Michael Luckey, MBA

Iterategy

Helping Startups make data-backed decisions to achieve sustainable growth

Founder

RevGenius

RevGenius is a trusted space where curious revenue professionals are collaborating on the future of B2B GTM

Member

Rally Corp

As a Co-Founder and Director of Operations, I had multiple roles and responsibilities; a few of those roles and responsibilities include:

• Led Project Management and Product Management, including managing the product roadmap and development team

• Established and scaled the first defined customer support system and process which led to an average time to first response of under 30 mins for support tickets

• Defined customer onboarding and lifecycle to ensure customer success, support, and the resolution of issues were completed in an efficient and timely manner

• Developed multiple outbound prospecting systems and channels including email and LinkedIn which led to organic growth and a decrease in customer acquisition costs 

• Managed the billing department and bookkeeping, including budgets, financial modeling, and growth forecasting

• Developed and implemented regular reporting of key performance metrics including forecasting, funnel analysis, and pipeline management and optimization

Co-Founder, Operations & Strategy

AARE - Real Estate

As Operations Director, I worked across departments to implement multiple processes and systems. Those systems and processes include:

• Launched a new internal communication system that reduced internal email volume by 50%, increased collaboration with the remote workforce, and created the capacity to handle external communications more efficiently

• Deployed a new project management system that identified potential overlapping initiatives and allowed better allocation of resources

• New CRM was the first standardized pipeline and process, thereby combining data/information from multiple disparate systems into one unified system
             • Dedicated pipeline and defined stages and processes
             • Deployed the first sales and marketing automation system

• Led the process of launching a new online community and learning management system, which allowed a central location for members to access information and engage with other members

Fractional Operations Director

Self-Employed

• Led two separate mobile app development teams simultaneously each developing two separate apps, each with their own iOS and Android versions from concept to listing on both the Apps Store and Google Play Store in under 60 days

• Consulted with clients on new business development opportunities

• Provided expertise for marketing campaigns in progress and planned for future campaigns. Developed promotional budgets and implementation plans  

• Conducted market research and advised on go-to-market plans

Product/Project Manager & Consultant

Markstein Beverage Co. of Sacramento

Served on a leadership team comprised of management staff from each department, tasked with creating an employee training program, business-improvement strategies, and product marketing ideas

Was part of a team that managed over $200,000,000 in sales annually

Leadership Team

Developed and implemented marketing and sales objectives for a portfolio of brands that did over $10 million in sales annually. Contributed expertise to successful product launches by educating the sales force about new products and creating product launch strategies. Participated in determining sales goals, developing budgets, and creating incentives sales representatives

Successful projects included:
• Collaborated with the IT department to develop the company’s first-ever digital pitch book for 200+ products, providing 24x7 access to all company product information via sales reps’ tablet computers. 
• Developed strategies and provided training to aid reps in selling new products for smaller brands not yet well established in the marketplace.
• Developed key account list for craft and import beer portfolio and provided account-level support, focused particularly on creating brand-specific promotions in the accounts.

Products worked with include:
Boston Beer, Sierra Nevada, Firestone Walker, Goose Island, Guinness, Speakeasy, Stella Artois, and many others.

Associate Brand Manager, High-End Brand Portfolio

Performed a similar role to High-End brand position, with a focus on lead generation. Additionally, managed and coordinated a product demonstration team for field marketing events.

Products worked with include: 
Monster Energy, Arizona Iced Teas, Perrier, San Pellegrino, Tampico, Nestle Pure  Life, Arrowhead Mountain Spring Water, Acqua Panna Water, Icelandic Glacial, Activate Drinks, illy issimo.

Non-Alcoholic Sales & Marketing Representative

Designed and implemented schematics for chain, independent grocery and convenience accounts. Partnered extensively with independent store owners to design effective, sales-generating beverage sections.

Category Development

Executed sales objectives through merchandising and maintained product quality control at the account level. Initially completed a 3-month internship by rotating through diverse company departments. Gained first experience with the company while still in high school, working summers as a warehouse helper and delivery helper.

