Randstad Enterprise

Part of the EMEA Talent Marketing Client Partner team. We work with our clients and account teams to understand their strategic goals and challenges and develop comprehensive talent marketing strategies that align to the employer brand and improve the candidate experience.

Talent Marketing Client Partner

Serrala

Serrala provides software solutions for financial automation and B2B payments to medium-sized to large Enterprise customers globally, with a strong footprint across Europe and the US.

Responsibilities:
o Part of the global marketing leadership team
o Budget Responsibility
o Team responsibility for 9 employees
o Brand strategy
o Shareholder management with all external suppliers and internal interfaces
o Responsible for the introduction of a content marketing strategy 
o Responsible for internal communication and employer branding strategy

Global Director Corporate Brand and Communications

Human Marketing

No more BS Marketing speak. It's time to make marketing more human.
Connecting your business with the hearts and minds of your audience is my true passion and what I do.

Human Marketing helps you to create a brand that connects with your audience by telling your stories in a human way.

Content Strategist & Storyteller (Owner)

Sabbatical

Sabbatical year to spend time attending classes and coachings, reading books, building networks and, most importantly, spending time with my daughter. 
Unfortunately I missed out on the travel experience due to Covid.

Kelly Services

• Member of the Global Marketing Leadership team.
• Enhanced and oversaw the global content marketing strategy for b2b and talent marketing.
• Researched, created, and implemented content marketing projects to be distributed globally. 
• Launched award-winning content marketing projects across +25 countries.
• Increased brand awareness, website traffic, and lead generation through effective Content, PR, and targeted marketing campaigns  
• Coordinated and executed national and international events. 
• Delivered sales and operations support with content marketing initiatives.
• Managed a global pool of suppliers to reduce costs and grow productivity.

Success:
- Continued development of the content marketing strategy and realignment of the
development process, including the establishment of new design guidelines
- Annual implementation of diverse global research projects
(+ 50 content materials per year, increasing the PR clippings, client events, e-mail and
social media campaigns)
- Implementation of a global content supplier and distribution strategy
(500 recipients, cost savings through the centralization of all content marketing
projects)
- Implementation of the "Talent Leadership in Action" events in Germany
(4 events per year, 20 participants per event, positioning as an HR solutions provider)

Director, Global Content Marketing

• Developed and implemented a global content marketing strategy across 3 continents.
• Planned and produced b2b and talent marketing content initiatives, including white papers, eBooks, blog posts, case studies, videos and podcasts to drive content awareness and leads.
• Compiled research regarding market opportunities, potential clients, competitors and external trends. 
• Identified and leveraged relevant topics and stories to maximize engagement. 
• Directed relationship management with third-party institutions, writers, publishers and event organizers while maintaining cross-functional communication and meeting operational goals. 
• Oversaw social media profile management including post scheduling and engagement analysis.
• Researched, commissioned and developed content across +25 countries. 
• Assessed new market opportunities.
• Collaborated with key stakeholders including marketing operations, eBusiness, PR, and marketing information teams.

Success:
- Implementation of a uniform content marketing strategy and aligned process for 31 countries within the first 12 months
- 100 leads per month
(through external content marketing platforms)
- + 30% website traffic
(due to regular promotion of content and the introduction of a global blog program)

Sr. Manager, Global Content Development

Provided leadership and direction for 16 Country Marketing Managers as part of the European Leadership Team. Responsible for the European Marketing budget.

• Part of global marketing team. 
• Established the European marketing strategy.
• Developed and implemented marketing objectives for 16 countries.
• Developed and implemented employer branding strategy.
• Post-merger integration marketing (Randstad Portugal)
• Internal and external communications, PR and Events across Europe.
• Developed and executed European lead-generating online marketing campaigns.
• Vendor Management.

Success:
- 4,500 monthly client contacts with regular European-wide thought leadership newsletter
(website in 16 languages used for the monthly European e-mail campaigns)
- 50% cost savings through the centralization of contract management
- 5,000 sales leads per EMEA Sales Day - two times per year
- + 50% press clippings through the implementation of the Kelly Global Workforce
Index
- Brand integration in Portugal - 6 months instead of 12 months

Regional Marketing Manager EMEA

Provided leadership and marketing strategy for +15 branches across Germany. Part of the German Leadership Team. Responsibility for the countries marketing budget.

• Set up the German marketing strategy.
• Developed and implemented marketing objectives for the country.
• Managed internal and external communications. 
• Responsible for all external & internal events.
• Developed and implemented local and national sales activities.
• Launched and maintained country websites and social media channels.

Success:
- + 50% website traffic through website re-launch
- 30% cost savings through vendor consolidation
- 200 leads per Sales Day (planning, coordination and implementation of 2 national
Sales Days p.a)
- 10% successful meeting appointments through the marketing call center
- + 70% press clippings via the Kelly Global Workforce Index PR strategy
(annual national survey given to HR Managers to identify new HR trends)

Marketing Coordinator/Manager Germany

Implementation of a training program across 16 locations in Germany.

