Randstad Enterprise

Part of the EMEA Talent Marketing Client Partner team. We work with our clients and account teams to understand their strategic goals and challenges and develop comprehensive talent marketing strategies that align to the employer brand and improve the candidate experience.

Talent Marketing Client Partner

Serrala

Serrala provides software solutions for financial automation and B2B payments to medium-sized to large Enterprise customers globally, with a strong footprint across Europe and the US.

Responsibilities:
o Part of the global marketing leadership team
o Budget Responsibility
o Team responsibility for 9 employees
o Brand strategy
o Shareholder management with all external suppliers and internal interfaces
o Responsible for the introduction of a content marketing strategy 
o Responsible for internal communication and employer branding strategy

Global Director Corporate Brand and Communications

Human Marketing

No more BS Marketing speak. It's time to make marketing more human.
Connecting your business with the hearts and minds of your audience is my true passion and what I do.

Human Marketing helps you to create a brand that connects with your audience by telling your stories in a human way.

Content Strategist & Storyteller (Owner)

Sabbatical

Sabbatical year to spend time attending classes and coachings, reading books, building networks and, most importantly, spending time with my daughter. 
Unfortunately I missed out on the travel experience due to Covid.

Kelly Services

• Member of the Global Marketing Leadership team.
• Enhanced and oversaw the global content marketing strategy for b2b and talent marketing.
• Researched, created, and implemented content marketing projects to be distributed globally. 
• Launched award-winning content marketing projects across +25 countries.
• Increased brand awareness, website traffic, and lead generation through effective Content, PR, and targeted marketing campaigns  
• Coordinated and executed national and international events. 
• Delivered sales and operations support with content marketing initiatives.
• Managed a global pool of suppliers to reduce costs and grow productivity.

Success:
- Continued development of the content marketing strategy and realignment of the
development process, including the establishment of new design guidelines
- Annual implementation of diverse global research projects
(+ 50 content materials per year, increasing the PR clippings, client events, e-mail and
social media campaigns)
- Implementation of a global content supplier and distribution strategy
(500 recipients, cost savings through the centralization of all content marketing
projects)
- Implementation of the "Talent Leadership in Action" events in Germany
(4 events per year, 20 participants per event, positioning as an HR solutions provider)

Director, Global Content Marketing

• Developed and implemented a global content marketing strategy across 3 continents.
• Planned and produced b2b and talent marketing content initiatives, including white papers, eBooks, blog posts, case studies, videos and podcasts to drive content awareness and leads.
• Compiled research regarding market opportunities, potential clients, competitors and external trends. 
• Identified and leveraged relevant topics and stories to maximize engagement. 
• Directed relationship management with third-party institutions, writers, publishers and event organizers while maintaining cross-functional communication and meeting operational goals. 
• Oversaw social media profile management including post scheduling and engagement analysis.
• Researched, commissioned and developed content across +25 countries. 
• Assessed new market opportunities.
• Collaborated with key stakeholders including marketing operations, eBusiness, PR, and marketing information teams.

Success:
- Implementation of a uniform content marketing strategy and aligned process for 31 countries within the first 12 months
- 100 leads per month
(through external content marketing platforms)
- + 30% website traffic
(due to regular promotion of content and the introduction of a global blog program)

Sr. Manager, Global Content Development

Provided leadership and direction for 16 Country Marketing Managers as part of the European Leadership Team. Responsible for the European Marketing budget.

• Part of global marketing team. 
• Established the European marketing strategy.
• Developed and implemented marketing objectives for 16 countries.
• Developed and implemented employer branding strategy.
• Post-merger integration marketing (Randstad Portugal)
• Internal and external communications, PR and Events across Europe.
• Developed and executed European lead-generating online marketing campaigns.
• Vendor Management.

