Randstad Enterprise

Part of the EMEA Talent Marketing Client Partner team. We work with our clients and account teams to understand their strategic goals and challenges and develop comprehensive talent marketing strategies that align to the employer brand and improve the candidate experience.

Talent Marketing Client Partner

Serrala

Serrala provides software solutions for financial automation and B2B payments to medium-sized to large Enterprise customers globally, with a strong footprint across Europe and the US.

Responsibilities:
o Part of the global marketing leadership team
o Budget Responsibility
o Team responsibility for 9 employees
o Brand strategy
o Shareholder management with all external suppliers and internal interfaces
o Responsible for the introduction of a content marketing strategy 
o Responsible for internal communication and employer branding strategy

Global Director Corporate Brand and Communications

Human Marketing

No more BS Marketing speak. It's time to make marketing more human.
Connecting your business with the hearts and minds of your audience is my true passion and what I do.

Human Marketing helps you to create a brand that connects with your audience by telling your stories in a human way.

Content Strategist & Storyteller (Owner)

Sabbatical

Sabbatical year to spend time attending classes and coachings, reading books, building networks and, most importantly, spending time with my daughter. 
Unfortunately I missed out on the travel experience due to Covid.

Kelly Services

• Member of the Global Marketing Leadership team.
• Enhanced and oversaw the global content marketing strategy for b2b and talent marketing.
• Researched, created, and implemented content marketing projects to be distributed globally. 
• Launched award-winning content marketing projects across +25 countries.
• Increased brand awareness, website traffic, and lead generation through effective Content, PR, and targeted marketing campaigns  
• Coordinated and executed national and international events. 
• Delivered sales and operations support with content marketing initiatives.
• Managed a global pool of suppliers to reduce costs and grow productivity.

Success:
- Continued development of the content marketing strategy and realignment of the
development process, including the establishment of new design guidelines
- Annual implementation of diverse global research projects
(+ 50 content materials per year, increasing the PR clippings, client events, e-mail and
social media campaigns)
- Implementation of a global content supplier and distribution strategy
(500 recipients, cost savings through the centralization of all content marketing
projects)
- Implementation of the "Talent Leadership in Action" events in Germany
(4 events per year, 20 participants per event, positioning as an HR solutions provider)

Director, Global Content Marketing

• Developed and implemented a global content marketing strategy across 3 continents.
• Planned and produced b2b and talent marketing content initiatives, including white papers, eBooks, blog posts, case studies, videos and podcasts to drive content awareness and leads.
• Compiled research regarding market opportunities, potential clients, competitors and external trends. 
• Identified and leveraged relevant topics and stories to maximize engagement. 
• Directed relationship management with third-party institutions, writers, publishers and event organizers while maintaining cross-functional communication and meeting operational goals. 
• Oversaw social media profile management including post scheduling and engagement analysis.
• Researched, commissioned and developed content across +25 countries. 
• Assessed new market opportunities.
• Collaborated with key stakeholders including marketing operations, eBusiness, PR, and marketing information teams.

Success:
- Implementation of a uniform content marketing strategy and aligned process for 31 countries within the first 12 months
- 100 leads per month
(through external content marketing platforms)
- + 30% website traffic
(due to regular promotion of content and the introduction of a global blog program)

Sr. Manager, Global Content Development

Provided leadership and direction for 16 Country Marketing Managers as part of the European Leadership Team. Responsible for the European Marketing budget.

• Part of global marketing team. 
• Established the European marketing strategy.
• Developed and implemented marketing objectives for 16 countries.
• Developed and implemented employer branding strategy.
• Post-merger integration marketing (Randstad Portugal)
• Internal and external communications, PR and Events across Europe.
• Developed and executed European lead-generating online marketing campaigns.
• Vendor Management.

Success:
- 4,500 monthly client contacts with regular European-wide thought leadership newsletter
(website in 16 languages used for the monthly European e-mail campaigns)
- 50% cost savings through the centralization of contract management
- 5,000 sales leads per EMEA Sales Day - two times per year
- + 50% press clippings through the implementation of the Kelly Global Workforce
Index
- Brand integration in Portugal - 6 months instead of 12 months

Regional Marketing Manager EMEA

Provided leadership and marketing strategy for +15 branches across Germany. Part of the German Leadership Team. Responsibility for the countries marketing budget.

• Set up the German marketing strategy.
• Developed and implemented marketing objectives for the country.
• Managed internal and external communications. 
• Responsible for all external & internal events.
• Developed and implemented local and national sales activities.
• Launched and maintained country websites and social media channels.

Success:
- + 50% website traffic through website re-launch
- 30% cost savings through vendor consolidation
- 200 leads per Sales Day (planning, coordination and implementation of 2 national
Sales Days p.a)
- 10% successful meeting appointments through the marketing call center
- + 70% press clippings via the Kelly Global Workforce Index PR strategy
(annual national survey given to HR Managers to identify new HR trends)

Marketing Coordinator/Manager Germany

Implementation of a training program across 16 locations in Germany.

