RealityGrowth

Growing sales via digital advertising. Helped companies like Airtable, FreeAgent, QT, TUDN, ThirdPartyTrust (Bitsight), ScreenMeet, Kick, SnapDragon and many more.

Fractional Head of Performance Marketing, Demand Generation and Paid Advertising

FreeAgent

I lead paid online advertising campaigns and manage multiple platforms that bring new customers and generate revenue. I use data to unlock user acquisition opportunities that drive FreeAgent's growth.

Performance Marketing Team Lead

Performance Marketing Manager

SolarWinds

I am in charge of managing international, large budget paid programmatic display and search campaigns. Responsible for the strategy, campaign creation, implementation and analysing large data sets to make data driven decisions. 

Depending on the acquisition strategy, I manage DoubleClick products for Display advertising, Adwords, Bing, Yahoo for Search and Linkedin, Facebook, Twitter, Reddit, Adroll and Native networks such as; Taboola, Disqus, Outbrain etc. for brand advertising.

Advertised products: Remote Management software, antivirus software and backup products.

Rebranded from GFI MAX to Logicnow then acquired by Solarwinds. 

Target market: IT Service Providers, Managed Service Providers, VARs, IT Support Companies.

Digital Marketing Analyst

EBS Europe

EBS Europe is an IT service provider and a software company. My role here is user research, customer acquisition, paid online advertising, search engine optimization, data analysis and managing the digital marketing customer journey.

Digital Marketing Executive

Do you know why most SaaS companies fail to accelerate growth with online advertising?

They pick the wrong metrics to focus on because their strategies are flawed.

And I am not talking about vanity metrics,

I mean hardcore revenue metrics.

They think in order to grow revenue they need to focus on revenue metrics, like MRR.

But using MRR to optimise your online advertising campaigns is wrong.

Here’s why:

Online Advertising = More Leads = More Customers = ARR/MRR Growth

Really?

Growth is not that simple, is it? Something must be missing!

# HERE’S THE SECRET TO GROWTH

In order to grow to 7 - 8 figures ARR you need more than ‘more customers’,

You need to get them engaged with your product and you need to retain them.

Not just acquire them.

Advertising strategies that don’t take this into account fail. That’s it!

They use the wrong strategy, focus on the wrong metrics, and fall short of their goals.

# HERE’S WHERE I COME IN 🙋

I can deliver a strategy for YOUR SaaS business that grows revenue.

My systems and frameworks are tried and tested and THEY WORK because they follow this simple principle:

Create the right strategy first then connect the dots with the right metrics. 

Not the other way around.

Many SaaS companies make the mistake of creating a strategy around metrics. All they really create is a mismatch.

There is no secret to success, but you do need to know all the steps and the order to take them in. 

It’s like making a cake, knowing all the ingredients isn’t enough. 

You need to know how much and in what order to mix them, otherwise you'll end up with a squidgy lump rather than a tasty cake. 

There are no secrets working with me either. 

Throughout you’ll have a clear understanding of progress, what’s working, what’s not working, and how we’re going to improve.

# THINK CAREFULLY, IS THIS APPROACH RIGHT FOR YOU?

Unfortunately, I don’t work with everyone. All my clients MUST have:

1) an amazing product that customers love using again and again

2) experienced some success organically, without an effective online advertising strategy

3) at least 10K a month ready to invest in online advertising

If you match these criteria then your online advertising should be working and I can help you :)

# YOUR NEXT STEP ⏭️

Sound good? Then we’re done with the sales pitch and I want to explain exactly WHAT your problem is and HOW I plan to fix it.

Book your FREE consultation call with me & let’s get going -> https://realitygrowth.com/contact

Mete Karamanoglu 🏔️

The Marketing Blender

As a Fractional Chief Marketing Officer, I bring C-level marketing expertise to B2B companies that need advice, insight, and support in achieving business growth and realizing marketing ROI. 

Recent Highlights:

- Led marketing and growth strategy, driving measurable outcomes for diverse portfolio of B2B technology, manufacturing, industrial, and professional services clients. 

- Managed 8 fractional CMO engagements simultaneously, plus in-house marketing, overseeing brand messaging, marketing strategy execution, and excellence across client portfolio. 

CLIENT SUCCESS EXAMPLE: BUILDING PRODUCTS COMPANY

•	Built LinkedIn strategy, generating 163 SQL leads over 20 months and tripling LinkedIn following. Opened new geographic territories through Lunch & Learn events and connections with major architecture firms. 

•	Enabled dramatic boost in lead generation by creating company’s first digital pipeline, driving 2,000 conversions from PPC (form fills and phone calls) and 150+ new sales opportunities.

•	Increased web traffic 47% and improved keyword rankings 25% through targeted digital campaigns.

CAPABILITIES

- Marketing Strategy and Implementation
- Market Differentiation & Positioning
- Brand Messaging & Brand Identity 
- Lead Gen Ecosystem Development
- Budgeting & Forecasting
- Execution Planning & Project Management
- Marketing Technology Optimization
- Vendor Management & Optimization
- Marketing Team, Agency & Freelancer Oversight
- Reporting, Analytics, and Business Intelligence
- ROI Accountability 
- Sales & Marketing Alignment
- Pipeline Acceleration
- Customer Retention Strategy
- Comprehensive Brand Experience Development
- “Big Idea” Innovation
- Merger & Acquisition Strategic Support
- Mission, Vision, and Values Alignment
- Marketing Team Leadership & Mentorship
- Board and Investor Communications
- Employee and Internal Communications
- Talent Branding and Culture Branding/Messaging

Fractional Chief Marketing Officer | Brand Strategist | B2B Marketing Consultant

Led marketing and growth strategy for top-rated B2B Marketing & Fractional CMO Agency, driving measurable outcomes for diverse portfolio of B2B technology, manufacturing, industrial, and professional services clients. Managed 8 fractional CMO engagements simultaneously, plus in-house marketing, overseeing brand messaging, marketing strategy execution, and excellence across all client projects.  