Project Manager Germany

Office Assistant

Deutsche Shell AG

Marketing Assistant

Marketing | Brand | Communication | Fintech | SaaS

Here is what I have learned in all my years working in marketing: If one thing can make your brand more relatable to other humans, it's telling stories.

Hi, my name is Michael, and I am on a journey to help others make their marketing more human by telling authentic stories that help solve problems and inspire humans to connect with them.

This came after a nearly 20-year-long career with one of the largest recruitment companies in the world, where I held several marketing leadership roles.

After that, I ran my own solopreneur business for two years before I joined a Fintech company to run their Global Brands and Comms department.

I am now fortunate to work for Randstad Sourceright, the world's leading partner for talent, where I help our clients to develop  recruitment marketing strategies that connect them with the best talent in their industries.

Over the years, I lived in Switzerland and Australia before moving back to my hometown, Hamburg, where I enjoy time with friends and my daughter, a good game of football, or reading a great book.

I am driven by sharing stories openly and honestly with others. It's the best way to connect with other humans, and the one thing I enjoy most is precisely this: connection.

Michael Kirsten

Charlie Saffro

✨ I believe the right connection can change everything ✨

And maybe it’s no coincidence that you landed on my profile so we could be connected.

👋 I’m Charlie Saffro, Founder and current CEO of CS Recruiting, now proudly part of Hirewell. For over a decade, I’ve helped companies build high-performing teams, originally across logistics, supply chain, and transportation, and now across any function, level, or hiring need through our partnership with Hirewell.

At my core, I’m passionate about helping people grow, thrive, and succeed through meaningful connection.

From leading a company to shaping the next generation of leaders through keynotes and workshops, my journey is rooted in one core belief: the power of CONNECTION.

💙 𝐖𝐇𝐀𝐓 𝐈'𝐌 𝐏𝐀𝐒𝐒𝐈𝐎𝐍𝐀𝐓𝐄 𝐀𝐁𝐎𝐔𝐓:

💼 Building strong teams
Helping businesses hire exceptional talent and create cultures where people want to stay and grow

📣 Inspiring leadership
Sharing insights through keynotes and workshops that help leaders unlock human potential

🫶 Mentoring others
Empowering the next generation of leaders with practical, people-first strategies

🎯 𝐖𝐇𝐀𝐓 𝐖𝐄 𝐃𝐎 𝐀𝐓 𝐂𝐒 𝐑𝐞𝐜𝐫𝐮𝐢𝐭𝐢𝐧𝐠 (𝐚 𝐇𝐢𝐫𝐞𝐰𝐞𝐥𝐥 𝐜𝐨𝐦𝐩𝐚𝐧𝐲):

🌍 Executive Search
Connecting C-suite and executive leaders across supply chain, logistics, transportation, and beyond through Hirewell’s full-service recruiting platform

🌍 Professional and Direct Hire Placement
Supporting sales, operations, leadership, and functional roles across industries and teams

Through Hirewell, we’re now able to support end-to-end hiring across every team, from niche leadership searches to broader organizational needs, without losing the human-first approach that built CS Recruiting.

✨ 𝐖𝐇𝐘 𝐎𝐔𝐑 𝐀𝐏𝐏𝐑𝐎𝐀𝐂𝐇 𝐖𝐎𝐑𝐊𝐒:

✅ Strategic recruiting
Solutions aligned to business goals, not just open roles

✅ Human-centered talent acquisition
We prioritize people, culture, and long-term success

✅ Culture-based hiring
We hire for values, fit, and impact, not just resumes

✅ Experienced partners
A team of subject-matter experts and master connectors who understand your challenges and move with confidence

🔮 𝐑𝐄𝐀𝐃𝐘 𝐓𝐎 𝐂𝐇𝐀𝐍𝐆𝐄 𝐓𝐇𝐄 𝐅𝐔𝐓𝐔𝐑𝐄 𝐎𝐅 𝐖𝐎𝐑𝐊? 

Reach out if you’re ready to:
🔍 Elevate your leadership team through executive search
💡 Develop leaders through mentoring and thought leadership
🎤 Inspire teams with keynotes or workshops on human-centered leadership
🌱 Grow and retain talent with strategic hiring support across your organization

🔗 Let’s connect and make it happen.