Success:
- 4,500 monthly client contacts with regular European-wide thought leadership newsletter
(website in 16 languages used for the monthly European e-mail campaigns)
- 50% cost savings through the centralization of contract management
- 5,000 sales leads per EMEA Sales Day - two times per year
- + 50% press clippings through the implementation of the Kelly Global Workforce
Index
- Brand integration in Portugal - 6 months instead of 12 months

Regional Marketing Manager EMEA

Provided leadership and marketing strategy for +15 branches across Germany. Part of the German Leadership Team. Responsibility for the countries marketing budget.

• Set up the German marketing strategy.
• Developed and implemented marketing objectives for the country.
• Managed internal and external communications. 
• Responsible for all external & internal events.
• Developed and implemented local and national sales activities.
• Launched and maintained country websites and social media channels.

Success:
- + 50% website traffic through website re-launch
- 30% cost savings through vendor consolidation
- 200 leads per Sales Day (planning, coordination and implementation of 2 national
Sales Days p.a)
- 10% successful meeting appointments through the marketing call center
- + 70% press clippings via the Kelly Global Workforce Index PR strategy
(annual national survey given to HR Managers to identify new HR trends)

Marketing Coordinator/Manager Germany

Implementation of a training program across 16 locations in Germany.

Project Manager Germany

Office Assistant

Deutsche Shell AG

Marketing Assistant

Marketing | Brand | Communication | Fintech | SaaS

Here is what I have learned in all my years working in marketing: If one thing can make your brand more relatable to other humans, it's telling stories.

Hi, my name is Michael, and I am on a journey to help others make their marketing more human by telling authentic stories that help solve problems and inspire humans to connect with them.

This came after a nearly 20-year-long career with one of the largest recruitment companies in the world, where I held several marketing leadership roles.

After that, I ran my own solopreneur business for two years before I joined a Fintech company to run their Global Brands and Comms department.

I am now fortunate to work for Randstad Sourceright, the world's leading partner for talent, where I help our clients to develop  recruitment marketing strategies that connect them with the best talent in their industries.

Over the years, I lived in Switzerland and Australia before moving back to my hometown, Hamburg, where I enjoy time with friends and my daughter, a good game of football, or reading a great book.

I am driven by sharing stories openly and honestly with others. It's the best way to connect with other humans, and the one thing I enjoy most is precisely this: connection.

Michael Kirsten

Richard Moore

I help consultants get clients on LinkedIn, using sales and content 🚀 Follow #RichTips for content

At some point it becomes obvious: your expertise isn’t the problem.
The real challenge is turning that expertise into consistent, high-value revenue.

Whether you lead a commercial team or run your own consultancy, gaining traction with potential clients on LinkedIn often feels harder than it should.

That’s where I come in.

I train leaders, consultants, and founders in the psychology of high-trust deal-making and sales. This helps individuals and teams move from interest to commitment without pressure or scripts.

My work blends behavioural psychology, strategic communication, and modern sales design.
More importantly, it comes from doing it:
22+ years of being a sales practitioner and $millions in converted deals.

Because theory is powerful
But you can't beat having done it too

Crucially, the help I give is for those who want to sell with nuance, credibility and long-term results.

Here’s what we focus on:
Strategic positioning: shaping how your expertise is perceived by buyers and decision-makers

Authority content: creating trust through clarity, not noise

Conversation design: turning dialogue into opportunity with structure and intent

Deal-flow mastery: applying timing, buyer psychology, and decision dynamics to close complex deals

I’ve worked with organisations from Microsoft and LinkedIn, to JP Morgan and Deloitte
Beyond this I've also coached thousands of consultants, coaches and founders

All of them have had the focus on refining how they sell and how they communicate

As a 2x LinkedIn Top Voice and LinkedIn Learning Instructor with five courses on sales and communication, studied by tens of thousands of professionals worldwide, I'm asked to work with professionals on their delivery, awareness of buyer state and the words that move a buyer to step forward. 

My communities, the LinkedIn Client Accelerator and Art of Sell, bring together over 500 members focused on mastering client acquisition and high-trust sales.

