LinkedIn Content & Social Selling for B2B businesses.

In the past 15 years, I’ve built and scaled multiple 7 figure businesses.

I’ve run GTM agencies, built SaaS products, and led teams driving real growth.  

But the biggest shift I’ve seen?  

B2B buyers don’t respond to cold outreach like they used to.

The best B2B companies are winning with content-first, relationship-driven growth.  
Because buyers want to trust the person behind the business before they buy.

- They see a founder sharing expertise on LinkedIn.  
- They engage with content that speaks directly to their challenges.  
- And when they’re ready, they reach out—because they already know who can solve their problem.

That’s how B2B buying works today.

But here’s the problem:  
Most founders either don’t have the time or don’t know how to consistently create content that drives leads.

So they outsource to ghostwriters who chase impressions instead of business outcomes.

That doesn’t work.

Positioning yourself as a thought leader requires more than posting daily.
It’s about building authority through a clear strategy, consistently showing up with expertise, and using social selling to turn engagement into conversations.

That’s why I launched Content Path with my co-founder Pierre.

We help B2B founders turn LinkedIn into a revenue engine—with a system that works:

- We build your content strategy.  
- We create high-quality visual content that cuts through the noise.
- We identify the ICP-fit people engaging with your posts.
- We help you turn those warm leads into business conversations.

This is how LinkedIn content drives revenue.

If you’re ready to own your audience, build trust, and generate leads—let’s talk.

DM me or visit www.contentpath.co.

Mikey H.

This is the winning B2B Marketing playbook for 2026.

Let me break it down for you with 5 pillars:

1. Create content for passive buyers

Some businesses are not ready to buy (for various reasons) and don't want to be in your linear sales sequence. The best scenario is to build top of mind awareness for these types of buyers through content marketing.

- Develop clear content pillars
- Publish consistently across time
- Vary formats and channels

2. Build a solid intent signals gathering system

For long we thought attribution was the key, but with the new B2B marketing playbook, intent signals are more important. You need to constantly identify a list of prospects that have higher intent than average.

- Track content engagement across channels
- Score prospects based on signals and frequency
- Centralize signals in one CRM or system

3. Use ads to amplify what already works

Ads will not create demand out of the blue but it will expand your reach and reinforce awareness with repetition. 

- Promote top-performing content
- Retarget engaged and high-intent audiences
- Focus on repetition, not aggressive messages

4. Get ready to capture demand from active buyers

When they're ready, businesses want a fast response across channels. If you take 48 hours to reply to an inquiry, you'll lose (especially in red ocean markets). Build an efficient inbound sales system to capture and manage demand.

- Optimized social media profiles
- Dynamic forms to segment leads
- Soft captures like webinars or guides

5. Run warm outreach for potentially active buyers

Some ready-to-buy prospects who like your brand may not contact you. They may be busy, forget, or assume you’ll reach out. Acknowledge this reality and contact them directly.

- Build a social selling routine
- Create warm email sequences
- ABM for larger accounts

And AI is an enabler across the playbook.

***

We are looking to help 3 more B2B businesses to install and run this playbook in Q1 2026, tell me if you're interested.

The same LinkedIn post can get 100 views or 100,000 views. The only difference? 

Content performance isn’t just about what you say, it’s about how you present it.

Different formats resonate with audiences differently.

For example:
→ Want engagement? 
Try carousels or polls, they invite interaction.

→ Sharable insights? 
Use infographics or short videos, they’re easier to consume quickly.

→ Building authority? 
Long-form posts, with deep expertise works well.

But here’s where most people go wrong:
They stick with ONE format for everything.

Result?
Content that feels off.
Messages that don’t land.
Audiences that scroll right past.

Instead, think about alignment:
Your format should match your message AND your audience’s preferences.

This is how you turn “meh” posts…into magnetic ones.

Need help?
I put together the top 7 content formats to make this easier.

Ps: What’s your favorite format for consuming content?

Mikey Howe

Most founders think posting daily is enough. 
But daily posts without strategy are a waste of time.

I’ve been there. 
Posting consistently, chasing likes, hoping something would stick.

