Justin Michael

Unleashing Your Sales Superpowers @HSE

I work with the few who no longer chase.
The ones who already won.
The ones ready for precision, scale, and seven figures in silence.

They call me the hidden force behind $100K months.
“$148K in week one.” – Jonny Staker, CEO
“$144K in seven days.” – Chris Caldwell, Founder
“5X’d my pipeline and reached impossible CXOs within two months.” – Darren Bullivant, VP

I once generated over $1M from just 20 hours of cold calling. Before that, I carried numbers at Salesforce, LinkedIn, and a dozen startups, building six years of pipeline in six months.

I am the author of ten bestselling books, including 7-Figure Formula and Cold Call ALGO, which have redefined how elite operators win clients and scale.

Quietly ranked among the highest-earning executive coaches in B2B history, I operate in a tier almost no one reaches.

My frameworks have powered the top performers in SaaS and driven more than a billion dollars in pipeline. That became the Justin Michael Method.

Today I work with founders, CROs, and consultants who ascend quietly into seven figures. The work is unseen. The results are undeniable.

I do not coach the masses. I do not post for attention.
Just clients. Wires. Results.

Noise is everywhere. Signal is rare. I coach the ones who already won and make them impossible to ignore.

My clients move fast, execute harder, and multiply results.

Bestselling Author, Sales Superpowers & JMM 2.0

Order now @ SalesSuperpowers.com | Finally released my full JMM methodology with tips and tactics from hundreds of real coaching sessions. 5X your income today with the Justin Michael Method, a new outbound operating system to drive explosive revenue growth!

Justin Michael 🦸🏻

I’m happy to share that I’m starting a new position as Author, The Frame at Jones Media Publishing!

John Wick of Executive Coaching • Author of The Frame

Shout out to Josh Braun, the person I connected with the most on LinkedIn this year. #YearinReview

Bob Burg shared my new book without me asking. That tells you everything. Pay it forward.

Hall of Fame Keynote Speaker on Genuine Influence®, Relationship Building, and Referrals | Coauthor of the international bestseller, “The Go-Giver” | Co-Founder of The Go-Giver® Success Vault.

Congratulations to Justin Michael and Jonny Staker on their newest book (this one on Kindle for just $2.99) titled...

"The Frame: Unspoken Laws of Power, Status, and Influence"

https://lnkd.in/eECHhSSE

From the writeup on Amazon:

=====

Ever notice how some people effortlessly command a room, close deals with ease, and have others leaning in when they speak, while others struggle to get taken seriously?

That’s not luck. It’s Frame.

In The Frame, you’ll discover the hidden psychology that drives human behavior in business, leadership, and everyday influence. These are the unspoken laws that quietly decide who’s followed, who’s respected, and who gets results, long before anyone says a word.

Whether you’re leading a team, building a business, or growing your personal brand, power and status aren’t about ego. They’re about perception, positioning, and presence. This book shows you how to shape all three, without manipulation, posturing, or playing small.

=====

Looks like a terrific read!

Check out Justin and Jonny's Kindle book by visiting https://lnkd.in/eECHhSSE

#

Most people think influence is about what you say.
They are wrong.

Here is what readers keep telling me about The Frame.
Anonymized. Unfiltered. Hard to ignore.

• You feel the room shift before you speak.
• I stopped proving. People leaned in.
• This is not tactics. It rewires who you are in the interaction.
• The deal is won before logic shows up.
• Silence became my strongest close.
• I walked into a room I did not belong in and owned it.
• Frame is not loud. It bends gravity.
• Presence replaced persuasion.
• It is an unfair advantage.
• You do not perform. You become the frame.

The common thread is not confidence.
It is non-neediness.

When you stop chasing, the world adjusts to you.
That is the real game.

Most people lose power before they speak.

They lose it the moment they need the outcome.

That’s why the 1st Law of the Frame exists:

Non-Neediness = Leverage

The instant you want approval, agreement, or the win more than the other person, the frame flips.
Your body signals it. Your voice rushes. Your authority leaks.

Non-neediness isn’t apathy.
It’s emotional self-sufficiency.

You still want the deal.
You still want the connection.
But you’re intact if it dies.

That calm is felt immediately.
Rooms adjust. Conversations slow. Power consolidates.

Break this law once and everything downstream weakens.
Hold it and people start qualifying themselves.

The author can see how you vote. Learn more

Outboundless

Outboundless is an outsourced cold calling agency built for B2B tech companies that are serious about pipeline. We plug in professional SDRs, build high-fit lead lists, and execute at volume, FAST. Our offering includes fully managed cold call campaigns, fractional SDR management, and GTM consulting for teams leveling up from founder-led sales or looking to expand. We’ve worked across SaaS, fintech, martech, and compliance heavy verticals where quality conversations matter.

