Brandon Metcalf

I’ve built, scaled, and landed successful acquisitions for multiple companies rooted in the Salesforce ecosystem and focused on solving the operational challenges that hold teams back. My background and passion for building technology companies shaped how I lead — build for scale, move with pace, stay close to execution, and focus on what actually works.

Today, I lead Asymbl, The Workforce Orchestration Company. We help organizations design, manage, and scale hybrid workforces where humans and digital workers operate as one.

Our approach combines digital labor strategy to onboard digital workers, recruiting software to hire human workers, and deep platform expertise that connects it all across Salesforce, Slack, and the wider enterprise. That includes everything from intelligent agents and predictive systems to workflow automation and orchestration across applications.

Inside Asymbl, we run this model ourselves. Digital workers now operate across multiple functions of our business, working alongside our teams every day. We prove every innovation in our own operations before bringing it to customers.

The future of work isn’t human or digital.
It’s human and digital, orchestrated as one.

Ambassador

We're hiring. Expanding our HQ in Austin, growing in India, and adding remote opportunities! 

56x growth in 3 years. Not slowing down.

Why Asymbl?

You'll join a leadership team with over a century of combined Salesforce experience. Repeat founders with successful exits. Former Salesforce leaders. Operators who've built and scaled global organizations. We've done this before, and this is the biggest opportunity yet.

You'll work at the intersection of Salesforce, AI, workforce tech, and the future of work. Workforce applications to recruit and support human workers. Digital labor strategy to onboard digital workers. Platform expertise to bring it all together.

You probably hear us talking about Workforce Orchestration. We're not just talking about it, we're living it. Our teams are achieving 30% to 70% productivity gains with digital workers working alongside them. Human and digital workers orchestrated as one cohesive workforce. That's not a pilot program. That's how we operate. If you want to be on the forefront, you need to be at Asymbl. 

And we invest in our people. That's not a talking point. It's one of our six core values: unlocking our team's potential and providing the support and opportunities they need to thrive.

Austin:

➡️ VP, Sales - We're not selling software. We're selling a new way to work. Workforce applications, digital labor advisory, Salesforce consulting. Multi-dimensional selling at the intersection of SaaS, services, and AI. You'll report to Michael Clark, our CRO. 7 years as a top-performing sales leader at Salesforce. Former Senior RVP with repeated national rankings.

➡️ VP, People Operations - Build and expand the People function for a company where human and digital workers operate as one. Lead globally across the US, India, and Canada. Reports to me.

➡️ Account Executives - Help business leaders reimagine how work gets done. Recruiter Suite. Digital Labor Advisory. Salesforce consulting. Sell outcomes, not transactions.

India & Remote:

➡️ VP, Engineering (Jaipur) - Own the engine behind everything we ship. Architecture. Delivery. Engineering excellence. You'll report to Shivanath Devinarayanan, our Chief Digital Labor & Technology Officer. 16 years building on Salesforce. Salesforce MVP Hall of Fame. Founded and exited a top-tier Salesforce consulting firm.

➡️ Plus many more roles across Jaipur and remote.

The future of work isn't coming. We're building it.

Link to apply in comments.

#hiring #Austin #India #leadership #futureofwork #digitallabor #Salesforce

CEO & Founder at Asymbl | Orchestrating the Workforce of the Future

We just announced an expanded multi-year collaboration with Salesforce, and it's a big deal for what we're building at Asymbl ... and for accelerating workforce orchestration for our customers.

This isn't a new relationship. We are a Summit Partner and have been deep in the Salesforce ecosystem since day one. What's changing is the scale. 

Agentforce 360 Platform, Data 360, and Slack give us the infrastructure to connect data, people, and AI in real time, with Salesforce putting their forward deployed engineering team alongside ours to accelerate what we're building together.

Today, Asymbl's workforce is almost a 50/50 split between human and digital workers. That hybrid workforce generated approximately $5 million in productivity impact in 2025, and we expect that to grow to between $8 million and $11 million this year.

