Michael Luckey, MBA

Iterategy

Helping Startups make data-backed decisions to achieve sustainable growth

Founder

RevGenius

RevGenius is a trusted space where curious revenue professionals are collaborating on the future of B2B GTM

Member

Rally Corp

As a Co-Founder and Director of Operations, I had multiple roles and responsibilities; a few of those roles and responsibilities include:

• Led Project Management and Product Management, including managing the product roadmap and development team

• Established and scaled the first defined customer support system and process which led to an average time to first response of under 30 mins for support tickets

• Defined customer onboarding and lifecycle to ensure customer success, support, and the resolution of issues were completed in an efficient and timely manner

• Developed multiple outbound prospecting systems and channels including email and LinkedIn which led to organic growth and a decrease in customer acquisition costs 

• Managed the billing department and bookkeeping, including budgets, financial modeling, and growth forecasting

• Developed and implemented regular reporting of key performance metrics including forecasting, funnel analysis, and pipeline management and optimization

Co-Founder, Operations & Strategy

AARE - Real Estate

As Operations Director, I worked across departments to implement multiple processes and systems. Those systems and processes include:

• Launched a new internal communication system that reduced internal email volume by 50%, increased collaboration with the remote workforce, and created the capacity to handle external communications more efficiently

• Deployed a new project management system that identified potential overlapping initiatives and allowed better allocation of resources

• New CRM was the first standardized pipeline and process, thereby combining data/information from multiple disparate systems into one unified system
             • Dedicated pipeline and defined stages and processes
             • Deployed the first sales and marketing automation system

• Led the process of launching a new online community and learning management system, which allowed a central location for members to access information and engage with other members

Fractional Operations Director

Self-Employed

• Led two separate mobile app development teams simultaneously each developing two separate apps, each with their own iOS and Android versions from concept to listing on both the Apps Store and Google Play Store in under 60 days

• Consulted with clients on new business development opportunities

• Provided expertise for marketing campaigns in progress and planned for future campaigns. Developed promotional budgets and implementation plans  

• Conducted market research and advised on go-to-market plans

Product/Project Manager & Consultant

Markstein Beverage Co. of Sacramento

Served on a leadership team comprised of management staff from each department, tasked with creating an employee training program, business-improvement strategies, and product marketing ideas

Was part of a team that managed over $200,000,000 in sales annually

Leadership Team

Developed and implemented marketing and sales objectives for a portfolio of brands that did over $10 million in sales annually. Contributed expertise to successful product launches by educating the sales force about new products and creating product launch strategies. Participated in determining sales goals, developing budgets, and creating incentives sales representatives

Successful projects included:
• Collaborated with the IT department to develop the company’s first-ever digital pitch book for 200+ products, providing 24x7 access to all company product information via sales reps’ tablet computers. 
• Developed strategies and provided training to aid reps in selling new products for smaller brands not yet well established in the marketplace.
• Developed key account list for craft and import beer portfolio and provided account-level support, focused particularly on creating brand-specific promotions in the accounts.

Products worked with include:
Boston Beer, Sierra Nevada, Firestone Walker, Goose Island, Guinness, Speakeasy, Stella Artois, and many others.

Associate Brand Manager, High-End Brand Portfolio

Performed a similar role to High-End brand position, with a focus on lead generation. Additionally, managed and coordinated a product demonstration team for field marketing events.

Products worked with include: 
Monster Energy, Arizona Iced Teas, Perrier, San Pellegrino, Tampico, Nestle Pure  Life, Arrowhead Mountain Spring Water, Acqua Panna Water, Icelandic Glacial, Activate Drinks, illy issimo.

Non-Alcoholic Sales & Marketing Representative

Designed and implemented schematics for chain, independent grocery and convenience accounts. Partnered extensively with independent store owners to design effective, sales-generating beverage sections.

Category Development

Executed sales objectives through merchandising and maintained product quality control at the account level. Initially completed a 3-month internship by rotating through diverse company departments. Gained first experience with the company while still in high school, working summers as a warehouse helper and delivery helper.

