RealityGrowth

Growing sales via digital advertising. Helped companies like Airtable, FreeAgent, QT, TUDN, ThirdPartyTrust (Bitsight), ScreenMeet, Kick, SnapDragon and many more.

Fractional Head of Performance Marketing, Demand Generation and Paid Advertising

FreeAgent

I lead paid online advertising campaigns and manage multiple platforms that bring new customers and generate revenue. I use data to unlock user acquisition opportunities that drive FreeAgent's growth.

Performance Marketing Team Lead

Performance Marketing Manager

SolarWinds

I am in charge of managing international, large budget paid programmatic display and search campaigns. Responsible for the strategy, campaign creation, implementation and analysing large data sets to make data driven decisions. 

Depending on the acquisition strategy, I manage DoubleClick products for Display advertising, Adwords, Bing, Yahoo for Search and Linkedin, Facebook, Twitter, Reddit, Adroll and Native networks such as; Taboola, Disqus, Outbrain etc. for brand advertising.

Advertised products: Remote Management software, antivirus software and backup products.

Rebranded from GFI MAX to Logicnow then acquired by Solarwinds. 

Target market: IT Service Providers, Managed Service Providers, VARs, IT Support Companies.

Digital Marketing Analyst

EBS Europe

EBS Europe is an IT service provider and a software company. My role here is user research, customer acquisition, paid online advertising, search engine optimization, data analysis and managing the digital marketing customer journey.

Digital Marketing Executive

Do you know why most SaaS companies fail to accelerate growth with online advertising?

They pick the wrong metrics to focus on because their strategies are flawed.

And I am not talking about vanity metrics,

I mean hardcore revenue metrics.

They think in order to grow revenue they need to focus on revenue metrics, like MRR.

But using MRR to optimise your online advertising campaigns is wrong.

Here’s why:

Online Advertising = More Leads = More Customers = ARR/MRR Growth

Really?

Growth is not that simple, is it? Something must be missing!

# HERE’S THE SECRET TO GROWTH

In order to grow to 7 - 8 figures ARR you need more than ‘more customers’,

You need to get them engaged with your product and you need to retain them.

Not just acquire them.

Advertising strategies that don’t take this into account fail. That’s it!

They use the wrong strategy, focus on the wrong metrics, and fall short of their goals.

# HERE’S WHERE I COME IN 🙋

I can deliver a strategy for YOUR SaaS business that grows revenue.

My systems and frameworks are tried and tested and THEY WORK because they follow this simple principle:

Create the right strategy first then connect the dots with the right metrics. 

Not the other way around.

Many SaaS companies make the mistake of creating a strategy around metrics. All they really create is a mismatch.

There is no secret to success, but you do need to know all the steps and the order to take them in. 

It’s like making a cake, knowing all the ingredients isn’t enough. 

You need to know how much and in what order to mix them, otherwise you'll end up with a squidgy lump rather than a tasty cake. 

There are no secrets working with me either. 

Throughout you’ll have a clear understanding of progress, what’s working, what’s not working, and how we’re going to improve.

# THINK CAREFULLY, IS THIS APPROACH RIGHT FOR YOU?

Unfortunately, I don’t work with everyone. All my clients MUST have:

1) an amazing product that customers love using again and again

2) experienced some success organically, without an effective online advertising strategy

3) at least 10K a month ready to invest in online advertising

If you match these criteria then your online advertising should be working and I can help you :)

# YOUR NEXT STEP ⏭️

Sound good? Then we’re done with the sales pitch and I want to explain exactly WHAT your problem is and HOW I plan to fix it.

Book your FREE consultation call with me & let’s get going -> https://realitygrowth.com/contact

Mete Karamanoglu 🏔️

Rebecca Boyle Copywriting

Supporting B2B companies to create branding strategies that inform all aspects of the business. I help businesses get clear, confident, and in control of their branding and therefore their business for long-term success.

I work with other specialists such as graphic designers, web developers and other to provide packages to suit your business. And I project manage it all. One questionnaire, one interview, no duplication. 

Here’s just some of the tasks we undertake:

🖊️ Tone of voice-branding guides that include visual and verbal elements
🖊️ Keyword research to create a per-page strategy for your business to rank on search engines. 
🖊️ Competitor analysis to hone your tone of voice, so you stand out from competitors.
🖊️ Customer persona research to ensure content addresses your audience's pain points. 
🖊️ Create content that is SEO-optimised and is better than your competitors. 
🖊️ Provide a friendly and professional service that makes it easy to work with me. 
🖊️ Save you time, so you can get on with what you do best. 
🖊️ Support you and provide all of my knowledge and skills to help you achieve your goals. 

I work with several clients on an on-going basis but I take on one or two new projects every month. 

If you want me to take control of your content for you, send me a message.

