AB Marketing Group

In this position I'm continuing to share the need to build trust and efficiently use digital real estate. I craft and share marketing plans alongside the partners, making sure the ideas my clients and I create make an impact.

AB Marketing is a media marketing company that luxury brands trust. The team at AB is an exceptional group of specialists that dedicate their time to creating stunning content, build a consistent social media presence, and run ads that perform. Their team has surpassed my expectations with every project we tackle and I can't wait to see how we can help more businesses grow.

Marketing Strategist/BD Executive

Colony Media Collective

Owner and CEO. Managed all operations, marketing, and content creation.

Founder

River Of Beer

Uses problem solving to provide consistent high-quality customer service
Capitalized on Covid-related issues, creating solutions that have set the restaurant apart and allowed continued growth in revenue
Designed 3 best selling menu items this summer, bringing return customers and referrals daily
Conducts fluid and professional communication with customers
Trains incoming employees on extensive service and menu information

Bartender

Emergence Church

Plan, film and edit live events, creating stand-out summaries for presentation at services and on social media
Edits Emergence’s interview series, sewing cohesive stories to be shown at services and on social media.
Manage and distribute assets, including film and external media used across the creative team.

Videographer

Comport Consulting

Providing aid regarding marketing development funds, event planning, social media, as well as expanding Partner Database, CRM, and video library.

Marketing Intern

Thank you for taking the time to check out my page!
Long story short: I'm a Marketing Strategist and Content Producer devoted to trust building.  
Long story long:
After my father's passing at age 13 I knew I needed to start covering some of my own expenses. I pitched party tents at 13, stocked a deli at 14, and caddied the greens at 15. Shortly before my 16th birthday I became the first hire at a new Thai restaurant. This kicked off an 8 year career in the service industry, where I excelled as the highest-earning server and bartender at every restaurant I worked in. This sales and marketing experience made Marist's marketing program a simple decision to make, and I continued my service career throughout COVID.

During this time I simultaneously grew an interest in video production. As a tech-savvy 13 year old in reading class I was NOT interesting in writing essays, and was given the option to create a video report instead. This project kicked off a school career full of videos of all kinds, from movie trailers to news shows to puppets on green screen. As I continued into college I was hyper-aware of the impact of video in the marketing world, and committed to a minor in video production.

I worked hard throughout my college career, which was ended half a semester early by COVID. This led me back to bartending, giving me the opportunity to capture photos of food and drinks, as well as all the new COVID dogs that were being brought to our outdoor dining. Complimentary dog photos led to paid car photos, weddings, and my first business projects.

In September of 2021 I dedicated myself to providing marketing material that does more than just shows the obvious. I found out the BEST way to differentiate yourself is to build trust and saw that many do this through face to face networking, but lack the capability of connecting with others online. I found ways to help my clients build trust with strangers to grow their businesses the right way.

In summer of 2023 I met with the partners of AB Marketing and found that we have quite a few similarities, values offerings, and experiences as business owners. After much conversation I received an offer to acquire my clients, and myself as a business development executive. Now I get to focus entirely on my client's marketing needs and growth goals, as well as spend time making new friends. This came at the same time I moved into a new home and married my wife, Katee, and I am so looking forward to this next chapter.

Looking forward to my time spent on here, and I truly hope to meet you. Much love!

Michael Harrison

My most valuable handshake to date...Katee Harrison (Kim) deserves all the thanks this year 🙌

Word of Mouth -​> Building Trust Online w/ Video 🤝 Marketers and Founders 🤝

13 years ago I made a huge mistake as I sat next to my future best man. And it was all on camera. 😭

I always tell people I made the "silly" mistakes in video when I was in middle school. 

I still make silly mistakes, but I know that you need to fully light a green screen in order to get the right key color. (spoiler: that was the mistake)

After this I did a marginally better job using green screen with popsicle-stick puppets. Honestly that still looked bad.

I look back on these times so fondly for many reasons, and to this day I'm grateful for the experiences editing as a 13 year old. 

Patrick has since spent a ton of time in front of the camera, and hopefully we have him on NYC news in no time.

What you're missing from only having the image? We pitched our voices down to sound like adults and not pre-pubescent kids 💀 

You live and you learn. How cool is it I get to make videos for work now? 

Send me a DM and I probably still won't send this unlisted video to you (jk I so will, and a movie trailer we made later that year)

To quote my presentation yesterday:
“See Michael? Think camera. See camera? Think Michael.”

Andddde I hope you do just that 🫡 

Christina Mendez and I always have a blast interviewing Servant's Heart Ministry volunteer and staff. 