In the offline world I founded Entrepreneur Business Live, a global event series connecting business leaders to support local causes and I’ve delivered keynotes and lectures at Oxford University, Warwick Business School, University of Edinburgh, Nottingham, Pearson Business School and many more.

If you want to elevate how you or your team win clients, with more trust, depth, and commercial precision, this is where we start.

DM me here on LinkedIn
Or email directly richard@therichardmoore.com
Or check out the featured links on this profile for more

Follow #RichTips for insights on high-trust deal-making and sales

Founder - LinkedIn Client Accelerator

These two people are incredible. 

And I want to share why. 

Yesterday in London we had the second part of our Position to Convert event. 

This is an immersion that founders joined to understand deeply strategy, brand and conversion. 

And in covering those three topics there's no way I could have done it on my own. 

To have Sara Marshall, with her background in strategy and Aarti Parmar, with hers covering brand, it teed up the day for an incredible event. 

Because enthusiasts can chat about those topics 
↳ But when you bring lived experience 
↳ Case studies
↳ Examples with detail that you did yourself 
↳ and answers to the questions that start "Yes but what about if..." 

It provides a level of depth that made me proud to be part of it. 

Huge thanks to the attendees who came along, too. You were all fantastic and the interaction was a truly wonderful moment to experience.

While it was incredible to see Sara and Aarti delivering their art, it was also an event only made possible by the work, interaction, and sharing of those who attended. 

Thanks also to Art'Otel for providing a beautiful location, view (and catering). 

I'm genuinely excited to see the journeys of the attendees in the weeks and months ahead. 

What's been the most notable event you've attended recently? 

--
PS it is a seriously small world. It was quite amazing to see how many people knew each other or were connected only by one person to someone else. 
Just shows how connected we really are if we spend any time networking on platforms like LinkedIn!

#RichTips

I train founders in the psychology of high-trust deal-making and sales | Creator, Art of Sell | 3× LinkedIn Top Voice | 5 x LinkedIn Learning Instructor

I've never met a founder who was struggling because:

↳ They didn't have enough leads
↳ Their content wasn't good enough
↳ Or they weren't posting often enough

And yet that's where most of the effort goes

More posts
More DMs
More engagement

And the pipeline stays the same

Look, when someone comes to me and says "I'm struggling to convert," I don't look at their content first

I look at their positioning and the story behind them

Because almost every time,
they have leverage they're not using

↳ Past clients
↳ Past employers
↳ Results they've delivered
↳ Experience that would impress the right people

And they're just not expressing it in the right way

There's also something I see a lot that I'd describe as an inadvertent entitlement

Where founders assume that:
↳ because their content is good
↳ buyers should come to them

Your content can be brilliant and still attract the wrong people. Or the right people who don't convert.

And if that's happening, it's a positioning issue.

Ed Essey,
↳ one of our AoS speakers,
↳ dealt with this at Microsoft

He is a Senior Director at Microsoft Garage and his job is often to take brand-new software and make it something customers would actually buy

The products were brilliant
But they were impossible to explain

So Ed ran hundreds of positioning experiments until people understood what they were looking at

If you're good at what you do but people aren't buying, you might be in the same place Ed was

The product isn't the problem
How people see it is

By the way, Ed wasn't brought in because he was a keynote speaker or a coach. Instead, it was because he's led global teams at the highest level and made real commercial change

That's who teaches inside Art of Sell. People like Ed, like Kasey Brown with her background at Goldman Sachs, Stripe and Accenture, like Silvia D'Anna who was Nike's e-commerce Director, EMEA, for the Jordan brand.

They're not here to dazzle you with a TED talk
But they've done the work
And they have receipts
So they're here to share how it's done

If your content is working but your deals aren't, what would change if you fixed how people see you?

--
PS Join the Art of Sell experience for free for a week here: https://lnkd.in/eHw5fitm

#RichTips

Richard Moore at the LinkedIn Learning Campus in California, 2025

This is not an advert
But it is a masterclass in how to build a connection.

