Michael Luckey, MBA

Iterategy

Helping Startups make data-backed decisions to achieve sustainable growth

Founder

RevGenius

RevGenius is a trusted space where curious revenue professionals are collaborating on the future of B2B GTM

Member

Rally Corp

As a Co-Founder and Director of Operations, I had multiple roles and responsibilities; a few of those roles and responsibilities include:

• Led Project Management and Product Management, including managing the product roadmap and development team

• Established and scaled the first defined customer support system and process which led to an average time to first response of under 30 mins for support tickets

• Defined customer onboarding and lifecycle to ensure customer success, support, and the resolution of issues were completed in an efficient and timely manner

• Developed multiple outbound prospecting systems and channels including email and LinkedIn which led to organic growth and a decrease in customer acquisition costs 

• Managed the billing department and bookkeeping, including budgets, financial modeling, and growth forecasting

• Developed and implemented regular reporting of key performance metrics including forecasting, funnel analysis, and pipeline management and optimization

Co-Founder, Operations & Strategy

AARE - Real Estate

As Operations Director, I worked across departments to implement multiple processes and systems. Those systems and processes include:

• Launched a new internal communication system that reduced internal email volume by 50%, increased collaboration with the remote workforce, and created the capacity to handle external communications more efficiently

• Deployed a new project management system that identified potential overlapping initiatives and allowed better allocation of resources

• New CRM was the first standardized pipeline and process, thereby combining data/information from multiple disparate systems into one unified system
             • Dedicated pipeline and defined stages and processes
             • Deployed the first sales and marketing automation system

• Led the process of launching a new online community and learning management system, which allowed a central location for members to access information and engage with other members

Fractional Operations Director

Self-Employed

• Led two separate mobile app development teams simultaneously each developing two separate apps, each with their own iOS and Android versions from concept to listing on both the Apps Store and Google Play Store in under 60 days

• Consulted with clients on new business development opportunities

• Provided expertise for marketing campaigns in progress and planned for future campaigns. Developed promotional budgets and implementation plans  

• Conducted market research and advised on go-to-market plans

Product/Project Manager & Consultant

Markstein Beverage Co. of Sacramento

Served on a leadership team comprised of management staff from each department, tasked with creating an employee training program, business-improvement strategies, and product marketing ideas

Was part of a team that managed over $200,000,000 in sales annually

Leadership Team

Developed and implemented marketing and sales objectives for a portfolio of brands that did over $10 million in sales annually. Contributed expertise to successful product launches by educating the sales force about new products and creating product launch strategies. Participated in determining sales goals, developing budgets, and creating incentives sales representatives

Successful projects included:
• Collaborated with the IT department to develop the company’s first-ever digital pitch book for 200+ products, providing 24x7 access to all company product information via sales reps’ tablet computers. 
• Developed strategies and provided training to aid reps in selling new products for smaller brands not yet well established in the marketplace.
• Developed key account list for craft and import beer portfolio and provided account-level support, focused particularly on creating brand-specific promotions in the accounts.

Products worked with include:
Boston Beer, Sierra Nevada, Firestone Walker, Goose Island, Guinness, Speakeasy, Stella Artois, and many others.

Associate Brand Manager, High-End Brand Portfolio

Performed a similar role to High-End brand position, with a focus on lead generation. Additionally, managed and coordinated a product demonstration team for field marketing events.

Products worked with include: 
Monster Energy, Arizona Iced Teas, Perrier, San Pellegrino, Tampico, Nestle Pure  Life, Arrowhead Mountain Spring Water, Acqua Panna Water, Icelandic Glacial, Activate Drinks, illy issimo.

Non-Alcoholic Sales & Marketing Representative

Designed and implemented schematics for chain, independent grocery and convenience accounts. Partnered extensively with independent store owners to design effective, sales-generating beverage sections.

Category Development

Executed sales objectives through merchandising and maintained product quality control at the account level. Initially completed a 3-month internship by rotating through diverse company departments. Gained first experience with the company while still in high school, working summers as a warehouse helper and delivery helper.

Intern

Donaghy Sales, LLC

While completing my undergraduate degree I worked as part of the Contemporary Marketing Team where I initiated actions to develop and execute marketing plans for adults 21-35 years old. This included account management, field marketing, event planning, and customer engagement. In this position I gained both B2B and B2C experience.

