RealityGrowth

Growing sales via digital advertising. Helped companies like Airtable, FreeAgent, QT, TUDN, ThirdPartyTrust (Bitsight), ScreenMeet, Kick, SnapDragon and many more.

Fractional Head of Performance Marketing, Demand Generation and Paid Advertising

FreeAgent

I lead paid online advertising campaigns and manage multiple platforms that bring new customers and generate revenue. I use data to unlock user acquisition opportunities that drive FreeAgent's growth.

Performance Marketing Team Lead

Performance Marketing Manager

SolarWinds

I am in charge of managing international, large budget paid programmatic display and search campaigns. Responsible for the strategy, campaign creation, implementation and analysing large data sets to make data driven decisions. 

Depending on the acquisition strategy, I manage DoubleClick products for Display advertising, Adwords, Bing, Yahoo for Search and Linkedin, Facebook, Twitter, Reddit, Adroll and Native networks such as; Taboola, Disqus, Outbrain etc. for brand advertising.

Advertised products: Remote Management software, antivirus software and backup products.

Rebranded from GFI MAX to Logicnow then acquired by Solarwinds. 

Target market: IT Service Providers, Managed Service Providers, VARs, IT Support Companies.

Digital Marketing Analyst

EBS Europe

EBS Europe is an IT service provider and a software company. My role here is user research, customer acquisition, paid online advertising, search engine optimization, data analysis and managing the digital marketing customer journey.

Digital Marketing Executive

Do you know why most SaaS companies fail to accelerate growth with online advertising?

They pick the wrong metrics to focus on because their strategies are flawed.

And I am not talking about vanity metrics,

I mean hardcore revenue metrics.

They think in order to grow revenue they need to focus on revenue metrics, like MRR.

But using MRR to optimise your online advertising campaigns is wrong.

Here’s why:

Online Advertising = More Leads = More Customers = ARR/MRR Growth

Really?

Growth is not that simple, is it? Something must be missing!

# HERE’S THE SECRET TO GROWTH

In order to grow to 7 - 8 figures ARR you need more than ‘more customers’,

You need to get them engaged with your product and you need to retain them.

Not just acquire them.

Advertising strategies that don’t take this into account fail. That’s it!

They use the wrong strategy, focus on the wrong metrics, and fall short of their goals.

# HERE’S WHERE I COME IN 🙋

I can deliver a strategy for YOUR SaaS business that grows revenue.

My systems and frameworks are tried and tested and THEY WORK because they follow this simple principle:

Create the right strategy first then connect the dots with the right metrics. 

Not the other way around.

Many SaaS companies make the mistake of creating a strategy around metrics. All they really create is a mismatch.

There is no secret to success, but you do need to know all the steps and the order to take them in. 

It’s like making a cake, knowing all the ingredients isn’t enough. 

You need to know how much and in what order to mix them, otherwise you'll end up with a squidgy lump rather than a tasty cake. 

There are no secrets working with me either. 

Throughout you’ll have a clear understanding of progress, what’s working, what’s not working, and how we’re going to improve.

# THINK CAREFULLY, IS THIS APPROACH RIGHT FOR YOU?

Unfortunately, I don’t work with everyone. All my clients MUST have:

1) an amazing product that customers love using again and again

2) experienced some success organically, without an effective online advertising strategy

3) at least 10K a month ready to invest in online advertising

If you match these criteria then your online advertising should be working and I can help you :)

# YOUR NEXT STEP ⏭️

Sound good? Then we’re done with the sales pitch and I want to explain exactly WHAT your problem is and HOW I plan to fix it.

Book your FREE consultation call with me & let’s get going -> https://realitygrowth.com/contact

Mete Karamanoglu 🏔️

Staffbase

-Leading strategic partner and GTM product enablement initiatives to drive revenue growth, Partner success, and market impact.
-Designing and implementing advanced enablement frameworks, integrating Staffbase's value proposition into tailored training programs for partners and cross-functional internal teams.
-Acting as a senior strategic advisor and key liaison, bridging partners, product teams, sales, customer success, and marketing to ensure seamless alignment and execution of GTM strategies.
-Leveraging advanced analytics and data-driven strategies to proactively identify opportunities, address knowledge gaps, and optimize the GTM tech stack for enhanced scalability and efficiency.