Intern

Donaghy Sales, LLC

While completing my undergraduate degree I worked as part of the Contemporary Marketing Team where I initiated actions to develop and execute marketing plans for adults 21-35 years old. This included account management, field marketing, event planning, and customer engagement. In this position I gained both B2B and B2C experience.

Contemporary Marketing Team

Sales & Marketing Operations Expert | Founder @ Rally Corp

As a co-founder and director of operations and strategy at rallycorp.com, I am passionate about empowering communities and causes to rally and mobilize people to change the world. Our mission is to help purpose-driven leaders get results with mobile technology by providing them with innovative tools such as Text-to-Donate, Text-to-RSVP, Ringless Voicemail, and smart Texting Campaigns through our Rally Platform.

With my background in sales and marketing for top consumer packaged goods brands and an MBA in marketing and international business, I have leveraged my skills to build rallycorp.com from the ground up, serving 6 out of 10 of the world's top non-profits and top US hospital networks. My responsibilities include sales and marketing operations, go-to-market strategy, and deploying sales and marketing analytics and automation, allowing us to automate processes and make educated business decisions.

As a B2B SaaS founder, I understand founders' challenges in balancing growth strategy and execution. I offer my expertise as a fractional sales and marketing operations expert, helping visionary B2B SaaS startup founders optimize their sales growth while reducing cost per lead. My services include robust marketing and sales analytics dashboards, sales automation, and designing and executing projects that align with your business goals.

Outside of work, I believe in doing good while also doing well. I enjoy spending time with my family, exploring the great outdoors through golf, hiking, skiing, and fly fishing, and traveling as much as possible.

Let's connect if you're interested in learning more about rallycorp.com, discussing how I can help your B2B SaaS startup as a fractional sales and marketing operations expert, or simply sharing insights and experiences in the world of purpose-driven business.

B2B SaaS Product Growth Advisor @ TechSalestr | Product-Led Growth | Sales Enablement

Founder @ TechSales | Product Growth, Sales Enablement & AI-Powered Outbound Systems for B2B SaaS

We help SaaS companies build predictable, scalable revenue engines.
Our work combines growth strategy, RevOps, outbound automation, and AI workflows, built for teams that need results, not noise.

What we fix

- Not enough qualified leads
- Weak positioning or unclear ICP
- Low conversions across the funnel
- Pipeline chaos & manual processes
- Outbound that doesn’t get replies
- No automation, no AI, no systems

What we build

🚀 Product Growth Systems
ICP, positioning, messaging, activation funnels, PLG motions, and retention frameworks.

🎯 Sales Enablement & RevOps
HubSpot architecture, pipelines, automation, playbooks, follow-up engines, and reporting dashboards.

📩 AI-Powered Outbound Engines
Multichannel outbound (LinkedIn, email, and voice AI calls), deliverability setup, list building, sequencing, Apollo/Instantly/Heyreach optimization, and n8n/Make automation.

I’ve worked with 25+ SaaS companies, designed hundreds of GTM workflows, and founded Türkiye’s first B2B Tech Sales & Product Growth community.

My approach is shaped by engineering, a Business Innovation master’s at Porto Business School, and my Culinary Arts training at the Tourism School of Porto.

👉 Follow for insights on SaaS growth, outbound, and RevOps systems.
👉 DM me or book a slot: https://bit.ly/techsalestrcom
👉 Explore: www.techsalestr.com

Tunahan Tolga Yıldız

I traded a full-time job and a comfortable life for a bunk bed in a hostel room with 10 strangers.

3 years ago today, I got the acceptance letter from Porto Business School. It sounded like a dream.

But by February 2023, reality hit. I left my "established order" (my home, my job, my friends) to write a new story in Portugal.

Was it glamorous? No. Before I found my first apartment, I lived in a hostel. I faced rejections. I faced uncertainty. I faced the loneliness of a new city.

Many people asked, "Why give up everything for the unknown?"