Contemporary Marketing Team

Sales & Marketing Operations Expert | Founder @ Rally Corp

As a co-founder and director of operations and strategy at rallycorp.com, I am passionate about empowering communities and causes to rally and mobilize people to change the world. Our mission is to help purpose-driven leaders get results with mobile technology by providing them with innovative tools such as Text-to-Donate, Text-to-RSVP, Ringless Voicemail, and smart Texting Campaigns through our Rally Platform.

With my background in sales and marketing for top consumer packaged goods brands and an MBA in marketing and international business, I have leveraged my skills to build rallycorp.com from the ground up, serving 6 out of 10 of the world's top non-profits and top US hospital networks. My responsibilities include sales and marketing operations, go-to-market strategy, and deploying sales and marketing analytics and automation, allowing us to automate processes and make educated business decisions.

As a B2B SaaS founder, I understand founders' challenges in balancing growth strategy and execution. I offer my expertise as a fractional sales and marketing operations expert, helping visionary B2B SaaS startup founders optimize their sales growth while reducing cost per lead. My services include robust marketing and sales analytics dashboards, sales automation, and designing and executing projects that align with your business goals.

Outside of work, I believe in doing good while also doing well. I enjoy spending time with my family, exploring the great outdoors through golf, hiking, skiing, and fly fishing, and traveling as much as possible.

Let's connect if you're interested in learning more about rallycorp.com, discussing how I can help your B2B SaaS startup as a fractional sales and marketing operations expert, or simply sharing insights and experiences in the world of purpose-driven business.

BoldAction Group

Fractional CMO services, sales enablement, and agency services tailored to the unique needs of B2B marketing.

With a wealth of industry expertise, our team empowers businesses to navigate the ever-evolving landscape of modern marketing, driving growth and innovation. We are committed to helping you achieve your marketing objectives with bold strategies and actionable insights. Partner with BoldAction Group to supercharge your B2B marketing efforts and take your business to new heights.

Digital Marketing Consultant

JD Leads Online - LinkedIn Revenue Generating Machine

B2B Marketing, social selling and content agency. We help Consultants, Tech and MSP's close 6 - 7 figure deals through organic high touch DFY (Done For You) LinkedIn Marketing. The perfect extension to your team to build custom branded content when you don't have time and when you need to build warm, authentic trust based relationships to solution sell your services and generate B2B leads that convert to paid clients.

Lead Campaign Manager | Creative Director

RE Online Marketing PTE LTD

Your one stop shop all in one branding, website, social media marketing, paid ads and lead generation agency for SMB's.
 
“I found R.E. Online to be very organized, experienced, responsive and a pleasure to work with; the time zone differences were never an issue. It was a pleasure to work with RE, their very organized process was easy, and the results were measurable and proven on a weekly basis!”
 
Michael Haeflich
Executive VP, iRestore App

RE Online Marketing was founded to support business owners and professionals with complete online marketing solutions services included: Brand identity, Graphic design, SEO, Copywriting, Custom web design and development, Paid Google and Social Media Ads, Social media marketing, Inbound marketing, Content creation and management, Photography and videography, Email marketing

We’ve collaborated with bricks and mortar business owners and branded online entrepreneurs, in a range of industries ranging from medical to wellness; mental health services, business management, IT services, consulting; coaches and beauty.

Digital Marketing Strategist | Campaign Lead

Rebel Entrepreneurs

Over 2,000 hours coaching and mentoring busy professionals see drastically improved results in themselves and their businesses. From network marketers to small business owners to athletes and even personal trainers and coaches, my personal and business experiences enabled me to be empathetic and ideally placed to help these individuals advance towards their goals. 

Challenges we helped business and entrepreneurs overcome included: 
- Managing your time and people
- Entrepreneurial work/life/ balance
- How to remain positive and motivated when things don’t work out
- How to outsource so you can just do what you love
- How to package goods, do marketing and bring in customers on a shoestring budget

The first-hand experience of assembling sales teams, personally exceeding my KPIs and running two successful businesses is the driving force behind my desire to see others succeed. This process had me 100% committed to fuelling and helping entrepreneurs achieve their dreams and live their lives to the fullest by doing what they love.

