LinkedIn Content & Social Selling for B2B businesses.

In the past 15 years, I’ve built and scaled multiple 7 figure businesses.

I’ve run GTM agencies, built SaaS products, and led teams driving real growth.  

But the biggest shift I’ve seen?  

B2B buyers don’t respond to cold outreach like they used to.

The best B2B companies are winning with content-first, relationship-driven growth.  
Because buyers want to trust the person behind the business before they buy.

- They see a founder sharing expertise on LinkedIn.  
- They engage with content that speaks directly to their challenges.  
- And when they’re ready, they reach out—because they already know who can solve their problem.

That’s how B2B buying works today.

But here’s the problem:  
Most founders either don’t have the time or don’t know how to consistently create content that drives leads.

So they outsource to ghostwriters who chase impressions instead of business outcomes.

That doesn’t work.

Positioning yourself as a thought leader requires more than posting daily.
It’s about building authority through a clear strategy, consistently showing up with expertise, and using social selling to turn engagement into conversations.

That’s why I launched Content Path with my co-founder Pierre.

We help B2B founders turn LinkedIn into a revenue engine—with a system that works:

- We build your content strategy.  
- We create high-quality visual content that cuts through the noise.
- We identify the ICP-fit people engaging with your posts.
- We help you turn those warm leads into business conversations.

This is how LinkedIn content drives revenue.

If you’re ready to own your audience, build trust, and generate leads—let’s talk.

DM me or visit www.contentpath.co.

Mikey H.

Building founder-led brands that attract the right clients and inbound sales.

For brand partnerships / speaking:  hello@beatricevladut.com

Most founders have a great business
but a weak personal brand.

Their message is unclear.
Their audience doesn’t know what they stand for.

And when people don’t know you, they don’t trust you.
And when they don’t trust you, they don’t buy from you.

Today, visibility is a growth multiplier.
People follow founders, not logos.

A founder without a visible voice loses attention, trust, and deals to someone louder — not someone better.

Your story, your POV, your values, your process — these are your competitive advantages.
But if they’re not communicated clearly and consistently, your ideal clients never see them.

This leads to:

• Slower sales cycles
• Weak differentiation
• Unqualified inbound
• Missed opportunities you should be winning

You don’t need more content.
You need clarity, consistency, and a system that turns your expertise into trust — automatically.

I help founders build high-trust personal brands on LinkedIn using a done-for-you system that turns their voice, insights, and experience into weekly content that drives inbound business.

I did it myself from zero in 2 years:

• 0 → 60,000 followers
• 6-figure inbound revenue
• Speaking gigs, top podcasts, global brand partnerships

Hand helped 100+ people do the same.

With a system that compounds.

How working together looks like:

1) Clear, premium positioning

A simple niche, a sharp promise, and a founder POV that makes you the obvious choice.

2) A done-for-you content engine

You show up 45 minutes/week.
We turn your insights into strategic content that builds demand.

3) Authority that compounds weekly

Your insights, wins, and story → credibility, trust, and better clients.

You go from--

“A great business no one sees” → “A trusted founder whose content attracts the right buyers.”

If you want a founder-led brand that builds trust and drives consistent inbound

DM me “FOUNDER GROWTH”

Or apply to work together: https://www.foundergrowth.io/

Beatrice Vladut

How I use storytelling to get more clients

Most people use storytelling but don't understand what actually makes a story work.

The most common mistakes?

No end.
No point.
No tension.
No transformation.

Here's exactly how I do it differently.

I used to post content that was purely educational. 

Useful? Yes. 
But it wasn't converting.

The moment I started leading with stories, I saw more people interested in my services,

Real stories, from my own journey and my clients' results.

A story that generates leads has 5 elements:

1. A powerful opening that stops the scroll
   
2. Specificity in the hook
   "I gained 10k followers in 3 months" beats "I grew my audience" every time
   
3. A clear transformation — before and after. 
   Where you started, where you ended up
   
4. Tension 
   Something that almost derailed the outcome, and how you pushed through
   
5. A lesson at the end — this is what makes it valuable, not just entertaining
   
Throughout every story, I blend in my services, my work, my client outcomes.

Not as a pitch. 
As receipts.

This builds pattern recognition over time...

People start associating you with results, and start trusting you before they ever reach out.

That's what turns readers into buyers.

What's stopping you from using your own story to attract clients right now?

Beatrice  Vladut

Grow your founder brand and win clients. Done-for-you LinkedIn content that doesn’t sound like AI. | Entrepreneur | Creator | Speaker

Bad data is the most expensive thing in outbound. 

More than the tools. 
More than the copy.

But most founders never even look at it.

Here's what it looks like:

→ Sequences going out 
→ Open rates looking fine 
→ But replies? 

Silence.

So they tweak the copy. 
Change the subject line. 
Try a new framework.

Still nothing.

And the real issue was never the message.
It was the list.

Bounced emails. 
Outdated contacts. 
People who left the company 6 months ago.

They're optimizing the wrong thing.
The copy wasn't the problem. 
The offer wasn't the problem. 

They're sending gold to the wrong address.

I've seen people 10x their reply rates overnight. 

Same message. 
Same offer. 
Different list.

That's when I started using Prospeo.

→ Triple-verified emails (98% deliverability) 
→ Direct mobiles that actually connect (up to 30% pickup) 
→ Signals like hiring activity and funding so you reach people at the right moment

Fix the input, and the output fixes itself.

What's the biggest thing you've changed in your outreach process recently?

My greatest achievement?

It’s not a car. 
It’s not a house. 
It’s not money in the bank.

I don’t own a house. 
I don’t even own a car.

But I own my time. 
I own my choices. 
I own my life.

And that’s the kind of wealth I never knew I was chasing.