The answer is simple: Courage.

Courage isn't about not being afraid. It's about being terrified and doing it anyway. I never stopped believing in myself, even when I was sleeping in that crowded room.

Today, looking back at that journey, I realize that leaving my comfort zone was the best investment I ever made.

Here is to new beginnings and the power of resilience.

B2B SaaS Growth Consultant | LinkedIn Growth · HubSpot & Sales Enablement · Lead Generation | Trusted by 25+ Teams

(EN below) Türkiye’de inanılmaz bir girişimci potansiyeli ve güçlü bir B2B yeteneği olduğuna inanıyorum. Bugüne kadar edindiğim tecrübe, doğru eğitim ve doğru rehberlikle çok daha fazla girişimci ve profesyonelin küresel pazarlara açılabileceğini gösterdi. Bu yüzden TechSales Akademi’yi kurdum. 

Amacım;
🔺 Girişimcilere yalnızca mentörlük değil, incubator ve accelerator programlarının eksik kaldığı alanlarda gerçek saha deneyimi sunmak,
🔺 B2B alanda çalışan profesyonelleri daha iyi ve güncel becerileriyle donatmak,
🔺 Öğrencilere ise erken yaşta global iş yapabilme farkındalığı kazandırmak.

Şu an Akademide başlatmayı planladığımız 3 eğitim bulunuyor. Detaylara buradan ulaşabilirsiniz. https://lnkd.in/dcEG_EGj

🎁 Sürpriz
Bu eğitimlerden 3 kişiye ücretsiz katılım hediye edeceğim. Katılmak için tek yapmanız gereken: +1 yazıp yorum bırakmak. Ayrıca yorum bırakan herkes seçtiği eğitimde %25 indirim kazanacak.
 
📆 Çekiliş sonuçlarını 2 hafta sonra paylaşacağım.

Bu yolculukta yalnızım ama biliyorum ki bu içerikler ne kadar çok B2B girişimci ve profesyonelinin karşısına çıkarsa o kadar fazla kişiye dokunabiliriz. Desteğiniz için şimdiden teşekkür ederim. 

--
I truly believe that Türkiye has incredible entrepreneurial potential and a strong B2B talent pool. My experience so far has shown me that with the right training and the right guidance, many more founders and professionals can expand into global markets. That’s why I created TechSales Academy.

My goals are to:

🔺 Provide entrepreneurs not only with mentorship, but also with real, practical field experience in areas where incubator and accelerator programs fall short,
🔺 Equip professionals working in B2B with stronger and more up-to-date skills,
🔺 Help students gain early awareness of how to build and operate in global business environments.

We are starting with 3 programs, and you can find all the details here.

🎁 Giveaway
 I will offer 3 free seats for these programs. To participate, simply comment +1 below. Everyone who comments will also receive 25% off for the program of their choice.

📆 I will announce the giveaway results in 2 weeks.

I may be building this journey alone, but I know that the more B2B founders and professionals this post reaches, the more people we can help. Thank you in advance for your support.

TechSales Akademi Yayında! 🎉

Uzun zamandır hayalini kurduğum TechSales Akademi artık yayında. B2B dünyasında, teknoloji ve ürün tarafı hariç Türkçe kaynak ve eğitimlerin ne kadar sınırlı olduğunu gördükçe böyle bir platform oluşturma isteğim daha da güçlendi. 

Bugün bunu gerçeğe dönüştürmenin mutluluğunu yaşıyorum. Aralık ayında iki eğitimle başlıyoruz:

🔺 Cold Outreach Eğitimi benim tarafımdan,
🔺 Startup People Systems Eğitimi hrscale kurucusu Elif Cakir tarafından.

Danışmanlık bütçesi ayıramayan girişimciler için bu eğitimlerin gerçekten hızlandırıcı bir etki yaratacağını düşünüyorum. Amacımız, erişilebilir ve uygulanabilir bilgilerle işlerinizi katbekat büyütmenize yardımcı olmak.

