RealityGrowth

Growing sales via digital advertising. Helped companies like Airtable, FreeAgent, QT, TUDN, ThirdPartyTrust (Bitsight), ScreenMeet, Kick, SnapDragon and many more.

Fractional Head of Performance Marketing, Demand Generation and Paid Advertising

FreeAgent

I lead paid online advertising campaigns and manage multiple platforms that bring new customers and generate revenue. I use data to unlock user acquisition opportunities that drive FreeAgent's growth.

Performance Marketing Team Lead

Performance Marketing Manager

SolarWinds

I am in charge of managing international, large budget paid programmatic display and search campaigns. Responsible for the strategy, campaign creation, implementation and analysing large data sets to make data driven decisions. 

Depending on the acquisition strategy, I manage DoubleClick products for Display advertising, Adwords, Bing, Yahoo for Search and Linkedin, Facebook, Twitter, Reddit, Adroll and Native networks such as; Taboola, Disqus, Outbrain etc. for brand advertising.

Advertised products: Remote Management software, antivirus software and backup products.

Rebranded from GFI MAX to Logicnow then acquired by Solarwinds. 

Target market: IT Service Providers, Managed Service Providers, VARs, IT Support Companies.

Digital Marketing Analyst

EBS Europe

EBS Europe is an IT service provider and a software company. My role here is user research, customer acquisition, paid online advertising, search engine optimization, data analysis and managing the digital marketing customer journey.

Digital Marketing Executive

Do you know why most SaaS companies fail to accelerate growth with online advertising?

They pick the wrong metrics to focus on because their strategies are flawed.

And I am not talking about vanity metrics,

I mean hardcore revenue metrics.

They think in order to grow revenue they need to focus on revenue metrics, like MRR.

But using MRR to optimise your online advertising campaigns is wrong.

Here’s why:

Online Advertising = More Leads = More Customers = ARR/MRR Growth

Really?

Growth is not that simple, is it? Something must be missing!

# HERE’S THE SECRET TO GROWTH

In order to grow to 7 - 8 figures ARR you need more than ‘more customers’,

You need to get them engaged with your product and you need to retain them.

Not just acquire them.

Advertising strategies that don’t take this into account fail. That’s it!

They use the wrong strategy, focus on the wrong metrics, and fall short of their goals.

# HERE’S WHERE I COME IN 🙋

I can deliver a strategy for YOUR SaaS business that grows revenue.

My systems and frameworks are tried and tested and THEY WORK because they follow this simple principle:

Create the right strategy first then connect the dots with the right metrics. 

Not the other way around.

Many SaaS companies make the mistake of creating a strategy around metrics. All they really create is a mismatch.

There is no secret to success, but you do need to know all the steps and the order to take them in. 

It’s like making a cake, knowing all the ingredients isn’t enough. 

You need to know how much and in what order to mix them, otherwise you'll end up with a squidgy lump rather than a tasty cake. 

There are no secrets working with me either. 

Throughout you’ll have a clear understanding of progress, what’s working, what’s not working, and how we’re going to improve.

# THINK CAREFULLY, IS THIS APPROACH RIGHT FOR YOU?

Unfortunately, I don’t work with everyone. All my clients MUST have:

1) an amazing product that customers love using again and again

2) experienced some success organically, without an effective online advertising strategy

3) at least 10K a month ready to invest in online advertising

If you match these criteria then your online advertising should be working and I can help you :)

# YOUR NEXT STEP ⏭️

Sound good? Then we’re done with the sales pitch and I want to explain exactly WHAT your problem is and HOW I plan to fix it.

Book your FREE consultation call with me & let’s get going -> https://realitygrowth.com/contact

Mete Karamanoglu 🏔️

CloudSEK

CloudSEK is a B2B cyber intelligence company that predicts cyber threats

Senior Manager, Product Marketing & Content

Prodastic

Product Marketing content for B2B AI startups - Messaging, Positioning, & Strategic Narrative

Head of Product Marketing

SentiSum

SentiSum is a B2B customer intelligence SaaS that analyzes customer service data to furnace qualitative insights.

NetBramha - Global UX Design Studio

VP of Marketing

Quantum Phinance

Quantum Phinance a B2B FinTech SaaS that automates sensitive financial calculations for AMCs, Banks, and Insurance Houses

Product Marketing Manager

Lemon Tree Hotels

Lemon Tree Hotels is the largest hospitality group in the world by number of rooms

Sales Manager

Free Elevator Pitch template in profile | Product story consulting for B2B AI startups: Messaging, Positioning, & Strategic Narrative | Founder at Prodastic⚡️

TL;DR: I work with CEOs of B2B AI startups to get them more demos and signups with powerful product storytelling.

→ Positioning Strategy
→ Product Messaging
→ Strategic Narrative

Excited?

Book an intro call with me https://app.lemcal.com/@prodastic

-

You're a CEO at a B2B AI startup.

You know how critical product storytelling is.

But you’re clueless about how to nail it.


You’ve tried to put the bits and pieces together,

Used templates and followed guides.

But nothing seems to work.


Your messaging lacks clarity.

You’re customers aren't connecting.

Differentiation feels like a distant dream.


Been there, done that.

I understand how frustrating it is.

But it doesn’t have to be so difficult.


I can help you craft a unique product story that hits the bulls-eye.

With 8 years of experience doing this, I’ve got you covered.

And I have been creating stories since I was 8.


So if you are ready to:

→ Explain your value and benefits so clearly that your target customers go, "Wow, I need this now!”
→ Map your product to the perfect category so it automatically blows their minds
→ Stand out in the ever-evolving, crowded AI space

Book an intro call with me https://app.lemcal.com/@prodastic


Your Epic Product Story Starts Here!

Chat soon!

taplio

The Battle

Mete Karamanoglu 🏔️

Piu Debnath

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