Brandon Metcalf

I’ve built, scaled, and landed successful acquisitions for multiple companies rooted in the Salesforce ecosystem and focused on solving the operational challenges that hold teams back. My background and passion for building technology companies shaped how I lead — build for scale, move with pace, stay close to execution, and focus on what actually works.

Today, I lead Asymbl, The Workforce Orchestration Company. We help organizations design, manage, and scale hybrid workforces where humans and digital workers operate as one.

Our approach combines digital labor strategy to onboard digital workers, recruiting software to hire human workers, and deep platform expertise that connects it all across Salesforce, Slack, and the wider enterprise. That includes everything from intelligent agents and predictive systems to workflow automation and orchestration across applications.

Inside Asymbl, we run this model ourselves. Digital workers now operate across multiple functions of our business, working alongside our teams every day. We prove every innovation in our own operations before bringing it to customers.

The future of work isn’t human or digital.
It’s human and digital, orchestrated as one.

Ambassador

Slack has been our operating system at Asymbl for well over a year. Human teammates, digital workers, Salesforce, every system and workflow we run. All of it connected and flowing through Slack.

That means Slackbot now has access to all of it.

This isn't a chatbot that needs to be caught up on what's happening. It already understands how we work, who we work with, and what we're working on. The context is already there, and that's what makes this different.

Our CRO Michael Clark is joining Salesforce's webinar to talk about how this actually works in practice.

Thursday, January 29 at 10am PT / 1pm ET.

Register here: sforce.co/4pVnQfb

#Slack #Agentforce #WorkforceOrchestration #DigitalLabor #FutureOfWork

CEO & Founder at Asymbl | Orchestrating the Workforce of the Future

Open article: Meet the All-New Slackbot: Personalized AI That Knows Your Work by sforce.co

Meet the All-New Slackbot: Personalized AI That Knows Your Work

Stephen Whyte

Under Graduate Placement Student

Silicon Practice Ltd

Investor

Piota Apps

Ned Holdings Ltd

NED Holdings are an investor in B2B Tech business turnarounds. Having completed a number of successful turnrounds in recent years we have a well proven operating model which returns businesses to profitable growth, preserves jobs, and creates value for all stakeholders.

If you know a B2B tech business which is struggling reach out confidentially.

Chairman

Storacall Voice Systems (2019) Ltd

SMS Expert

Oxford Analytical Services Limited

QADEX

Founded QADEX  and bootstrapped this business until its eventual acquisition by Ideagen (A HgCapital backed business.

Delivered 25% CAGR over 15 years. The first 13 where a very very hard slog but the power of compounding is awesome if given enough time to work its magic.

Made so many mistakes along the way.

Managing Director

Bia Associates Limited

Founded Bia Associates Limited as an ingredients sourcing consultancy for the food industry.

This business failed but provided the seed of the idea that became QADEX.

It is only recently that the value of having failed in business is recognised as an asset.

Walkers Midshire Foods (a division of Samworth Brothers Ltd)

Financial Director

Kerry Foods

Joined Kerry Foods graduate trainee program from university and spent 6 years on various exciting and interesting projects.

Financial Controller

I am an investor and a turnaround expert with over 20 years of experience in building, leading, and exiting successful B2B software businesses. 

After exiting QADEX, the market leader in software solutions for food safety, in January 2023, I formed NED Holdings as lead investor and chairman. NED Holdings is an investment firm that specializes in special situations, where we leverage our extensive knowledge and resources to return businesses to profitable growth and create value for all stakeholders. To date NED Holdings has invested in a portfolio of  great B2B technology businesses, such as Silicon Practice, Piota Apps, Storacall Voice Systems, and SMS Expert, where we provide strategic guidance and support. We are always looking for new opportunities to invest in B2B software powered by great people, whether it is angel, minority, or majority deals. If you are running, or know someone who is running, a B2B technology business that is not reaching its potential, reach out confidentially and we will discretely explore if we can help.

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Brandon Metcalf

Stephen Whyte

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The Battle

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Stephen Whyte

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Engagements

Likes

Performance Score.css-goub6s{font-size:var(--chakra-fontSizes-md);font-weight:500;color:var(--chakra-colors-gray-600);display:block;margin-top:var(--chakra-space-1);}Brandon Metcalf's LinkedIn Performance

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