𝐓𝐞𝐬𝐭𝐢𝐦𝐨𝐧𝐢𝐚𝐥𝐬
“𝘙𝘦𝘣𝘦𝘤𝘤𝘢 𝘪𝘴 𝘷𝘦𝘳𝘺 𝘱𝘳𝘰𝘧𝘦𝘴𝘴𝘪𝘰𝘯𝘢𝘭 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘲𝘶𝘢𝘭𝘪𝘵𝘺 𝘰𝘧 𝘵𝘩𝘦 𝘤𝘰𝘱𝘪𝘦𝘴 𝘴𝘩𝘦 𝘥𝘦𝘭𝘪𝘷𝘦𝘳𝘦𝘥 𝘸𝘢𝘴 𝘢𝘣𝘰𝘷𝘦 𝘦𝘹𝘱𝘦𝘤𝘵𝘢𝘵𝘪𝘰𝘯𝘴. 𝘐𝘵 𝘪𝘴 𝘷𝘦𝘳𝘺 𝘦𝘢𝘴𝘺 𝘵𝘰 𝘸𝘰𝘳𝘬 𝘸𝘪𝘵𝘩 𝘩𝘦𝘳. 𝘚𝘩𝘦 𝘧𝘰𝘭𝘭𝘰𝘸𝘴 𝘢𝘭𝘭 𝘵𝘩𝘦 𝘪𝘯𝘴𝘵𝘳𝘶𝘤𝘵𝘪𝘰𝘯𝘴 𝘢𝘯𝘥 𝘪𝘯𝘧𝘰𝘳𝘮𝘢𝘵𝘪𝘰𝘯 𝘪𝘯 𝘵𝘩𝘦 𝘣𝘳𝘪𝘦𝘧𝘪𝘯𝘨 𝘢𝘯𝘥 𝘥𝘰𝘦𝘴 𝘢 𝘷𝘦𝘳𝘺 𝘵𝘩𝘰𝘳𝘰𝘶𝘨𝘩 𝘵𝘰𝘱𝘪𝘤 𝘳𝘦𝘴𝘦𝘢𝘳𝘤𝘩, 𝘢𝘴 𝘸𝘦𝘭𝘭 𝘢𝘴 𝘢𝘱𝘱𝘭𝘺𝘪𝘯𝘨 𝘦𝘹𝘤𝘦𝘭𝘭𝘦𝘯𝘵 𝘚𝘌𝘖 𝘬𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦.“

Isadora Alfers, TIMOCOM, Germany

Brand Strategist and Copywriter

My role included a wide range of marketing communications. I worked with Executive Directors to create marketing plans. I managed recruitment campaigns, social media content, graphic design, promotion on radio, media enquiries, newsletters, website editing, intranet editing, assembly questions, produced marketing material, attended management meetings, amongst other duties. 

I was part of a team who created the new website for the Northern Trust and helped manage the CMS.

Communications Officer

Is your business going through a period of change?

M&As are an exciting but stressful time. 

Are you…
❌ Unsure how to brand the companies?
❌ Struggling to retain and acquire staff or integrate the cultures?
❌ Have messaging that’s not based on research and blends into the background like Predator?

If the answer is yes, then you’ve a branding problem. 

Branding isn’t just about logos or language, it’s about how your audience feels about you. And that impacts every aspect of your business. 

From sales to decision-making, to onboarding staff…if you’re not clear on your branding, then you’re not clear on your business. 

It’s time to take control…

We specialise in tone of voice/branding strategies that act as a go-to guide for all your marketing and inform all aspects of your business. We also bring other experts on board for a holistic view of your business. We don't just give advice, we're hands-on.

𝐖𝐡𝐨 𝐰𝐞 𝐰𝐨𝐫𝐤 𝐰𝐢𝐭𝐡:
✅ Medium-sized B2Bs
✅ Customer-focused brands
✅ Businesses that want to achieve premium pricing
✅ Businesses that want to create a company with staying power. 

Ready to create a brand that people actually feel something for and put their hands in their pockets without thinking twice?

𝐀𝐛𝐨𝐮𝐭 𝐦𝐞:
🎓 Diploma in Copywriting
🎓 NCTJ Diploma in Journalism 
🎓 BA Hons Journalism with Photo Imaging
🎓 CIM Level 3 Foundation Certificate in Professional Marketing
🎓 Certificate in Proofreading from Chartered Institute of Editing and Proofreading

𝐓𝐚𝐥𝐤 𝐭𝐨 𝐦𝐞 𝐚𝐛𝐨𝐮𝐭:
🐶 Dogs (I have a German Shepherd and Lurcher)
🧁 Food (I used to be a chef)
🍹 Rum (not a pirate although I wish I was).

Get in contact with me today for a no-obligation chat about your business...

➡️ https://calendly.com/rebeccaboylecopy/consultation-call

Rebecca Boyle

"𝘕𝘰𝘳𝘵𝘩𝘦𝘳𝘯 𝘐𝘳𝘦𝘭𝘢𝘯𝘥 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘩𝘢𝘷𝘦 𝘢𝘮𝘢𝘻𝘪𝘯𝘨 𝘤𝘢𝘱𝘢𝘣𝘪𝘭𝘪𝘵𝘪𝘦𝘴 𝘣𝘶𝘵 𝘳𝘶𝘣𝘣𝘪𝘴𝘩 𝘮𝘢𝘳𝘬𝘦𝘵𝘪𝘯𝘨."

As a brand strategist, this was one of the main points I took away from Digital Catapult's event, NI Supply Chain Cluster.

I was once told, "You hide your light under a bushel", and that's true for businesses here, too. 

Either we don't like to brag, or we don't realise we're not making it clear to others how we can help. 

The NI Supply Chain Cluster aims to help that by getting businesses to collaborate and communicate to scale operations.

So, for any logistics or manufacturing businesses, maybe it's time you started to shout about how good you are. 

And if you need help doing that, get in touch.

Brand strategist & Fractional CMO - supporting logistics businesses with branding that informs all aspects of your business for long-term success.

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Rebecca Boyle

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The Battle

Mete Karamanoglu 🏔️

Rebecca Boyle

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Rebecca Boyle's LinkedIn Performance

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