RealityGrowth

Growing sales via digital advertising. Helped companies like Airtable, FreeAgent, QT, TUDN, ThirdPartyTrust (Bitsight), ScreenMeet, Kick, SnapDragon and many more.

Fractional Head of Performance Marketing, Demand Generation and Paid Advertising

FreeAgent

I lead paid online advertising campaigns and manage multiple platforms that bring new customers and generate revenue. I use data to unlock user acquisition opportunities that drive FreeAgent's growth.

Performance Marketing Team Lead

Performance Marketing Manager

SolarWinds

I am in charge of managing international, large budget paid programmatic display and search campaigns. Responsible for the strategy, campaign creation, implementation and analysing large data sets to make data driven decisions. 

Depending on the acquisition strategy, I manage DoubleClick products for Display advertising, Adwords, Bing, Yahoo for Search and Linkedin, Facebook, Twitter, Reddit, Adroll and Native networks such as; Taboola, Disqus, Outbrain etc. for brand advertising.

Advertised products: Remote Management software, antivirus software and backup products.

Rebranded from GFI MAX to Logicnow then acquired by Solarwinds. 

Target market: IT Service Providers, Managed Service Providers, VARs, IT Support Companies.

Digital Marketing Analyst

EBS Europe

EBS Europe is an IT service provider and a software company. My role here is user research, customer acquisition, paid online advertising, search engine optimization, data analysis and managing the digital marketing customer journey.

Digital Marketing Executive

Do you know why most SaaS companies fail to accelerate growth with online advertising?

They pick the wrong metrics to focus on because their strategies are flawed.

And I am not talking about vanity metrics,

I mean hardcore revenue metrics.

They think in order to grow revenue they need to focus on revenue metrics, like MRR.

But using MRR to optimise your online advertising campaigns is wrong.

Here’s why:

Online Advertising = More Leads = More Customers = ARR/MRR Growth

Really?

Growth is not that simple, is it? Something must be missing!

# HERE’S THE SECRET TO GROWTH

In order to grow to 7 - 8 figures ARR you need more than ‘more customers’,

You need to get them engaged with your product and you need to retain them.

Not just acquire them.

Advertising strategies that don’t take this into account fail. That’s it!

They use the wrong strategy, focus on the wrong metrics, and fall short of their goals.

# HERE’S WHERE I COME IN 🙋

I can deliver a strategy for YOUR SaaS business that grows revenue.

My systems and frameworks are tried and tested and THEY WORK because they follow this simple principle:

Create the right strategy first then connect the dots with the right metrics. 

Not the other way around.

Many SaaS companies make the mistake of creating a strategy around metrics. All they really create is a mismatch.

There is no secret to success, but you do need to know all the steps and the order to take them in. 

It’s like making a cake, knowing all the ingredients isn’t enough. 

You need to know how much and in what order to mix them, otherwise you'll end up with a squidgy lump rather than a tasty cake. 

There are no secrets working with me either. 

Throughout you’ll have a clear understanding of progress, what’s working, what’s not working, and how we’re going to improve.

# THINK CAREFULLY, IS THIS APPROACH RIGHT FOR YOU?

Unfortunately, I don’t work with everyone. All my clients MUST have:

1) an amazing product that customers love using again and again

2) experienced some success organically, without an effective online advertising strategy

3) at least 10K a month ready to invest in online advertising

If you match these criteria then your online advertising should be working and I can help you :)

# YOUR NEXT STEP ⏭️

Sound good? Then we’re done with the sales pitch and I want to explain exactly WHAT your problem is and HOW I plan to fix it.

Book your FREE consultation call with me & let’s get going -> https://realitygrowth.com/contact

Mete Karamanoglu 🏔️

Helping SaaS brands create content that turns readers into users 🧚🏽‍♀️ Content Marketer @ Factors AI 🚀

TL;DR: A quasi lawyer + curious marketer who’s always looking to learn new things

The longer version: 

It took me several near death experiences and one kidney transplant to realise that life is short and you should spend it doing what you love. And that’s exactly what I do today. Post transplant I became a solopreneur (while still in law school) by monetising my passion for writing and working with 10+ companies across the world to create content that fueled their GTM efforts. 

Now I’ve become a full-time marketer, currently working with Springworks to scale our PMM function and drive awareness about our new product offerings.

I’m a total yapper (or conversationalist if we're being classy) and love geeking out about tons of things like startups, history, writing, F1… anything under the sun really 👀 

Simply put, I like my coffee filtered and conversations unfiltered ☕

If you want to learn more about my journey, talk marketing, or just wanna chat - I’m one DM away ✨

Janhavi Nagarhalli 🌻

When was the last time you were confidently open about what you wanted? 


I mean an instance where you never censored your desires or said "touchwood" right after

Well if you're desi, you say its all hecause you are concerned about "nazar" 🧿

But the reality? 

The evil eye excuse is a pretty set of words we tell ourselves and others to hide our fear of failure 

And here's why I believe we should have more faith in ourselves rather than a phrase. Read it all by clicking the link in the comments 👇


(P.S.: Writing on Substack has been fun, would love yalls thoughts on the piece 🌻)

Product Marketing Manager | Colossal nerd and serial yapper ✨️

"Just get your users to their AHA moment", is the most incomplete SaaS advice I've read 


Recently I was tasked with revamping the signup flow for our product: something I've never done before so I was psyched 🧚🏻‍♀️

But every post I saw gave the same cliche ass checklist: 

- Shorten time to value 
- Reduce user friction 
- Gamify onboarding 

But here's what irked me tho:

Getting the user to their "aha" moment once, doesnt mean that they'd keep coming back for more 

Inviting a teammate or creating a dashboard doesnt make em a daily user yet

You gotta show value, every step of the way 🪜

A user may use your product 2-3 times max and call it a day but if you want retention, you gotta stand out 

My favourite way personally is helping them realize value by correlate with ordinary things 

Like: hey you saved 15 hours of hiring time for your team! That's like listening to Stairway to Heaven 147 times 👀

Loom does this best IMO, as depicted in the screenshot below 👇

Clear and reassuring, right?

But again, there's a subtle line between nudging your users to continue using your product and sounding like an unskippable YouTube ad in their inbox ☠️


And that's something I'm still tryna learn. What are your thoughts on this? Let's chat in the comments below ✨️

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Janhavi Nagarhalli 🌻

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taplio

The Battle

Mete Karamanoglu 🏔️

Janhavi Nagarhalli 🌻

Followers

Posts

Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Janhavi Nagarhalli 🌻's LinkedIn Performance

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