Normally I’ll focus on the conversation and have a team member focus on the shot - but I LOVE Christina’s intention she brings to each of these light-weight captures, not solely relying on my experience to fulfill her specific marketing vision.

If you’re a marketer without a trusted video dude (who you actually like hanging out with) I’d love to brainstorm and share some recent work I’m so excited about!

No alternative text description for this image

My life through the .5 selfie…

If you haven’t gotten in one of these with me that’s a big 🚩🚩🚩

Let’s change that over a coffee or zoom! I want to know what you’re up to!

$1,765,355 saved for nonprofits and 106 trade program graduates in 2024. 2025? Well I’d love to have you at Servant's Heart Ministry’s Year End Celebration to hear how it went.

I can’t speak enough about how impactful the work at SH is. They truly give everything to support their community and others supporting their community. 

If you can’t make this (but make it!) I’d still love to show you our amazing locations in Paterson and Franklin (including a future National Park Welcome Center we’re building).

Sign up now! 

https://lnkd.in/ewEGHNq8

My video recommendation for marketers is a 2 line post: You deserve to have quarterly video sessions for fresh, quality, applicable content each quarter.

My office the other day… interviewing celebs for Netflix’s social media! They handed me these tickets after the activation 😵 

I’m sure we all have perks of the job, and this night was pretty perky. 

I got to chat with an all time favorite musician, athletes, and other celebs - and they actually wanted to talk to me so they can get some publicity 😆 

I could feel actual power saying “Hey I’m with Netflix social can I grab you for a minute” to Gabriel Iglesias and having him ignore EVERYTHING else in a hectic moment.

What an experience (and I did a good job not gonna lie). 

Looking forward to more experience like this with my guy Leo Justiniano!

What do I love? Making videos for businesses to share who they are. 

Duh!

This bookstore is one of the coolest stories you’ll ever hear (and you will once I wrap this edit). 

But the only way to hear Brianne’s story was to walk in her store, or hear from someone else who has. 

Now (or soon?) - she will have a video to put on her website, pin on socials, add into her email signature etc that clearly shares why this place is SO FREAKING AWESOME!

I get just as excited on site of a new architecture project, or capturing emerging battery technology too. 

They put in so much work and care so hard - and it’s so important for others to see that. 

So does your brand have a consistent video program?

Do you share your story, updates, and wins regularly?

If not, I’d consider having at least a quarterly video session to communicate clearly and credibly to your audience. 

Otherwise they likely will only know what’s up when they walk in your space or see you in person.

I’d love to chat about it! I have some time this week for a few additional calls if you want to pick my brain 🧠🎥

Me: I don’t go viral. I’m a failure.
My LinkedIn analytics: 👁️👄👁️

I recently got back past 6 figure impressions after having a huge drop off with my springtime break. 

Many don’t think it’s that special, and with all the guru’s out there neither do I really. 

But who am I kidding. Where else could I get 5,000 people to even take a look at me in a week - for free? 

Literally nowhere. It’d cost me a lot of time, money, stress, and gallons of hand lotion from 5,000 handshakes. 

I wouldn’t turn that down either but still… 5,000 eyeballs from having a blast networking (online)? 

I’m not passing up that opportunity.

P.s. the cumulative graph is was sexier but a marketing ploy from LI, so I’ll be real and share the ups and downs. (Cumulative graph in comments though).

“Just send me the raw footage” is such a funny thing to hear for videographers. 
Here’s why 👇

	1.	Their computer likely can’t open the files.

New cameras are capturing formats like .mxf more and more. They’re super high quality, super heavy, and unless you have pro editing software they literally won’t open.

I love QuickTime too, but it won’t cut it.

	2.	They don’t have the storage or the RAM.

The whole reason I’m writing this is because I’m casually moving 87.85 GB of footage for a few seconds of b-roll.

Industry standard SD cards are crazy fast (and crazy expensive), and you need high speed drives and cables just to make transfers go smoothly.

I started typing this post when the transfer began and it’s done already. 

And working with huge files means sitting on terabytes of extra storage. 

See: the some $2k worth of hard drives and SD cards stacked on my desk 😭 

I also just invested in a newer, bigger server setup to store everything and make my team’s workflow easier.

And for RAM… even just watching high quality footage puts pressure on my Mac w/ 32gb. Unless you’re a serious gamer or you just buy 3k dollar laptops for fun, modern footage will stutter and lag like crazy.

	3.	They don’t use LOG color formats.

Most of what we capture is in a LOG color space. If you upload that to your computer it’s going to look grey, flat, and washed out.

Without the right LUTs or the ability to color a scene properly, you’ll feel like you’ve gone back a few decades in video quality.

