Justin Michael

Unleashing Your Sales Superpowers @HSE

I work with the few who no longer chase.
The ones who already won.
The ones ready for precision, scale, and seven figures in silence.

They call me the hidden force behind $100K months.
“$148K in week one.” – Jonny Staker, CEO
“$144K in seven days.” – Chris Caldwell, Founder
“5X’d my pipeline and reached impossible CXOs within two months.” – Darren Bullivant, VP

I once generated over $1M from just 20 hours of cold calling. Before that, I carried numbers at Salesforce, LinkedIn, and a dozen startups, building six years of pipeline in six months.

I am the author of ten bestselling books, including 7-Figure Formula and Cold Call ALGO, which have redefined how elite operators win clients and scale.

Quietly ranked among the highest-earning executive coaches in B2B history, I operate in a tier almost no one reaches.

My frameworks have powered the top performers in SaaS and driven more than a billion dollars in pipeline. That became the Justin Michael Method.

Today I work with founders, CROs, and consultants who ascend quietly into seven figures. The work is unseen. The results are undeniable.

I do not coach the masses. I do not post for attention.
Just clients. Wires. Results.

Noise is everywhere. Signal is rare. I coach the ones who already won and make them impossible to ignore.

My clients move fast, execute harder, and multiply results.

Bestselling Author, Sales Superpowers & JMM 2.0

Order now @ SalesSuperpowers.com | Finally released my full JMM methodology with tips and tactics from hundreds of real coaching sessions. 5X your income today with the Justin Michael Method, a new outbound operating system to drive explosive revenue growth!

Justin Michael 🦸🏻

Becoming a 7-figure coach started with learning from the greats. Ankush Jain drops his tomorrow and Rich Litvin soon after. Their early work shaped the ground I rose on. Grateful for the lineage. Ready for the evolution.

The fastest way to lose a big deal is to ask for it too soon.
Pilots are not smaller. They are smarter.

In complex B2B sales, your biggest threat is not competition.
It is indecision.

The JOLT Effect found that 40 to 60% of deals die in “no decision.” 
Not because the buyer does not believe in the solution. 
It is FOMU. 

This is not fear of missing out.
This is "fear of messing up."
And fear of messing up kills more deals than price, product, or competitors combined.

When you pitch the big deal first, you force the buyer to defend risk.
When you start with a pilot, you reduce risk, build proof, and let results negotiate for you.

Smart sellers try to close big.
Elite sellers let small deals expand into big ones.
Not by chasing.
But by proving.

Only the top 1% close 7-figure deals out of the gate.
And it took me a decade to earn that gravity.

Which wins more long-term leverage in selling?
 

The author can see how you vote. Learn more

Silence isn’t absence.
It is voltage.

Neuroscientists have discovered that just two minutes of silence a day triggers new cell growth in the hippocampus, the part of the brain that governs memory, focus, and decision-making.

In sales, silence does the same thing for power.
It rewires the room.
It forces others to think.
To feel.
To follow.

Whoever can hold silence the longest controls the frame.
Speaking fills space.
Silence bends it.

When they talk, let them.
When they pause, hold.
When they ask the price, breathe.

Silence isn’t empty.
It is dominance in disguise.

Outboundless

Outboundless is an outsourced cold calling agency built for B2B tech companies that are serious about pipeline. We plug in professional SDRs, build high-fit lead lists, and execute at volume, FAST. Our offering includes fully managed cold call campaigns, fractional SDR management, and GTM consulting for teams leveling up from founder-led sales or looking to expand. We’ve worked across SaaS, fintech, martech, and compliance heavy verticals where quality conversations matter.

Chief Executive Officer

Pitchfire

Member

LevelUp Leads

As the Global Head of Accounts & Strategy at LevelUp Leads, I lead the charge in driving success for our clients by overseeing all client relationships and spearheading our SDR team. My role focuses on developing and executing strategic outbound sales initiatives that consistently generate pipeline and set high-quality appointments. I collaborate closely with clients to align outreach strategies with their unique goals.

Key responsibilities include:

-Leading, coaching, and optimizing the SDR team to improve outreach quality and efficiency.
-Designing and implementing data-driven outbound strategies tailored to diverse industries.
-Building long-term partnerships with clients through consistent communication, performance reviews, and strategy sessions.
-Collaborating with internal teams to innovate processes and improve client outcomes.

