LinkedIn Content & Social Selling for B2B businesses.

In the past 15 years, I’ve built and scaled multiple 7 figure businesses.

I’ve run GTM agencies, built SaaS products, and led teams driving real growth.  

But the biggest shift I’ve seen?  

B2B buyers don’t respond to cold outreach like they used to.

The best B2B companies are winning with content-first, relationship-driven growth.  
Because buyers want to trust the person behind the business before they buy.

- They see a founder sharing expertise on LinkedIn.  
- They engage with content that speaks directly to their challenges.  
- And when they’re ready, they reach out—because they already know who can solve their problem.

That’s how B2B buying works today.

But here’s the problem:  
Most founders either don’t have the time or don’t know how to consistently create content that drives leads.

So they outsource to ghostwriters who chase impressions instead of business outcomes.

That doesn’t work.

Positioning yourself as a thought leader requires more than posting daily.
It’s about building authority through a clear strategy, consistently showing up with expertise, and using social selling to turn engagement into conversations.

That’s why I launched Content Path with my co-founder Pierre.

We help B2B founders turn LinkedIn into a revenue engine—with a system that works:

- We build your content strategy.  
- We create high-quality visual content that cuts through the noise.
- We identify the ICP-fit people engaging with your posts.
- We help you turn those warm leads into business conversations.

This is how LinkedIn content drives revenue.

If you’re ready to own your audience, build trust, and generate leads—let’s talk.

DM me or visit www.contentpath.co.

Mikey H.

This is the winning B2B Marketing playbook for 2026.

Let me break it down for you with 5 pillars:

1. Create content for passive buyers

Some businesses are not ready to buy (for various reasons) and don't want to be in your linear sales sequence. The best scenario is to build top of mind awareness for these types of buyers through content marketing.

- Develop clear content pillars
- Publish consistently across time
- Vary formats and channels

2. Build a solid intent signals gathering system

For long we thought attribution was the key, but with the new B2B marketing playbook, intent signals are more important. You need to constantly identify a list of prospects that have higher intent than average.

- Track content engagement across channels
- Score prospects based on signals and frequency
- Centralize signals in one CRM or system

3. Use ads to amplify what already works

Ads will not create demand out of the blue but it will expand your reach and reinforce awareness with repetition. 

- Promote top-performing content
- Retarget engaged and high-intent audiences
- Focus on repetition, not aggressive messages

4. Get ready to capture demand from active buyers

When they're ready, businesses want a fast response across channels. If you take 48 hours to reply to an inquiry, you'll lose (especially in red ocean markets). Build an efficient inbound sales system to capture and manage demand.

- Optimized social media profiles
- Dynamic forms to segment leads
- Soft captures like webinars or guides

5. Run warm outreach for potentially active buyers

Some ready-to-buy prospects who like your brand may not contact you. They may be busy, forget, or assume you’ll reach out. Acknowledge this reality and contact them directly.

- Build a social selling routine
- Create warm email sequences
- ABM for larger accounts

And AI is an enabler across the playbook.

***

We are looking to help 3 more B2B businesses to install and run this playbook in Q1 2026, tell me if you're interested.

The same LinkedIn post can get 100 views or 100,000 views. The only difference? 

Content performance isn’t just about what you say, it’s about how you present it.

Different formats resonate with audiences differently.

For example:
→ Want engagement? 
Try carousels or polls, they invite interaction.

→ Sharable insights? 
Use infographics or short videos, they’re easier to consume quickly.

→ Building authority? 
Long-form posts, with deep expertise works well.

But here’s where most people go wrong:
They stick with ONE format for everything.

Result?
Content that feels off.
Messages that don’t land.
Audiences that scroll right past.

Instead, think about alignment:
Your format should match your message AND your audience’s preferences.

This is how you turn “meh” posts…into magnetic ones.

Need help?
I put together the top 7 content formats to make this easier.

Ps: What’s your favorite format for consuming content?

Mikey Howe

Most founders think posting daily is enough. 
But daily posts without strategy are a waste of time.

I’ve been there. 
Posting consistently, chasing likes, hoping something would stick.