- Spearheaded pipeline turnaround in Q1 of 2024, exceeding quarterly MQL and SQL targets by 50% throughout the year. Optimized lead generation strategies and built diversified leads ecosystem.

- Achieved 25% YoY revenue growth for the firm by tripling number of MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads) compared to previous year, while building pipeline positioned to drive 40% revenue growth in 2025.

- Created comprehensive fractional CMO training program, elevating team performance and standardizing best practices across 11 CMOs to improve outcomes. Reduced client churn 50% in 2024.

Special Project: Cohost of The Marketing Blender Show on YouTube since 2023

- Grew channel to 232K views, 13.5K hours watched, and 8,800 subscribers.

Chief Marketing Officer | Head of Client Strategy | Co Host of The Marketing Blender Show

Built Brand Messaging Strategies and crafted high value content creation for B2B companies in Blender's client base.

Brand Message Expert | B2B Content Creation | Thought Leadership 

Brand Message Clarity | Building a Strong Foundation for B2B Marketing and Sales

Brand Message Clarity was founded to help B2B companies with a superior product or service finally get the attention they deserve in the marketplace—so they can grow and thrive. 

I work with B2B companies to take control of their brand narrative and grow their business. 

☛  Why This Matters

A clear brand message is the foundation of B2B Sales & Marketing, maximizing resources and driving effective outreach. The Sellerant Brand Message Playbook delivers value across four key areas:

🚩 Awareness: Amplify and manage perception of your brand with clear, consistent messaging.

🚩 Competition: Highlight your difference and carve out the right market position.

🚩 Resonance: Grab attention by aligning your message with what matters most to your target prospects.

🚩 Impact: Accelerate sales by understanding what moves your buyers through their journey 

Your Brand Message Playbook is an actionable guide to structure and externalize the words and concepts that your organization uses to attract and engage your target audience. Executing on this roadmap can help amplify brand awareness, improve lead generation, increase sales revenue, and support your business growth goals. 

Talk to me about your goals, and let's put that foundation in place! 

Reach me at 682-478-7243 or email: daisy@brandmessageclarity.com

☛ Let’s talk about your brand! Schedule a consultation here: https://go.oncehub.com/TalkWithDaisy ☚


Specialties: ★ Corporate Branding ★ B2B Marketing Strategy ★ Early-Stage Startups ★ Brand Messaging ★ SaaS Marketing ★ Software Sales ★ LinkedIn Marketing ★ Technology Marketing

Founder | CMO | Helping B2B Companies Nail Their Brand Message and Grow Revenue

Poly-America, LP

During my years at Poly-America, I was privileged to work with managers and purchasing agents who taught me a great deal about business negotiation. This perspective on the procurement decision-making process has proven invaluable in helping me craft strong marketing copy for B2B companies. 

One of the things I enjoyed most about this job was the opportunity to continually improve processes for the organization. Below are some of the ways I brought value to the Purchasing Department in 2008:

- Negotiated price reductions of 45% on key commodities and 75% on maintenance services during a period of record costs 

- Implemented vendor evaluation program and decreased late shipments for our 10 highest volume vendors by an average of 12% 

- Developed a 4 week intensive program to help the logistics A/P department clear hundreds of past due invoices and begin making payments to all vendors on time.

- Documented procedures for procurement and created the first comprehensive training manual for the Purchasing Department 

Specialties: B2B Strategy, Content Development, Business Networking, Public Speaking, Thought Leadership, Business Communications, Business-to-Business (B2B), B2B Software

Purchasing Coordinator | Business-to-Business | B2B Strategy

Monitronics International

Working in this position was quite an experience in multi-tasking since I reported to the HR Manager, Supervisor, Recruiter, and Benefits Manager. Fortunately, this role prepared me well for the life of a marketer, juggling projects for multiple clients while ensuring quality and adhering to deadlines. My HR background helped me land some of my first marketing jobs, creating content for HR consulting and software firms.

Human Resources Coordinator | Business Communications 

Hello! My name is Daisy. As a Chief Marketing Officer, I help B2B companies grow Revenue, Reputation, and Resilience through marketing strategies and relentless execution. I guide companies in making marketing decisions that grow revenue without wasting time, money, or opportunity. 

As Chief Marketing Officer and Head of Client Strategy at Blender, I help business leaders: 

- Clarify their decision-making 
- Break through revenue plateaus
- Identify the right marketing mix to get the most from their budget
- Build and execute an effective marketing plan 
- Track and prove ROI

☛ What Can Happen When You Get Your B2B Marketing Right? ☚

A better brand message can impact business growth by improving:

★      Better Brand Awareness and Reputation
★      Strong Marketplace Positioning & Differentiation
★      Robust, Diversified Lead Generation (MQLs and SQLs)
★      Higher Customer Conversion (and Retention)
★      Healthy and Predictable Revenue Growth

How I Help Businesses Level Up and Stand Out

I work with clients to overcome common challenges and reach their objectives:

💡 Fully understand what motivates their ideal customers to say, "Yes!"

💡 Get noticed and gain traction even when competitors have a bigger marketing budget

💡 Stop wasting money on failed marketing strategies and tactics

💡 Dramatically increase their impact and serve more customers

Let's create a strategy for your business!

taplio

The Battle

Mete Karamanoglu 🏔️

Daisy McCarty

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