RealityGrowth

Growing sales via digital advertising. Helped companies like Airtable, FreeAgent, QT, TUDN, ThirdPartyTrust (Bitsight), ScreenMeet, Kick, SnapDragon and many more.

Fractional Head of Performance Marketing, Demand Generation and Paid Advertising

FreeAgent

I lead paid online advertising campaigns and manage multiple platforms that bring new customers and generate revenue. I use data to unlock user acquisition opportunities that drive FreeAgent's growth.

Performance Marketing Team Lead

Performance Marketing Manager

SolarWinds

I am in charge of managing international, large budget paid programmatic display and search campaigns. Responsible for the strategy, campaign creation, implementation and analysing large data sets to make data driven decisions. 

Depending on the acquisition strategy, I manage DoubleClick products for Display advertising, Adwords, Bing, Yahoo for Search and Linkedin, Facebook, Twitter, Reddit, Adroll and Native networks such as; Taboola, Disqus, Outbrain etc. for brand advertising.

Advertised products: Remote Management software, antivirus software and backup products.

Rebranded from GFI MAX to Logicnow then acquired by Solarwinds. 

Target market: IT Service Providers, Managed Service Providers, VARs, IT Support Companies.

Digital Marketing Analyst

EBS Europe

EBS Europe is an IT service provider and a software company. My role here is user research, customer acquisition, paid online advertising, search engine optimization, data analysis and managing the digital marketing customer journey.

Digital Marketing Executive

Do you know why most SaaS companies fail to accelerate growth with online advertising?

They pick the wrong metrics to focus on because their strategies are flawed.

And I am not talking about vanity metrics,

I mean hardcore revenue metrics.

They think in order to grow revenue they need to focus on revenue metrics, like MRR.

But using MRR to optimise your online advertising campaigns is wrong.

Here’s why:

Online Advertising = More Leads = More Customers = ARR/MRR Growth

Really?

Growth is not that simple, is it? Something must be missing!

# HERE’S THE SECRET TO GROWTH

In order to grow to 7 - 8 figures ARR you need more than ‘more customers’,

You need to get them engaged with your product and you need to retain them.

Not just acquire them.

Advertising strategies that don’t take this into account fail. That’s it!

They use the wrong strategy, focus on the wrong metrics, and fall short of their goals.

# HERE’S WHERE I COME IN 🙋

I can deliver a strategy for YOUR SaaS business that grows revenue.

My systems and frameworks are tried and tested and THEY WORK because they follow this simple principle:

Create the right strategy first then connect the dots with the right metrics. 

Not the other way around.

Many SaaS companies make the mistake of creating a strategy around metrics. All they really create is a mismatch.

There is no secret to success, but you do need to know all the steps and the order to take them in. 

It’s like making a cake, knowing all the ingredients isn’t enough. 

You need to know how much and in what order to mix them, otherwise you'll end up with a squidgy lump rather than a tasty cake. 

There are no secrets working with me either. 

Throughout you’ll have a clear understanding of progress, what’s working, what’s not working, and how we’re going to improve.

# THINK CAREFULLY, IS THIS APPROACH RIGHT FOR YOU?

Unfortunately, I don’t work with everyone. All my clients MUST have:

1) an amazing product that customers love using again and again

2) experienced some success organically, without an effective online advertising strategy

3) at least 10K a month ready to invest in online advertising

If you match these criteria then your online advertising should be working and I can help you :)

# YOUR NEXT STEP ⏭️

Sound good? Then we’re done with the sales pitch and I want to explain exactly WHAT your problem is and HOW I plan to fix it.

Book your FREE consultation call with me & let’s get going -> https://realitygrowth.com/contact

Mete Karamanoglu 🏔️

Fluido

Thinking creatively to tie the people, strategy and technology together

Education UK&I

The University of Edinburgh

Develop, support, manage and champion business process solutions People. Process Technology in that order

CRM Manager

Frontline Consultants Ltd

Change Management and Business Improvement-Helping organisations achieve their objectives by helping them do things better. Delivering measurable outputs,  transfer know-how to build client organisations capacities and to make those improvements and benefits stick. 

Areas of work include: 
Improvement and delivery - driving up the effectiveness and efficiency of services to get better performance and outcomes. Responsible for overall management of a number of major change initiatives  
Policy and strategy - making decisions on the best services to achieve both world class outcomes and value for money

People and organisations - developing individuals, teams and organisations to meet emerging challenges and opportunities
Evaluation and learning - knowing where, how and why clients are getting the best impacts and how to improve outcomes, benefits and value for money

Senior Executive

NatWest Group

Working with Mckinsey & Company consultants to help deliver the bank back to stand alone strength. Using a five lense's methodology; Defining and prioritising customer needs and expectations, Changing mindsets and behaviours freeing up manangement time to provide more  one to one coaching; looking at organisational structure and capabilities, in training coaching and problem solving; process efficiency tools to help understand end to end flow removing the 8 wastes; ensuring each team understands performance and reacts on a daily basis

Lean Change

Scottish Funding Council for Further and Higher Education

Seconded to SFC from Scottish Enterprise/Skills Development Scotland. Responsible for joint working between organisations and the skills agenda

Skills

Scottish Enterprise

Relationship Development Manager

Business Improvement Techniques(BITS)

Scottish Enterprise Lanarkshire

Knowledge and Learning Unit

East Lothian Council

Projects Team

Bingham Enterprise Ltd

Enterprise Development Officer

With over a decade of experience in relationship and change management, I help organisations across various sectors achieve their objectives by improving their processes, strategies, and people. I currently lead Education UK&I at Fluido, the leading Salesforce partner in Europe, where I think creatively and holistically to tie the people, strategy, and technology together.

I have a background in Information Systems, Applied Economics, and online teaching, and I have led and contributed to multiple major change initiatives, delivering measurable outputs, transferring know-how, and building client capacities. I am passionate about solving problems through coaching and business transformation, and I strive to make the improvements and benefits stick.

taplio

The Battle

Mete Karamanoglu 🏔️

Alan H.

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