LinkedIn Content & Social Selling for B2B businesses.

In the past 15 years, I’ve built and scaled multiple 7 figure businesses.

I’ve run GTM agencies, built SaaS products, and led teams driving real growth.  

But the biggest shift I’ve seen?  

B2B buyers don’t respond to cold outreach like they used to.

The best B2B companies are winning with content-first, relationship-driven growth.  
Because buyers want to trust the person behind the business before they buy.

- They see a founder sharing expertise on LinkedIn.  
- They engage with content that speaks directly to their challenges.  
- And when they’re ready, they reach out—because they already know who can solve their problem.

That’s how B2B buying works today.

But here’s the problem:  
Most founders either don’t have the time or don’t know how to consistently create content that drives leads.

So they outsource to ghostwriters who chase impressions instead of business outcomes.

That doesn’t work.

Positioning yourself as a thought leader requires more than posting daily.
It’s about building authority through a clear strategy, consistently showing up with expertise, and using social selling to turn engagement into conversations.

That’s why I launched Content Path with my co-founder Pierre.

We help B2B founders turn LinkedIn into a revenue engine—with a system that works:

- We build your content strategy.  
- We create high-quality visual content that cuts through the noise.
- We identify the ICP-fit people engaging with your posts.
- We help you turn those warm leads into business conversations.

This is how LinkedIn content drives revenue.

If you’re ready to own your audience, build trust, and generate leads—let’s talk.

DM me or visit www.contentpath.co.

Mikey H.

EOS Implementer, Author of Exit Ready for EOS & Visionary of StepByStepExit.com. 30+ years of EOS experience as an Entrepreneur, Implementer & CTO/CMO of EOS; read my story in TRACTION!

EOS has been central to my entrepreneurial journey, from working with Gino in the late '90s (even transcribing his Traction notes) to implementing EOS at Niche Retail (featured in Traction) and leading the EOS technology team, including training 1000+ Implementers and launching EOS One.  After selling my company to EOS in 2020, I've returned to my roots as an EOS Implementer and startup visionary.

I thrive on helping growing entrepreneurs, bringing a tech-forward, digital-first approach to EOS implementation (using virtual whiteboards like Miro). I work seamlessly with in-person, hybrid, and virtual teams via Zoom.  Modern tech allows me to create client-specific microsites (e.g., https://issuesolving.com/90) and even AI-powered "deep dive" podcasts of homework (e.g., the Hedgehog Concept: https://resetyourthinking.com/hhc).

With 20 years of EOS Implementer experience (both for my own companies and at EOS Worldwide), I've learned from the best, including Gino, Mike Paton, and CJ Dube. My implementation style is rooted in EOS purity, open honesty, and a focus on data-driven decisions for maximum profitability and the greater good.

Recognizing the coming "silver tsunami" of business transitions, I founded Step By Step Exit (stepbystepexit.com) to help EOS-run organizations prepare for and execute successful exits or M&As.  EOS creates well-run companies, but entrepreneurs need guidance to maximize value during transitions.  We use EOS execution concepts to combat predatory buyers and ensure optimal outcomes. Get the book Exit Ready at Amazon https://amzn.to/3IsipVk and join the EOS Exit Community at ExitFocused.com

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