Justin Michael

Unleashing Your Sales Superpowers @HSE

I work with the few who no longer chase.
The ones who already won.
The ones ready for precision, scale, and seven figures in silence.

They call me the hidden force behind $100K months.
“$148K in week one.” – Jonny Staker, CEO
“$144K in seven days.” – Chris Caldwell, Founder
“5X’d my pipeline and reached impossible CXOs within two months.” – Darren Bullivant, VP

I once generated over $1M from just 20 hours of cold calling. Before that, I carried numbers at Salesforce, LinkedIn, and a dozen startups, building six years of pipeline in six months.

I am the author of ten bestselling books, including 7-Figure Formula and Cold Call ALGO, which have redefined how elite operators win clients and scale.

Quietly ranked among the highest-earning executive coaches in B2B history, I operate in a tier almost no one reaches.

My frameworks have powered the top performers in SaaS and driven more than a billion dollars in pipeline. That became the Justin Michael Method.

Today I work with founders, CROs, and consultants who ascend quietly into seven figures. The work is unseen. The results are undeniable.

I do not coach the masses. I do not post for attention.
Just clients. Wires. Results.

Noise is everywhere. Signal is rare. I coach the ones who already won and make them impossible to ignore.

My clients move fast, execute harder, and multiply results.

Bestselling Author, Sales Superpowers & JMM 2.0

Order now @ SalesSuperpowers.com | Finally released my full JMM methodology with tips and tactics from hundreds of real coaching sessions. 5X your income today with the Justin Michael Method, a new outbound operating system to drive explosive revenue growth!

Justin Michael 🦸🏻

I’m happy to share that I’m starting a new position as Author, The Frame at Jones Media Publishing!

John Wick of Executive Coaching • Author of The Frame

Shout out to Josh Braun, the person I connected with the most on LinkedIn this year. #YearinReview

Bob Burg shared my new book without me asking. That tells you everything. Pay it forward.

Hall of Fame Keynote Speaker on Genuine Influence®, Relationship Building, and Referrals | Coauthor of the international bestseller, “The Go-Giver” | Co-Founder of The Go-Giver® Success Vault.

Congratulations to Justin Michael and Jonny Staker on their newest book (this one on Kindle for just $2.99) titled...

"The Frame: Unspoken Laws of Power, Status, and Influence"

https://lnkd.in/eECHhSSE

From the writeup on Amazon:

=====

Ever notice how some people effortlessly command a room, close deals with ease, and have others leaning in when they speak, while others struggle to get taken seriously?

That’s not luck. It’s Frame.

In The Frame, you’ll discover the hidden psychology that drives human behavior in business, leadership, and everyday influence. These are the unspoken laws that quietly decide who’s followed, who’s respected, and who gets results, long before anyone says a word.

Whether you’re leading a team, building a business, or growing your personal brand, power and status aren’t about ego. They’re about perception, positioning, and presence. This book shows you how to shape all three, without manipulation, posturing, or playing small.

=====

Looks like a terrific read!

Check out Justin and Jonny's Kindle book by visiting https://lnkd.in/eECHhSSE

#

Most people think influence is about what you say.
They are wrong.

Here is what readers keep telling me about The Frame.
Anonymized. Unfiltered. Hard to ignore.

• You feel the room shift before you speak.
• I stopped proving. People leaned in.
• This is not tactics. It rewires who you are in the interaction.
• The deal is won before logic shows up.
• Silence became my strongest close.
• I walked into a room I did not belong in and owned it.
• Frame is not loud. It bends gravity.
• Presence replaced persuasion.
• It is an unfair advantage.
• You do not perform. You become the frame.

The common thread is not confidence.
It is non-neediness.

When you stop chasing, the world adjusts to you.
That is the real game.

Most people lose power before they speak.

They lose it the moment they need the outcome.