This role allows me to leverage my expertise in outbound sales, SDR leadership, and client success while helping B2B companies grow their revenue through thoughtful, results-driven outreach.

Head of Global Accounts and Strategy

Modern Virtual

[Acquired by Outboundless] Ispecialize in delivering expert B2B sales consulting services. 

Brands supported: 

-Salesloft
-Predictable Revenue
-Avoma
-Immersa
-TIDAL Consulting
-Regie.ai

...and many more

Founder

Immersa

At Immersa, I led pivotal sales initiatives and played a key role in optimizing sales strategies and processes. My responsibilities and achievements included:

Sales Strategy and Execution: Directed sales efforts focusing on leveraging product usage data to benefit various departments, especially Go-To-Market (GTM) teams. This strategy enhanced cross-departmental collaboration and understanding, driving more informed and effective sales approaches.

Innovative Email System Implementation: Designed and implemented a multi-inbox rotation system for outbound sales emails across 10 domains. This system significantly increased email volume and markedly improved open rates, reply rates, and the number of meetings booked from email campaigns.

SDR Training and Mentorship: Took on the responsibility of training and mentoring two Sales Development Representatives (SDRs) in advanced prospecting techniques. Emphasized multichannel outreach, with a focus on personalization skills and developing compelling use cases, enhancing their effectiveness and performance.

Deal Management and Collaboration: Worked closely with Immersa's founder to identify, close, and manage specific key deals, overseeing the entire sales funnel. This collaboration ensured a strategic approach to sales and contributed to the company's overall growth and success.

This role at Immersa allowed me to leverage my expertise in sales strategy and mentorship to drive significant improvements in sales operations and team performance.

Head of Inside Sales

Ekata, a Mastercard company

At Ekata, I played a pivotal role in transforming the outbound sales strategy, delivering significant results and establishing foundational sales processes. My key contributions included:

Outbound Sales Playbook Creation: Innovated Ekata's first outbound sales playbook, a cornerstone achievement that generated an impressive $6M pipeline across 10 strategic accounts, marking a new era in sales strategy and execution.

High-Value Opportunity Sourcing: Demonstrated exceptional skill in sourcing multifaceted opportunities through targeted cold outbound efforts. Successfully engaged major organizations including JP Morgan Chase, Capital One, Western Union, IBM, and Google, expanding Ekata's business horizons and revenue potential.

Strategic Account Expansion: Effectively expanded our strategic influence to encompass approximately 600 additional enterprise accounts, significantly broadening our market reach and impact.

Messaging Framework and Prospecting Playbook: Established a robust messaging framework and a comprehensive prospecting playbook. These resources became key tools for future sales efforts, laying the groundwork for sustained success and consistency in sales approaches.

Onboarding Strategy Development: Revolutionized the onboarding process for new Business Development Representatives (BDRs). Developed a new strategy that cut ramp time by 86%, markedly enhancing the efficiency and effectiveness of the onboarding process.

In this role, I leveraged my expertise in outbound sales to drive substantial business growth, develop strategic sales tools, and enhance team capabilities, positioning Ekata for continued success in the sales domain.

Enterprise Business Development Manager - Global Strategic Accounts

fullcast.io

At Fullcast, I was instrumental in shaping and executing a comprehensive outbound sales strategy that significantly propelled the company's growth. My achievements and responsibilities included:

Outbound Sales Strategy Development: Pioneered the initial outbound sales strategy, which was a major success, leading to an impressive 260% increase in revenue. This strategy was pivotal in scaling Fullcast's market presence and financial performance.

High-Impact Prospecting Campaigns: Orchestrated and executed targeted prospecting campaigns that generated over $4M in pipeline. These campaigns focused on high-growth enterprise SaaS companies, contributing substantially to Fullcast's business expansion.

Social Media Campaign Management: Successfully managed and revitalized social media campaigns, achieving a 302% increase in follower engagement. This enhanced online presence played a crucial role in brand visibility and audience growth.

Webinar and Workshop Execution: Designed and conducted engaging webinars and workshops, consistently driving 10-30 leads each month. This initiative complemented our outbound prospecting efforts and established Fullcast as a thought leader in the industry.

