RealityGrowth

Growing sales via digital advertising. Helped companies like Airtable, FreeAgent, QT, TUDN, ThirdPartyTrust (Bitsight), ScreenMeet, Kick, SnapDragon and many more.

Fractional Head of Performance Marketing, Demand Generation and Paid Advertising

FreeAgent

I lead paid online advertising campaigns and manage multiple platforms that bring new customers and generate revenue. I use data to unlock user acquisition opportunities that drive FreeAgent's growth.

Performance Marketing Team Lead

Performance Marketing Manager

SolarWinds

I am in charge of managing international, large budget paid programmatic display and search campaigns. Responsible for the strategy, campaign creation, implementation and analysing large data sets to make data driven decisions. 

Depending on the acquisition strategy, I manage DoubleClick products for Display advertising, Adwords, Bing, Yahoo for Search and Linkedin, Facebook, Twitter, Reddit, Adroll and Native networks such as; Taboola, Disqus, Outbrain etc. for brand advertising.

Advertised products: Remote Management software, antivirus software and backup products.

Rebranded from GFI MAX to Logicnow then acquired by Solarwinds. 

Target market: IT Service Providers, Managed Service Providers, VARs, IT Support Companies.

Digital Marketing Analyst

EBS Europe

EBS Europe is an IT service provider and a software company. My role here is user research, customer acquisition, paid online advertising, search engine optimization, data analysis and managing the digital marketing customer journey.

Digital Marketing Executive

Do you know why most SaaS companies fail to accelerate growth with online advertising?

They pick the wrong metrics to focus on because their strategies are flawed.

And I am not talking about vanity metrics,

I mean hardcore revenue metrics.

They think in order to grow revenue they need to focus on revenue metrics, like MRR.

But using MRR to optimise your online advertising campaigns is wrong.

Here’s why:

Online Advertising = More Leads = More Customers = ARR/MRR Growth

Really?

Growth is not that simple, is it? Something must be missing!

# HERE’S THE SECRET TO GROWTH

In order to grow to 7 - 8 figures ARR you need more than ‘more customers’,

You need to get them engaged with your product and you need to retain them.

Not just acquire them.

Advertising strategies that don’t take this into account fail. That’s it!

They use the wrong strategy, focus on the wrong metrics, and fall short of their goals.

# HERE’S WHERE I COME IN 🙋

I can deliver a strategy for YOUR SaaS business that grows revenue.

My systems and frameworks are tried and tested and THEY WORK because they follow this simple principle:

Create the right strategy first then connect the dots with the right metrics. 

Not the other way around.

Many SaaS companies make the mistake of creating a strategy around metrics. All they really create is a mismatch.

There is no secret to success, but you do need to know all the steps and the order to take them in. 

It’s like making a cake, knowing all the ingredients isn’t enough. 

You need to know how much and in what order to mix them, otherwise you'll end up with a squidgy lump rather than a tasty cake. 

There are no secrets working with me either. 

Throughout you’ll have a clear understanding of progress, what’s working, what’s not working, and how we’re going to improve.

# THINK CAREFULLY, IS THIS APPROACH RIGHT FOR YOU?

Unfortunately, I don’t work with everyone. All my clients MUST have:

1) an amazing product that customers love using again and again

2) experienced some success organically, without an effective online advertising strategy

3) at least 10K a month ready to invest in online advertising

If you match these criteria then your online advertising should be working and I can help you :)

# YOUR NEXT STEP ⏭️

Sound good? Then we’re done with the sales pitch and I want to explain exactly WHAT your problem is and HOW I plan to fix it.

Book your FREE consultation call with me & let’s get going -> https://realitygrowth.com/contact

Mete Karamanoglu 🏔️

Spark Foundry

Managing Partner

Head of Client Services (Maternity Cover)

Self-Employed

I advise a companies on business, marketing and growth strategies and activation. This includes development of business models, product propositions, brand positioning, marketing plans and advising on the recruitment of marketing teams.

Some recent contracts:
●	Reviewing and vetting contenders for the biannual cohort of start-ups at Bethnal Green Ventures (BGV) including new cohorts in Jan '21 and Jun '21
●	Mentoring businesses as part of each cohort and working with other mentors and BGV experts to advise on marketing & growth strategies
●	Consulting with digestive health tech start-up on how to grow from a founding team (chef and tech lead) to marketing and growth ops.
●	Consulting with voice-led ed tech start up on how to develop their product with in a consumer centric approach that included proposition, game and brand development.
●	Delivering the growth strategy for clinical decision support start up. Developing their brand positioning, growth architecture and marketing plans.

Marketing & Growth Consultant

Pando

I joined the team at a pivotal point in Pando and Juno’s journey. Moving out of their health tech startup phase and into scaleup efforts including brand building, maturing marketing operations, product evolution, implementing product analytics and building new commercial models to attract Series A investment.

Head of Growth

Juno Health App

I joined the team at a pivotal point in Pando and Juno’s journey. Moving out of their health tech startup phase and into scaleup efforts including brand building, maturing marketing operations, product evolution, implementing product analytics and building new commercial models to attract Series A investment.