👉 Eğitimleri ve detayları yorumlaraki akademi sayfamızda bulabilirsiniz.

 Yeni dönemde birlikte daha güçlü bir B2B ekosistemi yaratmak dileğiyle! 🚀

(EN below) TechSales olarak dün aynı şirket için kurduğumuz e-mail outbound performansını paylaşmıştım.

Bugün de hikayenin LinkedIn + HeyReach.io kısmını eklemek istedim, çünkü iki kanal birlikte çalışınca çıkan sonuç çok daha farklı bir seviyeye geliyor.

Bu şirkette outbound’u iki omuzda yürütüyoruz:
Instantly ile e-mail
Heyreach ile LinkedIn

LinkedIn tarafında hedefimiz, rastgele kişilere rastgele “mesaj atmak” değil; doğru ICP, doğru tempo ve düzenli optimizasyonla akışkan bir fırsat motoru yaratmaktı.

Son 11 ayın sonuçları:
40.614 bağlantı isteği
%40,5 kabul oranı
12.905 mesaj gönderimi
%21,1 cevap oranı
300+ nitelikli fırsat

Bu süreç bana bir şeyi çok net öğretti: E-mail + LinkedIn birlikte doğru kurgulandığında outbound, tamamen öngörülebilir bir büyüme sistemine dönüşüyor.

Süreci, kullanılan çerçeveyi veya nasıl kurduğumuzu konuşmak istersen, DM’den yazabilirsin.

Bu arada, yarın HeyReach.io + Instantly.ai ile ilgili küçük bir duyuru yapacağım. Sadece şöyle diyeyim: Bu rakamların önümüzdeki dönemde nasıl katlanabileceğine dair ilk sinyaller geliyor. 
-----
Yesterday I shared the email outbound performance we built for the same company.

Today I wanted to add the LinkedIn + Heyreach side, because when both channels run together, the outcome hits a completely different level.

We run outbound on two pillars:
Email with Instantly
LinkedIn with Heyreach

And on LinkedIn, the goal was never “sending messages.”

It was building a fluid, self-feeding opportunity engine through the right ICP, consistent pacing, and weekly optimization.

Here are the results from the last 12 months:
40,614 connection requests
40.5% acceptance rate
12,905 messages sent
21.1% reply rate
300+ qualified opportunities

This entire process taught me one thing very clearly: When email + LinkedIn are aligned properly, outbound becomes a predictable, measurable growth system.

If you want to talk about the framework or the process behind it, feel free to DM me.

By the way, tomorrow I’ll share a small update about Heyreach + Instantly. Let’s just say it’s a first hint of how these numbers might multiply in the coming months.

This short video wasn't filmed. It was engineered. 🤖

We are approaching 2026, and the definition of "being present" in business is changing fundamentally.

I created this video using Google Gemini to craft the strategy and script, and HeyGen to bring it to life visually. But this is more than just a tech demo; it’s a glimpse into my operational roadmap for the next two years.

As we look toward 2026, my focus shifts from simply "using AI" to integrating AI into the DNA of my business strategy.

Here is how I plan to level up:
1. Scalable Presence 🌐 
Time is finite, but digital presence doesn't have to be. Tools like HeyGen allow me to deliver personalized updates, insights, and communications at scale without being tied to a camera for hours.

2. AI as a Strategic Thought Partner 🧠 
I’m moving beyond using Gemini for basic tasks. The goal is to utilize LLMs for high-level scenario planning, market analysis, and pressure-testing innovative strategies before execution.

3. Hyper-Personalization 🎯 
The future isn't about mass content; it's about relevant content. By integrating these tools, I aim to create tailored experiences for clients and partners that resonate on a deeper level.

The tools are here. The question is: How will you reshape your workflow for 2026?

I’m curious to hear your thoughts on AI integration in the comments! 👇

The dream is REAL! Thrilled to launch TechSales Academy 🚀 to solve the major gap in actionable Turkish B2B sales/growth/strategy training.