We have customers of all sizes whose digital workers have successfully gone live, with many more in delivery now.

→ Staffing & recruiting, technology, consulting, healthcare, professional services, and more 
→ From ~$20M revenue to multi-billion dollar enterprises

The orchestration patterns, governance frameworks, context graphs, and workforce applications we've built internally are the foundation for how our customers scale digital labor responsibly.

We got there by treating digital workers like teammates, with managers, job descriptions, success criteria, and coaching. We prove it inside Asymbl first, then we bring it to our customers.

What I'm most excited about is what comes next....

We're expanding our services, launching new digital workers, and releasing AI-first workforce and recruiting products that I can't wait to show you. All of it designed to help our customers orchestrate work across the full spectrum of the agentic enterprise.

Stay tuned....

https://lnkd.in/g6KNR66y 

#workforceorchestration #digitallabor #Asymbl #Salesforce #Agentforce #Slack

Open article: Asymbl Announces Expanded Collaboration with Salesforce to Advance Workforce Orchestration with AI by asymbl.com

Asymbl Announces Expanded Collaboration with Salesforce to Advance Workforce Orchestration with AI

We've been hyping Slack as the environment for the future of work for what feels like years now, and honestly that's not going to stop.

That future is here, and we're running it every day.

Our workforce is hybrid, human and digital, and orchestrating them as one team requires more than just good intentions — it requires the right mindset and solutions, and Slack is a huge part of that for us.

It's not just where conversations happen, it's where our people and digital workers get context on what's going on across the business, execute and complete tasks, and stay on top of what needs their attention next.

That's what makes the whole system work as we keep expanding our digital worker fleet, and we're expanding it fast.

Our Chief Digital Labor & Technology Officer, Shivanath Devinarayanan, is joining Ryan Batty, VP of Global Field Marketing at Slack, to talk about exactly this on: 

📅   March 10th 
🕙   10:00 AM PST 

If you want to hear from people who actually live this every day, register below.

Link in comments.

#futureofwork #digitallabor #workforceorchestration #Slack

$800 billion in software market value wiped out last week, and everyone is debating whether SaaS lives or dies.

The stock market is doing what it does, trying to figure out how to price something genuinely new. That makes sense. But from the standpoint of actual SaaS value and the companies trying to get real returns from AI, I think the wrong question is being asked.

The real shift isn't about what happens to software. It's about what happens to the workforce that operates inside it. When part of your workforce is no longer human, the questions that matter most aren't about models or platforms. 
They're about who designs the work, who coaches the digital workers, and who understands the outcomes deeply enough to direct them.

I wrote about this in a new LinkedIn article, building on what I'm hearing from Jensen Huang, Jason Lemkin, the All-In crew, and what we're learning firsthand at Asymbl with 150+ digital workers running alongside our human team.

The SaaSpocalypse isn't about software. It's about work.

#futureofwork #digitallabor #enterpriseAI #workforceorchestration

Last week, roughly $800 billion in software market value got wiped out. The media called it the "SaaSpocalypse," and everyone with an opinion rushed t

Open article: The "SaaSpocalypse" Isn't About Software. Its About Work. by Brandon Metcalf • 7 min read

The "SaaSpocalypse" Isn't About Software. Its About Work.

For every $1 spent on software, $6 goes to services, and AI is making it possible to deliver that work at software margins. That stat comes from Julien Bek at Sequoia in a recent piece called "Services: The New Software," and it's worth reading.

Their core thesis is that the next big company won't sell tools, it'll sell the work itself.

A big thank you to Julien, as this is the thesis behind Asymbl and what we’ve been broadcasting for well over a year.

I'd push the thinking further though as I believe it's beyond the work itself, its the outcome that the work produces. That's a different accountability model entirely.

