LinkedIn Content & Social Selling for B2B businesses.

In the past 15 years, I’ve built and scaled multiple 7 figure businesses.

I’ve run GTM agencies, built SaaS products, and led teams driving real growth.  

But the biggest shift I’ve seen?  

B2B buyers don’t respond to cold outreach like they used to.

The best B2B companies are winning with content-first, relationship-driven growth.  
Because buyers want to trust the person behind the business before they buy.

- They see a founder sharing expertise on LinkedIn.  
- They engage with content that speaks directly to their challenges.  
- And when they’re ready, they reach out—because they already know who can solve their problem.

That’s how B2B buying works today.

But here’s the problem:  
Most founders either don’t have the time or don’t know how to consistently create content that drives leads.

So they outsource to ghostwriters who chase impressions instead of business outcomes.

That doesn’t work.

Positioning yourself as a thought leader requires more than posting daily.
It’s about building authority through a clear strategy, consistently showing up with expertise, and using social selling to turn engagement into conversations.

That’s why I launched Content Path with my co-founder Pierre.

We help B2B founders turn LinkedIn into a revenue engine—with a system that works:

- We build your content strategy.  
- We create high-quality visual content that cuts through the noise.
- We identify the ICP-fit people engaging with your posts.
- We help you turn those warm leads into business conversations.

This is how LinkedIn content drives revenue.

If you’re ready to own your audience, build trust, and generate leads—let’s talk.

DM me or visit www.contentpath.co.

Mikey H.

NextMed

Business Development

Fulfillment Plus

Built and implemented a barcoding system for a high-volume client, reducing mis-picks and mis-shipments in a SKU heavy customer, significantly improving order accuracy.

Negotiated FedEx shipping discounts, helping narrow cost gaps against larger warehouse competitors and protecting small margins.

Worked directly with company ownership to find customer pain points, created tailored solutions and helpped close new business through relationship-driven selling.

Led onboarding and account management for key clients, delivering hands-on service, resolving logistics issues, and driving long-term client loyalty.

Took initiative to optimize operation in Extensiv WMS, boosting warehouse customer and order accuracy with minimal guidance or leadership support.

New Business Account Manager

Smart Warehousing

Managed end-to-end sales pipeline and cultivated customer relationships, resulting in increased revenue and long-term business partnerships. 

Delivered tailored logistics solutions to e-commerce businesses, optimizing their order fulfillment processes and enhancing overall operational efficiency.

Utilized tools like ZoomInfo to generate high-quality leads, contributing to business expansion and sales growth.

Account Executive

Prospected new leads by conducting outbound outreach and identifying early-stage business opportunities.

Maintained steady outreach efforts, keeping a consistent pipeline of new contacts for the sales team to develop.

Sales Development Representative

Created effective cadences and campaigns, streamlining the sales team’s outreach.

Managed CRM data within HubSpot, supporting sales team with data-driven insights and reporting.

Sales Intern

Sales at Smart Warehousing | Creating a Podcast

At Fulfillment Plus, I help e-commerce businesses streamline operations with customized fulfillment solutions. With a BS in Professional Strategic Selling and a minor in Entrepreneurship from Kansas State University, I bring expertise in creating value propositions, negotiating effectively, and managing customer relationships.

My experience spans roles as an Account Executive at Smart Warehousing and Co-Founder of Midwest Sunrise, where I honed skills in sales, logistics, social media marketing, and process improvement. I’m passionate about solving problems, improving workflows, and delivering exceptional customer experiences.

In addition to my professional work, I’m the host of Beyond the Founder, a podcast that dives into the personal stories behind startup founders and content creators. It’s a platform where I explore challenges, growth, and the human side of entrepreneurship.

I’m always seeking new challenges and opportunities to grow in sales, data, logistics, supply chain, technology, and entrepreneurship. Let’s connect!

taplio

The Battle

Mikey H.

Will Strout

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