That’s why the 1st Law of the Frame exists:

Non-Neediness = Leverage

The instant you want approval, agreement, or the win more than the other person, the frame flips.
Your body signals it. Your voice rushes. Your authority leaks.

Non-neediness isn’t apathy.
It’s emotional self-sufficiency.

You still want the deal.
You still want the connection.
But you’re intact if it dies.

That calm is felt immediately.
Rooms adjust. Conversations slow. Power consolidates.

Break this law once and everything downstream weakens.
Hold it and people start qualifying themselves.

The author can see how you vote. Learn more

Cargo

Co-Founder

HYPCCCYCL

HYPCCCYCL is an invite-only, professional community where top B2B revenue leaders cross-train their GTM skills with VCs.

Member 🌟

Kresus

Investor / Advisor

RevGenius

RevGenius is a community of revenue-generating sales, marketing, customer success, and revops professionals brought together to learn, share, support, and grow with each other.

Member ⭐

HEC Startup Launchpad

Coaching 12 founding teams on the go to market strategy. 

Focus from zero to one: 
Understanding persona, select one or two core channels to start with, iterating, implementing analytics - finding PMF, Raise fund etc ..

Go to Market x Growth expert

Safe

We help people take brighter decisions worldwide around finance & insurance products.

- Governance: Participation in the SAFE board and in major decisions
- Partnerships: Monitor and animate existing partnerships (insurers, banks, brokers, fintech,
platforms, etc.) and find new players.
- Product: Improve the comparators & the customer journey and build new tools by working hand in hand with Marketing & Tech team.
- Analyze, track and optimize funnels and tools by analyzing data.
- Strategy: set up a complete reporting process per country and prepare the launch of new countries.
- New business: study other innovative growth relays (white label comparators, SEA, remarketing ..)
- Management: Recruit and manage future Country Managers + Product Managers for
comparisons.

Director Of Revenue

HEC-42 Launchpad

Help 12 founding Teams validate product-market fit & generate leads by identifying growth levers for their product/service.

From acquiring first customers, to optimizing feedback loop, to consolidate growth ...

Growth Specialist

Spendesk

Spendesk is an all-in-one corporate expense and spend management service. It lets you track expenses across your company, empower your employees with a clear approval process and simplify your bookkeeping.

●  Increase the Revenue with innovative methods and techniques -  building the bridge between inbound and outbound - Have created Allbound strategies combining sales & marketing touchpoints into a coherent end-to-end prospect journey.

● Sales Ops x enablement: Work with sales by providing outreach strategies + Sales materials (sales magic, cadence structure and copywriting, training on 360learnings)

● Target specific accounts via custom and personalize allbound acquisition
campaigns and feed sales reps with qualified accounts

● Generate interest from prospects using one-to-many approaches by leveraging the community (brings more than 1500 shiny CFO profiles in 4 months)

● Proactively manage projects and propose/test new ideas to improve the customer
journey (Conversion Rate Optimization)

● Drive growth process improvements: ABCD testing of sequences, new persona outreach (multi-threaded)

Growth Marketing / Sales Ops Lead

Help 20 entrepreneur teams from HEC x 42 implement tracking  (script setup with GTM + events definition and setup and UTM parameters ready for the acquisition campaigns) and help them on their go-to-market strategy (acquisition of first leads to validate PMF)

Analytics and Go To Market strategies - Intervenant & Expert

Ledger

Ledger was launched in 2014 by eight experts with complementary backgrounds in embedded security, cryptocurrencies and entrepreneurship, united around the idea of creating secure solutions for blockchain applications. 

We aim at securing the new disruptive class of crypto assets.