Chief Executive Officer

Pitchfire

Member

LevelUp Leads

As the Global Head of Accounts & Strategy at LevelUp Leads, I lead the charge in driving success for our clients by overseeing all client relationships and spearheading our SDR team. My role focuses on developing and executing strategic outbound sales initiatives that consistently generate pipeline and set high-quality appointments. I collaborate closely with clients to align outreach strategies with their unique goals.

Key responsibilities include:

-Leading, coaching, and optimizing the SDR team to improve outreach quality and efficiency.
-Designing and implementing data-driven outbound strategies tailored to diverse industries.
-Building long-term partnerships with clients through consistent communication, performance reviews, and strategy sessions.
-Collaborating with internal teams to innovate processes and improve client outcomes.

This role allows me to leverage my expertise in outbound sales, SDR leadership, and client success while helping B2B companies grow their revenue through thoughtful, results-driven outreach.

Head of Global Accounts and Strategy

Modern Virtual

[Acquired by Outboundless] Ispecialize in delivering expert B2B sales consulting services. 

Brands supported: 

-Salesloft
-Predictable Revenue
-Avoma
-Immersa
-TIDAL Consulting
-Regie.ai

...and many more

Founder

Immersa

At Immersa, I led pivotal sales initiatives and played a key role in optimizing sales strategies and processes. My responsibilities and achievements included:

Sales Strategy and Execution: Directed sales efforts focusing on leveraging product usage data to benefit various departments, especially Go-To-Market (GTM) teams. This strategy enhanced cross-departmental collaboration and understanding, driving more informed and effective sales approaches.

Innovative Email System Implementation: Designed and implemented a multi-inbox rotation system for outbound sales emails across 10 domains. This system significantly increased email volume and markedly improved open rates, reply rates, and the number of meetings booked from email campaigns.

SDR Training and Mentorship: Took on the responsibility of training and mentoring two Sales Development Representatives (SDRs) in advanced prospecting techniques. Emphasized multichannel outreach, with a focus on personalization skills and developing compelling use cases, enhancing their effectiveness and performance.

Deal Management and Collaboration: Worked closely with Immersa's founder to identify, close, and manage specific key deals, overseeing the entire sales funnel. This collaboration ensured a strategic approach to sales and contributed to the company's overall growth and success.

This role at Immersa allowed me to leverage my expertise in sales strategy and mentorship to drive significant improvements in sales operations and team performance.

Head of Inside Sales

Ekata, a Mastercard company

At Ekata, I played a pivotal role in transforming the outbound sales strategy, delivering significant results and establishing foundational sales processes. My key contributions included:

Outbound Sales Playbook Creation: Innovated Ekata's first outbound sales playbook, a cornerstone achievement that generated an impressive $6M pipeline across 10 strategic accounts, marking a new era in sales strategy and execution.

High-Value Opportunity Sourcing: Demonstrated exceptional skill in sourcing multifaceted opportunities through targeted cold outbound efforts. Successfully engaged major organizations including JP Morgan Chase, Capital One, Western Union, IBM, and Google, expanding Ekata's business horizons and revenue potential.

Strategic Account Expansion: Effectively expanded our strategic influence to encompass approximately 600 additional enterprise accounts, significantly broadening our market reach and impact.

Messaging Framework and Prospecting Playbook: Established a robust messaging framework and a comprehensive prospecting playbook. These resources became key tools for future sales efforts, laying the groundwork for sustained success and consistency in sales approaches.

Onboarding Strategy Development: Revolutionized the onboarding process for new Business Development Representatives (BDRs). Developed a new strategy that cut ramp time by 86%, markedly enhancing the efficiency and effectiveness of the onboarding process.

In this role, I leveraged my expertise in outbound sales to drive substantial business growth, develop strategic sales tools, and enhance team capabilities, positioning Ekata for continued success in the sales domain.

Enterprise Business Development Manager - Global Strategic Accounts

fullcast.io

At Fullcast, I was instrumental in shaping and executing a comprehensive outbound sales strategy that significantly propelled the company's growth. My achievements and responsibilities included:

Outbound Sales Strategy Development: Pioneered the initial outbound sales strategy, which was a major success, leading to an impressive 260% increase in revenue. This strategy was pivotal in scaling Fullcast's market presence and financial performance.

High-Impact Prospecting Campaigns: Orchestrated and executed targeted prospecting campaigns that generated over $4M in pipeline. These campaigns focused on high-growth enterprise SaaS companies, contributing substantially to Fullcast's business expansion.