CEO / Founder & Owner / Supply Chain Recruiting Expert / Chief Executive Officer

I founded CS Recruiting over 10 years ago with no real intention of starting a business. I had just delivered my third son and was leveraging my recruiting and logistics experience to take on freelance projects to stay in the game. Little did I know at the time that I had stumbled into a much-needed niche service and there was an untapped opportunity to help companies hire the right talent in our industry.
Over the past decade, CS Recruiting has grown and evolved by hiring the right people and setting our team members up for success with an effective training program and the right recruiting tools. We currently have a ~40person team and a reputation for being one of the most respected recruiting firms in the Logistics and Supply Chain industry.
At the heart of everything we do is our connections to others. Whether it’s through ideas or experiences or relationships, we are brought together for a reason.
⭐️ As a recruiter, I see it as my job to get to the heart of that through our exceptional headhunting services.
⭐️ As a business owner, I see It as my job to facilitate that by building a strong company foundation and dynamic culture for my team members to thrive.
At CS Recruiting, we get shit done by simply giving a shit.
✔ We give a shit about finding our candidates the right job.
✔️We give a shit about finding our clients the right person for the job.
✔️We give a shit about our team members and aim to lead by example with our clients.
We work with the following types of organizations:
✔️3pls & 4pls (Third Party Logistics)
✔️Asset-Based Providers (Transportation & Warehousing)
✔️Shippers (Manufacturers / Distributors)
✔️Industry Partners (Technology, Equipment, Consulting)
Proud members of:
✔️The Transportation Intermediary Association (TIA)
✔️Council of Supply Chain Management Professionals (CSCMP)
✔️Intermodal Association of North America (IANA)
✔️Woman Owned Small Business
✔️Inc 5000 Multi-Year Award
✔️ INC. "Best Workplace 2022"🏆

I never remember my work anniversary, so it's a good thing LinkedIn does.

Last week I was reminded by LinkedIn that I hit 16 years at CS Recruiting, and for the first time, I actually paused. Because while it's technically still my anniversary, I'm no longer the owner after selling the business to Hirewell in December.

It's hard to believe that 16 years ago I started the company with no plan, no funding, and pretty much no clue what I was doing.

For years, I was too busy running the business to stop and acknowledge what I'd built. Now that I'm on the other side, I can finally see it clearly.

Over the last 16 years, I'm incredibly proud to say my team has positively impacted a whole lot of lives.

It was hard. And it was worth it.

Thank you to everyone who sent a note this year. It means more than you know.

Anyone else terrible at celebrating their own milestones?

#womeninbusiness #entrepreneurship #workanniversary

We took a family trip to Costa Rica. My kids wanted to see wild animals.

Night 1: 8-foot boa constrictor in our house.
Night 4: Monkeys "relieved" themselves from trees above our dinner table.

Be careful what you wish for, kids. 🐍🐒

But honestly? Those are the moments we'll remember forever.

Not the perfect sunsets. Not the Instagram-worthy meals.

The snake story. The monkey story. The chaos we survived together.

If it's a sign for what's ahead in 2026...I'm ready for the unexpected.

Anyone else have a wild travel story that sounds made up?

#newyear #family #2026

The first-ever FreightCaviar print magazine showed up in my mailbox.

And I'd like to say that our team played a little part in their history...

In 2017, we placed Paul-Bernard Jaroslawski in a role that he later told me "completely changed his life." A few years after that, he reached out to invite me on his podcast, "The Most Interesting People in Logistics."

Back then, FreightCaviar was a newsletter and a dream.

Now it's one of the most recognizable names in logistics media and I'm proud to say that I've watched Paul-Bernard and his team build this from the sidelines for years. The newsletter. The podcast. The community. And now, holding this magazine in my hands, I'm reminded why I love what I do.

We don't just fill roles. We help people build careers that turn into something bigger than any of us imagined.

Congrats Paul-Bernard Jaroslawski and the whole FreightCaviar team. This is just the beginning and I can't wait to see what y'all do next. 

Who's someone you can say you "knew them when" that you've loved watching grow?

#logistics #supplychain #freightcaviar

The one word that best describes the 2025 hiring market?

Paradox.

Here's why:
👉 Companies said they couldn't find good people.
👉 Candidates said they couldn't get a callback.
✅ Both were frustrated. Both were right.

👉 There were more job seekers than vacant jobs.
👉 But roles still took real effort to fill.
✅ Both things were true at once.

👉 Candidates were pickier about when they moved.
👉 Companies were slower to pull the trigger.
✅ Both sides waited. Both sides lost time.

Now that we're in 2026, the market feels like it's finding its footing.
My prediction? The companies that move decisively in Q1 will win.

How would you describe 2025 from where you sat?

#hiringtrends #recruiting #supplychain

Even with more job seekers than jobs, top talent is still hard to move.

The strongest candidates are selective.
If they sense even an orange or yellow flag, they hesitate. 🚩

When you find someone you like, commitment matters.
Momentum builds confidence. Silence creates doubt.

Watch the full conversation here:
https://lnkd.in/gyPaYFhj

Hiring Managers: Where are candidates getting hesitant in your process?

#hiring #talentacquisition #hiringstrategy

taplio

The Battle

Michael Kirsten

Charlie Saffro

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taplio

The Battle

Michael Kirsten

Charlie Saffro

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Charlie Saffro's LinkedIn Performance

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