Google Ads Devotee | 10M+ in ad spend | Stop losing profit on P-Max | Founder & PPC expert @ Prominence

Michael De Boeck

High Performance Digital

£110m in Revenue generated for eCommerce brands from Google ads in 2024 💰

£1M+ Monthly Google ads spend under management! 

We deliver high-performance Google ads campaigns for ambitious eCommerce brands. There are no hidden secrets, golden rules or guaranteed successes. We believe in brilliant basics, solid account structures and rigorous campaign and creative testing. 

We work with a select number of high-performing eCommerce brands that are ready to scale from £2m to £10M.

PPC Expert & Owner

Self Employed

As a Google Ads specialist, I help ambitious companies to get the most out of Google Ads. I work for a select number of clients and am currently responsible for over £500k per month in ad spend.

During my 5 years working at Google, I have had the opportunity to work on more than 100 Google Ads accounts with combined yearly ad budgets of £100M+ Brands I worked with include Simba Sleep, Papier, The Cotswold Co, Bulk Powders, Huel and many more.

Areas of expertise: 
♦ Google Ads - (Search & Shopping) 
♦ Youtube Campaigns
♦ Google Analytics - UTM’s, Goal Creation, Funnels, Audiences 
♦ Measurement & Attribution - Measurement lead at Google Dublin 2+ years
♦ eCommerce Strategy

Google Ads Expert - Freelance

Google

Delivering Google Ads strategy to B & C level stakeholders at some of the largest eCommerce brands in the UK. 

Consulting clients spending £120M/yr to build tailored performance strategies resulting in growth of +26% YoY. Exceeded revenue targets by an average of 9% resulting in $10.8m incremental revenue for Google.

Portfolio Planning Lead - Showed leadership by working with program management and sales management to strategically build managed program portfolios in order to service our highest potential accounts and rising stars, net positive impact on growth rates of 8% YoY over a 9 months period. 

Building multi quarter pipeline in line with key priority growth areas. Creating joint business plans signed by C-levels to achieve performance targets and drive long-term revenue growth for Google.

Senior eCommerce Google Ads Consultant - Global Customer Solutions

Sales Coach - Global Customer Solutions

Relationship Management - Successfully managed a challenging portfolio of 60 clients spending $40M per annum, won EMEA sales excellence award for consistently exceed stretch targets while maintaining an exceptional level of service and value add.

Key Account Manager - Global Marketing Solutions

Strong portfolio management - Worked in a fast paced environment with a diverse portfolio of 150 SMBs providing digital marketing advice to help them achieve their business goals and beyond.

Associate Account Strategist (Scaled) - Global Marketing Solutions 

BNY Mellon

Associate to 3 client relationship managers, overseeing 5 collateralised debt funds ranging from €200m - €500m in size. Responsibilities included daily cash and trade processing, debt service payments, cash flow reconciliation, compliance and reporting. 

Experience working with CDO, Synthetic Loans, Bonds, Equities and Swaps.

Client Relationship Associate

SCCUL Enterprises Ltd

Sales & Marketing Executive

Help Ireland

▪	Established Help Ireland a not for profit organisation with a mission to assist and support individuals experiencing mental health issues. 

Activities Include
1.	Tailored group therapy retreat days - facilitated by mental health professionals for service users, these days entailed Mindfulness, Cognitive Behavioural Therapy (CBT) Group talking Circles along with diet and exercise advice from certified personal trainers. 

2.	Wellbeing Expeditions/Seminars- Guest Speakers from leading charities, exhibitors from health and wellbeing industry, speakers on mental health from psychotherapists and speeches from leading lifestyle coaches/personal trainers

Founder

🚀 £100M+ eComm Revenue from Google Ads Generated | PPC Expert for eComm brands 🛍 | Founder & PPC Expert @HPD | Ex-Google

£110m in sales generated for eCommerce brands in 2024 with Google Ads 💰

As a Google Ads specialist, I help ambitious companies to get the most out of Google Ads. I work for a select number of clients and am currently responsible for over £1,000,000 per month in ad spend.

During my 5 years working at Google, I got to learn how the algorithms behind the platform actually function, why Google is pushing what they are pushing (pMax and Broad keywords) and what solutions “actually work” for eCommerce business. 

Brands I worked with include Simba Sleep, Papier, The Cotswold Co, Bulk Powders, Huel, Bathroom Mountain and many more.

Since switching sides 4 years ago, I have helped 30+ brands (£2m - £50m turnover) launch, optimise and scale revenue through Google Ads.

If you have an eCommerce brand with £2m+ turnover and you want to scale Google ads, drop me a DM

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Michael De Boeck

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