Starting strong with:
Cold Outreach (by me)
Startup People Systems (by Elif Cakir founder of hrscale)

Full course descriptions, pricing details, and instructor bios are all inside the link below!

View newsletter: What I Learned This Week

This moment is deeply personal and incredibly exciting for me. Today, I am overjoyed to finally share the launch of the TechSales Academy, a project I

Open article: The Vision Realized: Introducing the TechSales Academy  by Tunahan Tolga Yıldız • 2 min read

The Vision Realized: Introducing the TechSales Academy

Weekdays I’m building in tech. Weekends I’m learning in the kitchen. Turns out both worlds push me in the same direction: growth.

For the last month and a half, I’ve been doing something a bit different from my usual tech/growth routine: culinary school. Cooking has been a passio

Open article: 1.5 Months in Culinary School, And Why It Changed Me More Than I Expected by Tunahan Tolga Yıldız • 3 min read

1.5 Months in Culinary School, And Why It Changed Me More Than I Expected

HeyReach.io just went MULTICHANNEL

The Instantly integration is officially live, and you can now send leads both ways:

 → Instantly.ai → HeyReach.io
 → HeyReach → Instantly

This unlocks some killer flows:
⚡ Add leads from HeyReach directly into Instantly Campaigns
 ⚡ Add leads into Instantly Lead Lists
 ⚡ Trigger Instantly follow-ups when a LinkedIn step fails (no accept, no reply, etc.)

A few real use cases are already running:

1️⃣ No connection accept? → After X days → Add to Instantly → email sequence
2️⃣ No reply on InMail? → Send to Instantly follow-up list
3️⃣ Accepted on LinkedIn but no response? → Push to Instantly → “Warm, No Reply” campaign

Setup is simple:
Generate your Instantly API key
Paste it inside HeyReach → Integrations → Instantly
Start sending leads in either direction 
Multichannel, automated, clean.

This changes the outbound flow completely. 

If you want the exact workflows I’m testing right now, just DM me!

HeyReach and Instantly Integration

My 2025 in Numbers: The "Professional" Wrapped 📊

They say numbers don't lie. Looking back at 2025, the data tells a story of building, launching, and connecting.

The Highlights:
🔺 Over 165k+ impressions across the feed.
🔺 Launched Visanom (my "top track" of the year!).
🔺 Grew a community of 14,000+ amazing professionals.

Shared 50 posts and kept the conversation going with my newsletter family.
But beyond the stats (like that 42% of you tuning in from Istanbul!), it’s the conversations and support that mattered most.

Thanks for being part of my 2025. Ready to turn up the volume for 2026?

https://lnkd.in/dMteH3_2

#LinkedInWrapped #2025Review #Entrepreneurship #YearInReview

(EN below) Bir yıl önce TechSales olarak Türkiye'deki dijital iş yapan en büyük firmalarından birisi için email outbound sistemlerimizi Instantly.ai ile sıfırdan kurarken, işlerin gerçekten çalışıp çalışmayacağından emin değildim.

Her şeyin başında; domain ayarlama, hesapları ısındırma, ICP’yi doğru seçme, mesaj ve sequence tasarlama gibi küçük adımlar vardı. Deliverability için click tracking’i bile özellikle kapalı tuttum.

Bugün rakamlar kendiliğinden konuşuyor:
144.000 gönderim
%80,61 open rate
%1,53 reply rate
89 fırsat
$271.000 pipeline

Dönüp bakınca şunu öğrendim: Doğru yapı, sabırlı iterasyon ve doğru ürünlerin desteğiyle outbound tamamen ölçülebilir bir makineye dönüşüyor.

Deneyimlerimi veya süreçte öğrendiklerimi konuşmak istersen, DM’den ulaşabilirsin.
-----
One year ago, as TechSales, when building our outbound email systems from scratch with Instantly.ai for one of Turkey’s largest digital companies, I wasn’t sure if it would really work.

