RealityGrowth

Growing sales via digital advertising. Helped companies like Airtable, FreeAgent, QT, TUDN, ThirdPartyTrust (Bitsight), ScreenMeet, Kick, SnapDragon and many more.

Fractional Head of Performance Marketing, Demand Generation and Paid Advertising

FreeAgent

I lead paid online advertising campaigns and manage multiple platforms that bring new customers and generate revenue. I use data to unlock user acquisition opportunities that drive FreeAgent's growth.

Performance Marketing Team Lead

Performance Marketing Manager

SolarWinds

I am in charge of managing international, large budget paid programmatic display and search campaigns. Responsible for the strategy, campaign creation, implementation and analysing large data sets to make data driven decisions. 

Depending on the acquisition strategy, I manage DoubleClick products for Display advertising, Adwords, Bing, Yahoo for Search and Linkedin, Facebook, Twitter, Reddit, Adroll and Native networks such as; Taboola, Disqus, Outbrain etc. for brand advertising.

Advertised products: Remote Management software, antivirus software and backup products.

Rebranded from GFI MAX to Logicnow then acquired by Solarwinds. 

Target market: IT Service Providers, Managed Service Providers, VARs, IT Support Companies.

Digital Marketing Analyst

EBS Europe

EBS Europe is an IT service provider and a software company. My role here is user research, customer acquisition, paid online advertising, search engine optimization, data analysis and managing the digital marketing customer journey.

Digital Marketing Executive

Do you know why most SaaS companies fail to accelerate growth with online advertising?

They pick the wrong metrics to focus on because their strategies are flawed.

And I am not talking about vanity metrics,

I mean hardcore revenue metrics.

They think in order to grow revenue they need to focus on revenue metrics, like MRR.

But using MRR to optimise your online advertising campaigns is wrong.

Here’s why:

Online Advertising = More Leads = More Customers = ARR/MRR Growth

Really?

Growth is not that simple, is it? Something must be missing!

# HERE’S THE SECRET TO GROWTH

In order to grow to 7 - 8 figures ARR you need more than ‘more customers’,

You need to get them engaged with your product and you need to retain them.

Not just acquire them.

Advertising strategies that don’t take this into account fail. That’s it!

They use the wrong strategy, focus on the wrong metrics, and fall short of their goals.

# HERE’S WHERE I COME IN 🙋

I can deliver a strategy for YOUR SaaS business that grows revenue.

My systems and frameworks are tried and tested and THEY WORK because they follow this simple principle:

Create the right strategy first then connect the dots with the right metrics. 

Not the other way around.

Many SaaS companies make the mistake of creating a strategy around metrics. All they really create is a mismatch.

There is no secret to success, but you do need to know all the steps and the order to take them in. 

It’s like making a cake, knowing all the ingredients isn’t enough. 

You need to know how much and in what order to mix them, otherwise you'll end up with a squidgy lump rather than a tasty cake. 

There are no secrets working with me either. 

Throughout you’ll have a clear understanding of progress, what’s working, what’s not working, and how we’re going to improve.

# THINK CAREFULLY, IS THIS APPROACH RIGHT FOR YOU?

Unfortunately, I don’t work with everyone. All my clients MUST have:

1) an amazing product that customers love using again and again

2) experienced some success organically, without an effective online advertising strategy

3) at least 10K a month ready to invest in online advertising

If you match these criteria then your online advertising should be working and I can help you :)

# YOUR NEXT STEP ⏭️

Sound good? Then we’re done with the sales pitch and I want to explain exactly WHAT your problem is and HOW I plan to fix it.

Book your FREE consultation call with me & let’s get going -> https://realitygrowth.com/contact

Mete Karamanoglu 🏔️

Factors.AI

Doing lil bit of everything in marketing (except paid ads) Here's the gist: 

- Content Marketing: Creating and distributing content assets like blogs, ebooks, guides and repurposing webinar content. 

- Product Marketing: Creating sales enablement content, worked on feature launch messaging and built interactive demos for the website. 

- Social Media: Managing founder handles and company page, created a cohesive strategy to drive brand awareness and build thought leadership for founders 

- SEO: Conducted keyword research to create content calendar for every quarter. 

- Events: Hosted and organized 30+ LinkedIn lives, managed end to end execution

Content Marketer

Self Employed

Started doing this on a whim and it was the best decision of my life 🚀

Some of my clients: 

✅️ Userpilot
✅ Storylane
✅ Product Fruits 
✅ Sleeknote (Drip) 
✅ Convosight 
✅ Slite
✅ Contensify
✅ TripleDart
✅ Khula 
✅ Valeo Legal Marketing
... and more I can't mention 'cause I signed NDAs

Freelance Content Marketer

Fasthr AI

Had fun learning about product marketing till the company shut down operations

Product Marketing Intern

Rocketium

Managed the LinkedIn company page by creating a social media strategy that boosted engagement by 150% and impressions by 43%

Social Media Marketing Intern

Tsaaro 

My first pivot from Law, figured I'd try HR 'cause the transition would make sense. Here's a gist:

- Drafted HR policies for newly founded start up 
- Managed and updated the Employee Database 
- Hosted weekly employee engagement activities 
- Assisted with campus recruitment for data privacy consultants

Human Resources Intern

Dialogue den

- Worked as a Mediation Mentee with Adv. Amee Dharamshi

Legal Intern

Journal of Law and Public Policy

- Wrote numerous articles on various legal topics ranging from Patents and Trademarks to Constitutional Law

Legal Content Writer

Legex

Worked as a Legal Researcher for Company
- Wrote articles about Online Dispute Resolution
-Promoted ODR platform of company called Resolve
- Collaborated with the technical team and explained about the intricacies of dispute resolution

Legal Researcher

MSGM FIAT JUSTITIA LLP

- Analysed judgements and created case briefs on various cases in the field of commercial law 
- Headed the case brief department and assigned tasks to interns 
- Wrote a paper titled "GST portals and it's functionality"

Helping SaaS brands create content that turns readers into users 🧚🏽‍♀️ Content Marketer @ Factors AI 🚀

TL;DR: A quasi lawyer + curious marketer who’s always on the lookout for new learning opportunities. 

The longer version: 

It took me several near death experiences and one kidney transplant to realise that life is short and you should spend it doing what you love. And that’s exactly what I do today. Post transplant I became a solopreneur (while still in law school) by monetising my passion for writing and working with 10+ companies across the world to create content that fueled their GTM efforts. 

Now I’ve become a full-time marketer with Factors.ai, where I’ve helped generate revenue through content marketing initiatives. 

I’m a total yapper and love nerding out about tons of things like startups, history, writing, F1… anything under the sun really 👀 

Basically? I like my coffee filtered and conversations unfiltered ☕

If you want to learn more about my journey, talk marketing, or just wanna chat - I’m one DM away ✨

taplio

The Battle

Mete Karamanoglu 🏔️

Janhavi Nagarhalli 🌻

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