I run. 
A lot. 
I run like some of you comment on LinkedIn🤭
Yeah. That's a lot!

So I use electrolyte salts to rehydrate.
Henry Porpora's company SULT™ sells them. 
I was using a competitor.

A month ago, Henry connected
Just another day and another founder

But here's what I did and you should consider the same:

↳ Before accepting, I checked his profile 
Always do this as a new connection is a new opportunity (doing nothing is a waste of the moment)

↳ I looked for commonality 
Commonality is a reason to start a conversation and be memorable

↳ I found it
And so I used it (see second image)

Suddenly, I'm not just another connection 
And neither is he

We both saw the opportunity 
And Henry jumped in too

This is what creating opportunities looks like

While everyone else is just collecting connections
And thinking the more they have the better it is

I'm much more interested in going deep with individuals

"Ha! What's the play?" I responded after his reply

"How about this" he wrote...
"I'll send you some on me. If you prefer us you throw the other ones in the bin. If not, give Sult to a friend. Everyone's winning"

"Deal", I said. 

Now look, this is hardly the deal of the century.
But look at this new relationship compared to many you see on LinkedIn. 

All because I bothered to check a profile
And who knows where this goes next

One thing is for sure: it's not a forgettable connection now.

PS I really liked Sult too. Thanks Henry.
Hydration tastes far better now!

Who have you had a meaningful connection with here?
(Only AI won't tag anyone in the comments👀)

--
📌On Thursday this week I'm running "The DM Playbook" session live in Art of Sell. 
Join today for a free 7 day trial using the "Visit my Website" link at the top of this post 👆

#RichTips

Richard Moore with water splashing his face

This Sunday is International Women’s Day.

So on Monday the pink logos will disappear,
The corporate posts will stop,
The press releases will end,
The hashtags will go quiet,
And the moment of public support will pass for another year.

But the real test of how we value the women around us is not what we say on one day in March.

It is what we do the other 364 days:
↳ Do we listen to their ideas?
↳ Do we give credit where it is due?
↳ Do we invite their perspective when decisions are being made?
↳ Do we create space for them to lead, challenge and influence?
↳ Do we actually learn from them?

Because if the only visible support appears when the marketing calendar tells us it is time, then it is not support.

It is performative theatre.

The women I have learned the most from did not need a themed day for their impact to be obvious.

They shaped how I think
They challenged how I work
They improved how I lead
That influence happens across the whole year

So by all means acknowledge International Women’s Day this weekend.

But the real signal is what you do on Monday...
And Tuesday
And every other working day that follows

💕
Shout out to my icon of a mother who made me me
To my two sisters of whom I'm so proud
To my incredible wife who leads and brings me balance
To my two daughters for whom I hope the world will be their playground
And to all the women in my world, on my team, in my communities and in my education
Please continue to mold and shape me

--
PS Which woman can you shout out in the comments that made a difference to you already this year? See my comment for some great examples

#RichTips #IWD2026

Stop "being yourself" on sales calls

I mean it

Because for most founders, "being yourself" on a call means:
↳ Softening your offer so you don't come across as salesy
↳ Rushing through the price so the 'awkward bit' is over faster
↳ Making the whole thing sound smaller than it is so they don't think you're trying to squeeze money out of them

Then they say a polite "thank you" and hop off the call
Never to return

And you tell yourself they weren't ready

But here's what actually happened:

You made yourself small
And the buyer treated your offer accordingly

Now here's the part nobody talks about:

That call doesn't just cost you one deal
It costs you the next 5

Because every time you shrink on a call and lose
↳ The icky feeling gets louder
↳ You start tensing up before the call even begins
↳ You're already apologising for the price in your head before you've said a word

And the buyer feels all of it

I went through this for a period when I left corporate.