At the start, everything was about small steps: domain setup, warming up accounts, choosing the right ICP, designing the right message and sequences. I even kept click tracking off intentionally for the sake of deliverability.

Today, the numbers speak for themselves:
144,000 sends
80.61% open rate
1.53% reply rate
89 opportunities
$271,000 pipeline
Looking back, here’s what I learned: With the right structure, persistent iteration, and the right products, outbound becomes a fully measurable engine.

If you want to discuss the process or what I learned, feel free to DM me.

Tried LinkedIn Sales Navigator Smart Links for the First Time This Week: Surprisingly Useful for Outbound

If you're in B2B sales, you’re always sharing links: tools, docs, videos, resources…

This week I finally tested Smart Links, and honestly, this should’ve been part of my workflow a long time ago.

What Smart Links actually do:
🔺 Combine multiple content types (PDFs, decks, videos, URLs) into one single, clean link
🔺 Show analytics: who opened it, what they viewed, how long they spent, and which pages they checked
🔺 Help streamline multi-step sales processes by replacing messy, scattered links
🔺 Make follow-ups far more targeted and data-driven

How I used it this week:
-I bundled my most-used outbound tools (HubSpot, Instantly.ai, Apollo, HeyReach.io, etc.) into one Smart Link
-Added it to the end of my outbound messages as a clean, all-in-one resource

Replaced multiple separate URLs with one compact intro package

The analytics were surprisingly detailed, especially seeing who returned to the link later.

Why it matters:
Sending content is easy.

Knowing who actually engaged with it is where the insight (and advantage) lies.

If you're using Sales Navigator and haven’t tried Smart Links yet, check your plan and create one.

You’ll probably never send scattered attachments again!

The math behind a $100k Pipeline 📉

Most people think, "I'll just send 50 emails a day." 

The math says, "To close $100k, you need X leads, Y meetings, and Z domains to ensure deliverability."

We built a Reverse Engineering Calculator to show you the actual infrastructure needed to hit your number.

Don't launch your next campaign without checking this first.

Link in the comment 👇

We all know the "Social Selling Index" (SSI). It tells you if you are a good corporate robot. 🤖 But it doesn't measure the most important thing in 2025: Your Vibe.

I got tired of boring metrics. So, we built The TechSales Oracle.

It analyzes your habits, your "red flags," and your SSI score to reveal your true professional destiny.

Stop relying on boring charts. Find out if you are a "Ghost," a "Hustler," or a "Legend."

👇 Get your Personal Card here (Free): [techsalestr.com/linkedin]

Drop your "Aura Score" in the comments. Let’s see who has the highest vibe in the network. 🏆

The Social Selling Index (SSI) tells you if you are a "good robot." We built an AI to tell you if you have a "vibe. Did you know that every time you s

Open article: LinkedIn is Secretly Scoring You. But What’s Your "Aura" Points? 🔮 by Tunahan Tolga Yıldız • 2 min read

LinkedIn is Secretly Scoring You. But What’s Your "Aura" Points? 🔮

Is there such a thing as a "dead lead"? (Spoiler: No.)

We often chase new leads and forget the goldmine we already have sitting in our CRM.

I’m currently running a re-engagement campaign for a dataset that is over a year old. Most people would say: "Don't bother, it's cold data."

But as I show in the video, we took a different approach. We didn't just say "hello again"; we pivoted the entire messaging strategy.

The results in less than 30 days: 

📉 Sent to: 5,966 contacts 
🔥 Open Rate: 78% (Yes, on cold data!) 
💬 Replies: 90 responses 
✅ Positive Opportunities: 15+ meetings booked

Data doesn't get old; only the strategy does. It’s not about spamming; it’s about finding a new angle that adds value.

A quick behind-the-scenes look at my dashboard. 

How often do you revisit your old lists?

taplio

The Battle

Michael Luckey, MBA

Tunahan Tolga Yıldız

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taplio

The Battle

Michael Luckey, MBA

Tunahan Tolga Yıldız

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tunahan Tolga Yıldız's LinkedIn Performance

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