Michael Hartmann

I am a passionate and focused leader who loves to build and has the ability to bring order and clarity to situations where there is ambiguity or chaos. I am a creative problem solver, and a bit of a geek. 

I believe:
- Being a leader means leading the “whole” person - mentoring young talent is something I get much satisfaction from
- The Pareto Principle (the 80/20 rule) - Progress is better than perfection...every time
- Occam’s Razor - the simplest solution to a problem is usually the best
- Consensus is important - but that doesn’t mean 100% agreement, it means we can all support a decision 100%

I get sh*t done by:
- Getting support and alignment across diverse stakeholders trying to achieve Big Hairy Audacious Goals (BHAG) through consensus building
- Balancing the healthy tension between strategic initiatives and tactical priorities
- Keep my eyes on the future rather than looking back
- Cutting through the noise and focusing on outcomes

Coming out of college with an engineering degree, then into management consulting and eventually into marketing / operations has exposed me to many types of companies and industries. 

If your organization needs some strategic guidance for your operations functions, let’s talk. I can help with advisory services, fractional leadership, or projects to optimize your processes and resources.

Co Host, Ops Cast podcast

Ops Cast is the podcast for Marketing Ops professionals from MO Pros. Tune in and register to be notified of new episodes at www.themopros.com/opscast.

Five years ago, we hit "record" on the first Ops Cast episode...and honestly, we weren't sure how long this thing would last.

This Thursday, we are hosting a short live stream to celebrate five years of Ops Cast - and more importantly, the people who made it possible.

I’ll be joined by Naomi Liu and Mike Rizzo for a 30–45 minute conversation at approximately 1:30pm PT / 4:30pm ET on Thursday, January 15 where we will:

✔️ Reflect on how Marketing Ops has evolved over the last five years
✔️ Share a few behind-the-scenes stories (some planned, some not 😅)
✔️ Talk about what we're seeing heading into 2026
✔️ Say a genuine thank you to the guests, listeners, and community who kept showing up

We almost missed the anniversary (it snuck up on us during the holidays), but we didn't want to let it pass without pausing and acknowledging how meaningful this journey has been.

If Ops Cast has ever helped you:
➡️ feel less alone in the work
➡️ see your role differently
➡️ or put words to things you were already sensing

we would love to have you join us.

🎉 Live stream details will be in the first comment.

And if you can’t make it live - no pressure. This is about connection, not attendance.

What is one thing that's changed the most in Marketing Ops since 2021, in your experience?

#OpsCast #MarketingOps #MOPros #Community #Leadership #RevOps #FiveYears #Grateful #2026

Marketing Ops Community

Business Operations Executive | Marketing/Revenue Ops Advisor and Leadership Coach | Podcaster

🎧 Is it too late for a #Wrapped post?

Probably.
 Did we make one anyway? Of course we did. 😄

This is not exactly an Ops Cast Wrapped.
 It’s more like a 5-year rewind ⏪ with some fun facts you might not know.

Over the last five years, Ops Cast has:
 ✨ Hit 63,000+ downloads
 📈 Had surprise breakout years and episodes
 🤯 Covered everything from "WTF is Marketing Ops?" to agentic AI
 🤝 Grown into a community of MOps & RevOps folks who care about how work actually gets done

We pulled together a few highlights from the past five years - the episodes, moments, and stats that tell the story.

Swipe through 👇

Then tell me 👇
 Which Ops Cast #episode do you still send to people when they ask, "Where should I start?"

#OpsCast #MarketingOps #RevOps #Podcast #B2BMarketing

Ops Cast Five Year Facts

New Ops Cast episode 🎙️

This week, I sat down with Josh McClanahan to talk about a problem I see all the time in RevOps and GTM teams:
We have lots of data...but very little of it actually changes executive decisions.

In this conversation, we dig into what the phrase "metrics that matter" really means when you’re talking to leadership - not dashboards for dashboards' sake.

A few takeaways from the episode 👇
 ✅ Why execs care less about volume metrics and more about how the business makes money
 ✅ How to think about LTV, CAC, and unit economics at different stages of company maturity
 ✅ The difference between reporting and decision-support
 ✅ Why RevOps leaders need to translate data into tradeoffs, not just insights

Josh brings a Biz Ops lens that is refreshingly practical and grounded in how companies actually operate.