Achievements:
●	Working with senior management to shape company strategy, and create an aggressive roadmap for the company’s shift from D2C to B2B/2C focus
●	Expanded the marketing team from 1 to 5 members including Design, Copywriting, Community Management, SEO, Paid Media, CRM and analytics
●	Working closely with Product and Engineering teams to optimise customer experiences across all touch points, enhancing the quality of data collected for insights and activation
●	Developed an integrated Sales and Marketing funnel for emerging B2B and B2B2C offerings ensuring clear value proposition, consistency of message and balanced investment
●	Planned and activated Juno’s always-on user acquisition activity and launched their first Brand campaign in partnership with Mumsnet increasing registered users by 492%

TIPi Group

Part of the senior management team and responsible for implementing the growth plans for the group by defining group and agency propositions and taking this to market. I have first eyes on new briefs and lead our response by setting strategy and coordinating with the different teams/agencies across the group to deliver integrated digital solutions. I also lead many of the partner agency relationships to develop integrated services.

Chief Growth Officer

Electric Glue

Responsible for leading digital strategy for any briefs where TIPi Group and Electric Glue collaborated as part of their ongoing agency partnership. I delivered integrated strategies alongside the brand strategy and ATL media planning teams with a focus on developing strong media partnerships that maximised media efficiency/effectiveness and ROI.

Head Of Digital

Neo@Ogilvy

Part of the UK leadership team and responsible for the development and integration of our services both within Neo itself and into the rest of WPP.  

This included developing the agency proposition, working with Mindshare as Neo migrated to GroupM and leading performance strategy and digital transformation projects across Travel, FMCG, B2B (Software), Health and Fashion.

Strategic Managing Partner

360i Europe (Dentsu Aegis Network)

Responsible for building deep and trusted relationships with the most senior members at 360i’s expanding client list. Leading the promotion of the agency's full armoury of assets, services and expertise to grow relationships horizontally and vertically.

I have a unique and broad knowledge of digital practices including planning, media, creative, and technology that means that I'm is uniquely placed to deliver consultative services for our clients in order to deliver tailored responses to briefs.

I also have responsibilities building relationships across the Dentsu Aegis Network in order to increase awareness of our agency proposition and services among key network clients, and in doing so, identify opportunities to work with many of our network partners.

Client Partner

Leading the planning team (consisting of advanced analytics, data science, insights and strategy) and defining the best way to deploy their intelligent and informed strategies across integrated digital media, social and creative services.

Tasked with keeping 360i's leading planning practices at the heart of everything we do whilst coordinating the considerable talent and expertise across the agency to innovate and push ourselves with every brief. 

This includes promoting these unique services to clients and consulting on digital solutions to some of their biggest challenges across a range of clients from sectors including, Travel, FMCG, Finance, Auto, Energy, Entertainment, Retail and Charity, 

Part of the management group advising on the day to day running of the company including, new biz planning, financial planning, positioning, recruitment, building network relationships and internal agency management.

Head of Planning

Responsible for many of 360i’s (Global and Local) client relationships, high-level strategy and pitching. 

I managed a number of Account Directors and by extension a team of experts across Social, Natural Search, Paid Search, Display, and Affiliates and work with them and other colleagues to deliver award winning services. 

My role as Group Account Director meant that I was ultimately responsible for campaigns and client relationships; including cross selling and up selling where relevant.

Group Account Director

STEAK

Responsible for directing a client facing team at varying levels (account exec through to account director):

- Ensuring quality control through supervision and stimulation to ensure best solutions always presented to client challenges
- Developing and challenging the team to facilitate growth, development and commitment to the agency
- Delegating appropriately
- Managing resource to ensure all projects are given the attention they need, and equality of team workload

Maintaining established client relationships, developing more recently acquired client relationships:

- quickly winning their trust
- strategic advice across multi-disciplines - B2B, B2C, and channels (brand, advertising, DM, CRM , on and offline), in order to help plan and develop clients' businesses
- including running/partaking in strategic workshops, producing strategic reports and directing/overseeing their implementation

Maximising business development (i.e. of 3 existing clients):

- spotting opportunities and reacting accordingly
- involving wider team where appropriate e.g. NBD, Planning support

Managing commercial success of accounts:

- ensuring profitability/accountability
- tackling issues that are leading to unprofitability
- managing resource/investment of time/effort according to potential return
- managing and reporting accurate revenue figures

Responsible for multiple clients including Virgin Holidays, Virgin Holidays Cruises, Virgin Holidays + Hip Hotels, MOO and ComparetheMarket.com - developing strategy for their campaigns whilst managing a team of experts across natural search, paid search, display, affiliates, social and web design & development. 

Working with the team and Heads of Disciplines to deliver digital campaigns whilst integrating with above the line activity and working seamlessly with other agencies. 

Ultimately responsible for campaigns and client relationships; including cross selling and up selling where relevant.

Account Director

Account Manager

MIVA

Editor

As a managing partner at Spark Foundry, I lead a team of talented and passionate professionals who deliver innovative and effective marketing and growth solutions for our clients. I have 18+ years of experience working in independent agencies, global networks, and as a freelance consultant across roles in planning, data-driven activation, and digital transformation.

My core competencies include integrating disciplines to create new business value, harnessing the power of data, delivering joined up experiences, and driving value to brands and their consumers. I'm most excited by the convergence of top-down strategic thinking and at-the-coal-face talent, and by the opportunities to leverage my expertise in creative direction, online marketing, and digital marketing to help our clients achieve their goals and grow their businesses.

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The Battle

Mete Karamanoglu 🏔️

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