Michael Luckey, MBA

Iterategy

Helping Startups make data-backed decisions to achieve sustainable growth

Founder

RevGenius

RevGenius is a trusted space where curious revenue professionals are collaborating on the future of B2B GTM

Member

Rally Corp

As a Co-Founder and Director of Operations, I had multiple roles and responsibilities; a few of those roles and responsibilities include:

• Led Project Management and Product Management, including managing the product roadmap and development team

• Established and scaled the first defined customer support system and process which led to an average time to first response of under 30 mins for support tickets

• Defined customer onboarding and lifecycle to ensure customer success, support, and the resolution of issues were completed in an efficient and timely manner

• Developed multiple outbound prospecting systems and channels including email and LinkedIn which led to organic growth and a decrease in customer acquisition costs 

• Managed the billing department and bookkeeping, including budgets, financial modeling, and growth forecasting

• Developed and implemented regular reporting of key performance metrics including forecasting, funnel analysis, and pipeline management and optimization

Co-Founder, Operations & Strategy

AARE - Real Estate

As Operations Director, I worked across departments to implement multiple processes and systems. Those systems and processes include:

• Launched a new internal communication system that reduced internal email volume by 50%, increased collaboration with the remote workforce, and created the capacity to handle external communications more efficiently

• Deployed a new project management system that identified potential overlapping initiatives and allowed better allocation of resources

• New CRM was the first standardized pipeline and process, thereby combining data/information from multiple disparate systems into one unified system
             • Dedicated pipeline and defined stages and processes
             • Deployed the first sales and marketing automation system

• Led the process of launching a new online community and learning management system, which allowed a central location for members to access information and engage with other members

Fractional Operations Director

Self-Employed

• Led two separate mobile app development teams simultaneously each developing two separate apps, each with their own iOS and Android versions from concept to listing on both the Apps Store and Google Play Store in under 60 days

• Consulted with clients on new business development opportunities

• Provided expertise for marketing campaigns in progress and planned for future campaigns. Developed promotional budgets and implementation plans  

• Conducted market research and advised on go-to-market plans

Product/Project Manager & Consultant

Markstein Beverage Co. of Sacramento

Served on a leadership team comprised of management staff from each department, tasked with creating an employee training program, business-improvement strategies, and product marketing ideas

Was part of a team that managed over $200,000,000 in sales annually

Leadership Team

Developed and implemented marketing and sales objectives for a portfolio of brands that did over $10 million in sales annually. Contributed expertise to successful product launches by educating the sales force about new products and creating product launch strategies. Participated in determining sales goals, developing budgets, and creating incentives sales representatives

Successful projects included:
• Collaborated with the IT department to develop the company’s first-ever digital pitch book for 200+ products, providing 24x7 access to all company product information via sales reps’ tablet computers. 
• Developed strategies and provided training to aid reps in selling new products for smaller brands not yet well established in the marketplace.
• Developed key account list for craft and import beer portfolio and provided account-level support, focused particularly on creating brand-specific promotions in the accounts.

Products worked with include:
Boston Beer, Sierra Nevada, Firestone Walker, Goose Island, Guinness, Speakeasy, Stella Artois, and many others.

Associate Brand Manager, High-End Brand Portfolio

Performed a similar role to High-End brand position, with a focus on lead generation. Additionally, managed and coordinated a product demonstration team for field marketing events.

Products worked with include: 
Monster Energy, Arizona Iced Teas, Perrier, San Pellegrino, Tampico, Nestle Pure  Life, Arrowhead Mountain Spring Water, Acqua Panna Water, Icelandic Glacial, Activate Drinks, illy issimo.

Non-Alcoholic Sales & Marketing Representative

Designed and implemented schematics for chain, independent grocery and convenience accounts. Partnered extensively with independent store owners to design effective, sales-generating beverage sections.

Category Development

Executed sales objectives through merchandising and maintained product quality control at the account level. Initially completed a 3-month internship by rotating through diverse company departments. Gained first experience with the company while still in high school, working summers as a warehouse helper and delivery helper.

Intern

Donaghy Sales, LLC

While completing my undergraduate degree I worked as part of the Contemporary Marketing Team where I initiated actions to develop and execute marketing plans for adults 21-35 years old. This included account management, field marketing, event planning, and customer engagement. In this position I gained both B2B and B2C experience.

