RealityGrowth

Growing sales via digital advertising. Helped companies like Airtable, FreeAgent, QT, TUDN, ThirdPartyTrust (Bitsight), ScreenMeet, Kick, SnapDragon and many more.

Fractional Head of Performance Marketing, Demand Generation and Paid Advertising

FreeAgent

I lead paid online advertising campaigns and manage multiple platforms that bring new customers and generate revenue. I use data to unlock user acquisition opportunities that drive FreeAgent's growth.

Performance Marketing Team Lead

Performance Marketing Manager

SolarWinds

I am in charge of managing international, large budget paid programmatic display and search campaigns. Responsible for the strategy, campaign creation, implementation and analysing large data sets to make data driven decisions. 

Depending on the acquisition strategy, I manage DoubleClick products for Display advertising, Adwords, Bing, Yahoo for Search and Linkedin, Facebook, Twitter, Reddit, Adroll and Native networks such as; Taboola, Disqus, Outbrain etc. for brand advertising.

Advertised products: Remote Management software, antivirus software and backup products.

Rebranded from GFI MAX to Logicnow then acquired by Solarwinds. 

Target market: IT Service Providers, Managed Service Providers, VARs, IT Support Companies.

Digital Marketing Analyst

EBS Europe

EBS Europe is an IT service provider and a software company. My role here is user research, customer acquisition, paid online advertising, search engine optimization, data analysis and managing the digital marketing customer journey.

Digital Marketing Executive

Do you know why most SaaS companies fail to accelerate growth with online advertising?

They pick the wrong metrics to focus on because their strategies are flawed.

And I am not talking about vanity metrics,

I mean hardcore revenue metrics.

They think in order to grow revenue they need to focus on revenue metrics, like MRR.

But using MRR to optimise your online advertising campaigns is wrong.

Here’s why:

Online Advertising = More Leads = More Customers = ARR/MRR Growth

Really?

Growth is not that simple, is it? Something must be missing!

# HERE’S THE SECRET TO GROWTH

In order to grow to 7 - 8 figures ARR you need more than ‘more customers’,

You need to get them engaged with your product and you need to retain them.

Not just acquire them.

Advertising strategies that don’t take this into account fail. That’s it!

They use the wrong strategy, focus on the wrong metrics, and fall short of their goals.

# HERE’S WHERE I COME IN 🙋

I can deliver a strategy for YOUR SaaS business that grows revenue.

My systems and frameworks are tried and tested and THEY WORK because they follow this simple principle:

Create the right strategy first then connect the dots with the right metrics. 

Not the other way around.

Many SaaS companies make the mistake of creating a strategy around metrics. All they really create is a mismatch.

There is no secret to success, but you do need to know all the steps and the order to take them in. 

It’s like making a cake, knowing all the ingredients isn’t enough. 

You need to know how much and in what order to mix them, otherwise you'll end up with a squidgy lump rather than a tasty cake. 

There are no secrets working with me either. 

Throughout you’ll have a clear understanding of progress, what’s working, what’s not working, and how we’re going to improve.

# THINK CAREFULLY, IS THIS APPROACH RIGHT FOR YOU?

Unfortunately, I don’t work with everyone. All my clients MUST have:

1) an amazing product that customers love using again and again

2) experienced some success organically, without an effective online advertising strategy

3) at least 10K a month ready to invest in online advertising

If you match these criteria then your online advertising should be working and I can help you :)

# YOUR NEXT STEP ⏭️

Sound good? Then we’re done with the sales pitch and I want to explain exactly WHAT your problem is and HOW I plan to fix it.

Book your FREE consultation call with me & let’s get going -> https://realitygrowth.com/contact

Mete Karamanoglu 🏔️

Brady Cohen

Independence Pet Group

Leading a team of strategy and planning across all multiple marketing, sales and distribution channels including DTC e-commerce, B2B partnerships, employer benefits, enterprise initiatives and customer retention marketing

Brand portfolio includes 6 distinct brands in both the U.S. and Canada

Pet insurance focused growth in excess of market CAGR

Vice President Insurance Marketing/Distibution Strategy & Planning

Marketing executive at a private equity owned full-stack pet insurance company

Grew 6 core brands’ new sales by $53M (29.3%) in first 12 months in role by focusing resources on strategic activities, reporting rigor, digital execution, collaboration across the brand portfolio, and improving e-commerce conversion rates

Cut overhead by 38% year over year by reorganizing the marketing team to a shared service structure 

Drove down agency rates nearly 50% by consolidating from three digital agencies to one through a strategic RFP process

Oversaw and developed deeper working relationships with two of IPG’s largest partners, through quarterly business reviews and strategic planning

Increased Felix Cat Insurance sales by 120% year over year by rebranding and a new go-to-market strategy

Vice President Insurance Marketing

Fathom

Executive leadership team member. Designed and effectuated workflow efficiency, improving marketing outcomes.