Coach & Mentor for Entrepreneurs, SME's

Star Media Platinum

I'm one of the 5% of salespeople in the world who loves sales and was good at it! 
Having subcontracted as a hunter BDM role, I hit the pavement and door knocked on local business to educate and assist SMEs and local business owners on the importance of branding and sold cinema advertising space.  Through the creation of a TVC or DMG 15- and 30-second video campaigns to maximise their marketing, branding and sales exposure on a budget.

I exceeded KPIs and generated over $160,000 in cinema advertising revenue contracts in under four months. I cold-called and door-knocked with local business and utilised an online marketing networking strategy via LinkedIn, managing cinema advertising clients in North Ryde, Parramatta, and Melbourne.

Through my understanding and passion to help SMB"s This lead to business owners asking me to do their online marketing for them, which lead to my opening RE Online Marketing a boutique digital marketing agency.

Business Development Executive | Creative Director

Nutrimetics

Starting in my role as the NSW Leadership Development manager, I had the privilege of learning from party planning industry leaders. Working with the front line consultants and managers to feed the leadership pipeline, I took part in many field leadership and training events. Having displayed a passion and competence for training and creativity in content delivery, I was promoted within 6 months to the Australia New Zealand Sales Opportunity Trainer. This role gave me the opportunity to work alongside regional state managers and senior leaders to create duplicable sales tools, literature and training content for opportunity events, as well as sponsoring and sales literature pieces and video productions. 

I facilitated the creation of the Nutrimetics training library, encompassing modules and presentation delivery for the Party Plan Fundamentals and contributing to the training component for the company’s annual, quarterly and monthly events. I spoke to and trained an audience of 10,000 party planners. I also worked alongside the Tupperware Brands Training and Management Team to facilitate change and provide training support on an international level.

Australia New Zealand Sales Trainer | Creative Director

LinkedIn Marketing 🎯 Sales Enablement | For Consultants, Tech & MSPs 🤝 High Touch DFY LinkedIn Sales System | B2B Client Conversion | Close Deals + Scale

Are you an agency or business owner who needs help with in-house B2B social selling capabilities or a fractional CMO to consult on your next project?

I help businesses grow through powerful digital marketing, B2B social selling and sales enablement: https://jdleadsonline.com/clients/

B2B Sales Success:

- Drove over $6,000,000 in new business for our consultant and MSP clients
- Created a purely organic LinkedIn Social funnel resulting in 4 new clients per month
- Closed over $176,000 in contract revenue within 6 weeks of going live
- Sold $160,000 in contracts within 3 months selling cinema advertising


Digital Marketing:

-  Grew over 15,000 LinkedIn followers through organic daily social selling
- Reached over 54,000 organic LinkedIn likes on a client’s account with 2k followers
- Organically hacked the algorithm to get over 5% engagement on client accounts
- Generated an SEO landing page funnel for a Hypoxi Australia franchise resulting in the clinic being booked out 6 weeks in advance


Scaling Teams:

- Scaled remote marketing team from 2 to over 20 FTEs in 9 time zones
- Implemented the 54-step hands-free content creation SOP for the marketing team
- Was the 2nd highest Australia Agel income earner with the largest global team
- Created the agency’s full OS intranet increasing operational efficiency by 30%


Content Marketing:

- Created a 30s TV for Dr Dona that went viral on the East Coast of Australia
- Established trust equity and personal branding to generate 10 - 20 new sales calls p/month
- Designed the Nutrimetics Sales Opportunity training library and manual
- Rolled out the Client’s automatic onboarding system reducing launch lag by 50%


Leadership:

- Bootstrapped an agency with $1,000 and generated over $1,000,000 in revenue
- Led the highest revenue region in Tupperware Brands Nutrimetics
- Promoted within 6 months, was the youngest member of the management team
- 18 years of digital Marketing experience
- 12 years of agency management experience
- 10 years of  experience in sales and business development 

I’m passionate about personal growth, digital marketing, leadership and business development. 

Let’s talk about collaborating on your next project - https://calendly.com/jess-hartono/zoom

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The Battle

Michael Luckey, MBA

Jess Hartono

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