I'd been closing 6-figure deals with a brand and a business behind me. Then suddenly asking a founder for a few thousand felt like pulling teeth

The problem wasn't my delivery

I'd stopped seeing myself as the prize

In corporate,
↳ I never questioned whether the offer was worth it
↳ I walked in knowing
↳ And that energy carried the whole call

The moment I went solo, I lost that certainty

And I started "being myself" which really meant being the uncertain version of myself.

So what fixed it?

I had to reposition how I saw my own offer before I could present it with any weight

↳ I stopped comparing my price to what felt comfortable
↳ I started comparing it to the cost of the buyer's problem going unsolved
↳ And I reminded myself that every founder I'd helped had got results that far exceeded what they'd paid

That changed how I carried myself on calls
And the buyers felt the difference immediately

Are you being yourself on calls?
Or are you being the uncertain version of yourself?

--
PS A good number of AoS members joined while stuck in this exact cycle. Underpricing, apologising for their offer, losing deals they should've closed.

Inside AoS we work on how you carry your offer, because that matters as much as what's in it

If you want to see what that looks like, try it free for a week here: https://lnkd.in/eHw5fitm

#RichTips

Richard Moore speaking on the Don't Work Harder podcast.

In June, I'll share a stage with Daniel Priestley, Jamie Laing, Timothy Armoo, Amelia Sordell and many others 

And for the 1,600 people attending #Atomicon2026, I know you can't wait 

But the good news is this week, organisers Andrew, Pete and Suman have produced "Bundlemania" so you can get wild amounts of goodies from all us speakers if you buy your ticket before the weekend

https://lnkd.in/eqShT4MW

If you're hoping to attend this year on 16 June, this week is your best time to get a ticket

...because they are at their lowest price now and are being increased at midnight on Friday 20th March.

They're also offering payment plans if you need them.

This week a ticket will get you access to:
Bundlemania – a huge collection of free courses and resources (including Art of Sell 👀)
Big Networking Week (23–27 March) – a full week of online networking and connection
ATOMICON 2026 – happening 16 June, with fringe events the day before

Here's your link:
https://lnkd.in/eqShT4MW

--
PS who is going that I know? 
I want to meet as many of you in person as possible!

#RichTips

The line up for Atomicon 2026, including Richard Moore

I spent some time considering if I should post this today. 

Because for some people this will seem incredibly arrogant. 

But I do believe it's worth sharing because the point I'm making, I mean genuinely. 

And the fact is I'm not:
↳ Special
↳ Different
↳ Better than anyone else

Because, just like everyone else, I also started at zero. 

But there's something to be said for being incredibly intentional
And marrying that with consistency across years 

So to all the corner-cutters, hackers and "yes, but could I do it faster people?":

You tend to get what you deserve.
So if you show up in a particular way, you see the results that relate to the work you put in*

I'm interested: What are you doing to be intentional every day? 

--
PS: tomorrow in The Art of Sell I'm going to be going through the four pillars of charisma, looking at it from a science and psychology perspective so you can also tap into this super power for your pitching. 
Join us via a free trial here: www.artofsell.co

*Yes of course there are exceptions and I'm conscious of these as I write this.  

#RichTips

I've worked with 100s of founders. The ones who close effortlessly have one thing in common:

They stopped trying to figure out sales on their own.

Look, most of the founders I work with are not beginners

↳ They ran teams of 30+
↳ held senior roles for a decade
↳ and then left corporate to do something for themselves

And they're good at what they do

But selling your own thing is a completely different skill to selling inside a company

In corporate:

- The brand sold for you
- The pipeline existed before you walked in
- There were SDRs, marketing teams, decks and case studies doing the heavy lifting

Now it's just you

And the instinct for most is: "I should be able to figure this out. I've done harder things"

So you grind alone
↳ For months
↳ Sometimes years

Reading books, watching videos, trying to piece it together from free content

And the pipeline stays inconsistent

because you have dressed up your pride as independence and it's expensive.