Intern

Donaghy Sales, LLC

While completing my undergraduate degree I worked as part of the Contemporary Marketing Team where I initiated actions to develop and execute marketing plans for adults 21-35 years old. This included account management, field marketing, event planning, and customer engagement. In this position I gained both B2B and B2C experience.

Contemporary Marketing Team

Sales & Marketing Operations Expert | Founder @ Rally Corp

As a co-founder and director of operations and strategy at rallycorp.com, I am passionate about empowering communities and causes to rally and mobilize people to change the world. Our mission is to help purpose-driven leaders get results with mobile technology by providing them with innovative tools such as Text-to-Donate, Text-to-RSVP, Ringless Voicemail, and smart Texting Campaigns through our Rally Platform.

With my background in sales and marketing for top consumer packaged goods brands and an MBA in marketing and international business, I have leveraged my skills to build rallycorp.com from the ground up, serving 6 out of 10 of the world's top non-profits and top US hospital networks. My responsibilities include sales and marketing operations, go-to-market strategy, and deploying sales and marketing analytics and automation, allowing us to automate processes and make educated business decisions.

As a B2B SaaS founder, I understand founders' challenges in balancing growth strategy and execution. I offer my expertise as a fractional sales and marketing operations expert, helping visionary B2B SaaS startup founders optimize their sales growth while reducing cost per lead. My services include robust marketing and sales analytics dashboards, sales automation, and designing and executing projects that align with your business goals.

Outside of work, I believe in doing good while also doing well. I enjoy spending time with my family, exploring the great outdoors through golf, hiking, skiing, and fly fishing, and traveling as much as possible.

Let's connect if you're interested in learning more about rallycorp.com, discussing how I can help your B2B SaaS startup as a fractional sales and marketing operations expert, or simply sharing insights and experiences in the world of purpose-driven business.

B2B SaaS Product Growth Advisor @ TechSalestr | Product-Led Growth | Sales Enablement

Founder @ TechSales | Product Growth, Sales Enablement & AI-Powered Outbound Systems for B2B SaaS

We help SaaS companies build predictable, scalable revenue engines.
Our work combines growth strategy, RevOps, outbound automation, and AI workflows, built for teams that need results, not noise.

What we fix

- Not enough qualified leads
- Weak positioning or unclear ICP
- Low conversions across the funnel
- Pipeline chaos & manual processes
- Outbound that doesn’t get replies
- No automation, no AI, no systems

What we build

🚀 Product Growth Systems
ICP, positioning, messaging, activation funnels, PLG motions, and retention frameworks.

🎯 Sales Enablement & RevOps
HubSpot architecture, pipelines, automation, playbooks, follow-up engines, and reporting dashboards.

📩 AI-Powered Outbound Engines
Multichannel outbound (LinkedIn, email, and voice AI calls), deliverability setup, list building, sequencing, Apollo/Instantly/Heyreach optimization, and n8n/Make automation.

I’ve worked with 25+ SaaS companies, designed hundreds of GTM workflows, and founded Türkiye’s first B2B Tech Sales & Product Growth community.

My approach is shaped by engineering, a Business Innovation master’s at Porto Business School, and my Culinary Arts training at the Tourism School of Porto.

👉 Follow for insights on SaaS growth, outbound, and RevOps systems.
👉 DM me or book a slot: https://bit.ly/techsalestrcom
👉 Explore: www.techsalestr.com

Tunahan Tolga Yıldız

Vibe coding hakkında birkaç satır da ben yazmak istedim, malum şu an gündemin en sıcak konularından.

Geçen yıl bu zamanlar bile acaba vibe coding ile bir noktaya getirebilir miydik Visanom'u diye düşünmeden edemiyorum. 

Geçtiğim yıldan itibaren Lovable, Replit, Cursor gibi araçları aktif olarak kullanarak önce basit web syafaları ve lead magnetler yapmaya başladım. 

Yakın zamanda ise ilk bireysel kapsamlı projeme başladım ve paslanmış, hatta sıfırlanma noktasına gelen yazılım bilgilerimi de güncelleme fırsatı elde ediyorum. 