The article frames intelligence and judgement as the two axes that matter. I'd add a third: wisdom. Knowing the patterns is intelligence. Applying experience is judgement. Understanding why a decision was made so the organization retains that knowledge over time, that's wisdom, and it's what makes a digital workforce compound instead of just perform.

I'd also add the layer that makes all of it work: workforce orchestration. Not just the automation, but designing how humans and digital workers operate as one team, with roles, success criteria, coaching, and measurement. The humans don't go away, they are the strategic layer.

Julien talks about translating "spec into code, text, debugging." This part is incredibly important. The human should be the subject matter expert for the spec, meaning they need to understand the why, what, and motivation for success, and then ensure what was produced actually delivers the outcome.

This is how we operate at Asymbl today and the outcomes we deliver for our customers.

Respect to the Sequoia team for putting a framework around it. The thesis is real.

Julien's blog is in my comments, check it out and feel free to share perspective.

#digitallabor #futureofwork #AI #workforceorchestration

CFO and PE Portfolio FP&A Leader with experience across IPOs, exits, and complex enterprise transformations.

Scaling companies. Delivering profitable growth. Strengthening legacies.

I partner with CEOs, CFOs, Boards, and PE/VC investors to help companies perform better, scale with discipline, and realize premium enterprise outcomes.  As CFO or VP FP&A my work focuses on aligning strategy, operations, and finance discipline - where clarity, execution, and accountability ultimately determine enterprise value.

Across 30+ years, I’ve helped leadership teams architect multi-year strategic targets, build investor-grade finance and operating foundations, and navigate moments that matter most: rapid scale, capital raises, acquisitions, restructurings, and exits. Finance is the lever. Value creation is the objective.

I typically engage as a CFO, VP FP&A, Interim CFO, or Advisor to the Office of the CFO, partnering closely with leadership teams to:

• Build and professionalize finance functions for hyper-scaling and complex organizations
• Deliver investor-grade reporting and insights that stand up to PE, VC, and Board scrutiny
• Design target-based, rolling forecast, and scenario models that support funding, growth, and exit decisions
• Implement fully integrated, analytics-ready systems across CRM, ERP, EPM and Data Lakes
• Lead transitional, transformation, and pre-exit CFO engagements to improve revenue performance, EBITDA, cash flow, and valuation

Track record highlights:

• 3 IPOs | 7 successful exits | 75+ M&A transactions
• Experience spanning Series B through IPO and VC-backed to PE-portfolio transformations
• Trusted partner to CEOs, CFOs, PE firms, VC investors, Boards, navigating enterprise change

As founder and managing partner of Arbor Lane, we believe great finance organizations don’t just report results- they shape decisions, reduce risk, and accelerate outcomes. When the goal is growth, funding, or a premium exit, we bring the structure, judgment, and execution required to get there.

Areas of focus include:
Strategic CFO Advisory • Interim CFO Leadership • FP&A & Scenario Modeling • Long-Range Planning (3–5 Year LRP) • Revenue & EBITDA Expansion • Exit Readiness & M&A Value Creation • Board, PE & VC Reporting • KPI Architecture & Performance Dashboards • Finance Function Transformation • Post-Acquisition & Carve-Out Integration • 13-Week Cash Flow & Liquidity Management • CRM / ERP / EPM / BI Integration • Capital Raises & Debt Financing • PE Portfolio Operations Support • Equity & Cap Table Governance • Data-Driven Decision Making

John Luis

Most companies are not AI-ready.
Especially not in the Office of the CFO
They are stuck in pilot programs, controlled environments, data fragmentation. 

Everyone is buying AI tools.

Very few are building AI readiness.

AI in finance is not a software problem.
It is a structural discipline problem.

If your:

• Close still relies on manual reconciliations
• Forecast depends on spreadsheet stitching
• Data lives across disconnected systems
• Revenue recognition logic isn’t standardized
• Board reporting requires heroic effort

You are not AI-ready.

You are tool-enabled — but structurally fragile.