My business gave me that. 
Not because it made me rich. 
But because it gave me freedom.

The freedom to pick a spot on the map, shut my laptop, and take off.

The freedom to take my family on a holiday—on a random Tuesday. 
To treat my friends. 
To create memories. 

To say yes, whenever I want.
To say no, whenever I want.

That’s what success looks like to me.

Not the things I have. 
But the life I get to live.

This is my biggest achievement.

What's yours?

At 22, I had no audience. 
At 23, I started posting about content. 
At 25, I built a 6-figure business.

People don’t follow information. 
They follow perspective.

So I built a system around it:

1. I picked 3–4 personal transformations
2. I picked 3–4 industry topics
3. And I started blending the two
   
Not industry tips. 
Not hacks. 

But stories that teach.

This is the system I still use today: 
– I talk about how I started from zero 
– I talk about how I learned to write persuasively 
– I talk about how building a brand changed my life 
– I talk about the mindset shifts I had to make

And I connect each one to content, community, and credibility.

That’s how you stay relevant—no matter the algorithm. 

Because when the trends change, your story doesn’t. 
And when your story is clear, your brand grows with you.

If you don’t have a content system, you’ll always be chasing. 

Trends change, algorithms shift
And you’ll get stuck reacting. 

That’s how you become an employee in your own business. 

Build a system once, and your brand keeps working even when you’re not.

Here’s what I’ve learned:

→ People don’t remember your “tips” 
→ They remember how you made them feel 
→ And if you helped them make sense of something in their life

If you’re building a brand—start there. 

Not with a logo. 
Not with a “niche.” 
But with your own story.

PS: What’s one transformation you’ve had that could teach someone else something?

If I worked in corporate marketing…

I’d ban “quick deck” requests on Fridays.

Because, let's be honest...
There's nothing quick about them.

• Sales needs a client presentation.
• Finance needs a one-pager.
• HR wants a “small” slide update for all-hands.

They all come to marketing.

And somehow, by the time those decks go out…

• Wrong logo version.
• Old brand colors.
• A font that definitely wasn’t approved.
• A template someone saved to their desktop in 2021.

So Friday becomes brand clean-up day.

But the fix isn’t chasing people down.
It’s not more reminders.
It’s not another email saying “please use the latest template.”

The fix is making the right versionthe only version people can access.

That’s the part Templafy solves.

All your brand assets — templates, logos, approved copy blocks- live in one centralised library.

Embedded directly inside PowerPoint and Word.

So when someone opens a new presentation,they’re already starting from the right place.

The current version.
The approved one.

No more “Can you send me the latest deck?” Slack message.
No more last-minute spot-checks before a client call.

The brand work you spent months building actually holds.

Every time someone opens a document.
Not just when you’re watching.

If I were running brand at a company of any size
This is how I’d protect it.

Try it here: h͟t͟t͟p͟s͟:͟/͟/͟l͟i͟n͟k͟.͟o͟m͟a͟n͟e͟.͟m͟e͟d͟i͟a͟/͟b͟e͟a͟t͟r͟i͟c͟e͟-͟v͟l͟a͟d͟u͟t͟ 

 #TemplafyPartner

I'm obsessed with systems that talk to each other.

The problem with tools alone is this: 

They sit in separate tabs waiting for you to connect them manually.

Systems do the connecting for you.

That's why this new Gamma update caught my attention.

Gamma now lives inside Claude as a connector.

Here's exactly what that looks like in practice:

 → You open Claude.  
→ Connect your Notion workspace.  
→ Claude reads your docs, strategies, meeting notes and whatever lives there.  
→ You think through it, refine it, push it further — all inside Claude.  
→ Then you ask Gamma to build a deck from that conversation.

A structured, designed, shareable presentation. 

Without opening a new tab. 
Without copying a single line. 
Without rebuilding anything from scratch.

Your Notion brain → your Claude thinking → your Gamma output. 

One conversation. One system.

This is what I mean when I say build systems, not workflows.

A workflow is a sequence you follow. 
A system is infrastructure that runs while you think.

Claude thinks with you. 
Notion feeds it. 
Gamma shows it.

The gap between insight and output just got a lot smaller.

→ Try Gamma inside Claude:  https://lnkd.in/giAUNiAG

How I use AI  to turn Notion notes into a full deck in min

How to write better content than most people on LinkedIn
 
I've been writing for a while.
 
I can look at a LinkedIn post, an email, or a landing page and tell you in seconds why it's not working.
 
The biggest mistake beginners make? 
They can't make their ideas interesting to other people.

And I get that not everyone has years of experience to spot what works and what doesn't immediately.

And as this is not a full content creation course, I only have so much space to explain.

Here's a blueprint you can use today to write better content:
 
→ Consume good content — podcasts, books, posts from creators who inspire you, industry news. You can't write well without this.
 
→ Capture your ideas — save them somewhere you can organise and revisit them. FlowOS is a great tool for this, but any system works, as long as you actually use it.
 
→ Build 5 content pillars — topics you constantly talk about that are relevant to your brand. 

Use them two ways: one educational angle, one storytelling angle.
 
→ Identify pain points and benefits — for every idea, ask yourself why this matters to someone other than you. Train your brain to think audience-first.
 
→ Always have a clear "why" — don't just share an idea, give it context. Your audience needs to understand why it's relevant to them, not just what it is.
 
Then practice. 
Consistently. 
Until it becomes second nature.
 
Most people won't do this. 
They'll keep posting and wondering why nothing lands.
 
The ones who do become the creators everyone else is saving for inspiration.

taplio

The Battle

Mikey H.

Beatrice Vladut

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taplio

The Battle

Mikey H.

Beatrice Vladut

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Beatrice Vladut's LinkedIn Performance

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