My missions:

• Help on the several migrations of the website (ledgerwallet, ledger.fr etc..)
• Emailing & CRM: Set Automated Workflows and blast campaigns
• Set tracking environment & marketing stack via GTM
• Manage marketing campaign on the different channels used by Ledger: Criteo, SEA, Social ads, Set a Referral Program
• Participate in marketing copy for ads 
•  Find & scale the best acquisition channels for Ledger
•  Work hand in hand with partner/provider
• CRO: Find Conversion rate improvements to improve the e-commerce experience through a/b testing & studies 
• SEO: Improve the SEO of Ledger.com: Create Content Strategy to improve non-branded visibility

Lead Growth Marketer & Conversion Rate Optimization manager

Building the revenue architecture of forward-thinking companies (YC S23) - Growth 🚀

Experienced T-shaped Revenue Maker, I have been delighted to work from B2C to B2B companies, from inbound to outbound strategies, from growth marketing to sales enablement ...  always in a single goal of generating more revenue.

Intent Strategies featured in Usergems & Lonescale 🚀🚀

https://www.usergems.com/blog/champion-tracking-setup-guide
https://www.usergems.com/blog/how-to-implement-new-hire-sales-trigger
https://www.lonescale.com/articles/how-to-implement-job-offers-trigger

Passionate about learnings new things (aka lifelong student) 📚 - Working every day on elevating my IQ, EQ & TQ.

Skillset:

- GROWTH 🚀
- Revops
- Sales
- Analytics
- Conversion Rate Optimization

 Personality: Dynamic, "challenger", at ease in contacts, coach

Maxence de Villepion 🧱

Lead Scoring is for orchestration. Not humans.

As GTM builders, we love the "Score." It makes our job easy: 

• Score < 50? Route to nurture or automated sales sequence.
• Score > 75? Route to AE (Round Robin).

It is perfect backend plumbing plumbing 🪠

But the moment that lead hits the CRM, the "Score" becomes a liability.

If a rep gets a lead with a score of "70," they don't get excited. They get confused. 

"Is 70 good? Why is it 70? What does that even mean?"

And the first time they call a "70" and get shut down, they lose trust in the model forever.

We need to decouple routing logic from rep context.

The right way: 

• The Backend (For Ops): Use the Score to determine the treatment (1:Many vs. High-Touch).
• The Frontend (For Sales): Hide the score. Show the Signal (ie: context)

Take this example:

Ops View: Score 70/100. 

Real Context: 
• Trigger: Fresh $82M Series C (June 2025). 
• Friction: Sales headcount is up +75% YoY. 
• Strategy: Aggressively moving into Enterprise.

The Takeaway: This isn't just a "good fit." This is a company experiencing scaling pains. They have cash, but their processes are likely breaking under the weight of new hires.

If your rep sees "Score: 70", they pitch a generic demo. 
If they see "Series C + 75% Sales Growth," they pitch onboarding efficiency and process control.

Don't tell them it's a "70." Tell them why it matters.

Context > Math.

(Real example in first comment)

Maxence de Villepion  🧱

Co-founder at Cargo (YC S23) — Building the revenue architecture of forward-thinking companies 🚀

Your pipeline isn’t empty. It’s cluttered.

Most teams blur Intent and ICP into one messy score. Then they wonder why reps are burnout-busy while revenue stays flat.

Reality check:

• ICP (Fit) is Structural. The DNA. Size. Stack. Model. It defines potential.
• Intent (Signal) is Behavioral. The Pulse. Ad clicks. Event attendees. Hiring spikes. Funding. It defines timing.

Stop collapsing them. Orchestrate your pipeline using a 2x2 Engagement Matrix:

❌ Low Fit × High Signal: The Trap. Disqualify fast. These are the noise accounts that drain 30% of your rep capacity.

🔭 High Fit × Low Signal: The Hunting Ground. 
Don’t wait for a ping. Create one. Marketing runs air cover (ads, events). Sales breaks in with ruthless outbound. 
Goal: Force the signal. Move them up or move them out.

🔥 High Fit × High Signal: The Sprint. Drop everything else. These are the deals that make the quarter.

Your reps don't need more volume. They need a system that silences the noise.

#rules_of_engagement

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Maxence de Villepion 🧱

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