Project Manager Germany

Office Assistant

Deutsche Shell AG

Marketing Assistant

Marketing | Brand | Communication | Fintech | SaaS

Here is what I have learned in all my years working in marketing: If one thing can make your brand more relatable to other humans, it's telling stories.

Hi, my name is Michael, and I am on a journey to help others make their marketing more human by telling authentic stories that help solve problems and inspire humans to connect with them.

This came after a nearly 20-year-long career with one of the largest recruitment companies in the world, where I held several marketing leadership roles.

After that, I ran my own solopreneur business for two years before I joined a Fintech company to run their Global Brands and Comms department.

I am now fortunate to work for Randstad Sourceright, the world's leading partner for talent, where I help our clients to develop  recruitment marketing strategies that connect them with the best talent in their industries.

Over the years, I lived in Switzerland and Australia before moving back to my hometown, Hamburg, where I enjoy time with friends and my daughter, a good game of football, or reading a great book.

I am driven by sharing stories openly and honestly with others. It's the best way to connect with other humans, and the one thing I enjoy most is precisely this: connection.

Michael Kirsten

🌱 My story starts where most graduates find themselves today…

In 2015, I graduated with no connections, no mentors and no direction. I applied for 50+ jobs and got rejected constantly.

I finally got a job but I hated it — I had to quit for my mental health.

That’s when I realised... visibility matters more than ability. So I stopped mass-applying and focused on QUALITY > QUANTITY.

Within months, I had interviews with BT, Vodafone, Amazon and Sky - and landed my dream job on the BT graduate scheme.

💫 That’s why I built Gradvance Academy

350+ students and graduates have secured roles at top companies like Google, TikTok, EY, L’Oréal, Fujitsu, Amazon and more — generating £12,421,850 in salaries.

Mentees Follow Our Proven 5-step System:

1️⃣ Clarity – set personalised goals
2️⃣ Visibility – build winning CV & LinkedIn
3️⃣ Networking – get referrals & insights
4️⃣ Interviewing – perform with confidence
5️⃣ Salary Negotiation – get the best offer

🌟 Success Stories:

Mary - Data Scientist, The Alan Turing Institute
"Before Gradvance, I was struggling to land interviews. Now I couldn’t be happier - great support at every stage and the community kept me motivated."

Sakhti - Vendor Risk Analyst, AmTrust International 
“It was truly a team effort! This job has changed my future in the UK as an international."

Ade - Higher Statistical Officer, Department for Work & Pensions
"The value I gained was incredible! I reached more final interviews than ever and I feel confident in my career."

🌍 For International Students, it's difficult.

❌ Limited VISA expiry window
❌ Uncertain UK Gov policies
❌ Fierce competition

Yet Our Mentees Still Win:

Ceci 🇲🇽 → Journal Specialist, Frontiers
Sakina 🇮🇳 → Business Development, Marble London
Rabiya 🇵🇰 → Senior Product Manager, Westminster City Council

⚠️ Why This Matters RIGHT NOW

In 2024 there were 140 applicants per role (highest in 30 years). Most grads are mass applying with no strategy.

NOW it's UK Graduate recruitment season (Sep to Dec) — if you miss this window, you'll stay stuck in the same cycles of rejection and ghosting.

✅ Your Career Growth 

On average graduates start on £28K. But your dream job can increase your salary fast:

📈 Yr 1: £36K (+12%)
📈 Yr 3: £50K+ (+56%)
📈 Yr 5: £65K+ (double your start)

‼️ Every month you delay is thousands lost in earnings, learnings and experience.  

💫 Gradvance Academy is an investment into your future, personal growth, network and mindset.

Want to land your dream job in the next 90 days?
➡️ APPLY to join Gradvance Academy today: bit.ly/Gradvance-Academy

Dan Mian

Make 2026 the year you do things you feel unqualified to do.

This is how I’ve lived my entire 20s.

I wasn’t “qualified” for my corporate job.
I wasn’t “qualified” for the promotions.
I wasn’t "qualified" to start a business.
I wasn’t qualified to post on LinkedIn.

But I did it anyway.

The biggest breakthroughs in my life didn’t come from being ready.

They came from breaking down limiting beliefs. 

Here’s the part no one tells you:

Once you’re in the room, you quickly realise...
No one else is qualified either.

They just backed themselves.
They raised their hand.
They took the shot.

So if you’re holding back because you think you need more experience, more proof, more permission…

Don’t.

Make 2026 the year you back yourself.
That decision alone can change everything.

Do you agree? 
Comment below ⬇️ 

♻️ Repost this if it resonated.
👋 Follow me for more career & mindset insights.

Land a UK graduate job in 90 Days 🚀 | 400+ Success Stories | #2 Career Coach Worldwide | UK Grad Recruitment Season (Sep-Jan) = Best Time to Get Hired | DM me “DREAM JOB” if you’re a UK grad looking for your dream job…

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The Battle

Michael Kirsten

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