The AoS member who went from $2k deals to closing a $66k deal in December didn't get there by watching more YouTube

-He got there by being in a room with people who'd done it before
And letting them show him what he couldn't see on his own

That's the pattern I see over and over again

↳ The ones who move fastest aren't the smartest or the most experienced
↳ They're the ones who were honest enough to say:
↳ "I'm good at what I do. But I need to get better at selling it"

There's nothing weak about that

It's actually the most strategic decision you can make for your business

Take a moment to truly absorb that

PS Art of Sell was recently recognised by Circle as one of its top 50 communities out of over 13,000

And it's built for exactly this:

↳ Founders who know their craft
↳ But want to close with more confidence and consistency

If you've been grinding alone, try it

Have a week trial on me for free here: www.artofsell.co

--
PPS AoS sessions are 60 minutes, punchy and built around doing the work. No 3-hour monologues. We get on with it.💪

#RichTips

Richard Moore hosting his Entrepreneur Business Live London charity networking event.

The most common (and avoidable) reason for not closing deals?

Mistaking a booked call as a warm lead

↳ They agreed to speak with you
↳ That doesn't mean they're interested
↳ It means they're being polite

And polite attention is where most calls go wrong

So here's what happens:

- You do your intro
- You run through your agenda
- You ask about their background
- And you start explaining what you do

Meanwhile, they're sitting there giving you courtesy

↳ They're nodding along because it'd be rude not to
↳ They might even have their emails open
↳ And you're reading that as engagement

But there's a massive difference between someone tolerating the call and someone leaning into it.

So how do you shift them?

I call it the chocolate method

Think of a meal
Starter, main course and dessert.

If you were a kid like me, the dessert was the best part

And most people save their best bit for later in the call

↳ The big client result
↳ The strongest anecdote
↳ The thing that actually lights people up

By the time you get to it, they've already decided whether they care

So move the dessert to the start

I do this on almost every call now.
When someone asks "how are you?"

I might say something like:

"Actually really good. Just come off a call with the head of content for LinkedIn UK. Really interesting chat about how they want to use me more"

"Does not not count as showing off, Richard?" No.

I'm just dropping something in early that shifts the energy from polite to "okay, this person is worth listening to"

Your chocolate might be:

↳ A recent client result that's contextually relevant to who you're speaking to
↳ A name or a company that would mean something to them
↳ A specific outcome from your work that lights people up

And you don't need a long story
One sentence, dosed in early, changes the entire call.

- The mistake most founders make is they warm up slowly
- They get better as they go
- And by the time they're saying the really good stuff, the buyer has already checked out

So bring a punchline to the front.

Now, they realise you're the superhero they need you to be

What's your chocolate?

--
PS We've done over 150 masterclasses on topics like this inside AoS. And right now, I'm offering you a trial on me for free here: https://lnkd.in/eHw5fitm

#RichTips

Richard Moore keynoting at the Infestival Conference in Slovakia, February 2026.

Major surgery helped me create a sales method

and now it's how I sell coaching & consulting
(while others get stuck giving options):

It started in 2019 with very sharp abdominal pain

My instinct of course was "see the doctor"
(remember that part!)

When I visited the surgery, 3 things happened:
↳ I assumed the doctor would know best
↳ I answered everything they asked
↳ I didn't question their prognosis

Prodding
Pressing
Scans
Tests

Every part of the process I did without pushing back
I followed each step like a sheep

They discovered a lump
I was worried
Leaflets with the C word were given to me

But their reaction? 
We've got this
We know what to do

Again, I believed in them

Then came the surgery:
"Richard, we're going to do X, then Y then Z"
Me: "okay then"
They knew best. I didn't

On my recovery bed I reflected on the whole process 
(I'm fascinated by the interaction of humans)

and the Doctor Method was born:
1. Authority
2. Compliance
3. Prescription

Step one is to create that authority:
Doctors have that, culturally
You create it with the right content

Step two is earned compliance
We look up to doctors so we always answer their questions
You earn that same compliance (your process is followed) when you have authority

Step three is prescription
We trust our doctor so we take the medicine they suggest
You should offer the solution (never options) when you're seen as the expert

Authority → Compliance → Prescription
Content → DMs → Call & close

So earn the authority
Then you can ask the questions (and get answers)
And state your solution

Doctors don't let patients choose which medicine they'd prefer
Likewise, you as an expert should know best what solution will work

What space are you a 'doctor' in?