And we take a lot of pride in our LUTs by the way.

So next time you ask for raw footage, just make sure you’re ready for what that means! 

I’m always happy to share it, as long as it actually gets used!

Let's go! If these companies are your peers or clientele this is your sign to join us on the 1st or 2nd!

Extra little shoutout to Jeff Rainforth at Phelps Construction Group. Love seeing the support

Our Year End Celebration is just 12 DAYS AWAY!! (cue the Christmas music 🎶) This annual event is our way to say THANK YOU to all of our volunteers. Servant's Heart could not do all that we do without our volunteers. You are the heart of this ministry!

And we could not throw such a stellar bash without our event sponsors. 
Today we recognize our GOLD SPONSORS:
📣 CitiView Audio Visual
📣 Mark & Heather Borst
📣 Dykhouse Construction
📣 JB INSULATION AND DRYWALL LLC
📣 Ken Steenstra Landscaping
📣 Kuiken Brothers Company, Inc
📣 NJ Construction Solutions
📣 Phelps Construction Group
📣 Rapid Pump & Meter Service Co. / Machinery Services
📣 Regency Wealth Management
📣 Tri-State Computer Flooring
📣 Wayne Tile Company

Did you register yet? There's still room! Follow this link to get your tickets: https://lnkd.in/ekPyVQmK

Questions? Leave a comment or send us a DM.

An awesome opportunity to work with a sweet team including Sophia Vitale!!

NJ Ad Club 
Michelle Vernuccio, MBA 😊

Senior Talent Acquisition Partner | Specialize in Full-cycle Recruitment & Strategic Sourcing | Forbes HR Council

View Donna O. Shliechkorn, MHRM’s profile

🚨 We’re Hiring: Omnichannel Marketing Specialist🚨
 📍 East Rutherford, NJ | 🕒 Full-Time | 🛒 CPG / Food Industry

Are you a digital marketing pro with a passion for food, data, and driving results across platforms? Schweid & Sons is looking for an Omnichannel Marketing Specialist to support omnichannel campaigns, paid media, and shopper marketing initiatives that bring our premium burger brand to life.

What You’ll Do:
 🔹 Lead and optimize paid media campaigns across display, social (Instagram, LinkedIn), and search
 🔹 Execute retailer e-commerce ads and manage Amazon listings
 🔹 Drive shopper marketing programs and in-store POS development
 🔹 Collaborate with sales, agencies, and retail partners to deliver seamless campaigns
 🔹 Analyze performance metrics and turn insights into action

You Are:
 ✔️ Analytical, creative, and detail-obsessed
 ✔️ A self-starter who thrives in fast-paced environments
 ✔️ Passionate about food and consumer trends
 ✔️ Experienced in digital marketing, shopper marketing, and e-commerce in the CPG food space

📢 Ready to bring bold flavor to your career? Apply now and help us make the best burgers even better!

https://lnkd.in/eGmabtHi

#omnichannelmarketing #digitalmarketing #marketingjobs

Y Creative Group

Marc Passarelli is a veteran Creative Director with extensive experience in creative development and graphic design. His knowledge of strategic marketing process and integrated communications systems elevate his value to marketing & advertising agencies and direct clients alike. From the latest in digital interface design, to every print production application imaginable, Marc has done it all at a very high level.

Marc’s design solutions are distinct, attractive, engaging and of the highest quality. Perhaps as important, Marc is easy to work with. He maintains a genuine enthusiasm for working collaboratively, connecting with creatives and marketers, and developing the trust necessary to advance projects efficiently and without distraction.

Marc is fun, talented, creative and dedicated. Simply put, he is a good human.

Connect with Marc and experience the good design difference.  Call 201-986-2929

Creative Director

Group DCA

Directed a studio of graphic designers, programmers and animators to produce interactive physician-facing and patient-facing online surveys for almost every major pharmaceutical company in the world.

Marc Passarelli is a Creative Design Director with extensive experience in creative development and graphic design. His knowledge of strategic marketing process and integrated communications systems elevate his value to marketing & advertising agencies and direct clients alike. From the latest in digital interface design, to every print production application imaginable, Marc has done it all at a very high level.
 
Marc’s design solutions are distinct, attractive, engaging and of the highest quality. Perhaps as important, Marc is easy to work with. He maintains a genuine enthusiasm for working collaboratively, connecting with creatives and marketers, and developing the trust necessary to advance projects efficiently and without distraction.

Marc is fun, talented, creative and dedicated. Simply put, he is a good human.

Connect with Marc and experience the good design difference.

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Michael Harrison

Marc Passarelli

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