But here’s what I learned working with over 100 clients: 
Random posting doesn’t drive leads. 
Strategy does.

→ Without strategy, your content feels scattered.
→ Without strategy, your audience doesn’t know who you are or what you stand for.
→ Without strategy, you’re wasting time on posts that won’t move your business forward.

Instead, build a high impact content strategy:

→ To build authority
Your audience needs confidence that you’re an expert.
Strategic content positions you as someone who understands their challenges AND knows how they can solve them.

→ To create engagement, not just impressions
Chasing likes is easy, but creating posts that spark meaningful conversations? 
That’s where trust (and leads) are built.

→ To target your ideal customers
It’s not about reaching everyone. It's about reaching your people, your ICP. 
With strategy, you can attract and engage with buyers who are already searching for your solution.

→ To save time and resources
Posting daily without direction burns through time and energy. 
But with clarity on what works, you can focus on creating fewer, higher-quality posts that actually drive results.

→ To turn content → conversations → revenue
Great content doesn’t just sit there. 
With strategy, you can connect with engagers, start conversations, and create opportunities for growth.

Modern B2Bs win with content-first, relationship-driven growth.

Are you still posting without strategy? 
DM me and let’s talk about how you can change that.

B2B Content Writer & LinkedIn Ghostwriter | Helping Businesses Grow Their Brand Authority, Reach New Audiences & Leverage Their Time 🤝

Pedro Miguel

I help you build a LinkedIn system that gets 3-5 warm leads/week consistently — without ads, funnels, or burnout risk.

What we build together:

Content that shows proof, not just personality.
A daily system that runs with or without you.
A profile that pre-sells you before the call.
DMs that feel human but drive action.
Offers that make buyers say “finally”.

Some do it with me.
Some have me build the whole engine for them.

But either way, the outcome is the same:
Substance turned into sales.

DM me “FLOW” if you want to see how that system would look inside your business.

Substance-to-Sales

Furlough

As a mentor and experienced writer, I set on a personal mission to help other writers grow.

Providing guidance and support to a private community of 53 writers across their new journey.

Social Media Coach

Self Employed

I help bloggers, businesses, and brands articulate their message and reach their audience through compelling and strategic writing. Every word has a purpose.

Personal Branding

Fulcrum

Specialize in creating high-quality written content that is optimized for search engines, and satisfied the user experience to its best ability

Copywriter

I help Coaches & Founders sign clients through LinkedIn | Top 1% Favikon Portugal | Apply Below ↓

You don’t have a content problem. You have a client problem.

Likes don’t pay your bills. Conversations do.

What I do is simple: I build LinkedIn systems that bring in 3-5 qualified sales calls per week.

No funnels, no ads, no “hope this post goes viral.”

Some recent runs:
1. Consultancy → 15 calls in 20 days, €180k pipeline.
2. Executive coach → 22 calls in 30 days, $70k closed.
3. Marketing firm → $12k/month retainer off 5 posts.
4. Leadership coach → 3 clients in 14 days, $18k closed.
5. Retreat host → $45k pre-sold, sold 3 months early.

On average, clients add €100k+ pipeline in their first 90 days.
Top end so far: €240k in 12 weeks.

Where most founders stall?

- treating their LinkedIn as a diary, not a deal flow system.

All of this leads to instability... and the fix isn’t “post more.”

It’s a system:
– Positioning that pre-sells you
– Proof content that builds demand
– DMs that open conversations and close deals

That’s the engine I install. Predictable. Repeatable. Reliable.

If your LinkedIn isn’t producing consistent calls, DM me “FLOW.”

I’ll send you the 5-line plan I’d use to turn your profile into a revenue machine.

taplio

The Battle

Mikey H.

Pedro Miguel 🟪

Followers

Posts

Engagements

Likes

Performance ScoreMikey H.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

taplio

The Battle

Mikey H.

Pedro Miguel 🟪

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mikey H.'s LinkedIn Performance

Ready to grow your LinkedIn presence?

Performance ScoreMikey H.'s LinkedIn Performance