Accomplishments:
•	Instituted leadership coaching and career path programs resulting in significant YoY turnover reduction
•	Reorganized digital media, content marketing, social media marketing and advertising team of 30 associates leading to cross-channel growth and collaboration 
•	Designed, built, and launched new training curriculum driving team utilization growth across programmatic media, paid search, SEO, content marketing, paid social, and design teams
•	Lead the research and development of alternative solutions to paid media targeting - created a guide for marketers to follow as 3rd party data and user tracking changes are implemented
•	Realigned Paid Search, SEO and Content teams to allow for greater collaboration and results
•	Re-established working relationships and defined sales goals with key media partners including Google, Meta (Facebook & Instragram), Basis (programmatic media), TikTok, Snapchat, Nextdoor
•	Partnered with Marketing Intel team to design and build dashboards that automated highly manual work saving hundreds of hours monthly, enabling real-time campaign performance insights
•	Renegotiated contracts with key vendors saving Fathom roughly 30% of annual subscription spend

Vice President Digital Marketing

Point To Point

Executive Team Member, working with CEO, to drive significant top and bottom line growth.

Accomplishments:
•	Overhauled marketing operations department to become the most profitable group in agency.
•	Capitalized opportunity, navigating with CEO & Executive Team, to bring media buying in house to drive significant agency revenue growth.
•	Rebuilt media team from ground up, developed career paths, training, role definition
•	Researched, identified and negotiated contract with new programmatic media partner allowing Point To Point to grow margins on media engagements by 15 points including programmatic media, paid search and paid social media
•	Designed and implemented marketing dashboards to integrate data from paid media campaigns with website and landing page behavioral data and sales data from client CRM systems

Cross functional team leadership, leading digital marketing and media teams from strategic planning through implementation. Specializing in the manufacturing and industrial sectors with a focus on product marketing. Areas of responsibility include paid digital media, social media marketing, SEO, paid search, programmatic media, analytics, marketing automation, web development, process improvement, new business development and department P&L.

Vice President Marketing Operations

Dix & Eaton

Senior leader boosting digital revenues by 300%. Heavily recruited and hired to be the first Chief Digital Officer for this highly regarded public relations and communications firm. Designed and implemented digital transformation strategy and plan through this executive leadership role. Instilled digital marketing and communications best practices through calculated change management.

Accomplishments:
o	Rebuilt lead generation campaign culminating a 1,300% improved ROI
o	Engineered website strategy resulting in 30% time savings across website & content management
o	Redesigned marketing communications using technology-based mediums to digitize analog services into digital products
o	Revamped customer relationship management (CRM) system and process to improve engagement with sales team and prospective clients
o	Implemented strategic partnerships to enhance capabilities and service offerings

Chief Digital Officer (CDO)

The Goodyear Tire & Rubber Company

Agile team leader steering the strategic design and development of transformational digital marketing programs & solutions for the North American retailer base.

Accomplishments:

o	Conceived and implemented e-commerce platform for independent retailer base resulting in over 1,000 stores adopting program within 90 days of launch increasing product sales by 14%.
o	Led competitive analysis and market planning to conceive and implement e-commerce platform for independent retailer base resulting in over 1000 stores adopting the program within 90 days of launch increasing product sales by 14%
o	Appointed as sole member to participate in two-year Harvard Leadership Development Program with cohort of 40 people around the globe
o	Crafted sales enablement programs through market research, partnerships and education with sales teams and strategic customer programs
o	Created A+ content with strategic partners including Walmart, Sam's Club, Costco to merchandise Goodyear brands across retailer websites leading to YoY sales growth
o	Instituted online reputation management campaigns for independent dealer channel enabling retailers to manage their online reputation across leading consumer websites through a single interface, yielding nearly 90% time savings

Appointed as sole member from Goodyear team to participate in two-year Harvard Leadership Development Program with cohort of 40 people around the globe concentrating on enhancing personal leadership style & skills.

General Manager Marketing

Point to Point, Inc.