I'm curious how others think about this 👇
 What is one metric you have seen consistently resonate with executives?

Link to the episode is in the first comment. 🎧

#OpsCast #RevOps #MarketingOperations #GTMOperations #BusinessOperations #B2B #Leadership

parcelLab

• Administered Zendesk platform, maintained dynamic templates and placeholders, and implemented automated alerts, ensuring smooth customer support operations
• Designed and implemented trigger flows, cron jobs, and worked with JavaScript to create Emails and Track&Trace pages in HTML & CSS, enhancing usability and boosting conversion rates
• Collaborated closely with Engineering, Implementation and Customer Success teams, analyzed customer documentation, optimized processes, and established quality guidelines, contributing to improved communication and customer satisfaction

Main tools:
Visual Studio Code, GitHub, Zendesk, MogoDB, Jira, Cronicle, DataDog, Metabase, Graylog, DBT

Technical Support Engineer

• Administered Zendesk platform and maintained dynamic templates and placeholders, ensuring smooth customer support operations
• Designed and implemented responsive email templates, tracking landing pages, and banners to enhance usability and boost conversion rates
• Collaborated closely with Engineering, Implementation and Customer Success teams, analyzed customer documentation, optimized processes, and established quality guidelines, contributing to improved communication and customer satisfaction

Main tools:
Visual Studio Code, GitHub, Zendesk, MogoDB, Zelda, Jira

Technical Content Developer

• Experienced in managing CRM tools (Hubspot & Salesforce) for Sales & Marketing with 180,000+ contacts, optimizing inbound lead processes, and analyzing inbound pipeline performance.
• Skilled in standardizing campaign reports & presentations with clear KPIs & pipeline performances for C-level executives, ensuring effective communication of marketing results.
• Proficient in overseeing marketing operations, including exporting reports, linking campaigns, drafting automated emails, creating nurturing workflows, and maintaining website content, while also executing quarterly ABM campaigns.

Main tools:
Hubspot, Salesforce, Contentful, Excel, Miro, Powerpoint, 6sense

Marketing Operations Coordinator

• Successfully led the website migration project from WordPress to a headless CMS (Contentful), ensuring a seamless transition and improved website performance.
• Proficient in drafting landing pages and maintaining websites, utilizing both WordPress (until April 2022) and Contentful CMS (from April 2022 onwards) to deliver a user-friendly and visually appealing online presence.
• Skilled in maintaining CRM tools (Hubspot) for Sales & Marketing, overseeing marketing operations such as exporting reports, linking campaigns, drafting automated emails, and creating nurturing workflows, while also supporting events and experience squad in building and maintaining landing pages and tracking lead generation activities for OX-Fest 2022.

Main tools:
Hubspot, Salesforce, Contentful, Miro, Wordpress, Turtl

Digital Marketing Coordinator

• Proficient in supporting the maintenance, management, and improvement of the parcelLab website, including the creation of landing pages and conducting web A/B tests to optimize user experience and engagement.
• Skilled in SEO reporting, ensuring website visibility and implementing strategies to improve search engine rankings and organic traffic.
• Experienced in managing social media platforms, driving brand awareness, and engaging with the target audience through strategic content creation and community management. Additionally, provided research and support for German DTC studies, contributing to valuable insights and informed decision-making.

Main tools:
Hubspot, Wordpress, SEMRush, Hootsuite

Marketing Working Student

• Assisting in the successful website relaunch on December 21st, 2020, ensuring a smooth transition and improved user experience.
• Contributing to the German E-Commerce shipping study in 2021, conducting research and analysis to provide valuable insights into the industry. (Link to the study provided below)

Main tools
Wordpress, Excel

Marketing Intern

Karl Reichenbach GmbH

• Conduct comprehensive qualitative and quantitative research and provide expert consultation on relevant markets.
• Continuously update industry knowledge and stay informed about the markets under investigation.
• Generate insightful reports and actionable recommendations for internal use, ensuring clarity and usefulness for organizational decision-making.

Research Analyst

Western Digital

Intern

BASF

Versatile skill set that spans across customer-, marketing- & business-operations with expertise in CRM systems administration, coding, analytics, website migrations & maintenance.

taplio

The Battle

Michael Hartmann

Jeevan Jelaindren

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taplio

The Battle

Michael Hartmann

Jeevan Jelaindren

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Michael Hartmann's LinkedIn Performance

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