Bu araçların bence en büyük katkısı gerçekten fikri valide edebilmek olacak. Yatırım yapmaya değer bir noktaya kadar sizi götürebilecek durumda olduğunu düşünüyorum. Sonrasında diler teknik kurucu ortak, diler dış kaynak dilerseniz de işe alım yaparak sanırım daha profesyonel bir yönetim ile teknolojiyi geliştirmeye devam edebilirsiniz.

Artık, "bir fikrim var ama nasıl başlayacağımı bilmiyorum. Yazılımcı tanıdığım yok, tasarım geçmişim yok." devri bitiyor gibi. Siz ne dersiniz? 

Fikirleri hayal olmaktan çıkarıp en azından satılabilir bir ürün haline getirmek mümkün mü?

B2B SaaS Growth Consultant | LinkedIn Growth · HubSpot & Sales Enablement · Lead Generation | Trusted by 25+ Teams

Word-of-Mouth is a gift, but it’s not a scale-up strategy. 

For many B2B companies, the initial growth phase is powered by "luck" and "reputation." Your network, your acquaintances, and happy customers carry you to a certain point.

But what happens when that pool runs dry?

Scaling is where the real challenge begins. Today, Inbound and Outbound marketing are harder than ever. We thought AI would make things easier, but it actually made the market noisier and more competitive.

The next frontier? Ecosystem-Led Growth (ELG).

You need the right people, the right partners, and the right companies to open doors for you. But ELG isn’t just about "having partners"—it’s about managing them without losing your mind.

Imagine:
Zero data loss: No more "evaporating" opportunities because of poor tracking.
Instant Vetting: Stop spending hours seeing if a partner is a "fit."

Zero Tech Dependency: A branding-aligned partner page live in minutes, not weeks (without begging the dev team).

5 Models, 1 Platform: Managing everything from Evangelists to Affiliates in one place.

I’m building exactly this. We are thinking about these hurdles so you don’t have to.

Beta program registrations are opening soon. Stay tuned.

The quiet moments are often where the loudest ideas are born. 

I’ve been taking some time recently to step back, reflect, and strategize. There’s a lot happening behind the scenes right now, and I'm channeling all my energy into mapping out what’s next.

It’s time to push boundaries and step out of the comfort zone again. The motivation is high.

Get ready for some exciting updates soon. 

Watch this space. 👀

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I see a growing trend of startups looking for senior business developers or consultants on a strictly "commission-only" basis. The logic is simple: "We pay when we earn."

It sounds safe for the startup, but it signals two red flags to a professional consultant:

Lack of Confidence: You aren't confident enough in your cash flow or conversion rates to invest upfront.

Lack of Commitment: If you aren't paying a retainer, you don't value the consultant's time, only the potential outcome.

In Turkish, we have a saying: "You don't spare the chicken if you expect a goose." 

If you want high-quality leads, professional representation, and access to a senior network, you need to invest in it. A commission-only model often attracts desperate amateurs, not the partners who can actually scale your business.

Let's normalize fair compensation for the effort of opening doors, not just the luck of closing them.

Katılamadığım ilk TechSales topluluk buluşması...

Evet, bugün topluluğumuzun İstanbul buluşmasında ben olamayacağım ve uzaktan da olsa katılan herkesin enerjisini hissedeceğimden eminim.

Bu etkinlik özelinde bize kapılarını açan Neon Apps'dan Resat'a, bu etkinlik özelinde birlikte duyuru yaptığımız Startup Open Mic'den Alev ve PitGrowth'dan Serkan ve Özkan'a çok teşekkür ederim. Bir teşekkür de TechSales adına destek sağlayacak olan İbrahim'e.

Eğer bugün akşam için bir planınız yoksa B2B, girişimcilik, teknoloji, pazarlama ve daha fazlasını konuşmak adına sizleri de bekliyoruz. 

Etkinlik linkini ilk yoruma ekliyorum!