Directed the evolution of the firm into digital working with key clients like Sherwin-Williams, Schindler Elevator, Fauquier Health, Dayton Children’s Hospital & Flavorseal.

Accomplishments:

o	Devised online advertising strategy for client resulting in over 500 leads generated in 150 days
o	Optimized SEO strategies resulting in 20% increase in traffic

Vice President Digital Media

Forest City Enterprises

Solidified company’s online presence while acquiring new customers/residents.

Accomplishments:
o	Deployed integrated marketing dashboards and testing tools focused on key performance metrics that enabled 15% lead growth
o	Initiated local search engine advertising campaigns resulting in 43% growth in traffic

Marketing Director

Progressive Insurance

Emerging Media Manager

Senior Strategic Account Manager

CMO for mid-size companies | Vice President of Marketing for enterprise - I design & implement growth marketing strategies from demand generation, to digital marketing/media, analytics, e-commerce, performance marketing

I'm a data-driven and creative marketer, passionate about leading people and high-performing teams while driving business growth at scale. Expertise in building and leading marketing teams, brand management, media planning, optimization, and automation. These skills were honed through leadership roles at multiple agencies as well as IPG, Progressive Insurance and Goodyear.

INDUSTRIES: Insurance, Pet, Private Equity, Automotive Aftermarket, Manufacturing, Healthcare, Real Estate, Building Products, Nonprofit, B2B, B2C, B2B2C

EXPERTISE: Marketing Strategy Development, Sales, Business Development, Account Management, Brand Management, Martech, Marketing Operations, Customer Acquisition, Customer Retention, Customer Service Management, Market Research, Marketing Analytics, Programmatic Media, Performance Marketing, Demand/Lead Generation, Metrics, Digital Media, Paid Search, SEO, Email Marketing, Account Based Marketing, Content Management Systems, Negotiations, Project Management, Financial Management, Vendor Management, Product Management, Go-to-Market Strategies, Social Media, Coaching, and Mentoring

Technical skills
AI strategy, CRM, Salesforce, Hubspot, SEM Rush, Unbounce, WordPress CMS, Facebook Advertising, LinkedIn Advertising, Google Ads, Google Analytics, and Google Search Console

Fractional Chief Marketing Officer (CMO) / VP Marketing

I founded Evolve Digital to provide fractional marketing leadership primarily to mid-sized manufacturing businesses. 

Are you a CEO, COO, CFO or CRO at a mid-sized manufacturing company from $50M to $300M in sales? Are your sales lagging behind expectations? There's a good chance you need to evolve your marketing from antiquated, analog tactics to a modern, data-driven, digital strategy. Let's have a conversation to see if you're fit for our services.

The $1M+ Budget Trap

Most insurance CMOs I talk to have the same problem:
They're spending over 7 figures on digital marketing, but they can't tell you which channel actually drives profitable customer acquisition.

Here's what I see when I dig into the data:
→ 40% of budget goes to "brand awareness" with no attribution
→ Another 30% to agencies who optimize for vanity metrics (clicks, impressions)
→ The remaining 30% split across 8-12 channels with no cohesive strategy

The transformation starts with one question:
"What does a profitable customer actually cost us by channel?"

Not CPL. Not CPA. Not even CAC.

The real number: Lifetime Value-backed Customer Acquisition Cost by Channel

When one insurance client finally calculated this, we discovered:
Their "best performing" paid social channel had a -23% LTV:CAC ratio
A "low volume" partnership channel delivered 340% LTV:CAC
Their agency was optimizing for the wrong metrics entirely

The fix took 90 days:
Killed 3 unprofitable channels (freed up $420K annually)
Reallocated budget to 2 high-LTV channels
Renegotiated agency contract around profit metrics, not volume metrics
Result: 34% lower acquisition costs, 28% higher customer quality.

Insurance marketing transformation doesn't start with more tactics.
It starts with knowing your actual unit economics by channel.

What metrics are you actually optimizing for?

#InsuranceMarketing #MarketingROI #CustomerAcquisition #MarketingTransformation

CMO helping high-growth insurance companies cut customer acquisition costs 30-65% and scale revenue $8M→$53M through channel expansion, performance marketing, and distribution strategy.

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The Battle

Mete Karamanoglu 🏔️

Brady Cohen

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The Battle

Mete Karamanoglu 🏔️

Brady Cohen

Followers

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Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brady Cohen's LinkedIn Performance

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