LinkedIn Content & Social Selling for B2B businesses.

In the past 15 years, I’ve built and scaled multiple 7 figure businesses.

I’ve run GTM agencies, built SaaS products, and led teams driving real growth.  

But the biggest shift I’ve seen?  

B2B buyers don’t respond to cold outreach like they used to.

The best B2B companies are winning with content-first, relationship-driven growth.  
Because buyers want to trust the person behind the business before they buy.

- They see a founder sharing expertise on LinkedIn.  
- They engage with content that speaks directly to their challenges.  
- And when they’re ready, they reach out—because they already know who can solve their problem.

That’s how B2B buying works today.

But here’s the problem:  
Most founders either don’t have the time or don’t know how to consistently create content that drives leads.

So they outsource to ghostwriters who chase impressions instead of business outcomes.

That doesn’t work.

Positioning yourself as a thought leader requires more than posting daily.
It’s about building authority through a clear strategy, consistently showing up with expertise, and using social selling to turn engagement into conversations.

That’s why I launched Content Path with my co-founder Pierre.

We help B2B founders turn LinkedIn into a revenue engine—with a system that works:

- We build your content strategy.  
- We create high-quality visual content that cuts through the noise.
- We identify the ICP-fit people engaging with your posts.
- We help you turn those warm leads into business conversations.

This is how LinkedIn content drives revenue.

If you’re ready to own your audience, build trust, and generate leads—let’s talk.

DM me or visit www.contentpath.co.

Mikey H.

Yoto

Yoto is an interactive audio platform for kids. We make carefully connected audio players that kids control without using a screen. And we have a catalogue of audio that inspires creative play and learning.

Customer Happiness Specialist

Ellsines

- Produced diverse digital content across social media platforms, collaborating with renowned brands, working closely with brands' PR teams to ensure content resonates with their branding and messaging
- Leveraged creative skills in writing, video editing, picture editing, and graphic design to create compelling content tailored for both B2C and B2B audiences
- Successfully engaged in affiliate marketing partnerships with prestigious brands, driving sales and brand awareness through strategic content creation and collaboration with PR teams
- Attended PR events and product launches to gather content, network with industry professionals, and stay updated on industry trends and developments

Freelance Digital Content Creator 

TWO1.co

- Managing social media platforms for multiple clients, ensuring engaging content creation, community engagement, and performance analysis.
- Providing high-level creative and technical support, contributing to top-quality content production
- Directing artistic vision and branding strategies aligning closely with PR and B2B communication goals.
- Executing targeted ad campaigns to boost brand visibility and drive conversions (tailored to B2C audiences) 
- Collaborating closely with clients on digital strategies, ensuring alignment with representation objectives and B2B relationship-building initiatives

Social Media Manager  

MyStudies - Strive for Excellence

- Led a customer service team, setting goals, motivating team members, and fostering profitable relationships with clients
- Implemented recruitment strategies to identify and develop talents, resulting in business growth and effective investor and client relations management.
- Executed multichannel communication and sales strategies, incorporating PR and B2B techniques to effectively engage with diverse stakeholders, including investors and potential clients
- Conducted strategic planning, quality control, and business development initiatives, expanding customer base and optimising CRM platforms.

Customer Service Manager 

SWISSLIFE ASSURANCE ET PATRIMOINE

- Developed comprehensive internal and external communication strategies to effectively convey key messages and enhance brand reputation
- Created and distributed media assets, including press releases, media kits, and promotional materials, to engage with stakeholders and amplify brand presence through PR channels
- Contributed to social media management efforts, enhancing brand visibility and engagement.

Communication Assistant 

Université du Littoral Côte d'Opale

Thesis project on the identity of the littoral territorial space and its marketing value creation
- Research and field study of regional territorial identity and marketing key strategies (Hauts de France region)
- Qualitative/quantitative researching and managing procedures, research hypotheses and scientific models to answer the research question 
- Creation of a project for the region's territorial marketing, suggestions and model to define its digital identity and value
- Data analysis to reduce data to a story and interpret it to derive insights (with SPSS, R, and Excel)
- Full writing, editing and producing a 100-page thesis

Marketing Researcher 

Communauté urbaine de Dunkerque

- Providing ongoing support for recruitment program initiatives, including project planning and coordination.
- Crafting and refining communication materials to ensure consistency and effectiveness in messaging.
- Curating and publishing engaging content across social media platforms and websites to enhance brand visibility and engagement.
- Assisting in the preparation for meetings, ensuring all necessary materials are ready, and facilitating post-meeting actions to maintain momentum.
- Cultivating relationships with a diverse network of internal and external stakeholders, including prospective candidates, to foster positive engagement and brand advocacy.
- Creating and disseminating documents and correspondence pertinent to meetings, calls, and teleconferences to ensure seamless communication and coordination.
- Managing various organizational tasks, such as agenda coordination, appointment scheduling, and database maintenance, to support efficient operations and communications strategies.

Project Management Assistant

Khâgneux Déchainés Association

- Oversee the planning and execution of a festival (100 people invited) 
- Keep budgets and timelines under control at all times
- Book venues, schedule guests, draft and finalize contracts, and lock down day-of logistics
- Develop and create content for event materials (digital and non-digital)

Event Coordinator

I'm a dynamic professional with a wide-ranging background in customer service, social media management, freelance content creation, PR, and communication. 

With a knack for building strong client connections and driving satisfaction, I've been fortunate to contribute to business growth across various industries. Fuelled by my passion for fostering valuable customer connections, I played a key role in expanding our customer base from 27k to 70k in just one year at MyStudies. 

Through a blend of professional and personal experiences, I've developed a diverse skill set in management, marketing & PR. With strong leadership qualities and great interpersonal skills, I can contribute dynamically to any team. Known for my diligence, dedication, and enthusiasm for learning, I am eager to play a part in the growth story of new companies!

taplio

The Battle

Mikey H.

Inès Lesieux

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