LinkedIn Content & Social Selling for B2B businesses.

In the past 15 years, I’ve built and scaled multiple 7 figure businesses.

I’ve run GTM agencies, built SaaS products, and led teams driving real growth.  

But the biggest shift I’ve seen?  

B2B buyers don’t respond to cold outreach like they used to.

The best B2B companies are winning with content-first, relationship-driven growth.  
Because buyers want to trust the person behind the business before they buy.

- They see a founder sharing expertise on LinkedIn.  
- They engage with content that speaks directly to their challenges.  
- And when they’re ready, they reach out—because they already know who can solve their problem.

That’s how B2B buying works today.

But here’s the problem:  
Most founders either don’t have the time or don’t know how to consistently create content that drives leads.

So they outsource to ghostwriters who chase impressions instead of business outcomes.

That doesn’t work.

Positioning yourself as a thought leader requires more than posting daily.
It’s about building authority through a clear strategy, consistently showing up with expertise, and using social selling to turn engagement into conversations.

That’s why I launched Content Path with my co-founder Pierre.

We help B2B founders turn LinkedIn into a revenue engine—with a system that works:

- We build your content strategy.  
- We create high-quality visual content that cuts through the noise.
- We identify the ICP-fit people engaging with your posts.
- We help you turn those warm leads into business conversations.

This is how LinkedIn content drives revenue.

If you’re ready to own your audience, build trust, and generate leads—let’s talk.

DM me or visit www.contentpath.co.

Mikey H.

This is the winning B2B Marketing playbook for 2026.

Let me break it down for you with 5 pillars:

1. Create content for passive buyers

Some businesses are not ready to buy (for various reasons) and don't want to be in your linear sales sequence. The best scenario is to build top of mind awareness for these types of buyers through content marketing.

- Develop clear content pillars
- Publish consistently across time
- Vary formats and channels

2. Build a solid intent signals gathering system

For long we thought attribution was the key, but with the new B2B marketing playbook, intent signals are more important. You need to constantly identify a list of prospects that have higher intent than average.

- Track content engagement across channels
- Score prospects based on signals and frequency
- Centralize signals in one CRM or system

3. Use ads to amplify what already works

Ads will not create demand out of the blue but it will expand your reach and reinforce awareness with repetition. 

- Promote top-performing content
- Retarget engaged and high-intent audiences
- Focus on repetition, not aggressive messages

4. Get ready to capture demand from active buyers

When they're ready, businesses want a fast response across channels. If you take 48 hours to reply to an inquiry, you'll lose (especially in red ocean markets). Build an efficient inbound sales system to capture and manage demand.

- Optimized social media profiles
- Dynamic forms to segment leads
- Soft captures like webinars or guides

5. Run warm outreach for potentially active buyers

Some ready-to-buy prospects who like your brand may not contact you. They may be busy, forget, or assume you’ll reach out. Acknowledge this reality and contact them directly.

- Build a social selling routine
- Create warm email sequences
- ABM for larger accounts

And AI is an enabler across the playbook.

***

We are looking to help 3 more B2B businesses to install and run this playbook in Q1 2026, tell me if you're interested.

The same LinkedIn post can get 100 views or 100,000 views. The only difference? 

Content performance isn’t just about what you say, it’s about how you present it.

Different formats resonate with audiences differently.

For example:
→ Want engagement? 
Try carousels or polls, they invite interaction.

→ Sharable insights? 
Use infographics or short videos, they’re easier to consume quickly.

→ Building authority? 
Long-form posts, with deep expertise works well.

But here’s where most people go wrong:
They stick with ONE format for everything.

Result?
Content that feels off.
Messages that don’t land.
Audiences that scroll right past.

Instead, think about alignment:
Your format should match your message AND your audience’s preferences.

This is how you turn “meh” posts…into magnetic ones.

Need help?
I put together the top 7 content formats to make this easier.

Ps: What’s your favorite format for consuming content?

Mikey Howe

Most founders think posting daily is enough. 
But daily posts without strategy are a waste of time.

I’ve been there. 
Posting consistently, chasing likes, hoping something would stick.

But here’s what I learned working with over 100 clients: 
Random posting doesn’t drive leads. 
Strategy does.

→ Without strategy, your content feels scattered.
→ Without strategy, your audience doesn’t know who you are or what you stand for.
→ Without strategy, you’re wasting time on posts that won’t move your business forward.

Instead, build a high impact content strategy:

→ To build authority
Your audience needs confidence that you’re an expert.
Strategic content positions you as someone who understands their challenges AND knows how they can solve them.