Contemporary Marketing Team

Sales & Marketing Operations Expert | Founder @ Rally Corp

As a co-founder and director of operations and strategy at rallycorp.com, I am passionate about empowering communities and causes to rally and mobilize people to change the world. Our mission is to help purpose-driven leaders get results with mobile technology by providing them with innovative tools such as Text-to-Donate, Text-to-RSVP, Ringless Voicemail, and smart Texting Campaigns through our Rally Platform.

With my background in sales and marketing for top consumer packaged goods brands and an MBA in marketing and international business, I have leveraged my skills to build rallycorp.com from the ground up, serving 6 out of 10 of the world's top non-profits and top US hospital networks. My responsibilities include sales and marketing operations, go-to-market strategy, and deploying sales and marketing analytics and automation, allowing us to automate processes and make educated business decisions.

As a B2B SaaS founder, I understand founders' challenges in balancing growth strategy and execution. I offer my expertise as a fractional sales and marketing operations expert, helping visionary B2B SaaS startup founders optimize their sales growth while reducing cost per lead. My services include robust marketing and sales analytics dashboards, sales automation, and designing and executing projects that align with your business goals.

Outside of work, I believe in doing good while also doing well. I enjoy spending time with my family, exploring the great outdoors through golf, hiking, skiing, and fly fishing, and traveling as much as possible.

Let's connect if you're interested in learning more about rallycorp.com, discussing how I can help your B2B SaaS startup as a fractional sales and marketing operations expert, or simply sharing insights and experiences in the world of purpose-driven business.

Inspired Science Coaching

At Inspired Science Coaching (ISC) our focus is on your transformation and The ISC Method™ helps high-achieving leaders align their inner evolution with outer strategy, so they can lead with clarity, power, and purpose.

Strategist, Executive + Leadership Coaching Partner, Founder

Torch

At Torch we believe leadership matters. We believe leadership isn’t about titles or roles, but rather mindsets and behaviors. Anyone who takes responsibility for the success of those around them is a leader. 

Every day Torch users create meaningful connections with coaches, mentors, and peers that help them transform as professionals—and as people.

Executive + Leadership Coach | Advisory Board Member

GLG is the world’s insight network. Our clients rely on GLG’s global team to connect with powerful insight across fields from our network of 900,000+ experts. 

We serve thousands of the world’s best businesses, from Fortune 500 corporations to leading technology companies to professional services firms and financial institutions. We connect our clients to the world’s largest and most varied source of first-hand expertise, including executives, scientists, academics, former public-sector leaders, and the foremost subject matter specialists.

GLG’s industry-leading compliance framework allows clients to learn in a structured, auditable, and transparent way, consistent with their own internal compliance obligations and the highest professional ethical standards. Our compliance standards are a major competitive differentiator and key component of the company’s culture.

Council Member

Forbes Coaches Council

* Forbes Coaches Council Influencer
* Actively writing for and publishing @ Forbes.com
* Actively participating within the Forbes Coaches Council to stay current, relevant in service to bringing the best to my clients.
* Continuing education through subject matter experts and thought leaders Forbes brings to the Forbes Coaches Council.

Forbes Coaches Council is an invitation-only organization for Senior-level Executives in the coaching industry. Members are respected leaders and executives who are selected for the council based on the depth of their experience and success as business, career, and executive coaches

Official Forbes Coaches Council Member + Influencer

LifeMed ID, Inc

As LifeMed ID’s Head of Corporate Relations and HR reporting directly to the CEO, I built and drove growth within relationship ecosystems inside and outside the company in alignment with the CEO’s vision and mission. Exemplary relationships, communications, HR Director, cultural growth, leadership/organizational coaching, and LifeMed ID's social mission were key focal points I was known for. 

By committing to exemplifying the core values of LifeMed ID by building and facilitating key stakeholder relationships, partnerships, communications, HR functions, and funding projects through acquisition I became known as a dedicated champion to the company’s key stakeholder relationships, culture, and team through unprecedented growth cycles up to and through acquisition. 

LifeMed ID pioneered a proven cloud-based solution that positively influences the accuracy of medical records that is secure, interoperable and functional, ultimately improving patient safety and eliminating the high costs of inaccuracy and incompatibility. Fundamentally creating:  Right Patient, Right Record - Every time, Everywhere.