Senior Enablement Manager

-Spearheading both partner and GTM product enablement initiatives to maximize revenue and impact.
-Creating and executing comprehensive training programs for partners and internal teams, aligned with Staffbase's value proposition.
-Serving as a crucial liaison among partners, product teams, sales, customer success, and marketing to ensure cohesive and effective GTM strategies.
-Utilizing data-driven insights to identify and address knowledge gaps, optimizing the GTM tech stack to enhance operational performance and drive revenue growth.

Partner & Product- GTM Enablement Manager

-Led, established and managed all partner enablement initiatives, aligning closely with Leadership and GTM teams.
-Designed and delivered impactful training programs, driving improved partner performance and revenue growth.
-Fostered strong communication and collaboration between partners and internal teams.
-Leveraged data-driven insights to identify and address knowledge gaps, enhancing partner-related operations and outcomes.

Partner Enablement Manager

Superside

-Developing and maintaining strong relationships with clients to drive revenue
-Continuously enabling partners to generate qualified leads
-Creating and distributing resources to help partners succeed
-Leading meetings to drive sales from initial outreach to closure
-Crafting and delivering compelling pitches to close deals
-Constantly developing and implementing innovative strategies to build pipeline
-Collaborating with other departments to strengthen and optimize the Partner Program

Senior Global Partner Lead

Domestika

-Built and managed the Global English Market, exceeding targets while negotiating contractual terms
-Partnered with world-renowned creatives and high-level business professionals
-Oversaw large quarterly budgets and project-managed video production
-Optimized pitch decks and created internal/external resources for all markets
-Created training material and hosted workshops
-Set company-wide record of 17 Partners signed in 1 month

Senior Acquisitions Manager I Global Partnerships

Houzz

-Exceeded sales targets by successfully demonstrating and communicating product features
-Developed and conducted trainings and seminars to boost team sales and ensure customer retention
-Chosen for leadership activities and additional certifications
-Built and maintained strong customer relationships and achieved high customer satisfaction

Senior Account Executive

Account Executive

Associate Account Executive

Taylor Entwistle Consulting

-Developed and implemented successful marketing strategies to increase sales, solve client problems and create event and social activations.

-Managed large budgets and projects for high-profile clients including Swallow Daily, Smith Restaurant, Spiffy's, Ada's Deli, Coffee Association of Canada and Lola's Kitchen.

-Delivered multifaceted creative services, such as copywriting and content creation, and conducted post-activation client aftercare and relationship-building.

CLIENTS: Swallow Daily, Smith Restaurant, Spiffy's, Ada's Deli, Coffee Association of Canada, Lola's Kitchen, Superside

Partnerships & Creative Marketing Consultant

Booking.com

-Developed relationships with bookers and hoteliers to promptly resolve complex problems that involved multiple stakeholders

-Utilised CRM systems to enhance retention of sales and bookings

Customer Service Ex

The Drake Hotel

-Strategically increased sales, event attendance, and brand visibility through digital media and event-based campaigns
-Sourced and managed B2B and Artist Partnerships 
-Expertly managed Influencers and social media strategy
-Conceived and delivered campaign pitches 
-Developed and curated original content and marketing materials
-Project managed and coordinated events

Marketing Associate

-Developed original campaigns to boost product sales and event attendance
-Presented ideas to an internal audience
-Created content for blog, social media, website, and event marketing
-Generated and evaluated marketing reports
-Managed a blog with over 52,000 subscribers

Marketing Intern

DMD Entertainment

-Project managed and implemented pre-festival activation strategies for the Wayhome Festival "Crews' camping experience"
-Sourced and managed partnerships with local businesses and outside vendors
-Lead "Day-of" event coordination and produced outreach and marketing materials (design and copywriting)

Marketing & Events Intern

Hey ya, I'm Taylor, nice to e-meet you 👋 🌊  

On weekdays, I am taking care of  Venture Market Enablement at Staffbase an Internal communications platform that unites companies and their employees behind a common purpose.

The rest of the time,  I'm travelling the world and taking photos with my 80's point and shoot 📸✈️🌎 

Currently in Berlin📍

I share content about remote work, partnerships, enablement and creativity ✨

I really love meeting people and discussing enablement strategies, so feel free to say hi 😊

taplio

The Battle

Mete Karamanoglu 🏔️

Taylor E.

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