RealityGrowth

Growing sales via digital advertising. Helped companies like Airtable, FreeAgent, QT, TUDN, ThirdPartyTrust (Bitsight), ScreenMeet, Kick, SnapDragon and many more.

Fractional Head of Performance Marketing, Demand Generation and Paid Advertising

FreeAgent

I lead paid online advertising campaigns and manage multiple platforms that bring new customers and generate revenue. I use data to unlock user acquisition opportunities that drive FreeAgent's growth.

Performance Marketing Team Lead

Performance Marketing Manager

SolarWinds

I am in charge of managing international, large budget paid programmatic display and search campaigns. Responsible for the strategy, campaign creation, implementation and analysing large data sets to make data driven decisions. 

Depending on the acquisition strategy, I manage DoubleClick products for Display advertising, Adwords, Bing, Yahoo for Search and Linkedin, Facebook, Twitter, Reddit, Adroll and Native networks such as; Taboola, Disqus, Outbrain etc. for brand advertising.

Advertised products: Remote Management software, antivirus software and backup products.

Rebranded from GFI MAX to Logicnow then acquired by Solarwinds. 

Target market: IT Service Providers, Managed Service Providers, VARs, IT Support Companies.

Digital Marketing Analyst

EBS Europe

EBS Europe is an IT service provider and a software company. My role here is user research, customer acquisition, paid online advertising, search engine optimization, data analysis and managing the digital marketing customer journey.

Digital Marketing Executive

Do you know why most SaaS companies fail to accelerate growth with online advertising?

They pick the wrong metrics to focus on because their strategies are flawed.

And I am not talking about vanity metrics,

I mean hardcore revenue metrics.

They think in order to grow revenue they need to focus on revenue metrics, like MRR.

But using MRR to optimise your online advertising campaigns is wrong.

Here’s why:

Online Advertising = More Leads = More Customers = ARR/MRR Growth

Really?

Growth is not that simple, is it? Something must be missing!

# HERE’S THE SECRET TO GROWTH

In order to grow to 7 - 8 figures ARR you need more than ‘more customers’,

You need to get them engaged with your product and you need to retain them.

Not just acquire them.

Advertising strategies that don’t take this into account fail. That’s it!

They use the wrong strategy, focus on the wrong metrics, and fall short of their goals.

# HERE’S WHERE I COME IN 🙋

I can deliver a strategy for YOUR SaaS business that grows revenue.

My systems and frameworks are tried and tested and THEY WORK because they follow this simple principle:

Create the right strategy first then connect the dots with the right metrics. 

Not the other way around.

Many SaaS companies make the mistake of creating a strategy around metrics. All they really create is a mismatch.

There is no secret to success, but you do need to know all the steps and the order to take them in. 

It’s like making a cake, knowing all the ingredients isn’t enough. 

You need to know how much and in what order to mix them, otherwise you'll end up with a squidgy lump rather than a tasty cake. 

There are no secrets working with me either. 

Throughout you’ll have a clear understanding of progress, what’s working, what’s not working, and how we’re going to improve.

# THINK CAREFULLY, IS THIS APPROACH RIGHT FOR YOU?

Unfortunately, I don’t work with everyone. All my clients MUST have:

1) an amazing product that customers love using again and again

2) experienced some success organically, without an effective online advertising strategy

3) at least 10K a month ready to invest in online advertising

If you match these criteria then your online advertising should be working and I can help you :)

# YOUR NEXT STEP ⏭️

Sound good? Then we’re done with the sales pitch and I want to explain exactly WHAT your problem is and HOW I plan to fix it.

Book your FREE consultation call with me & let’s get going -> https://realitygrowth.com/contact

Mete Karamanoglu 🏔️

Mondelēz International

Brand Manager

Bunge

Assistant Brand Manager

-Working under the Komili, Kirlangic, Salat and Madra brands.
-Being in close contact with ATL and BTL agencies to manage assigned tasks.
-Being responsible for the Nielsen analysis reports that require tracking brand's and competitors' operational activities. 
-Supporting the team on managing marketing budgets and spending approval process.
-Taking part in various projects such as 2 commercial campaigns, 2 documentary projects, a TEMA partnership and sponsorship events.
Awards: Golden Effie in the staple food category- The Olive Oil Miracle Campaign

Marketing Responsible

-Outreach idea generation and execution (B2B and SaaS Businesses)
-Online marketing training and data analysis

Marketing Intern

ASKI

• Being responsible from the procurement of chemicals including inventory management and the preparation of the annual work plan including the budget implementation report.
• Taking customer complaints and managing the responsible team to solve the clients’ problems as quick as possible.
• Leading the SCADA team in case of unexpected situations in raw water and water supply to the city.
• Improved the process by changing inspection procedure of the facility resulted in 5 percent increase in annual profit.

Quality Engineer

Yeditepe Cosmetics Research and Development

• Worked closely with start-ups, small & mid-sized companies to create bespoke cosmetic products.
• Enhanced clients’ products by running rigorous tests to reach optimum product content.
• Actively involved in market research of new products by conducting usability tests with focus groups.
• Improved the safety of cosmetics by sharing the information which has been collected during the thesis project resulted in high demand by the customers.

Product Development Intern

Sunar Grup

• Demonstrated flexibility and adaptability by maintaining two positions, department management and process control, simultaneously and without prior notice.
• Developed knowledge in process control by involving daily equipment quality checks and reporting.

Process Engineering Intern

Şişecam

• Obtained knowledge in laboratory control experiments in order to maintain the standards of processes such as examination of raw materials, high temperature melting tests and preparation of transition program for composition change on daily request.
• Improved ability working with a team under time limitation and pressure.

Quality Engineering Intern

Make-A-Wish Foundation® Turkiye

Volunteer

I'm a passionate and purposeful professional who works at FMCG industry. I am able to handle several projects running at the same time by prioritizing the tasks and being flexible. I have a bachelor degree in chemical engineering and I completed my education in the area of marketing and innovation management. Through my education, I have gained a comprehensive understanding that provides a unique perspective for evaluating products from manufacture to point of sale.

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The Battle

Mete Karamanoglu 🏔️

Meltem Karamanoglu

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