Head, Corporate Relations + Human Resources

Sun Microsystems

Office of the President and CEO: Jonathan Schwartz 

Project Partners LLC

I worked closely alongside Founding Partner and President Randy Egger as we established this company into the global market. My responsibilities included directing and managing communications, HR, marketing and PR in alignment with the vision and mission of the company. I also directed Strategic initiatives and Partner Programs that were key at a time of early-stage growth.

Project Partners, is a privately held firm headquartered in Half Moon Bay, California, and the world’s foremost experts in providing business solutions and IT systems for project-driven organizations.  Project Partners is a single point solution provider for all requirements across Oracle® E-Business Suite™, Oracle Primavera™ and Oracle Fusion Cloud™ applications for organizations operating in a project-centric environment.

The strength of Project Partners' expertise is reflected in our tight Oracle relationship. Project Partners is an Oracle Platinum Partner Specialized in Oracle E-Business Suite and Oracle Primavera applications, a Primavera Value Added Reseller, an Oracle Cloud Applications partner, and an Oracle Enable the Eco-Enterprise partner.

Partner + Head of Marketing 

Coastal Lifestyles Health and Fitness (now EQ Fitness) 

Reestablished this health and wellness center located on the beautiful Coast of California now called EQ Fitness. In 6 months created an implemented a plan that moved the business to profitability. Managed and directed all aspects of Operations, Sales, Marketing, PR, HR and was a Personal Trainer, Instructor and Coach.

Partner, Trainer + Coach

Oracle

Held various positions including directing C-Level Strategic Vertical Marketing,  Executive Business Partner, Assistant to the Chairman of the Board, Project Manager (Annual Report Project(CEO's office) and Desktop Products Beta Program, Communications Manager and Education Manager at a time of extensive growth at Oracle.

Strategic Marketing Director | Project/Program Manager | Chairman's Office +  WW Consulting

Coaching Partner to Leaders + Teams towards Transformation and Growth | Facilitator. Speaker. Researcher. Writer.

With decades of being in "The Arena", at the heartbeat of Silicon Valley with notable leaders playing all out, I’ve experienced what's possible through challenge, growth and change.

As your coaching partner let's reignite your purpose, get laser focused on your vision, values + well-being so we can see into the heart of your unique situation ——> together we will create the space to clarify what you want now, identify your growth trajectory and develop a customized roadmap to reach your goals.

Are you ready? Then let's have a chat. 


🌿 About Me:
I'm always learning, spending time in nature and silence, and bringing creative inquiry and insights from field research, science, wisdom traditions, pioneering models, and data—all tailored to elevate your success and fulfillment in today's dynamic landscape. Whether through coaching, strategy, branding, or facilitation, my team and I are dedicated to serving your growth and impact.

🤝 It's an honor to be acknowledged as a trusted partner for visionary leaders as I walk alongside you and what you are up to in making the world a better place. 

🙏Acknowledgements:
My parents who have both passed in 2020/2021, Jim Rohn my first mentor, Marc Benioff who hired and mentored me in his early days at Oracle; Randy Egger CEO, President, and Founder of Project Partners; Larry Ellison while directing special projects for him, General James Abrahamson, Chairman of the Board and Space Shuttle Program director, Jonathan Schwartz, CEO and Exec team at Sun Microsystems, Mitch Saunders, Eric Maisel, ISC Advisory Team, Harold Fethe, Colin Geraghty, Dr. Ahmayo Bohm, Susan Marks, Dr. Vasant Ladd, Sheelo Bohm, Margaret Lindsey, Mayumi Oda, Prasad Vepa, Dr. Rosie Kuhn, Silvia Nakkach, Dr. Tom (Tomas) Pinkson, as well as many other great leaders, coaches, teachers, healers and mentors - thank you, my appreciation and gratitude runs deep! 

🌐 Presently, I steer Inspired Science Coaching (ISC), a Coaching + Consulting Company, am a Leadership and Executive Coach at Torch, SHRM-SCP, Council Member of the GLG and served on the Forbes Coaches Council for 5+ years. I'm deeply rooted in staying fiercely connected to values, purpose, trust, and faith to in turn empower others to courageously embrace growth and change.

🌎 My commitment and passion is to facilitate transformation within, supply a guiding light, and contribute to a better planet one person and one community at a time. 

🚀 We are the change we've been waiting for, and together, we've got this. I look forward to connecting and learning more about you. 

Sincerely, 
Bree

taplio

The Battle

Michael Luckey, MBA

Bree L. Luther, SHRM - SCP

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