Google Ads Devotee | 10M+ in ad spend | Stop losing profit on P-Max | Founder & PPC expert @ Prominence

Michael De Boeck

SDB Stile di Bologna

As an Advertising Specialist at SDB, my responsibilities include:
• Developing multi-channel online advertising strategies for e-commerce and lead generation in both B2C and B2B markets.
• Comprehensive account management for Meta and Google Ads campaigns.
• Leveraging AI tools like ChatGPT, Perplexity, and Claude to optimize advertising efforts.
• Crafting persuasive ad copy tailored to target audiences.
• Analyzing data using GA4, custom GA4 reports, Looker Studio, Excel, and Google Sheets.
• Forecasting key performance indicators (ROAS, MER, AOV, CR, CPM, CTR) to set and measure campaign objectives.

Advertising Specialist

Applied - innovation makers

Main activities as Advertising Specialist at Applied:
• Multi-channel online advertising strategies for e-commerce and lead generation projects in both B2C and B2B markets.
• Meta and Google ADS full account management.
• Market analysis.
• AI for advertising (chatGPT, Perplexity, Claude).
• Persuasive copywriting.
• Data analysis with GA4, GA4 Custom Report, Locker Studio, Excel and Google Sheet.
• KPI performance forecast (ROAS, MER, AOV, CR, CPM, CTR).
• Analytics development with Google Tag Manager

Freelance, self-employed

Main areas of expertise:
• Consultancy for Ecommerce and Advertising Strategy
• Facebook and Google ADS Full Account Management for Ecommerce and Lead Generation
• Analytics development with Google Tag Manager
• Advertising Deparment workflows consultancy
• Corporate Training

Other areas of expertise:
• Google ADS Campaigns.
• Content Marketing, email marketing and copywriting.
• Landing page and Ecommerce website front-end development mainly with Click Funnels, Elementor and WordPress.

As Digital Marketing Advisor I advice a bunch of companies across Europe operating in the E-Commerce market and Online Education helping to achieve and improve Marketing KPI and results.

Advertising Strategist - Digital Analytics Consultant - Facebook ADS Specialist

Witty

Main activities:
• Advertising consultant
• Meta ADS - Full account management
• Copywriting

Marketing Advertising Specialist

Juwelo Deutschland GmbH

At Juwelo Deutchland GmbH as Facebook ADS Advisor I manage Facebook Advertising at all levels of the funnel, leveraging a multi channel digital strategy with different traffic sources such as SEO, SEA, Criteo and Email Marketing.

Main activities: 
• Facebook ADS for the italian Ecommerce www.juwelo.it with over 17.000 products.
• Strategic and creative development for FB paid acquisition campaigns.
• GA and FB Analytics data analysis.
• Social Media and Content Marketing.
• Increasing online Community retention and convertion rate.

About Juwelo GmbH: in Germany, Italy, France, the Netherlands, Belgium and Spain, the company trades under the Juwelo brand, offering customers genuine gemstone jewelry at affordable prices with a range of over 500 different gemstones.

Facebook ADS Advisor

• As Television Host more than 500K sales demand generated in 2020 in revenue.
• 2021: 600K sales demand generated.

Television Host

Alma Mater Studiorum - Università di Bologna

As Guest Lecturer and Teaching Assistant I share my experience with students discussing topics such as Pricing Strategies, Blue Ocean Strategy and Commoditization Processes. 

Courses:

23716 - BUSINESS PLAN (2020):
The aim of the course is to understand and be able to structure a business plan. The course provides elements of decision-making as well as methods and techniques to analyze different scenarios and plan strategic decisions. 

92117 - CIRCULAR ECONOMY AND SUSTAINABLE BUSINESS MODELS (2020):
The course provides students with the knowledge of the principle of circular and green economy aimed at understanding a business model and structure a business plan in the framework of sustainable economy.

Guest Lecturer & Teaching Assistant

Inside Comunicazione

Inside is one of the most important italian Web Agency, based in Ferrara, Milan and New York. 

Main activities as Project Manager:
• Managing projects and relation with clients. 
• Brief analysis and discussion.
• Timing and costs analysis.
• Coordinating resources at all stages of the project.
• Creative materials quality control.

Digital Project Manager

ASSA ABLOY Group

Completed my first important experience at Juwelo Deutchalnd GmbH as Sales Producer in 2015, I decided to update my skills by shifting my focus and interest towards Digital Marketing. I attended a 2 years course in Communication and Marketing which gave me the opportunity to join Assa Abloy Group.

Main activities as Digital Marketing Intership at Assa Abloy:
I worked together with the Digital Marketing team supporting daily marketing activities of Assa Abloy, Gardesa, Valli & Valli social media channels and websites, updating pages, product details, writing contents and newsletters.

About AB:
Assa Abloy is a Swedish conglomerate whose offerings cover products and services ranging from locks, doors, gates and entrance automation.

Digital Marketing Intership

In Germany, Italy, France, the Netherlands, Belgium and Spain, the company trades under the Juwelo brand, offering customers genuine gemstone jewelry at affordable prices with a range of over 500 different gemostones.

As Sales Producer in Juwelo GmbH I was committed to:
• Marketing and Pricing strategies implementation for Jewellery, Watches and Accessories.
• Margin and sales management by continually reviewing sales results, marketing and business KPI, reacting if needed in changing strategies.
• Product's planning and products/brand/category mix.
• Identifying and presenting key promotional items.
• Motivate the team in order to develop potential and to meet company requirements.

Sales Producer for Television Channel

▪ Facebook ADS Strategy for ecommerce and info-products with millionaires media budget per year
▪ Content Marketing and copywriting
▪ Sales Funnel and Landing Pages Optimization
▪Analytics Developer
▪ Pricing & Commoditization Processes

Visit my YT 👉 Channel at https://www.youtube.com/channel/UCawd8WCipZQUxYBfhAVegXg
Go to my Linktree 👉 https://linktr.ee/federicopavani

More than 10 years of experience across Europe, both in b2c and b2b markets, focusing on marketing operations, brand management, inbound and digital marketing, sales and pricing strategies.

I'm currently working as Advertiser and Digital Advisor helping companies to improve results mainly with Facebook ADS Campaigns, Google ADS, Sales Funnel and Social Media. 

I collaborate with Bologna University as a Guest Lecturer in B2C Marketing Courses where I share my experience with students discussing topics such as Pricing, Business Development, Blue Ocean Strategy and Commoditization Processes.

In a fast changing world, I invest a lot of my time in education and training, studying to achieve new Online Certifications, in particular by Google Accademy, Marketers ADS School, Hubspot Academy, Learnn and Facebook Blue Print (please find in the Certification Box all my achievements).

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Michael De Boeck

Federico Pavani

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