Hi ☺️👋! I’m Mica - the founder RunYouself, a pioneering AI-powered platform that helps managers develop transformational communication skills, which helps their companies develop a high-performance culture (without burnout). Here’s my story and what led to RunYourself:

My first experiences of leadership were highly authoritarian and directive. I grew up in an ex-soviet country and my first job was in investment banking. So for a long time, I thought that to lead meant to tell people what to do with a lot of authority. Luckily the following 15 years would teach me differently.

In my first role at Graze.com I found myself managing a team of data scientists and engineers (without being one). I quickly realised that telling people what to do wasn’t going to work, but I didn’t quite know how else to lead. Following that, I held various other leadership positions including a COO position. And during these years I kept wondering - how do you lead without telling people what to do? How do you lead in an enabling and empowering way rather than command-and-control … but still get stuff done at the pace that it needs to be done? How do you develop a culture of ownership, responsibility and accountability?

Years later, I stumbled upon coaching because I was interested in behaviour change. I was absolutely amazed by this different way of communicating that I had uncovered. It taught me that when someone comes to me with a challenge, I don’t need to fix it for them - I can help them solve their own challenge. I call it a super-power - the ability to catalyse critical thinking, creativity and self-awareness in someone else without telling them what to do. 

Over the past 5 years, I’ve spent thousands of hours coaching over 100 founders and leaders in tech companies. Developing the skill of coaching has absolutely transformed my personal and professional interactions. I have whole-heartedly come to believe that it is an essential skill for every leader and manager. And guess what? The research backs that up - employees who have a coach-like manager are eight times more likely to be highly engaged (source: Forrester).

The good news is that coaching isn’t rocket science. The bad news is that it requires behaviour change, which is easier said than done. And hence our mission at RunYourself is to make it easy for leaders and managers to have effective coaching conversations - both between peers, as well as managers and their team members.

Mica Vaipan

Digital Reeds

🔥 LinkedIn Strategy
🔥 Profile optimisation
🔥 Content Support
🔥 1 to 1 support
🔥 Online launches

▶️ Get visible online to increase your reach and get more eyes on your business
▶️ Feel more confident about the opportunities the world of online has to offer
▶️ Get ahead of the competition that just 'doesn't have the time' for social media
▶️ Become the go-to expert

Founder, Social Media Strategist & Project Manager 

ChangeMaker3D Ltd

🦺  Building processes and systems to scale the business.

🦺 Supporting CEO with investment opportunities

🦺 Internal comms and team engagement

🦺 Marketing, events and social media

Business Support

Sally Henderson, High-Stakes Leadership Mentor

🔥 Social Media Strategy and Content support for high-stakes leadership mentoring
🔥 Building Authority
🔥 Driving traffic
🔥 Growing audience inc. email list
🔥 Linkedin and YouTube

Social Media Manager

The Dream Club

Supporting a six-figure business coach. 

▶️ Managing a small team
▶️ Managing social media content
▶️ Graphics incl Ads
▶️ Scheduling
▶️ Email marketing

The Dream Club helps women start an online business in 12 weeks.

Project Manager

Feed Me Social

Supporting the launch of an online membership site, including co-ordinating content such as blogs, emails, chatbots and website development. 

Co-ordinating team to deliver quality content and paid ads for a national client.

We work with ambitious entrepreneurs to help them achieve consistent sales by creating lead generation funnels.

⚡ Lead Generation 
⚡ Email Marketing
⚡ Content Marketing
⚡ SEO & SEM
⚡ Facebook Paid Advertising
⚡ Social Media Management

Project Manager & Business Development

Kier Group

Supporting creation and implementation of our innovation strategy across the group. 

Simple concept of engaging with employees, capturing and sharing their ideas and innovations, and rewarding with R&D tax credits and personal incentives. 

Growing an innovative employee culture, with community management using Office 365 tools and supporting user adoption.

Supporting innovation forum and review boards for awarding funding to innovative ideas. Launching and managing group-wide ideation platform, marketing through internal communications such as employee roadshow across the UK.

Innovation Manager 

Kier Infrastructure & Overseas ltd

Working to help develop our sustainability strategy and implement within our business stream so we are set to achieve our Vision 2020 targets.

Working with and supporting relevant corporate responsibility and social value managers and teams.

Maintaining collection and recording of audited social value data from business stream into Group database. 

Supporting our corporate charity as a business stream champion. Supporting our employees in understanding the benefits, and how they can fund raise for The Kier Foundation.

Project Manager for our £10k Board Challenge, our relay of transporting a mascot bear around our UK sites over 3 months has rasied over £50k in 3 years. 

Nominated for an internal Kier Award for 'Contribution to the Community'.

Assistant Corporate Responsibility Business Partner

Improving and brand checking bids and marketing materials using Indesign and bespoke graphics in line with corporate guidelines.

Supporting the Corporate Responsibility Managers across the company, collating data and initiating fundraisers and working with our company charity The Kier Foundation. 

Setting and monitoring company-wide social value targets inline with our Vision 2020 goals.

Organising and maintaining our intranet systems, as well as assisting with a mass document migration moving from our bespoke system onto SharePoint. 

I am key in maintaining our digital asset library, containing graphics and project photos which are regularly used across the group for marketing and bid documents.

Technical Administrator

Part of developing the team to improve the presentation of bids and marketing materials.

Supporting the Bid Coordinators, Business Development Managers and Directors of the business.

Creating designs for pull-up banners, business plans, capability brochures and recruitment leaflets.

Proposals Administrator

General administrative duties working on PQQs and assisting with Tender submissions.

Business Development Administrator

CEK (Carillion, Eiffage, Kier Joint Venture)

Producing graphics and assisting with branding for the pre-qualification stage of HS2.

Supporting the production of policy posters for the Birmingham Office.

Graphic Designer

1st Choice Staff Recruitment Ltd

Booking in candidates to register for work. Ensuring European workers had correct paper work. 

Creating mailers and window displays for vacancies.

Branch Administrator

Home Delivery Network Limited (HDNL)

Parcel depot - working with call cards/suppliers and customer service systems to ensure parcels were redirected or replaced.

Dealt with customer calls and complaints.

Entered employee time sheets as well as sorting out cash payments for temporary staff wages.

Administrator / Customer Service

▶️ Get visible and grow your business | Helping Coaches and Consultants use LinkedIn to become the go-to expert and get more eyes on their offers with strategy & content support | Social Media Consultant

🔥🔥 Clients can't buy what they can't see🔥🔥


You want to be visible to your clients, so you can grow your business. 

You know it's the unwritten rule to be able to sell out your programme, but you're overwhelmed doing everything yourself. 

You want to show up for your clients, not spend ALL your time managing your social media efforts. 

You'd like someone to take the pressure off, and be your very own social media support?

Well here I am. 

Ready to become your social media wingman. 


▶️ Get more eyes on your business and sell out your classes and programmes

▶️ Feel more confident about the opportunities the world of online has to offer

▶️ Get ahead of the competition that just 'doesn't have the time' for social media

▶️ Become the go-to expert

I love supporting passionate business owners such as coaches and consultants to thrive and grow online.

Get back to the business that you love. 

My goal is to support you as an individual and not just a cookie-cutter service.

The time is now, let's chat - drop me a message.

🔥 Linkedin Strategy
🔥 Content Writing 
🔥 Network & Visibility Growth 

Drop me a message - let's chat.

taplio

The Battle

Mica Vaipan

Markie Reeds

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