Webinar duyurusu: Lovable ile Ürün Geliştirme: Vibe Coding 101

Bugün 19:00'da Lovable kullanarak, fikirden çalışan ürüne giden yolu vibe coding yaklaşımıyla birlikte deneyimleyeceğiz.

Sevgili dostum, Arda Kaan Özcan ile:

* Prompt’tan ürüne nasıl geçilir?
* Ürünlerdeki o meşhur “generic AI” hissi nasıl kırılır?
* Antigravity bakış açısıyla bir ürün nasıl kusursuz hale getirilir? konuşacağız.

Girişimciler, geliştiriciler ve ürünle yolu kesişen herkesi bekliyoruz.

👉 Katılım için takvime ekle: https://lnkd.in/eQvD3xpX

TechSales, JCI Aydın, Startup Open Mic, Alev Orbay

Is LinkedIn outreach still effective in 2026? The numbers say a resounding YES. 

I’ve just wrapped up a 13-month consulting project, and the results from our HeyReach.io setup are proof that quality targeting and automation are a powerhouse combo when done right.

Here is the breakdown of the performance: 
✅ Connections Sent: 47,731 
✅ Acceptance Rate: 41.8% (Industry average is usually ~25%) 
✅ Reply Rate: 21.2% (1 in every 5 people engaged!)

The secret sauce? It’s not about sending thousands of messages. It’s about a strategic framework: 

1️⃣ Hyper-Targeted ICP: Identifying the right audience before hitting 'send'. 
2️⃣ Human-Centric Copy: Crafting messages that sound like a conversation, not a sales pitch. 
3️⃣ Safe Scaling: Using a multi-account strategy to maintain high volume without risking account health.

Outreach is no longer a numbers game; it's a relevance game.

Want to build a predictable lead generation machine for your business? DM me to see how we can scale your outreach.

#LinkedInGrowth #LeadGeneration #B2BMarketing #SalesAutomation #HeyReach

Partnerships are about relationships, not just links. 

Most affiliate tools focus on the 'click.' But true partnership success happens in the 'leads' and the 'collaboration.'

I’ve been obsessing over a few questions lately:

🔺 Why is it so hard for partners to submit qualified leads directly into a CRM?

🔺 Why can't a PRM feel as airy and fast as a modern note-taking app?

🔺 How can we automate the 'boring' stuff like payouts and asset generation so humans can focus on the 'strategy'?

We’re quietly building a 'Partner OS' that puts the user experience first. No more 90s spreadsheets. We are focusing on high-density UI, 13px precision, and seamless workflows.

If you could build your dream Partner Management tool from scratch, what is the ONE feature you’d absolutely need?

I’m curious to hear your 'wishlist' below.

Moving fast is the only way to scale in the AI era. 

Over the past 12 months, I’ve been on the ground architecting growth, sales infrastructures, and GTM strategies for 12+ tech companies globally.

I’ve detailed my recent track record and my current 20-hour weekly availability for new B2B SaaS/AI partnerships in the post below.

View newsletter: What I Learned This Week

One year ago, I decided to pivot. After moving on from my previous partnership, I set a clear goal: To build high-impact growth infrastructures for B2

Open article: Building the Outbound Engines of 2026: A Retrospective on 12+ Projects Across 4 Countries  by Tunahan Tolga Yıldız • 2 min read

Building the Outbound Engines of 2026: A Retrospective on 12+ Projects Across 4 Countries

It’s 2026. Why are we still managing complex partner ecosystems with scattered spreadsheets and disconnected tools? 

As partnerships scale, the operational overhead grows exponentially. Managing high-volume affiliate links while simultaneously juggling high-touch B2B reseller pipelines often turns into pure chaos.

My team and I have been in the kitchen for a while, building a premium, minimalist experience to turn this chaos into a growth engine. We are nearing the finish line, but I have a quick question for my network.

Which partner channel currently feels like the biggest operational burden (or has the highest untapped potential) for you?

taplio

The Battle

Michael Luckey, MBA

Tunahan Tolga Yıldız

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taplio

The Battle

Michael Luckey, MBA

Tunahan Tolga Yıldız

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Tunahan Tolga Yıldız's LinkedIn Performance

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