--
PS for those interested, it turned out to be a "urachal remnant" and after it was removed, it was tested and found to thankfully be benign
PPS Literally as this is being posted, I am giving a talk about the Doctor Method to LinkedIn in Budapest. Thank you for having me :)

#RichTips

Richard Moore hosting the Entrepreneur Business Live Barcelona charity networking event, 2020

I asked an Art of Sell member what surprised her most about joining

Let's call her Patricia

She said: "I thought I needed sales training. I actually needed to stop being alone"

- She'd left a successful career in teaching
- Used to being in a team, surrounded by people, busy calendar

Then she started her own business
And the calendar went empty

And when your calendar is empty, your head fills up

↳ Am I doing this right?
↳ Is anyone going to buy this?
↳ Maybe I'm not cut out for this

Patricia told me she'd get trapped in these negative thought cycles. Just sitting there. Wondering

No one to check in with
No one who gets it

There's actually research on this:
↳ A former US Surgeon General called loneliness a public health epidemic
↳ And the data shows it does more than feel bad

- It impairs your decision-making
- And makes you more risk-averse

So you're sitting alone, second-guessing yourself and becoming less capable of the one thing that would fix it: selling

That's the cycle
Art of Sell broke it for her

The weekly sessions gave her something to put in the calendar when the calendar was pretty empty

↳ Something she felt like she was actually doing
↳ And the community gave her people who understood the feeling
↳ She needed a tick list and safe hands to guide her through it

And here's what I think people get wrong about Art of Sell:

They think it's a course

Instead, it's a place where people who are good at what they do but stuck on the selling part get honest about that and do something about it

60-minute sessions
Replays you can go back to
And people who've been exactly where you are

--
PS Patricia's not the only one.

↳ A good number of Art of Sell members joined during their lowest month
↳ The weekly sessions and the people inside changed how they showed up on calls within weeks

If you want to see what that looks like from the inside, join the Art of Sell community for free for 7 days: https://lnkd.in/eHw5fitm 

This week's session is Accenture's former sales trainer on Handling Objections. Session starts at 4pm UK time tomorrow (24th March)

#RichTips

Richard Moore giving a keynote speech at the Linkedify event, Oslo 2022

These 6 things changed how I onboard clients

And now I'll never go back...

Consider them ahead of next week.

1. When You Should Speak
↳ There's so much advice about "how much we should speak on calls"...
↳ But most of it is from people who haven't closed 1,000s of sales.

2. When They Should Speak
↳ When you've had this many interactions over 20+ years, you learn some things...
↳ And here's the truth for you about when they should speak.

3. How Much It Should Happen
↳ It's all about balance. Knowing how much to speak and listen...
↳ Is key to making your sales calls effective and natural.

4. The Doctor Method
↳ Even better, if you watch the video you'll see how I structure onboarding calls too...
↳ It follows my "Doctor Method" - an easy 3-stage strategy.

5. Organic and Natural
↳ Get practising this and their keenness to buy will rocket...
↳ Because we're moving in a human way through the interaction.

6. Not Desperate
↳ Not shoving our solution down their neck like we're in a desperate call centre...
↳ That's the way to build trust and close more sales.

Get practising this and their keenness to buy will rocket.

🤔Which one do people need to think about most?

--
💕Want a free gift? 
I just finished making it. 
The 4 x ways I close on the first call.
Click the first featured link on my profile.