But here’s what I learned working with over 100 clients: 
Random posting doesn’t drive leads. 
Strategy does.

→ Without strategy, your content feels scattered.
→ Without strategy, your audience doesn’t know who you are or what you stand for.
→ Without strategy, you’re wasting time on posts that won’t move your business forward.

Instead, build a high impact content strategy:

→ To build authority
Your audience needs confidence that you’re an expert.
Strategic content positions you as someone who understands their challenges AND knows how they can solve them.

→ To create engagement, not just impressions
Chasing likes is easy, but creating posts that spark meaningful conversations? 
That’s where trust (and leads) are built.

→ To target your ideal customers
It’s not about reaching everyone. It's about reaching your people, your ICP. 
With strategy, you can attract and engage with buyers who are already searching for your solution.

→ To save time and resources
Posting daily without direction burns through time and energy. 
But with clarity on what works, you can focus on creating fewer, higher-quality posts that actually drive results.

→ To turn content → conversations → revenue
Great content doesn’t just sit there. 
With strategy, you can connect with engagers, start conversations, and create opportunities for growth.

Modern B2Bs win with content-first, relationship-driven growth.

Are you still posting without strategy? 
DM me and let’s talk about how you can change that.

Visual Vitamin

Visual Funnel Strategist for Coaches

Landing page Designer

Founder

Canva

Canva Creator

Freelancer- Self employed

Social Media Designer

Freelance Graphic Designer

Nabob creative consulting

Graphic Designer

Bulletproof Cashflow

Civil Engineers World

Visual Design Strategist

I have managed different social media platforms such as Instagram, Facebook and LinkedIn. I have helped in creating and scheduling posts. Implementing Social media strategies which result in organic growth and sales.

Social Media Manager

Popshits

I turn your offer into purposeful designs that help you dominate as a top tier coach | DM me "D15" for details | 50K+ on Instagram

Everyday you wake up with a million things on your mind. 

Emails. DMs. Workshop sign ups. DIY-ing designs

Content creation, lead generation. Automation

And that landing page you swore you’d finish last night?  

Still sitting half built and messy.

You scroll LinkedIn for “inspiration” but all you see are others celebrating their wins.

Coaches closing clients, Bigger launches. 

Scaling their businesses, living the life you thought you’d have by now.

You started this coaching business for freedom.

Right?

But right now, your “freedom” looks like:

⚠️ Googling how to fix broken automation at 2 a.m.
⚠️ Missing family dinners because you’re tweaking landing pages for tomorrow’s launch.
⚠️ Waking up with that pit in your stomach, wondering how much longer you can keep this up.

Every hour you spend figuring out the tech side of your biz. 

That’s an hour you’re 

— NOT showing up for your clients.
— NOT scaling your business.
— NOT living the life you promised yourself.

The problem is not your expertise, your skills, or your offer.

It’s your system. 

It’s broken. And it’s breaking you.

I help coaches like you stop this cycle with DFY Workshop Funnels that:

✅ Automate the back-end process so your systems run without you.
✅ Qualifies the right clients before they even walk through the door.
✅ Handle the entire attendee journey - from invite to follow-ups

This means you get:

⏳ Time to focus on coaching & scaling
⏳ Evenings with your family
⏳ More clients, less stress, and finally FREEDOM

DM me "Funnel" and let’s fix what’s broken so you can finally reclaim your freedom.

Sreepriya R

In 5 years, nobody will remember how fast I replied to an email.

They will remember:

• How I made them feel.
• The clarity I gave them.
• The standard I set.

Optimize for the long game.

Visuals launch system for speakers & coaches who run high ticket events | 84+ Personal brands served

If I had to start my personal brand from zero, Here's what I'd never do again:

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The Battle

Mikey H.

Sreepriya R

Followers

Posts

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Likes

Performance ScoreMikey H.'s LinkedIn Performance

Performance ScoreSreepriya R's LinkedIn Performance

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taplio

The Battle

Mikey H.

Sreepriya R

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Mikey H.'s LinkedIn Performance

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Performance ScoreMikey H.'s LinkedIn Performance