→ To create engagement, not just impressions
Chasing likes is easy, but creating posts that spark meaningful conversations? 
That’s where trust (and leads) are built.

→ To target your ideal customers
It’s not about reaching everyone. It's about reaching your people, your ICP. 
With strategy, you can attract and engage with buyers who are already searching for your solution.

→ To save time and resources
Posting daily without direction burns through time and energy. 
But with clarity on what works, you can focus on creating fewer, higher-quality posts that actually drive results.

→ To turn content → conversations → revenue
Great content doesn’t just sit there. 
With strategy, you can connect with engagers, start conversations, and create opportunities for growth.

Modern B2Bs win with content-first, relationship-driven growth.

Are you still posting without strategy? 
DM me and let’s talk about how you can change that.

XO Capital

- Customer chat support for 5 business websites.
- Handling customer's and client's requests.
- Reporting bug issues to the tech team and collaborating with them to give updates to the
customers.
- Writing help articles and publishing them to its corresponding help desks and websites.
- Creating video tutorials to assist customers.
- Managing billing portal.
- Light bookkeeping duties
- Organising calendars and setting appointments

Customer Service Representative and Executive Assistant for SaaS

Cold Email Studio

- Onboard new employees and ensure they have access to necessary resources and technology.
- Support employees on a day-to-day basis and answer questions about benefits and company policies.
- Reporting daily, weekly, and monthly stats on email marketing

People Operations Specialist

THE CALDERAIO GROUP

- Real Estate Postcards
- Download mailing address
- Sending emails for marketing
- Email campaign blasts
- Real estate newsletter
- Social Media Management
- Designs social media graphics
- Email campaigns design
- Edit listing videos
- Interact to potential clients
- Appointment setting
- Follow-up clients
- Project tracking
- Contact photographers, printing company etc.

Social Media Manager & Email Marketing Manager

Matthew Lanter

- Travel arrangements for client and his team
- Hotel reservations for client and his team
- Call people for information, pricing and services offered
- Appointment Setting
- Email management
- Research - Product Comparison
- Personal Errand

Personal Assistant

Staci Clarke

- Email Marketing and Correspondence
- Updating Client's Website
- Social Media Management
- Social Media Graphics
- Customer Interaction
- Appointment Setter

Executive Assistant

Always Reliable Medical Staffing

- Social Media Management (LinkedIn, Instagram, Facebook and TikTok) includes Designing Social Media Graphics and Video Editing
- Creating Website Blogs
- Community Engagement
- Blog Creation

Social Media Manager

Applied Ergonomics

- Email Marketing and Correspondence
- Social Media Management
- Social Media Graphics
- Engaging with customers or prospects
- Creation of blogs and scheduling them
- Competitor Research

Digital Marketing Associate

iStudyland

- Design presentations based on school curriculum.
- Develop, design, and prepare engaging presentations.
- Review and revise content created by other writers and presentation specialist.
- Proof-read and revise for grammar, punctuation, consistency and accuracy.

Presentation Designer & Graphic Designer

Cyberbacker Inc.

- Setting appointments
- Responsible for client engagement.
- Constant communication with new and existing clients.
- Perform timely follow-ups.
- Organizing and sending documents to clients.
- Create an update trackers.
- Gather feedback from clients.

Growth Associate

iQor

- Help customers with complaints and questions.
- Give customers information about products and services, take orders, and process returns.
- Partial role in sales and marketing.

Customer Representative

My experience in collaborating with SaaS firms allowed me to develop a profound understanding of their unique needs and challenges. I have successfully assisted in implementing SaaS solutions, ensuring seamless integration and providing ongoing support to clients. I take pride in my ability to quickly adapt to new tools and technologies, ensuring that I stay up-to-date with the latest industry trends and best practices specific to this sector. My proactive approach, meticulous attention to detail, and commitment to excellence make me a valuable asset in supporting your team's objectives, particularly in the dynamic landscape of SaaS companies.

In my other previous roles, I also gained extensive experience and expertise in a wide range of responsibilities, including social media management, customer service interaction, travel coordination, presentation development, recruitment support, graphic design (utilizing tools such as Canva, Adobe Illustrator, and Adobe Photoshop), appointment scheduling, calendar management, customer chat support, market research, personal errands, and lead generation.

taplio

The Battle

Mikey H.

Roanne Jaype

Followers

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taplio

The Battle

Mikey H.

Roanne Jaype

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mikey H.'s LinkedIn Performance

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