Through these initiatives, I significantly contributed to Fullcast's market positioning and revenue growth, showcasing my ability to drive successful sales strategies and engage effectively with the target audience.

Director of Business Development

Zipwhip

SDR Team Lead

Excel Academy Charter Schools

High School Mathematics Teacher

Everett High School

Imagine if there was an easy way to see all of the exact customer information you needed in one place. That's what Immersa does.

Sales leader with a strong foundation in mathematics and a passion for driving results through strategic outbound sales initiatives. With a proven track record in pipeline generation, coaching, and multichannel outreach, I've successfully built and mentored high-performing sales teams across various SaaS companies. My experience includes implementing AI-based automation, developing effective sales processes, and delivering training that has generated significant pipeline growth. 

Before entering sales, I was a mathematics teacher, where I honed my skills in problem-solving and critical thinking. Notably, my team tied with Harvard in a prestigious math contest sponsored by the NSA. 

Visit my website www.thejoyce.net to schedule some time and discuss sales coaching and subscribe to my newsletter at thejoyce.substack.com

Patrick William Joyce

You WILL find what you are looking for. You’ll even find things that aren’t even there to be successful. 

Starting my own business and finding success is a direct product of a laser focus on who I serve and what I’ll do for them.

This month we have 3 clients up for renewal and I have confirmation they are all going to continue. This is a major milestone for us. 

Step 1, get the first customer

Step 2, get more customers

Step 3, get them to renew

Step 4, get new customers while you have renewing customers

It is a pretty simple formula for success. Not easy, but simple.

Step 0 is figuring out who the customer is and what you’ll do for them, very important. I made some mistakes along the way but how could I not? And this journey is not over obviously- it’s just started- everything IS coming into focus though. 

Little by little I’m chipping away, small wins every day.

Our best customers are early stage SaaS companies that want to move fast.

We’re uniquely qualified to give them access to the best talent on the agency market. 

“You’ve alleviated the risk of getting started with outbound” 

“We can’t turn you off”

“You’re giving us more work than we can handle at the moment, but keep going”

These are the best things to hear.

Outsourced Cold Calling for B2B That Actually Works | CEO @ Outboundless

LeadMagic has literally THE best API in the biz. It never errors out, super fast - I have driven this thing hard and it always works. 

I watched Jesse build this thing from scratch after getting burned by big SaaS. Started a whole movement. It's pretty rad. SYC is epic. People have tried to shut it down and it can't be stopped. Not sure how you pulled this one off man but bravo. 

Find linkedin profile, find mobile, find work email -- jam that thing and watch the money roll in.

I got to train with a legend yesterday Bernardo Faria  

Training jiu jitsu is so important for my mental health. Everyone should train their body in one discipline or another

For me, the jiu jitsu mat acts as a mirror. The person you are in real life is who you are on the mat, and those things can influence each other.

If you have a weak mind outside the gym, it will show in your training. 

Conversely if you strengthen your mind and body through training, it will strengthen your mind in life.

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I don't know if theres a lesson in this, but I sent a LOT of DMs yesterday. Decided to look at all my first degree connections who I thought might be a good fit for Outboundless, idk how many I sent but it was a lot. And I'm sending a contract out this morning. Keep grinding.

Dear Founders:

You didn’t bring in sales/SDRs/leadership because you know how to build pipeline. You hired them because they do.

So why block the person you hired to fix the problem?

Here’s how great sales and SDR leaders get burned out and walk:

You second-guess every strategy call they make.
You cut budgets, then ask why meetings dropped.
You treat them like a task manager instead of a builder.
You hold them to targets, but take away the authority needed to hit them.

Then you act shocked when the whole thing falls apart and they walk.

The truth is simple.

When you ignore the person who owns your top of funnel, you’re not just losing a hire. You’re choking the most important part of your sales engine.

Pipeline isn’t optional. A real sales development leader is the difference between learning fast and dying slow.

If you won’t let them run the motion, fix the system, put the pieces in place -- you’re handcuffing them.

Step back. Let them build. Or get ready for another quarter of “we’re figuring it out.”

Be honest. Are you setting them up to fail?

** inspired by LeeRon Yahalomi, CS extraordinaire **

Toughest part of the year is between Thanksgiving and New Year’s. Keep after it out there!

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Patrick William Joyce

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The Battle

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