An AI-Ready Office of the CFO requires:

1️⃣ Clean, trusted data architecture
2️⃣ Process discipline
3️⃣ Governance clarity
4️⃣ Defined system ownership
5️⃣ Forecast integrity
6️⃣ Executive alignment

AI does not fix chaos.
It scales it.

In PE-backed environments, AI readiness is not optional.

It drives:

• Faster close
• Forecast credibility
• Cleaner audits
• Stronger board confidence
• Durable enterprise value

Before you buy another AI tool, ask:

Is your finance organization structurally ready?

Curious — what’s the biggest friction in your finance function today?

#OfficeOfTheCFO
#AIinFinance
#PrivateEquity
#ValueCreation
#VentureCapital

CFO | Enterprise FP&A & Strategic Finance Leader | PE/VC Platforms | IPO & Public Markets | 3 IPOs, 7 Exits

AI is not replacing enterprise software.
It’s accelerating it.
There’s been a lot of noise about a coming “SaaSpocalypse”.  
The idea that AI will wipe out foundational enterprise platforms.
And for me, I 🤣 
Reminds of as a local to Santa Clara Valley aka Silicon Valley during my youth that parts if not all of Santa Clara would be 6 ft under water by 2025.  Not!  And in 2026, HQ's of NVDIA, AMD, Intel and Service Now all located where 6 ft was forecasted. 😊  Somebody got it wrong!  This happens way too often, anytime anything is forecasted!  

HSBC pushed back this week, arguing that “software is already eating AI.”
Thank you, HSBC for saying what my friends are saying.
I agree and here’s why this matters for the Office of the CFO.
Enterprise finance doesn’t run on vibes.
It runs on:
 • ERP systems (NetSuite, Workday, SAP)
 • CRM platforms (Salesforce)
 • EPM/FP&A platforms (Adaptive Planning, Anaplan, Planful, MS Power BI)
 • Recognition engines
 • Sales Tax (Avalara, Nexus)
 • Consolidation platforms
 • Compliance workflows (ServiceNow)
 • Audit trails
 • Internal controls
These systems are not optional. They are institutional infrastructure.
They are Foundational.
AI cannot simply replace them.
AI lacks:
 • Embedded governance logic
 • Regulatory architecture
 • Multi-entity consolidation complexity
 • Decades of embedded business rules
 • Permissional security by user
More importantly:
Boards do not approve probabilistic accounting systems.
Boards do not approve on fractured, silo'd data architecture.
Boards do not approve on use-cases by each functional area.
What AI will do is different.
It will:
 • Accelerate workflows inside ERP environments
 • Improve variance analysis
 • Enhance forecast modeling
 • Reduce manual reconciliation work
 • Surface risk signals faster
But it will sit on top of enterprise platforms — not replace them.
The real opportunity isn’t ripping out CRMs or ERPs or EPMs.
Lots of investor money and new entrants into CRM/ERP/EPM space.
The way I see it.  No big unicorn play, the second one of these new AI tools has market penetration.  The new shiny AI tool will be purchased and embedded into one of the big players.  This happened in early '20s with all the business intelligence (BI) players:  Brio Software, Business Objects, Cognos, Hyperion Solutions.   I have seen this script and lived this movie before!

AI is modernizing the Office of the CFO as it becomes a multiplier, not a risk amplifier.
That requires:
 • Leadership Alignment
 • Clean data architecture
 • Process discipline
 • Governance clarity
 • Defined system ownership
Leadership and structural readiness before automation.
AI isn’t killing SaaS.
It’s raising the bar for how well SaaS is implemented and governed.
Curious how others see this — especially CFOs, CEOs, CIOs, and PE-/VC- operators thinking about capital allocation in 2026.
 #OfficeOfTheCFO
 #AIFinance
 #PrivateEquity
 #EnterpriseSoftware
 #VentureCapital

Open article: Software is already eating AI, HSBC says by finance.yahoo.com

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