#RichTips #Sales

"They loved it, Richard. They said it sounds great."

A client messaged me that after a sales call
And he still didn't get the deal

"But Richard, they said it sounds great, they liked it"

And that is exactly why the prospect didn't buy

Because "sounds great" is what people say when they understood you but didn't feel compelled (hint: they're just being polite)

He'd walked the buyer through every detail of how he works:
↳ The process
↳ The phases
↳ The deliverables
↳ The timeline

45 minutes of HOW

↳ And the buyer sat there politely,
↳ followed along and said
↳ "sounds great, can you send me something so I can look it over?"

(That's a no by the way)
just a very polite one

And I see this constantly with people who are genuinely good at what they do:
↳ They over-explain because they think more detail will make the buyer trust them more
↳ All it does is drive a proposal
↳ And proposals are where deals go to quietly die

The buyer doesn't need to understand your method
(That's the magic which is your job to know, not theirs)

They need to feel what changes for them if they say yes:
↳ What problem goes away?
↳ What does their life look like after?
↳ Why does this matter to them specifically right now?

When something feels simple, people treat it as simple And when they treat it as simple, they say yes

I told him:
strip it back to 3 things
That's all you present

Even my Accelerator has loads of moving parts
But I present it as 3 things:
↳ The modules
↳ The group calls
↳ And the fact I'm present

Your language should be: "The way this works is really simple. There are 3 main parts"

It's what's been working phenomenally well for me and the Art of Sell members.

--
PS 'Sounds great, send me something' is one of the most expensive sentences in sales

Inside Art of Sell, people who've closed 9-figure deals and sold at the highest level show you exactly how they stopped hearing it.
Join Art of Sell for free for 7 days: https://lnkd.in/eHw5fitm 

#RichTips

Follow-ups can kill your positioning
So much so that they're probably in the top 5 things I get asked about

And it makes sense too, since c.90% of all deals that do close required some form of a follow up.

This week, I'm dissecting why they matter so much and where to get them right. 

After all, how you follow up sends signals to buyers on your status in the dynamic between both parties.

And wow - we're now over 19,000 subscribers to this newsletter. 
Thank you so much for all the support and wonderful interactions. I hope you enjoy this week's edition. 

Richard

--
PS a free gift for you all at the bottom of this week's article

#RichTips

Why most sales follow-ups quietly weaken the seller’s authority and stall the deal Salespeople are taught that persistence wins deals. The advice appe

Open article: #12: Stop Sending Follow-Ups That Lower Your Status by Richard Moore • 9 min read

#12: Stop Sending Follow-Ups That Lower Your Status

The Hormozis, Mel Robbins, Daniel Pink?
Or perhaps Nestle, LA Fitness and B Corp?

Imagine learning from speakers who count these people as their clients 👀

Well, that's the Art of Sell this week 

Join for a free trial here:
https://lnkd.in/eHw5fitm

Often, B2B deals don’t stall because the buyer lost interest.

There's much more going on here. 

They stall because there's a misalignment with the organisation.

You have a great call. They see the value. They agree. Then the deal disappears into “I need to run this internally.”

What’s happening is simple. You spoke to a person, but the decision lives inside a system.

In this week’s newsletter, I break down what I call Stakeholder Physics. 

I also examine the four main roles present in most decisions, and how to manage alignment so deals actually move.

Thank you to the 18.5k subscribers reading these each week. It is all my pleasure to produce them. 

As always, do consider sharing, saving and adding your opinion or reaction in the comments. 

--
Coming soon is an article on agentic AI in selling, with some very special guests contributing! Make sure you're subscribed.

#RichTips

Why individual buy-in creates momentum but group alignment determines whether a deal actually closes. There is a moment in sales that can create false

Open article: #11: Stakeholder Physics: Why Deals Stall Even When Individuals Agree by Richard Moore • 8 min read

#11: Stakeholder Physics: Why Deals Stall Even When Individuals Agree

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