RealityGrowth

Growing sales via digital advertising. Helped companies like Airtable, FreeAgent, QT, TUDN, ThirdPartyTrust (Bitsight), ScreenMeet, Kick, SnapDragon and many more.

Fractional Head of Performance Marketing, Demand Generation and Paid Advertising

FreeAgent

I lead paid online advertising campaigns and manage multiple platforms that bring new customers and generate revenue. I use data to unlock user acquisition opportunities that drive FreeAgent's growth.

Performance Marketing Team Lead

Performance Marketing Manager

SolarWinds

I am in charge of managing international, large budget paid programmatic display and search campaigns. Responsible for the strategy, campaign creation, implementation and analysing large data sets to make data driven decisions. 

Depending on the acquisition strategy, I manage DoubleClick products for Display advertising, Adwords, Bing, Yahoo for Search and Linkedin, Facebook, Twitter, Reddit, Adroll and Native networks such as; Taboola, Disqus, Outbrain etc. for brand advertising.

Advertised products: Remote Management software, antivirus software and backup products.

Rebranded from GFI MAX to Logicnow then acquired by Solarwinds. 

Target market: IT Service Providers, Managed Service Providers, VARs, IT Support Companies.

Digital Marketing Analyst

EBS Europe

EBS Europe is an IT service provider and a software company. My role here is user research, customer acquisition, paid online advertising, search engine optimization, data analysis and managing the digital marketing customer journey.

Digital Marketing Executive

Do you know why most SaaS companies fail to accelerate growth with online advertising?

They pick the wrong metrics to focus on because their strategies are flawed.

And I am not talking about vanity metrics,

I mean hardcore revenue metrics.

They think in order to grow revenue they need to focus on revenue metrics, like MRR.

But using MRR to optimise your online advertising campaigns is wrong.

Here’s why:

Online Advertising = More Leads = More Customers = ARR/MRR Growth

Really?

Growth is not that simple, is it? Something must be missing!

# HERE’S THE SECRET TO GROWTH

In order to grow to 7 - 8 figures ARR you need more than ‘more customers’,

You need to get them engaged with your product and you need to retain them.

Not just acquire them.

Advertising strategies that don’t take this into account fail. That’s it!

They use the wrong strategy, focus on the wrong metrics, and fall short of their goals.

# HERE’S WHERE I COME IN 🙋

I can deliver a strategy for YOUR SaaS business that grows revenue.

My systems and frameworks are tried and tested and THEY WORK because they follow this simple principle:

Create the right strategy first then connect the dots with the right metrics. 

Not the other way around.

Many SaaS companies make the mistake of creating a strategy around metrics. All they really create is a mismatch.

There is no secret to success, but you do need to know all the steps and the order to take them in. 

It’s like making a cake, knowing all the ingredients isn’t enough. 

You need to know how much and in what order to mix them, otherwise you'll end up with a squidgy lump rather than a tasty cake. 

There are no secrets working with me either. 

Throughout you’ll have a clear understanding of progress, what’s working, what’s not working, and how we’re going to improve.

# THINK CAREFULLY, IS THIS APPROACH RIGHT FOR YOU?

Unfortunately, I don’t work with everyone. All my clients MUST have:

1) an amazing product that customers love using again and again

2) experienced some success organically, without an effective online advertising strategy

3) at least 10K a month ready to invest in online advertising

If you match these criteria then your online advertising should be working and I can help you :)

# YOUR NEXT STEP ⏭️

Sound good? Then we’re done with the sales pitch and I want to explain exactly WHAT your problem is and HOW I plan to fix it.

Book your FREE consultation call with me & let’s get going -> https://realitygrowth.com/contact

Mete Karamanoglu 🏔️

Hannah Gerstner

Sunlighten

Director of Demand Generation

CreativeOne

Oversee the marketing stuff on the interwebs

Vice President, Digital Strategy 

Director, Digital Marketing

ContraForce

B2B SaaS marketing leader responsible for both direct and indirect markets. Worked on design of full-lifecycle partner program, implemented cross-channel strategy, executed product marketing initiatives, and developed scalable GTM strategy. Oversaw all lead and demand-gen efforts, content, webinars/events, and other direct market motions. Created content and developed lead generation strategies for B2B outreach campaigns with 47% average click and 14% average open rates (4x industry standard).

Vice President, Marketing

Transeo

Marketing leader in the B2B EdTech SaaS space with ownership of go-to-market strategy. Creation and execution of all marketing initiatives, including growth hacking, product marketing, and result iteration. Oversaw in-person and virtual events, content creation, thought leadership, and channel/partner efforts. Developed, executed, and analyzed strategic marketing campaign strategies that contributed to $3mm in sales pipeline. *Note: Transeo was purchased by Vector Pathways

Director, Marketing

Centriq Training

B2C, B2B, and B2C2B marketing leader responsible for the design and execution of strategic marketing plans, including demand and lead generation, market positioning, and building net-new pipeline. Responsible for repetitive YoY growth. Responsible for marketing new services offering that scaled 3x in 6 months, contributing to $2.6mm in revenue in the first year. *Note: TekLadder was a child company for Centriq

Developed, implemented and executed strategic marketing plans for both  B2B and B2C divisions.

Marketing Manager

Animal World & Snake Farm Zoo

I'm an experienced marketing leader focused on driving revenue for growth-oriented businesses. 

In non-corporate jargon, I help businesses generate new leads, drive revenue, and keep their sales pipelines full. I lead teams that execute DTC, B2B, and B2C marketing strategies, focusing on lead generation, digital/web/content strategy, and growth marketing. 

Career highlights:

👉 Designed and deployed marketing and content strategy to scale new business 3x in 6 months, contributing to $2.6mm revenue in the first year

👉 Developed, executed, and analyzed strategic marketing campaign strategies that contributed to $3mm in sales pipeline

👉 Decreased annual average CPL by 25% and CAC by 32% with conversion rate optimization strategy

👉 Managed monthly ad spend budget of $200k across SEM, display, content syndication, and paid social media

taplio

The Battle

Mete Karamanoglu 🏔️

Hannah Gerstner

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