RealityGrowth

Growing sales via digital advertising. Helped companies like Airtable, FreeAgent, QT, TUDN, ThirdPartyTrust (Bitsight), ScreenMeet, Kick, SnapDragon and many more.

Fractional Head of Performance Marketing, Demand Generation and Paid Advertising

FreeAgent

I lead paid online advertising campaigns and manage multiple platforms that bring new customers and generate revenue. I use data to unlock user acquisition opportunities that drive FreeAgent's growth.

Performance Marketing Team Lead

Performance Marketing Manager

SolarWinds

I am in charge of managing international, large budget paid programmatic display and search campaigns. Responsible for the strategy, campaign creation, implementation and analysing large data sets to make data driven decisions. 

Depending on the acquisition strategy, I manage DoubleClick products for Display advertising, Adwords, Bing, Yahoo for Search and Linkedin, Facebook, Twitter, Reddit, Adroll and Native networks such as; Taboola, Disqus, Outbrain etc. for brand advertising.

Advertised products: Remote Management software, antivirus software and backup products.

Rebranded from GFI MAX to Logicnow then acquired by Solarwinds. 

Target market: IT Service Providers, Managed Service Providers, VARs, IT Support Companies.

Digital Marketing Analyst

EBS Europe

EBS Europe is an IT service provider and a software company. My role here is user research, customer acquisition, paid online advertising, search engine optimization, data analysis and managing the digital marketing customer journey.

Digital Marketing Executive

Do you know why most SaaS companies fail to accelerate growth with online advertising?

They pick the wrong metrics to focus on because their strategies are flawed.

And I am not talking about vanity metrics,

I mean hardcore revenue metrics.

They think in order to grow revenue they need to focus on revenue metrics, like MRR.

But using MRR to optimise your online advertising campaigns is wrong.

Here’s why:

Online Advertising = More Leads = More Customers = ARR/MRR Growth

Really?

Growth is not that simple, is it? Something must be missing!

# HERE’S THE SECRET TO GROWTH

In order to grow to 7 - 8 figures ARR you need more than ‘more customers’,

You need to get them engaged with your product and you need to retain them.

Not just acquire them.

Advertising strategies that don’t take this into account fail. That’s it!

They use the wrong strategy, focus on the wrong metrics, and fall short of their goals.

# HERE’S WHERE I COME IN 🙋

I can deliver a strategy for YOUR SaaS business that grows revenue.

My systems and frameworks are tried and tested and THEY WORK because they follow this simple principle:

Create the right strategy first then connect the dots with the right metrics. 

Not the other way around.

Many SaaS companies make the mistake of creating a strategy around metrics. All they really create is a mismatch.

There is no secret to success, but you do need to know all the steps and the order to take them in. 

It’s like making a cake, knowing all the ingredients isn’t enough. 

You need to know how much and in what order to mix them, otherwise you'll end up with a squidgy lump rather than a tasty cake. 

There are no secrets working with me either. 

Throughout you’ll have a clear understanding of progress, what’s working, what’s not working, and how we’re going to improve.

# THINK CAREFULLY, IS THIS APPROACH RIGHT FOR YOU?

Unfortunately, I don’t work with everyone. All my clients MUST have:

1) an amazing product that customers love using again and again

2) experienced some success organically, without an effective online advertising strategy

3) at least 10K a month ready to invest in online advertising

If you match these criteria then your online advertising should be working and I can help you :)

# YOUR NEXT STEP ⏭️

Sound good? Then we’re done with the sales pitch and I want to explain exactly WHAT your problem is and HOW I plan to fix it.

Book your FREE consultation call with me & let’s get going -> https://realitygrowth.com/contact

Mete Karamanoglu 🏔️

Hult Prize Foundation

Senior Director of Marketing

Alyssa Galeros Keefe Consulting

Senior Marketing Communications Consultant

Beable Education

Beable is an EdTech startup and public benefit corporation with an award-winning platform focused on K-12 literacy, career-readiness, and equitable test prep.

Director of Marketing (Head)

The Energy Project

The Energy Project is a mission-driven training and consulting firm that helps enterprise organizations fuel employee wellbeing and performance. CEO Tony Schwartz is the best-selling author of “The Power of Full Engagement” and “The Way We’re Working isn’t Working.”

I led all marketing, branding, communications, demand generation, marketing ops and PR initiatives with a small internal team and a network of agencies and freelancers.

Sr. Director of Marketing

The Ariel Group

Ariel Group is a certified B Corporation that helps enterprise leaders and teams build relationships and communicate effectively

I built out and scaled the marketing function and then led the rebranding and integration of Ariel and two partner companies after series of acquisitions.

Director of Marketing

Responsible for campaign planning and execution, budgeting, content and event management. Implemented and managed all new marketing technology and digital assets including websites and marketing automation tools.

Marketing Manager

Managed program logistics and coordinated communication between client and delivery teams.

Project Manager

Softscape Inc (Now part of SumTotal)

Softscape was a Human Capital Management Technology Company, now part of SumTotal.
Responsible for internal communications, event planning and executive projects across sales, marketing, HR and recruiting.

Executive Assistant

Marketing leader with 15 years of experience within mission-driven learning and consulting companies. I’m an ideas person, a relationship-builder, and a culture champion. I love the process of learning about audience pain points and then designing strategic campaigns and brand positioning that fuel growth.

taplio

The Battle

Mete Karamanoglu 🏔️

Alyssa Galeros Keefe

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