Social Media Campaign Management: Successfully managed and revitalized social media campaigns, achieving a 302% increase in follower engagement. This enhanced online presence played a crucial role in brand visibility and audience growth.

Webinar and Workshop Execution: Designed and conducted engaging webinars and workshops, consistently driving 10-30 leads each month. This initiative complemented our outbound prospecting efforts and established Fullcast as a thought leader in the industry.

Through these initiatives, I significantly contributed to Fullcast's market positioning and revenue growth, showcasing my ability to drive successful sales strategies and engage effectively with the target audience.

Director of Business Development

Zipwhip

SDR Team Lead

Excel Academy Charter Schools

High School Mathematics Teacher

Everett High School

Imagine if there was an easy way to see all of the exact customer information you needed in one place. That's what Immersa does.

Sales leader with a strong foundation in mathematics and a passion for driving results through strategic outbound sales initiatives. With a proven track record in pipeline generation, coaching, and multichannel outreach, I've successfully built and mentored high-performing sales teams across various SaaS companies. My experience includes implementing AI-based automation, developing effective sales processes, and delivering training that has generated significant pipeline growth. 

Before entering sales, I was a mathematics teacher, where I honed my skills in problem-solving and critical thinking. Notably, my team tied with Harvard in a prestigious math contest sponsored by the NSA. 

Visit my website www.thejoyce.net to schedule some time and discuss sales coaching and subscribe to my newsletter at thejoyce.substack.com

Patrick William Joyce

WARNING: Super stong script that defies guru advice incoming

Granted this guy works for Oracle - makes a big difference - but it’s worth studying some of the subtleties.

Few against the grain things I think he does really well

1) says “How are you” with intentional descending inflection. It’s almost a rhetorical question- he is setting up the bull rush

Goes against feedvice (that is my new term for marketing content masked as bad advice) but think about what he’s doing

If you’ve ever trained in a combat sport, setting up your move is the key part of the whole thing. You can’t telegraph a left hook or triangle choke and expect it to work against a trained opponent 

2) he bull rushes an “anti pitch” — there are no features, doesn’t even mention a product.

Only
The
Problems
He
Solves

Sounds like he’s supposed to be there. It’s a Jedi mind trick - I’m sorry folks this does work. If there is any meta psychology to be considered, this is where it is.

Everything else people do comes off as desperate. Forget about “show them you know them” - this guy is booking meetings by metaphorically walking into the room with a clipboard and pretending like he’s supposed to be there.

Disclaimer— if the pre call research works for you, keep doing it— most of the feedvice is based on people not wanting to cold call or having a big ego about BEING cold called, and then transposing their own mindset onto their prospects.

Truth is nobody cares about this as much as some VP tryna get famous on linkie. Most finance or ops people esp in non saas just don’t want you to suck.

This guy doesn’t sound like he sucks. 

3) he goes straight for the meeting - the guru feedvice says to uncover pain blah blah - I’m not buying it. That’s a problem for future me. First part is to get some time by being a Jedi on the phone.

Ok hope this helps bye

Outsourced Cold Calling for B2B That Actually Works | CEO @ Outboundless

So much of what I see here is geared toward clickbait and engagement farming rather than actual utility. Polarizing strong takes that speak in absolutes.

It doesn’t serve the audience as much as it serves the poster. If you’re reading things on the feed, you’re in their funnel. Myself included - this is how things work.

But I think it’s really important to be aware of this as a rep. You are not reading a textbook. You are reading marketing copy of someone who is trying to sell something. 

I try to be as blunt and realistic as possible when I write on here. It doesn’t get as much attention but I don’t care. I’ll sleep better at night knowing I am being honest.

Do I want to sell cold calling services to you? Probably not, actually. I’m looking for specifically early stage founders who want a jumpstart on outbound. They’re probably not shopping for it on the feed.

I’m not selling a course, there’s no cohorts, there’s no waiting list. So you can see how the content is tuned differently. 

What I do want is when someone goes to do their research before they sign a contract with me, they find someone who is very honest and transparent. Back channel same. 

Cold calling is dead, cold email is dead, it’s all dead but somehow we still book meetings every week. 

I could detail the process and people still wouldn’t do it. The thing is, people WANT cold calling to be dead. Because it sucks to do. That’s why we do it for you. 

Ok - happy holidays - it’s Monday - let’s get after it. 

Happy hunting 🙏

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Patrick William Joyce

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The Battle

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Patrick William Joyce

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Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Justin Michael 🦸🏻's LinkedIn Performance

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