a client in 60 days

(or 100% money back - since it worked for 120+ people like you)

Start here: clayoperator.com/program

GTM Engineering saved me too.

I love this Omesiri Kabaide 🧲 post.

I was stuck in an SDR job, and I knew in my heart there was a better way. 

Since I love strategic thinking and automation, I COULD NOT STAND sending one more manual email.

I wanted to work on something that sparks my creativity.

I wanted to work on something that stimulates me intellectually.

Clay gave me that opportunity.

3 years later, it's my reality.

It took me lots of trials and errors. 

You can get there in 60 days.

It worked for over 120 people, so I added a money-back guarantee.

clayoperator.com/program

People think AI apps 10X productivity (B.S.)

These hacks have no AI, but truly changed my life:

1. Airbnb

I’ve been living in the same Airbnb for 2 years and I don’t care. No contracts, no problems, no bills, no headaches. One WhatsApp message and things get fixed for free. I just add my credit card and book 12 months in advance.

2. Uber

I don't own a car. I hate driving. No problems, no mechanics, no parking, no maintenance, no washing, nothing.

3. Outsource cooking and cleaning

Cleaning 2X per week. For cooking, you can hire a chef for 5 hours every 2 weeks and get 20 to 50 meals prepped. Tasty and healthy. No supermarket, no cooking, no washing. And no restaurants, since quality is bad / too heavy.

4. Living in a big city

Everything is one click away with Amazon. You get amenities in your building like a gym, sauna, or pool, so no commute. It’s also hard to meet ambitious people outside cities.

5. Living below your means

This is probably the biggest one. If you can live on less than 4% of what you have, you're free. For example, you have $2M liquid, you spend less than $80K per year. Your ETFs generate more than you spend, and you grow wealthier without working. Stress drops a lot. You think long term.

The result?

Your calendar is empty.

You have time to focus on work and then leisure.

-

What other hack would you add?

I'm genuinely curious.

Most people use Clay for AI Outbound.

Here’s how a CRM Data Cleaning Project works.

PROBLEMS

> Data quality is poor
> AEs have to cherry-pick leads (most are not a fit)
> Missing variables slow down AEs (for example, missing mobile numbers)

SOLUTION #1

Create a routine where, whenever a lead or contact is created in SFDC, Clay pulls the data and enriches the missing variables. If leads are imported manually or in bulk, a set of values is mandatory. From that set, Clay enriches all other missing data. With a LinkedIn URL, you can enrich almost any other B2B data point, from mobile numbers to the ads library.

SOLUTION #2

Enrich the existing database of leads and contacts in SFDC. The previous project would give us an idea of the cost to enrich variables, so we can calculate it at scale. For example, if we have 200K leads in SFDC, an extra $0.10 per lead can make a big difference in the budget.

SOLUTION #3

Generate a scoring system, and when the score is high enough, push those leads into outbound email campaigns. In the CRM there are 5 different industries, and five campaigns are actively contacting all prospects based on their industry.

Conclusions:

> Clean CRMs do exist
> Efficient AEs do exist (and have time to golf 3X week ⛳ )
> Email is becoming more and more like a display ad channel

What else would you add?

Consulente di eCommerce management & digital marketing | Doofinder Evangelist |Docente di eCommerce e digital marketing| Wine Blogger| Imprenditrice appassionata di vino e viaggi| Proud working mom di Isabella ❤️

Digital Marketing and eCommerce Consultant & Trainer with 16 Years of Experience as an Online Commerce “Guru” for Fashion, Consumer Electronics, and Entertainment Companies in Italy and EMEA.

I am passionate about sharing my knowledge, which is why I also teach eCommerce and digital marketing.
With extensive hands-on experience, I have specialized in eMerchandising and am a proud Brand Ambassador for Doofinder, helping businesses optimize their online presence and enhance user experience with cutting-edge tools.
I have supported numerous clients in thriving in the digital marketplace by implementing innovative and targeted strategies.

My love for wine and its culture has led me to become a recognized Wine Blogger, sharing reviews and insights on top labels, wine regions, and perfect pairings. This passion also inspired me to become an entrepreneur, launching a business dedicated to wine and travel.

As a proud working mother of Isabella, I am driven to show that it is possible to balance a fulfilling career with the joys of family. Motherhood has made me even more organized, creative, and resilient—qualities I bring to my daily work.

Key skills: eCommerce management and digital marketing strategies, data analysis, branding and online positioning, social media marketing, SEO, and advertising campaign management.

I am always looking for new challenges and opportunities to grow professionally, collaborating with motivated and ambitious individuals like myself. If you’re interested in enhancing your online presence, expanding your eCommerce business, or exploring the world of wine with passion, don’t hesitate to reach out!

I am ready to leverage my expertise and creativity to help you achieve your business goals and discover new opportunities in digital, wine, and travel. Join me on this exciting journey! 🍷✈️

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Michael Saruggia

Maria Luisa D'Urso

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The Battle

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